How to Change Shopify Store Name Step by Step

Reading time4 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Learning how to change Shopify store name is simple and just takes a few clicks, but it can significantly affect your store's performance. The store name is part of your brand's identity and is connected to how people perceive it.

Why Your Shopify Store Name Matters

Your Shopify store name represents your brand and is how people can find your e-commerce, for example when making a Google search. You can lose sales If your store name is difficult to remember or spell,

Besides, your store name needs to be aligned with your brand's identity. When people think of your brand and what it represents, the name should match that idea. There are thousands of stores on Shopify, and you can use your store name to make yours stand out among competitors.

Why Change Your Shopify Store Name


A common reason for people to learn how to change a Shopify store name is when a company is being rebranded. This process happens when the business changes its logo, for instance, or its entire visual identity and brand guidelines, which may include

Business Expansion

Imagine you have opened an online clothing store, but expanded your company to sell other items such as shoes, bags, and other fashion items. The current name may no longer represent your brand, thus the need to change it.

Competitors Have a Similar Name

Regardless of the industry sector, it's common knowledge that online selling is a highly competitive environment. Therefore, it's necessary to come up with strategies to drive attention to your brand, which includes the name.

If you have a too similar store name to your competitors, customers may feel confused and buy from another e-commerce store. It's interesting to choose a name that differentiates your brand.

Unclear Store Name

One of the main tips when choosing an online store name is to avoid using words difficult to spell and special characters. This makes it difficult for people to remember the name and find your Shopify store. If you committed that mistake that is a pertinent reason to change the name.

Shopify Store Name vs Shopify Domain Name

When setting up your online store on Shopify, or any other e-commerce platform, it's important to understand the difference between the store name and domain name. The first one is the brand's name, which is used to create your logo and is part of the brand's visual identity.

On the other hand, the domain name, also known as URL (Uniform Resource Locator) is your store's online address. The address customers will type to access your e-commerce website, and has a prefix, "www", and a suffix like ".com". For example, is a domain name.

How to Change Your Shopify Store Name

When it comes to how to change the Shopify store name, all you need to do is:

1 - Sign in to your Shopify account;

2 - Click on "Settings";

Shopify user interface

3 - In profile, click on the pencil icon;

Shopify store details page

4 - Type the name you wish to put;

Shopify edit profile page

5 - Click on "save".

Shopify edit profile page

How to Change Your Shopify Domain Name

1- Sign in to your Shopify account;

2 - Click on "Settings";

Shopify user interface

3 - Click on "Domain";

Shopify store details page

4 - Click on "Change to a new domain.

Shopify domains page

5 - Change the domain and save the alterations.

If you don't want to use a Shopify domain, you can connect an existing one or buy a new domain.

Shopify domains page

Enjoy All the Features Shopify Offers and Create a Successful Store

Besides learning how to change Shopify store name, get to know the platform better, and explore its features. You can get valuable insights with the analytics tools provided by them, and understand how to improve your e-commerce to meet your target audience needs and sell more.

Share this article
Like what you've read?
Sign up and try JivoChat for yourself!
It's free and only takes a couple of minutes to download.