Using the best Instagram marketing tools can help you grow your number of followers, create more effective strategies to engage with them, and convert them into customers. There are several apps developed with the purpose to assist you on taking the most Instagram has to offer, it's worth exploring them.
9 Best Instagram Marketing Tools
1.JivoChat
Excellent customer service on social media is essential for businesses to thrive. If you don't promptly respond to comments and messages on social media, it can lead to a increase in churn rate.
However, since it can get difficult keeping on top of messages and comments on Instagram 24/7, investing in an app like JivoChat makes it easier. You can use an AI agent or chatbot to answer the messages for you, simulating human conversations and giving accurate responses.
All messages are routed to a centralized dashboard where they can be transferred to different agents, and synced with your CRM.
Key features:
- Official integration
- Intuitive user-friendly interface
- Instagram password is protected as all messages are stored on JivoChat app
- Connect chatbots to answer questions around the clock
- Assign reps to Instagram requests
- Track the speed and quality of responses
2. Later
Later is one of the best social scheduling tools in the market. It not only helps to create aesthetically pleasing posts and Instagram Stories, but also in scheduling them with a drag and drop visual planner.
Instagram marketing tools - Later
This all-in-one social scheduling tool lets you visually plan your Instagram posts by showing a preview of how they’ll look once uploaded. This ensures your grid looks cohesive and amazing, no matter what.
It also helps in finding user generated assets through hashtags so you can engage with those posts and share them. This is a great feature for businesses where UGC is a critical part of their marketing strategy. It also gives hashtags suggestions if you’re out of all the good ones.
It’s analytics give a general overview of how your post fared on Instagram. This comes in handy when you’re trying to find out which of your posts are driving the most engagement and which one’s aren’t doing very well.
And if you’re operating multiple instagram accounts, Later lets you develop content libraries for each of them, which makes for easy organization. In short, Later helps you focus on creating engaging, amazing content for Instagram without worrying about scheduling, analytics, or anything else!
Key features:
- Easy scheduling
- Instagram analytics
- Linkin.bio
- Hashtags suggestions and analytics
- Find and share user generated content
3. Buffer
What started off as a social media scheduling tool for Twitter in 2010, Buffer now helps you schedule content for all social media platforms, including Instagram.
Instagram marketing tools -
Manually scheduling instagram posts can be a big pain, and that’s where using a social scheduling tool like Buffer comes in. It helps to create and schedule your Instagram posts with ease. From using its chrome extension to add content from the web, to shortening all the links that you share (to make it more Instagram-friendly), Buffer does it all.
It’s comprehensive analytics reports ensure that you’re meeting your Instagram goals month after month. It also helps to create content that’s working well and getting maximum engagement on Instagram and discard content that isn’t.
Key features:
- Add team members
- Post scheduling
- Reply to posts from within the app
- Simple and user friendly UX
- Comprehensive analytics
- Link shortening
4. Agorapulse
Agorapulse is another Instagram marketing tool that makes the life of a social media manager infinitely easier.
Instagram marketing tools - Agorapulse
From publishing and engagement management, to analytics and scheduling, it offers it all. The best part about this tool is that it lets you schedule your content in advance and also add content in ‘queue’ to fill in any content gaps that might arise.
It’s social management feature allows you to monitor all your post comments and respond to them directly through the app or the desktop site.
Key features:
- Automated Publishing
- Brand Tracking
- Competitive Analysis
- Content Management
- Conversion Tracking
- Customer Segmentation
- Engagement Tracking
5. Awario
If you want to hear what your customers are saying about your brand, engage with them when they mention your brand, spy on your competitors, and analyze the general sentiment surrounding your brand, you need to invest in a robust social monitoring and listing tool. That's where Awario comes in.
Awario is a social media monitoring and analysis tool that helps you keep on top of brand mentions across the web, monitor your competitors, and engage with your audience online. By analyzing brand mentions it lets you know who your brand advocates are and what is the general sentiment behind your brand on social media.
It also helps you understand how you’re faring on social media in comparison to your competitors.
Instagram marketing tools - Awario
It further helps you track the right influencers to approach for influencer marketing and relevant keywords and hashtags you need to target to appear higher in social search engines and reach your target audience. And all this is displayed in an easy to understand way through charts and graphs.
Key features:
- Real time monitoring
- Robust analytics
- Social selling
- Competitive analysis
- Influencer marketing
- Social monitoring for SEO
- Customizable reports
- Team collaboration
6. Kicksta
What’s the number 1 thing you'd like to do on Instagram?Increase your Instagram followers organically (no spam accounts or bots)? Expand your reach into new audiences? This is where Kicksta can help you.
Instagram marketing tools - Kicksta
Trusted by over 10,000 influencers and well known agencies, Kicksta helps brands get organic and real followers through AI technology. It finds profiles that are the best fit for your brand and then engages with their followers on your behalf.
This results in genuine engagement with users who’re a great match for your brand and more followers.
Key features:
- Video onboarding
- VIP email support
- Advanced profile targeting
- Custom growth speeds
7. Snapseed
Instagram is all about the visuals. If you’d like to stand apart from the crowd, you need to make sure every picture you publish is polished to perfection and all the pictures on your feed are cohesive.
For that you need a photo editing app. There are several photo editing tools in the market, but one of the best ones (and easiest to use) is Snapseed.
Instagram marketing tools - Snapseed
With 29 tools and filters including white balance, selective enhancement, healing, vignette, lens blur, tonal contrast, and even text, it has it all. For portraits, it also lets you smooth skin, enhance facial features, and correct poses.
The best bit? Save your edits as a preset and use it for all your pictures for cohesive branding.
Key features:
- Photo editor with 29 tools and filters
- Opens JPG and RAW files
- Save edits as presets
- Selective filter brush
8. VSCO
Another excellent tool for photo and video editing enthusiasts and social media marketing managers is VSCO. The app makes it super easy to edit photos and videos on the go. While Instagram only offers a few filters, VSCO offers a plethora of filters and presets to amp up your Instagram game.
Instagram marketing apps - VSCO
Most other tools only let you edit pictures, however, VSCO lets you edit your videos as well with the same filters and editing options. You can also create video montages by layering a mix of photos, videos, and shapes.
Key features:
- Photo editor
- Advanced photo editing tools
- Video editor
- VSCO montage
9. Renderforest
Instagram marketing is incomplete without the incorporation of Instagram Stories. Why? Because Instagram users love watching them.
So businesses that are serious about creating a strong presence on Instagram need to invest in a tool that creates eye-catching videos and Instagram stories. That’s where Renderforest comes in.
Instagram marketing tools - Renderforest
It’s an online video creation tool that helps you create stunning videos for Instagram, especially Instagram Stories. It has a ton of professionally designed templates and royalty-free stock footage and videos to facilitate the entire video creation process.
Key features:
- Collaboration tools
- Search/Filter
- Drag & drop builder
- Data import/export
- Customizable branding
- Speed adjustment
- Customizable templates
