14 Best Ecommerce Platforms for Small Businesses

updated July 2, 2024
Reading time11 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Are you planning to open an online store? Get to know the best ecommerce platforms for small businesses and see how they offer solutions that make the process of creating a website and managing an ecommerce much easier.

Different from what many people believe, it's possible to have an ecommerce website without knowing how to code or having design skills. The leading ecommerce platforms already count on an intuitive website editor, tools to keep track of each order, and SEO features to improve your visibility. 

With just a few clicks, it's possible to have your website running smoothly and start selling. It's time to take your ideas out of the paper and put them into practice. Enjoy the opportunities that the internet has to offer. 

1. Wix

Create your own Ecommerce with Wix today

No doubt, Wix is one of the best ecommerce platforms for small businesses that you are going to find. You can start by creating a domain, then use the Wix editor to develop the ecommerce pages, such as the home page, product sections, and each product page too. You are going to find several pre-built templates to choose from and customize. 

If your brand still doesn't have a logo, enjoy Wix Logo Maker to create one. Add the products to your store, it's possible to sell up to 50.000 items. You also can automate your taxes and define the shipping rules. To simplify the payment processes, you may use Wix Payments, safe and simple, it accepts the major credit card companies, PayPal and Stripe too. 

With Wix, you also have the option to sell on multiple marketplaces, including Amazon and eBay, and manage everything from a centralized inventory. You are going to be able to manage your business from a single platform and even count on an integrated analytics dashboard that will offer valuable insights according to your ecommerce performance. 

Highlighted features:

  • Wix editor
  • Pre-built templates
  • Responsive design
  • Centralized inventory
  • Analytics tools
  • SEO tools
  • Wix Payments
  • Logo maker

2. Bluehost

Bluehost logo

Bluehost is a great solution for small businesses that want to have an online store. With an easy-to-use platform, and AI tools, you can personalize every page of your website without having to be an expert in design or coding. 

First, choose the pre-built template you prefer, then change the elements, such as the font type, and color palette. Enjoy the SEO tools to make sure every page of the website follows the SEO best practices to rank better and appear in the first search result pages of Google and other search engines. 

Bluehost also provides analytics features, automated security updates, backup data protection, malware detection, free SSL, and 24/7 customer support. 

Highlighted features:

  • Free domain
  • Free SSL
  • Free CDN
  • Pre-built templates
  • Insightful analytics
  • Automated security updates
  • Backup data protection
  • 24/7 support
  • SEO tools
  • Powerful plugins

3. Shopify

Shopify's logo

Shopify helps you at every step of creating a brand and selling online. With its branding tools, you are able to choose your company's name and create a logo, then get a custom web address to begin building your website. Select the best template for your ecommerce and personalize it according to your brand's visual identity.

To manage your store, Shopify counts on a comprehensive dashboard that enables you to have a detailed view of your business. You can easily check the number of sales, track orders, and also verify important data about your customers to understand their behavior better and know how to enhance to offer the best customer experience. 

Use the Shopify mobile app to keep control of your store regardless of where you are. You can have a centralized inventory as well, and keep track of every order made in different sales channels, such as Instagram and eBay, without leaving the Shopify platform. Send automatic updates to your customers so they will know where their orders are. 

Highlighted features:

  • Drag-and-drop store builder
  • Mobile-friendly design
  • Shopify payments
  • Comprehensive dashboard
  • Marketing tools
  • Centralized inventory
  • Shopify apps

4. SITE123

SITE123's logo

SITE123 provides you with beautiful professional website templates that can be fully customized to create your store. It has an intuitive site editor, which doesn't require coding, so you can add images, change colors, insert text, and much more to your website. The platform also has free hosting, and you can register your own domain.

To conquer visibility organically and sell more, it gives you several SEO tools to make pages that have more chances to rank better on Google and other search engines. All websites built on SITE123 are fully responsive, which means customers are going to have the same experience regardless of the device they are using. 

Upload your products, set shipping and payment methods, and you are ready to start. If you have any questions, you can count on 24/7 customer support.

Highlighted features:

  • Pre-built templates
  • Website editor
  • Mobile-friendly design
  • Free hosting
  • SEO tools
  • Custom domains
  • 24/7 customer support

5. Webnode

Webnode's logo

Webnode has a user-friendly website builder that allows you to add different types of content with just one click, use predesigned pages, and edit them directly in your browser, it isn't necessary to download any software. 

You can use a new domain or an existing one and count on Webnode's reliable hosting service to keep your online store running with no problems. As the number of visitors increases, you can get more space and higher bandwidth. Use the backup feature to restore previous versions of the website if necessary. 

You can easily add products to your website, don't forget to make a complete description of every item and use high-resolution images. You will be notified about every order in the ecommerce, and it's possible to notify the customers when the order is dispatched as well. Offer a variety of payment options and set the shipping methods you prefer.

Highlighted features:

  • User-friendly website builder
  • Pre-built templates
  • Responsive design
  • SEO tools
  • Reliable hosting
  • Store statistics
  • Import products in bulk

6. Shoplazza

Shoplazza's logo

With Shoplazza, selling online becomes an easy task. You can choose from a wide range of professional website themes, and use the drag-and-drop online store builder to personalize your ecommerce. Enjoy the inventory management features to keep track of your sales and stock.

It's possible to customize up to 300 product variants and separate the items into several groups, according to the characteristics you have set up. There is no limit to the number of products to be uploaded. You also have the option to use Shoplazza to insert a buy button on different pages, including on websites that weren't developed using the platform. 

Highlighted features:

7. BigCommerce

BigCommerce's logo

BigCommerce gives the tools you need to build a unique online store, aligned with your brand's identity, and provides a great customer experience. You can pick a pre-built template and customize it as you wish. 

To increase organic traffic, the platform has useful SEO tools that enable you to create meta descriptions, customize URLs, and add alt text to images. You can sell on multiple channels too and manage everything from a single dashboard. 

Highlighted features:

  • Website editor
  • Pre-built template
  • SEO tools
  • Inventory management tools
  • 24/7 customer support

8. WordPress Ecommerce

WordPress Ecommerce allows you to have a completely personalized online store and still offers the best management tools. You can start taking payments in seconds by enabling the PayPal button, and easily setup debit and credit card payments.

You will be able to publish content and sell products using the same platform. WordPress also provides multiple plugins to enhance user experience, increase sales, and guarantee your website is safe. You will have the option to sell not only physical products but digital items as well.

Key features:

  • WordPress themes
  • Different types of plugins
  • Google apps
  • Sell physical and digital products
  • Enable subscriptions
  • Customization tools
  • Easy-to-use website editor

9. Ecwid

Ecwid's logo

With Ecwid, you can create a website from scratch in just a few minutes and use the platform design tools to customize it. If you already have a website, it's possible to just add an ecommerce to it, without having to make a new one. 

Another advantage of Ecwid is that it allows you to sell on multiple sales channels like Instagram, Amazon, and eBay but manage all the orders using a centralized inventory.  All of your stores are going to be in sync, and you can set the shipping and payment methods that you wish to put available for your customers. 

Highlighted features:

  • Website editor
  • Sell on social media
  • Centralized inventory
  • Marketing tools
  • Mobile app
  • Secure payments

10. WooCommerce

WooCommerce's logo

WooCommerce is an open-source ecommerce platform developed for WordPress websites. If you already have a WordPress website, all you need to do is to add the plugin and start customizing your online store, otherwise, you will have to build a website first. 

You can design every page of the ecommerce, add the products, and set payment and shipping options. It's possible to choose from 140 region-specific gateways to offer a big parity of payment methods, including Stripe, PayPal, and Apple Pay, for instance. 

WooCommerce dashboard has an intuitive interface that allows you to easily manage your online store and complete tasks such as fulfilling orders and updating products. Use the automated tax calculations to save time, and the mobile app to keep track of your store wherever you are. 

Highlighted features:

  • Open-source ecommerce platform for WordPress
  • Integrate with multiple apps
  • Several payment methods
  • Mobile app
  • Intuitive interface
  • Automated tax calculation

11. Jumpseller

Jumpseller's logo

Jumpseller offers versatile website themes for you to choose the one that suits your brand better and a drag-and-drop visual editor so you can customize every page of your ecommerce site. With just a few clicks, your online store will be available for your customers. 

Considered one of the best ecommerce platforms for small businesses, with Jumpseller you may offer multiple payment options, global shipping methods, and display different prices according to the taxes of each country. You also have the possibility to translate your store into several languages and create special offers. 

If you wish to sell on other platforms, including social media networks and marketplaces, you can connect the Jumpseller catalog with them and manage all the orders in a single inventory. 

Highlighted features:

  • Pre-built templates
  • Drag-and-drop visual editor
  • Popular payment options
  • Global shipping methods
  • Sell in multiple languages
  • SEO tools
  • Sell everywhere

12. Strikingly

Strikingly's logo

Strikingly is perfect for small businesses, it offers you an easy-to-use website editor, which gives the proper tools to quickly create a website and set up your ecommerce. Upload your products, add a description to each one, and select the payment and shipping options.

You can put discount coupons available to your clients, create membership log-ins, and add a  live chat as well. The analytics built-in enables you to evaluate your online store performance to understand customer behavior better and also see where you can improve. 

Highlighted features:

  • Easy-to-use dashboard
  • Website editor
  • Sign up and contact forms
  • Multiple payment options
  • HTTPS built-in
  • Analytics tools

13. Weebly

Weebly's logo

Create a domain, choose a pre-built template, and customize the pages: with Weebly, there is no secret on how to create an online store. You will have all the tools you need to develop your ecommerce and manage it from one platform. 

Use the analytics tools to track the website performance and the SEO features to optimize your website and increase organic traffic. Weebly also provides inventory management solutions that enable you to bulk import the product lists and keep track of every order. 

Highlighted features:

  • Pre-built templates
  • Drag-and-drop builder
  • Analytics tools
  • SEO tools
  • Mobile app
  • Easily track inventory
  • Coupon builder

​​14. WiziShop

WiziShop's logo

If you are looking for an ecommerce platform that allows you to build a website that follows SEO best practices, WiziShop is a great choice for that. You will count on responsive pre-built templates that can be fully customized by changing the colors, adding images, and features like customer reviews, and banners. 

With WiziShop's CMS (Content Management System), you can manage your online store on a single platform. It's possible to create the sales funnel, segment clients, and develop marketing strategies as well.  With just a few steps, your ecommerce will be ready to be launched. 

Highlighted features:

  • Pre-built templates
  • Responsive design
  • SEO tools
  • CMS
  • Website hosting
  • Analytical tools
  • Email marketing

Choose the Best Ecommerce Platform for Small Businesses that Suits You

Now that you got to know a little bit more about some of the best ecommerce platforms for small businesses, it's time to select the one you are going to use. Make a list of the essential features that your company needs and define a budget, then check which platform meets your expectations better. Plan your online store carefully, and dedicate yourself to improving it continuously.

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