Online retailers are seeing massive growth in online sales. Global e-commerce sales are expected to top $4.2 trillion in 2021, according to figures reported in the latest Adobe Digital Economy Index. These staggering sales figures have created all kinds of opportunities for online businesses. However, the digital marketplace is competitive, and you need the best e-commerce tools to help you succeed.
You’ll find there are countless e-commerce tools to choose from, from storefront platforms to countdown timers. The right toolset can help drive more traffic to your store, improve support, and increase conversions.
But, where do you start?
In this post, we’ve included a list of 30 tools that will help improve your e-commerce business across the major growth categories: marketing, sales, support, conversion optimizations, operations, and testing/analytics. Each one of these e-commerce tools can help level up your online store performance.
Best E-commerce Platforms
Creating an online store is among the first steps in tackling the online marketplace. No matter whether you’re selling kitchen goods to consumers or consulting to businesses, the top e-commerce tools include platforms that let you open up shop and close sales.
Shopify powers about half a million online stores, and it’s easy to see why. This digital sales platform is simple to set up, secure, comes with support, and has great e-commerce tools to help you get down to business.
JivoChat app: Yes
Easy SEO: Built-in search engine optimization (SEO) features can boost your shop’s rankings and help you reach more customers.
Make it Yours: A wide range of customizable themes, apps, and plugins let you tailor your store.
Safety, Security, and Peace of Mind: Security certificates and compliance measures keep data safe.
Mobile Version is Ready to Go: Responsive design keeps your store mobile-ready for customers shopping from a smartphone or tablet.
Don’t Let Them Go: Abandoned cart recovery options let you capture customers even after they leave.
Pricing: From $29/month. 14-day free trial. Additional charges may apply.
BigCommerce bills itself as an e-commerce tool for “a new era” because of its flexibility and simplicity. You’ll find that BigCommerce has the e-commerce tools needed to let your business thrive with high-performance features and modules.
JivoChat app: Yes
Easy-to-use Interface: BigCommerce features an intuitive interface with a dashboard where you can access orders and returns and manage products with just a few clicks or taps.
SEO-ready: Like Shopify, BigCommerce comes equipped with built-in SEO tools and a large library of apps to make your site and shop visible to consumers.
Always on Support: 24/7 customer support makes it easy to get the information you need to keep your business going.
Easy Analytics: Get down to business with data-driven information about leads, conversions, and sales with a built-in analytics feature.
Marketing Tools Included: Send email blasts, generate and validate coupon codes, and offer cart-level discounts with marketing tools included in the BigCommerce platform.
Pricing: From $29.95/month.15-day free trial.
WooCommerce has built a reputation as a top e-commerce tool because it is open-source and built on WordPress. It’s easy to add the WooCommerce plugin to any WordPress site, allowing you to quickly set up an online store on an existing site.
JivoChat integration: Yes
Easy Setup: WooCommerce can be added to your WordPress site in minutes.
Multiple Payment Acceptance Methods: Let consumers pay confidently with Stripe, Square, PayPal, ApplePay, and other methods.
Help is Available: WooCommerce comes with extensive documentation and an active support forum, so you can find the answers you need.
Customize and Optimize: All it takes is a little know-how (or a developer’s know-how) to fully customize and enhance your store.
Going to Market is Simple: Promote your store on social media, send blasts with Mailchimp, and list products on Google Shopping right through WooCommerce.
Pricing: WooCommerce is free to use. Additional charges may include a theme, plugins/extensions, and developer services.
X-Cart is among the top e-commerce tools because of its versatility. You’ll find this platform offers the services you need whether you’re seeking an enterprise solution or just opening a small shop.
JivoChat integration: Yes
Find More Than 1,000 Apps: X-Cart comes with add-on e-commerce apps that let you integrate additional services into the platform.
Multiple E-commerce Solutions: Need a small business solution? What about retail or enterprise? Count on X-Cart to provide the platform you need. International, omnichannel, and multi-vendor solutions are available, too.
Intuitive Theme Interface: Customize your online storefront by applying themes and using a drag-and-drop editor to truly make it your brand’s style.
Over 120 Payment Processing Options: Accept payments in many currencies and languages with more than 120 processing options, from AmazonPayments to Opayo.
Customize Checkout: Let your customers check out with a single click or make it a multi-step process with X-Cart. Create your own customer journey!
Pricing: From $29.95. Additional charges may apply.
LemonStand is a flexible e-commerce tool for businesses seeking growth. Most customers are web developers who want a painless deployment to meet their client’s requirements.
JivoChat integration: Yes
Modern Back-end and Front-end Development: LemonStand is built on PHP/MySQL MVC framework. This allows easy code editing for complete flexibility.
Simple Shipping Integration: Get real-time rates from major logistics and shipping providers with labels, tracking, flat-rate, and free shipping options.
Manage Products and Orders: Customize your flow when it comes to managing products and orders with filters, search, list overviews, and more.
Quick Software Updates: Keep your software up-to-date with one-click updates and automatic alerts.
Promote Your Products: Send emails, enhance SEO, offer coupons and discounts, and other essential marketing activities from within the software.
Pricing: From $19/month.
PrestaShop is an e-commerce tool that could be a great fit for those who are PHP, CSS, and HTML savvy (or those willing to work with a developer).
JivoChat integration: Yes
Social Sharing: Drum up interest in your store’s products and services with easy sharing across social media sites right from your PrestaShop dashboard.
Professional Templates: Let your business’s branding shine with professional and customizable templates
International Marketplace: PrestaShop lets you take your online business anywhere with multiple languages and acceptance of international currencies.
Community-based Assistance: Get help when you need it by connecting with more than a million community members in PrestaShop’s forums.
Legal Compliance: Comply with legal and tax requirements through built-in processes and procedures.
Pricing: Basic use is free; add-ons from the marketplace might cost extra.
Adobe required e-commerce platform Magento in 2018, rebranding it as Adobe Commerce Powered by Magento. The features that made Magento a popular platform have been enhanced and expanded with Adobe’s ownership of that brand.
JivoChat app: Yes
Build Pages Quickly and Easily: Create content, customize segments, and update pages quickly with drag-and-drop editors.
Work with B2B and B2C Customers: Magento lets you manage both enterprise quotes and customer orders through the same platform.
Vast Marketplace Provides Solutions: Get a responsive design, payment processing flexibility, and other features from the Magento Marketplace.
Training and Certification Available: Gain skills through Magento’s e-commerce training courses and validate them with certifications.
Pricing: Contact Adobe sales for pricing, packaging, and demo requests.
Best E-commerce Tools for Sourcing & Fulfillment
An empty online store won’t make any money. You’ll need to find the best e-commerce tools for sourcing and fulfillment to get great products into the hands of eager consumers. Take a look at our next round of e-commerce tools that can help with inventory, shipping, accounting, and other operational tasks.
Oberlo makes it easy to find products and get them to customers. Source products from all over the world, list them in your online store, and then use dropshipping to get the goods to consumers. Plus, Oberlo customers get access to a wide range of educational content that can help with store management.
Easy Importing: Source and import products from AliExpress right through Oberlo.
Merge Oberlo and Shopify: Add products sourced through Oberlo directly to Shopify with just a few clicks.
Less Responsibility: Dropshipping with Oberlo means you’re not responsible for stock and shipping. You’ll likely save money and spend less time on administrative shipping tasks.
Automated Inventory and Pricing: Oberlo uses software that automatically updates inventory. Additionally, Oberlo uses pricing rules to keep pricing accurate and profitable.
Dashboard Lets You Track Sales: Keep track of products sold through Oberlo’s intuitive dashboard.
Pricing: Starting from $4.90/month. 30-day free trial.
Jungle Scout is an e-commerce tool for Amazon sellers. The platform uses data to help sellers find in-demand, low-competition items to source and sell.
Growing List of Tools: Jungle Scout is poised to grow with your business. New research tools are rolled out frequently and a new Chrome extension makes information accessible.
Intuitive Interface: Users say that Jungle Scout is intuitive and easy to use.
Accurate Information: Jungle Scout is a data-driven tool. Users report that Jungle Scout is among the most accurate e-commerce tools for finding products to sell.
Superior Support: Jungle Scout support is quick to respond, and 24/7 support is available with each plan tier.
Useful Training Tools: Stay on top of industry trends with Jungle Scout’s webinars and training.
Pricing: Standard plans start at $29/month. Suites and packages are available.
Sourcify is a unique e-commerce tool for finding products to turn a profit. The tool helps entrepreneurs and other sellers connect with overseas manufacturers. Sourcify will let you turn an idea into a tangible product by working with vetted production facilities.
Easy Product Management: Users say Sourcify is part product management and part manufacturer directory. See who makes what and find high-demand goods.
High Conversion Rate: Numbers from TechCrunch indicated that 92% of orders submitted turn into an actual overseas production run.
Scaleable for Any Business: Major retailers and small businesses alike can use Sourcify to find and produce goods.
Many Product Categories: This e-commerce tool supports more than 100 product categories.
Ongoing Training: Sourcify offers webinars and educational white papers.
Pricing: Sourcify software subscriptions start at $299/month.
EasyShip streamlines logistics and connects you with worldwide shipping providers to expand your business boundaries. Contract with couriers and negotiate great prices with this simple tool.
Simplified Taxes and Duties: Pre-pay taxes and duties when sending goods abroad right through EasyShip.
Access to 250+ Carriers: Find the right shipping service for your product and customer, no matter where they are in the world.
Show Rates at Checkout: Real-time shipping rate calculations help customers get accurate info.
Connects With Other Platforms: No matter what kind of other e-commerce tools you use, it is likely possible to connect EasyShip for simple logistics.
Vast Fulfillment Network: Save money and better serve customers with a vast warehouse and fulfillment network.
Pricing: Free plans are available. Paid plans start at $29. Customized enterprise plans are available, too.
Ordoro is a feature-rich e-commerce tool that helps with shipping, inventory tracking, dropshipping, reverse logistics, and much more.
Open API Works With Other Channels: Connect Ordoro to other e-commerce platforms and take advantage of this omnichannel solution.
Shipping Management Gets Goods to Customers: Ordoro integrates with carriers and couriers to cut shipping costs and better serve customers.
Inventory Management Helps You Keep Stock: Use Ordoro’s inventory tools to stay organized, whether you’re storing goods with a 3PL warehouse or in your own facility.
Dropshipping Services Keep Products Moving: Automated dropshipping services assign vendors and send products with minimal effort on your end.
Analytics Let You Crunch Numbers: Stay up to date on figures and insights with many relevant metrics.
Pricing: From $59/month.
Best E-commerce Marketing and Sales Tools
Building your brand is an essential part of a successful online business. Take advantage of the best e-commerce tools for marketing and sales to drive traffic to your store, turn leads into customers, and position your business for success.
Klaviyo ranks among the top e-commerce tools because it serves as an automated marketing platform. This platform will let you deliver a branded and personalized customer journey across many channels, from email to SMS and beyond.
Customer Data Lets You Build Relationships: Keep track of leads and sales with customer profiles.
Integrates With E-commerce Platform Tools: Use Klaviyo with Shopify, Magento, WooCommerce, or other store platforms.
Data Science and Reporting: Use AI, predictive analysis, and machine learning to get a big picture of your customers and use this data to grow your business.
Social Tools at Your Fingertips: Transfer information to Facebook and Instagram to make social media part of the customer experience.
Simple segmentation: Segment your market based on engagement and behavior to reach your ideal customer to create warm leads.
Pricing: Pricing is based on the number of emails and SMS messages sent. There is a free service for small email lists, but contracts start at $20/month.
JivoChat’s omnichannel business messenger enhances the customer e-commerce experience, with chat functions that help you increase online conversions and provide outstanding service 24/7.
Preset Answers Solve Common Issues: Let your agents focus on growing your business while a chatbot takes care of customers.
Integrate Chat with Other Platforms: Use JivoChat with Facebook Messenger and other platforms — live chat, social media, email, WhatsApp, phone and more — to provide consistent service across mediums, from a single dashboard that integrates with your CRM.
Boost Sales Through Great Service: Many of today’s customers prefer to deal with robots over humans. Boost sales by making communication simple.
Set Goals: Get in the conversion mindset by setting and tracking goals within the platform.
Pricing: Basic version is free. Paid versions start at $13/month. 14-day free trial.
StoreYa lets you put your store on social media. This allows customers to make purchases as they scroll, and it drives traffic to your site. Facebook stores through StoreYa can be customized to match your brand’s feel and look.
Full Social Features: StoreYa connects with Facebook to bring your store where your customers are already scrolling.
Fun Gamification: Boost engagement by encouraging customers to click.
Impressive ROI: Some e-commerce businesses have reported seeing sales increase about 450% after integrating StoreYa in online reviews.
Multiple Countries and Languages Supported: StoreYa works internationally in several countries, as well as in several languages.
Easy Install: Install StoreYa on a Facebook business page in minutes.
Pricing: Starts at $120/month. 33% discount on the first month.
Sellbrite is a solid choice in e-commerce tools as it automates cross-platform selling. Take advantage of online marketplaces like Amazon and Walmart with just a few clicks.
List Products Across Marketplaces: Use Sellbrite to reach customers on Amazon, Walmart, eBay, Etsy, and other marketplace platforms.
List and Update Products: Make bulk updates to cross-platform product listings.
Multiple E-commerce Tool Integrations: Sellbrite works with BigCommerce, Shopify, and WooCommerce.
Help and Resources Available: Browse blog resources and access included webinars and training.
Sync Inventory Quickly: Automated tools keep track of sales and inventory across platforms.
Pricing: Free to start. Additional charges may apply.
Place high-performing ads across Facebook, Instagram, and Google with Sixads. This e-commerce tool connects with Shopify allowing you to easily handle paid advertising and these common channels.
Simple Setup: You don’t need to be a developer to set up Sixads. All it takes is a few clicks.
Ad Performance Analytics: Monitor your online ads from an easy-to-use dashboard.
Customizable Campaigns: Choose which products to advertise and optimize.
Compliant and Secure: Sixads is GDPR- and ISO 27001-compliant, so it’s secure and works anywhere.
24/7 Support Available: Get help when you need it with 24/7 chat support.
Semrush is a powerful tool for e-commerce SEO. Search keywords, monitor SERP rankings, analyze competitors, and use other features of this platform to refine your keyword strategy.
See How Your Competitors are Ranking: Semrush comes with robust competitor analysis tools so you can see where your site or store stands compared to others in your market.
Get Local Search Data: Get more local customers to your site with the right data.
Perform Top Notch Keyword Research: Learn what keywords to use on your website and in product descriptions.
Manage Social Media Campaigns: Get metrics on Facebook posts and ads through the Semrush dashboard.
Uncover Keywords for PPC Ads: Be smart in planning your ad campaign by spending money on how your customers are searching.
Pricing: Plans start at $119.95/month.
Fomo bills itself as a “social proof” e-commerce tool. It integrates with your Shopify store to provide a place to showcase recent orders, product reviews, and other features that can inspire trust.
Show Traffic: Tell customers they aren’t alone as they browse your store by displaying how many visitors are currently on your site.
Show Sales: Increase conversions by letting your customers see recent purchases.
Easy to Use with Other Tools: Connect FOMO to Google Analytics and keep track of conversions and traffic.
Use AI to Optimize: Let machine learning trends optimize your processes and choose the best strategy.
Curate the Customer Experience: FOMO lets you use page rules to create a unique journey for customers based on browsing history and more.
Pricing: Free and paid plans available. 14-day free trial.
Statistics suggest that perceived urgency and scarcity drives conversions. Capitalize on this with Countdown Cart by Beeketing. We’ve ranked it among top e-commerce tools because of its countdown timers, stock indication bars, and social integration. Use it with WooCommerce, WordPress, Shopify, and other platforms.
Learn Customer Behavior: Track your storefront’s visitors and learn their behavior with Countdown Cart. Then customize their journey to drive conversions.
Collect Data: See real-time sales data that helps you determine which product images your store should present to consumers.
Bring Back Customers: Use abandoned cart features to lure customers back.
Free Themes and Customization: You can use Countdown Cart’s customization features to stay on-brand.
Works on All Devices: Countdown Cart is responsive and both desktop- and mobile-friendly.
AdRoll seeks to help you make your brand visible and memorable to customers. It can help you target paid campaigns so you’re reaching the right audience on social media, in email, and in paid search.
Consent Management: Make sure your emails go to customers who want them and you stay compliant by getting customer consent.
Track Campaign Results: AdRoll lets you see customer insight across ad platforms so you can assess the quality of your campaigns.
Wow Customers with “Magic” Suggestions: Show customers what they are looking for with suggestions based on browsing history and more.
Display Advertising, Too: Take your ads all over the web with AdRoll’s display advertising features.
Precise Targeting: Make sure the right demographics and people with the right interests see your ads with AdRoll.
Pricing: The starter plan is free; paid plans start at $19/month. 30-day free trial.
Taggbox is an e-commerce tool that helps collect and curate user-generated content. Social posts, reviews, and other content from creators and users can drive sales and build trust.
Embed Social Feeds: Show posts with your hashtags on your e-commerce site to grow awareness and inspire trust.
Social Shopping: Let customers shop your social feeds with in-channel stores.
Rights Management and Release: Make it easy to get rights to user-generated content to repurpose in other campaigns.
Plan Virtual Events: Stage an online event with a live social media wall.
Hashtag Help: Get the most effective language to generate UGC with a little help from Taggbox.
Pricing: Starts at $29/month. Additional charges may apply.
Promo is a great e-commerce tool for making videos to display products, share on social, enhance display ads, and help your business grow. Pick a template or find a custom video solution.
Turn Photos into Videos: Create custom video content in a snap, even without footage.
Engage Customers: Use product demonstration and explainer videos to spark conversions.
Templates Make it Easy: Choose a template that matches your brand or create your own for complete customization.
Access Support Anytime, Anywhere: Promo provides the support you need 24/7.
Promo Knows Your Industry: Promo has special features and products for all kinds of industries doing business online.
Pricing: $25/month and up.
PowerReviews is another source for user-generated content. It is one of the e-commerce tools that let you collect and share product reviews and ratings to inspire trust and drive sales.
Product Sampling: Get your goods into the hands of consumers, build relationships, and foster great reviews.
Solicit Feedback: Get feedback on user experience both in store and online.
Capture Reviews and Ratings: Let your customers sound off with reviews and ratings.
Drive UGC: Let influencers and others create content and drive trust and conversions.
Collect Data: See performance metrics and other information from your UGC campaign and reviews.
Pricing: Custom based on campaign need.
Best E-commerce Referral and Loyalty Reward Tools
It can be hard to find the right e-commerce tools with so many options on the market. The best e-commerce referral and loyalty reward tools keep customers coming back and encourage your customers to refer friends.
LoyaltyLion is a platform to drive engagement and encourage return customers. It can be used with many other e-commerce tools like Shopify and Magento. Keep track of repeat customers, offer discounts and reward points, and use LoyaltyLion’s other features to engage consumers.
Spur Meaningful Interaction: Emails and on-site reminders can show customers their loyalty points and rewards, inspiring another purchase.
Use a Branded Platform: Make your loyalty program suit your brand with easy customization features.
Turn Customers into Promoters: Reward customers for promoting your business and referring others through custom links and easy-to-use UTM codes.
Get It Right With A/B Tests: Find the most effective way to use the platform by testing and analyzing live data on your site.
Integrate With Email: LoyaltyLion can work with other e-commerce tools and email services to engage customers effectively.
Pricing: $399/month and up.
OSI Affiliate invites your customers to promote your brand across social networks. Influencers and bloggers can encourage customers to shop, and in return, they earn a small commission.
Share on Social Media: Let your customers and influencers do the talking with pre-written social media posts promoting your product.
Reward Promoters and Advocates: Those who speak up for your brand and drive conversions can be rewarded right through the OSI Affiliate platform.
Create Unique Discount Codes for Partners: Track your affiliates’ revenue and personalize the experience with custom codes.
Detailed Data: Get the scoop with accurate reports and data-tracking measures.
Create Banners and More: Make it easy for affiliates to share with banners, images, and other content.
Pricing: $47/month and up.15-day free trial.
Smile.io helps you turn simple conversions into loyal customers. Points systems, VIP programs, and referral rewards let you keep customers engaged and grow your business. You’ll find Smile.io works with other e-commerce tools like Shopify, Wix, and BigCommerce.
Tailor User Interface: Keep your loyalty program on-brand with a custom user interface.
Simple Program Management: Smile.io’s backend is as easy to use as the front end. No coding skills required.
Resources and Help Docs: Get suggestions and answers through a wealth of resources and help documents.
Products for All Customers: Let customers collect points, earn VIP status, or get referral credits through the platform.
Pricing: $49/month and up.
ReferralCandy integrates with other e-commerce tools to provide rewards for repeat transactions and referrals.
Works With Your Store: ReferralCandy supports most e-commerce store platforms., including Shopify, WooCommerce, BigCommerce, and others.
Tracking Codes for Email and More: Use ReferralCandy’s link in your email marketing, shopping cart, and other high-visibility places.
Easy Analytics: Get data from Klaviyo, Google Analytics, AdRoll, and other e-commerce tools to measure performance.
Adjustable Retargeting: Make sure you’re always interacting with highly engaged customers by using ReferralCandy’s retargeting tools.
Complete Automation: Automatically track customers after checkout, keep tabs on referrals, and send rewards automatically.
Pricing: $49/month and up.
Best E-commerce Tools for Testing and Analytics
This batch of tools helps you get data-driven insights about e-commerce shoppers. Let’s take a look!
Google Analytics is part of Google’s Marketing Platform. It can help you track the activity on your website or e-commerce store, and it provides robust data about how visitors are interacting with your site content.
See Users on Your Site in Real Time: Watch visitors on your site and monitor current traffic to see trends.
Find Out Which Devices Visitors Use: Make sure you’re reaching the right audience by finding out if users are visiting via desktop or mobile.
Keep Track of Conversion Rates: Determine which pages on your site are making the most money and converting the most customers.
View Geographic Data About Your Customers: See demographics and user location to help you target advertising.
Track Landing Pages: Monitor how visitors and customers are getting to your site, see time on site, bounce rate, and more.
Visual Website Optimizer
Visual Website Optimizer, or WVO, is among the top e-commerce tools because it allows you to perform A/B tests simply and quickly. You’ll find A/B testing can help determine which language or site imagery leads to more conversions.
Simple Visual Editor: Run powerful A/B tests without working with the IT department, a developer, or even a designer.
Pre-made Widgets: Place widgets on your site to see if they improve conversions.
Code-Only Mode: Change colors or make simple tweaks in a distraction-free, code-only mode.
Watch Data Across the Funnel: Track engagement across the funnel by watching CTA performance and other metrics.
Chrome Extension: Collaborate and run tests right from your browser.
Pricing: Custom pricing based on services needed.
Optimizely is an e-commerce tool that can help run A/B tests and improve conversion optimization. Experiments can be basic or dynamic, and you can learn a lot from the results.
WYSIWYG: Run tests with a what-you-see-is-what-you-get editor.
No Developer Skills Required: Optimizely is easy to use, and you don’t need to be a pro or know how to code to use it.
Custom Templates: Use custom templates to run tests or build your own branded templates easily.
Simple Integration: Run tests by pasting a snippet of code into your site. Optimizely integrates with most platforms.
Desktop- and Mobile-Friendly: Run responsive tests and more.
Pricing: Plans are custom based on need and impressions.
Which E-commerce Tools Are You Going to Try?
From setting up shop to collecting data, there are great e-commerce tools available to help you along each step of your business journey. With so many options in a diverse digital marketplace, you might find that the best e-commerce tools are the ones that can be customized to your business needs.
Level up your online store performance and meet your business goals by taking advantage of some of the top e-commerce tools available today. If you’re looking specifically for a tool that will help you offer exceptional customer service, track all customer interactions, and manage all conversations from a single platform, take a closer look at JivoChat.