Artificial intelligence technologies, highly personalized content, and augmented reality are among the key ecommerce trends in 2025. According to Statista, retail e-commerce sales are expected to grow to over $ 4.3 trillion worldwide by the end of the year.
But it is necessary to keep yourself updated with the latest trends in your sector to enjoy this growth and make your brand stand out from the competition.
7 Main Ecommerce Trends in 2025
1. AI-Powered Customer Service
A Gartner's researchrevealed that 47% of AI-mature companies believe customer service is one of the three business functions most benefiting from AI.
The development of artificial intelligence technologies has brought it to the ecommerce forefront, and many companies are using AI to enhance customer service. With AI, you can provide 24/7 personalized customer support and avoid losing business opportunities.
For example, you can use an AI agent to answer queries on your website and social media channels. The AI agent is able to analyze each demand, explore the data available to find the best solutions, simulate human-like interactions, and give accurate answers.
Besides, you can enjoy AI tools to gather data and provide insights on how to engage and attract your target audience's attention. The AI can identify patterns in customer behavior, analyse sentiment, and point out the leads that are more likely to be turned into customers, so you can act at the right time.
2. Augmented Reality
One of the disadvantages of buying items like clothes online is that you can't see how it will fit you, right? That's where augmented reality (AR) comes into play; online stores are implementing it to enable buyers to "try on" items when shopping online. This helps to personalize the shopping experience and create new opportunities.
Besides, AI is used in other contexts where even buying in a physical store didn't allow you to test items, for example, when buying accessories to decorate your house, wall paints, or furniture. With AR, you can simulate how a new table will look in your dining room and experiment with different wall colors.
3. Personalized Shopping Experience
In the highly competitive online shopping world, it's fundamental to create strategies to drive your target audience's attention. Providing a personalized customer experience increases the chances of convincing someone to buy and motivates them to engage and create a relationship with your brand.
Personalized service means much more than just addressing your customers by name when you send a message or an email to them. With the use of AI, for instance, it's possible to recommend products based on the person's browsing history and send special offers that you know are relevant to them.
The AI capability to process and analyze huge amounts of data allows companies to give more accurate product suggestions to their clients, and also approach customers in a much more efficient way. According to a Twillo report, more than 70% brands agree that AI will fundamentally change personalization and marketing strategies. 89% of the company leaders believe personalization is essential to their business in the next three years.
4. Live Commerce
Statista reports that live commerce sales are expected to grow 36% by the end of 2026. Live commerce or live stream shopping is a marketing strategy where a host showcases and sells products during a live video broadcast. The video is broadcast on social media platforms, such as TikTok and Instagram, or the brand's website, and the viewers can interact and make purchases in real-time.
The customers have the opportunity to see the product features and solve their doubts during the live commerce. Besides, many brands enjoy these events to give exclusive discounts, which creates a sense of urgency in the viewers who feel like buying the product during the live commerce is a unique opportunity.
5. Voice Search
The use of AI assistants that can respond to voice commands, such as Alexa, Siri, and GhatGPT advanced voice mode, creates new possibilities to buy online. According to Emarketer, the number of US voice assistants is expected to grow from 154.3 million in 2025 to 170.3 million in 2028.
Customers can make voice searches for products, ask their AI assistant to find the best offer for a specific item, which facilitates the buying process. For example, Alexa notifies you when items on your Amazon wishlists are on sale, and you can give a voice command to add them to your cart.
6. Mobile Shopping
Statista report predicts that the revenue from mobile commerce will reach around $2.5 trillion by the end of 2025, and will represent 63% of total retail ecommerce. The number shows how it is important to invest in creating responsive designs and apps that enable customers to fully enjoy buying from your online store using their smartphones. Providing a great user experience on mobile devices is crucial.
7. Social Commerce
Social media platforms like Instagram, Facebook, and TikTok have become places where brands not only promote their products but also sell them. This is convenient because you can close deals on the same platform you use to promote your brand and engage with your audience. The customer doesn't need to migrate to another website.
For example, when someone sees one of your posts on Instagram promoting a product, they can click on it and shop the item right away, diminishing distractions that could make them forget to complete the purchase.
User-generated content (UGC) also helps to boost sales through social media, content creators, brand ambassadors, and affiliate partners divulge your products on their posts, and customers just need to click on their links to buy. Initiatives like the TikTok shop program are helping to foment social commerce as well.
