Social networks can be the rise or fall of your “empire,” whatever it may be. Carrying out the service and dissemination through microblogs, such as Twitter, can make a small response be passed on by thousands of people and make their brand known, for better or for worse. An example of this is the MasterChef program, which had its ibope expanded considerably due to fan comments on the social network.
To help you with this task, we have put together some tips to assess whether Twitter is the right social network to advertise your online store and deliver calls through it. Or, as said by virtual landmarks, how to make your e-commerce “ace” on the bird’s social network.
1. Make sure your audience is there
This is a basic lesson: it’s no use going where your audience is not. Among the data released by research released in November 2016, it has been found that Twitter users are mostly in the 25-34 and 35-44 age range. Already in the range of 18 - 24 years, most are in Snapchat, for example. Knowing where you are going is key to success.
2. Build your profile well
If you decide to move forward in creating your store’s Twitter profile, keep in mind that making a good profile is the first step of the business. At that point, Twitter and Facebook are similar, with the obligation to put a profile photo, preferably with the logo of your ecommerce, a cover image that shows what your business is about - a custom cushion store, for example, can use some of their models arranged on a sofa or bed - a username, location and link to the store, plus a brief biographical text.
For your profile name, give preference to entering your business name. If it is not possible, try to put the name with something related to your business. In the same example mentioned above, if the name of the cushion store is Cushions and the name has already been taken, a good attempt is to try CustomCushions, for example. In bio, you have only 160 characters, so try to be as brief and concise as possible.
3. Keep in mind that it has opened up a complaints industry
Sooner or later this chip will fall. Not only to advertise their products, many users will use the social network to complain of some setback. So, get ready to meet your client there. In more complex cases that require explanations greater than 140 characters, it is always possible to redirect them to other ways, such as live chat or email tools.
4. What kind of content to publish?
In addition to releasing your page and your products, you can also use Twitter to post posts to your official blog if you have one. Otherwise, it is always possible to retuitate interesting articles about your business area, to divulge lightning promotions or to carry out various types of searches with your users, among others.
5. Retweets are gold
Retweets work like Facebook Share. However, unlike Mark Zuckerberg’s social network, Twitter posts are arranged chronologically, with the exception of sponsored posts. That’s why the more your followers “retweet” your posts, the more reach and visibility to your business you get.
Research indicates some factors that cause more engagement by users, the largest being the inclusion of links, perfect to publicize a release, for example. Because tweets have a short expiration date, abuse the link shortcuts like Bit.ly and Goo.gl to give you more space to describe your product.
6. Let your customers show their purchase with a Share button
Include a sharing button after completing a purchase in your store. Through it, a buyer can know and divulge the profile of his ecommerce in the social network, being able to attract new buyers or, at least, followers that will accompany his launches. A simple yet super effective tip.
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7. Get ready for the buy button
One of Twitter’s future plans is to allow its users to buy directly from the social network. That is, today you can use Twitter only for disclosure and a possible redirection to completion of the purchase on your page. But in the future, it will be possible for your prospects to buy directly there and, the fewer the obstacles to a conversion, the better. That is, in addition to “ace”, forward complex customers to your e-mail or chat systems in ecommerce, it is quite possible that you can also open another sales channel for your e-store!
Finally, it is always worth remembering that Twitter can not be your main way of service, mainly because the answers remain public. Therefore, it is important to use it as an option, but always offer direct and private routes for contact, using chat systems such as JivoChat, for example.