Online Retail Supply Chain Management: From A to Z

updated March 16, 2023
Reading time12 minutes
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Did you know that 57% of firms consider their supply chain as a competitive advantage? Yet only 6% report full visibility on it.

Whether you’re a first-time online seller or a seasoned professional, navigating the complexities of managing an efficient and cost-effective retail supply chain can be challenging. So let’s take a dip through the entire process and learn everything there is to know, from A to Z. 

First of all, what is supply chain management in the first place?

It is basically the process of managing the flow of goods and services from suppliers to customers. It involves overseeing the entire production cycle, from obtaining raw material and components, to final product assembly and delivery.

By managing this cycle effectively, businesses are able to minimize costs, optimize efficiency, and maximize customer satisfaction. SCM also includes activities such as tracking inventory levels, implementing transportation strategies, and performing quality assurance inspections.

What Are The Different Types Of Supply Chain Management?

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There are six models:

  1. Continuous flow.
  2. Fast chain.
  3. Efficient chain.
  4. Agile.
  5. Custom-configured.
  6. Flexible.

The continuous flow model of supply chain management is one of the oldest, and it requires the least amount of capital investment. It is based on a production process where goods move through each step in a linear fashion. This type of system works best when there are long lead times and predictable customer demand.

The fast chain model is designed to quickly respond to changing customer demands. This involves shortening the time between ordering, manufacturing and delivery of goods. Companies must be able to use technology effectively to support this model, such as barcodes or RFID tags used for tracking products through their life cycle.

The efficient chain model focuses on minimizing costs while maximizing quality and customer satisfaction. This includes reducing inventory levels, streamlining order processing times and utilizing the latest technology to manage the entire supply chain.

The agile model of supply chain management is focused on quickly adapting to changes in customer demand. Companies must be able to rapidly respond to market conditions while maintaining a high level of quality and service. This includes utilizing new technologies such as Just-in-Time (JIT) manufacturing and rapid product substitution.

The custom-configured model is used when companies need to customize products for specific customers or markets. It requires detailed planning, close coordination with suppliers and the ability to quickly switch production processes for different orders. 

Finally, the flexible model is designed for situations where there are high levels of uncertainty in customer demand, supply capabilities or other factors that could affect operations. It requires companies to be able to quickly adapt their processes and reconfigure their supply chain in response to changes. This includes using advanced analytics tools to help make better decisions faster. 

The Benefits Of Good Supply Chain Management

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Good supply chain management is essential for providing great customer service. A well-managed supply chain can lead to better response times, stronger customer relationships, and increased sales.

With the help of DMARC generator, proof of delivery apps, customer service software, and other tools, businesses can manage inventory levels with greater accuracy and reduce costs associated with overstocking or shortage of items.

By streamlining processes such as ordering, shipping, payment processing and returns handling, companies can provide customers with a consistent level of service that engenders trust and loyalty. 

Therefore, investing in effective supply chain management is key for any business that wants to remain competitive and profitable in today’s market. Here are some tips to help you.

Tips To Optimize Your Supply Chain Management

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The first step in optimizing your supply chain management is to ensure labels are up-to-date on all products and packages. Thermal transfer labels provide high-quality prints while being budget friendly. They also come with easy labeling options so you can get exactly what you need when it comes to branding products and packages.

Packaging plays a major role in the success of any online retail business, so it’s important to make sure cardboard boxes are sturdy, correctly labeled and fit each product well. Investing in eco-friendly cardboard boxes also helps your company stand out amongst competitors while reducing costs.

In addition to labels and packaging, ecommerce platforms are key when it comes to optimizing your supply chain management. From platforms like WooCommerce, to customer service platforms like HelpScout: they're essential in every way.

Make sure to choose one that is user friendly and offers a variety of payment methods and customer service solutions (like customer feedback collection) that can be integrated into your online store. Ensuring PCI compliance is also essential for any business in the retail space, as this will ensure sensitive information is stored securely.

Learn more: 10 Best eCommerce Platform for Small Business (Ranked & Reviewed).

Finally, don’t forget about the design potentialof flexible packaging solutions and how they can streamline operations for both you and your customers. Flexible packaging is an affordable option that can be customized with labels and branding to create a cohesive look for your business.

By taking the time to optimize your supply chain management, you’ll save money, increase efficiency and ensure customer satisfaction.

The Top Ten Free Tools You Can Use

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From inventory management and order fulfillment to supply chain optimization, businesses must ensure their operations run as efficiently as possible in order to remain competitive. Luckily, there are a wealth of free tools available to help businesses streamline their processes. Here’s our list of the top ten free tools: 

  1. SKU Grid: This cloud-based tool helps businesses manage and track their stock levels across multiple sales channels. It also provides detailed insights into sales trends and performance, allowing you to optimize your warehouse workflow. 

  2. ShipStation: This cloud-based shipping platform simplifies order fulfillment by automating the process from start to finish. It also integrates with major marketplaces, allowing you to manage your inventory across multiple sales channels. 

  3. Shippo: This eCommerce logistics tool helps businesses automate their shipping processes and track packages in real-time. Additionally, it provides users with discounted carrier rates on USPS, DHL Express, FedEx and more.

  4. ShipBob: This cloud-based platform helps eCommerce businesses with order fulfillment, inventory management and more. It also offers access to discounted shipping rates from major carriers like USPS, UPS and DHL Express. 

  5. Inventory Planner: This tool tracks stock levels across multiple sales channels in real time, allowing businesses to quickly reorder products when necessary. Additionally, it offers insights into historical trends so that you can make informed decisions about inventory management. 

  6. ShipHero: This cloud-based platform helps businesses with order fulfillment, inventory management and more. It also integrates with major marketplaces like Amazon and eBay, allowing you to manage your inventory across multiple sales channels. 

  7. Easyship: This shipping solution allows businesses to compare carrier rates from more than 100 different carriers in real time, ensuring that users get the best rate available. Additionally, it offers integrations with major marketplaces like Amazon, eBay and Shopify. 

  8. Stitch Labs: This cloud-based inventory management platform helps businesses with order fulfillment, inventory control and more. Additionally, it offers integrations with major marketplaces like Amazon, eBay and Shopify."Stitch Labs is a great way to manage our inventory across multiple sales channels." - By Mike Frahm, from Frahm Digital SEO

  9. Delivery: This eCommerce logistics tool provides businesses with real-time insights into their supply chain and orders, as well as access to discounted shipping rates from USPS, DHL Express and FedEx. 

  10. ShipMonk: This cloud-based platform helps businesses with order fulfillment, inventory management and more. It also provides access to discounted shipping rates from major carriers like USPS, UPS and DHL Express. 

The Top Ten Paid Services For Supply Chain Management

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  1. Home Delivery: Home delivery-based services are essential for managing ecommerce sales. Services like DHL Express and UPS allow businesses to deliver their merchandise quickly, safely, and cost-effectively. These companies also provide a reliable tracking tool that lets customers know when their package has been delivered successfully. 

  2. Inventory Management Solutions: Companies such as Skubana and TradeGecko offer comprehensive inventory management solutions that enable businesses to manage orders, track shipments, and automation of many other logistic operations. 

  3. Warehousing Solutions: Third-party logistics companies like Flexport offer warehousing solutions for businesses that need additional storage space. These companies provide secure warehouses with the infrastructure to store products and manage orders. 

  4. Supply Chain Management Solutions: Companies such as Oracle and JDA Software provide logistics management software that enables businesses to gain real-time visibility into their supply chain, so they can make better decisions regarding inventory levels, transport costs, etc. 

  5. International Delivery Options: If you’re selling products in multiple countries around the world, you’ll need to find reliable international delivery options. FedEx Cross Border offers global shipping solutions with customized customs clearance and tracking services. 

  6. Shipping Automation Software: Companies such as ShipStation and Shippo offer shipping automation software that streamlines the process of printing labels, tracking shipments, and managing returns. 

  7. Logistics Optimization Services: Third-party logistics companies like Zenda provide logistics optimization services that enable businesses to reduce their cost of transportation and improve their supply chain efficiency. 

  8. Technology Solutions: Companies such as Fleetio offer technology solutions tailored specifically for ecommerce businesses that need flexible fleet management solutions. Their products can be used to optimize operations, track vehicles, and manage driver safety

  9. Reverse Logistics Solutions: Businesses such as Refund Retriever provide reverse logistics solutions for businesses who need to manage returns and exchanges. These companies handle the process of coordinating return pickups, issuing refunds or replacements, and other related tasks. 

  10. Order Fulfillment Solutions: Companies such as Shipwire offer order fulfillment services that can be used to reduce costs and improve customer satisfaction. This includes integrating with payment systems, managing inventory levels, providing tracking information, and more. 

Frequently Asked Questions (FAQs)

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To help answer some of the more commonly asked questions, we have put together this comprehensive FAQ guide. 

Q: What customer support tools are available to SMBs? 

A: Small and medium businesses can benefit from a variety of customer support tools and software, such as live chat software, email ticketing systems, automated response bots, knowledge bases, and more. These tools help streamline the process of providing customers with the assistance they need in a timely manner.

Q: How can I track inventory management?

A: One of the best ways to track inventory management is by using an app. There are many apps available that provide comprehensive tracking solutions for all types of businesses, both small and large. These apps allow you to maintain accurate records, manage stock levels, monitor supply chains and more.

Q: How does software help with strategic planning?  

A: The use of sophisticated software applications makes it easier for organizations to collect data related to their operations, analyze the data in real time, and create actionable plans that account for changes in the marketplace. This type of comprehensive planning allows businesses to address issues promptly, identify opportunities for growth, and make adjustments as necessary. 

Q: What is an AI chatbot and how can it help with ecommerce logistics? 

A: An AI chatbot is a computer program designed to simulate conversation with users. It uses natural language processing, machine learning, and artificial intelligence (AI) technologies to provide answers or services in real time. AI chatbots can be used for customer service inquiries, order tracking, product recommendations, and more. By automating customer interactions, businesses can save time and resources while providing customers with a better overall experience. 

Learn more: 10 Reasons Why Your Ecommerce Business Needs An AI Chatbot

Q: What is an SMS marketing platform? 

A: SMS marketing platforms are cloud-based software that enables businesses to send automated text messages directly to customers. It allows them to segment contacts into various groups and create personalized campaigns that can be used for promotions, discounts, customer service inquiries, surveys, and more. 

Q: What is a transactional email?

A: Transactional emails are automated emails that are triggered by specific customer actions, such as creating an account, placing an order, or completing a purchase. They provide important information about the customer’s interactions with your business and can be used to inform customers of updates, changes in policies, new features and more. 

Q: How can I manage my inventory more efficiently? 

A: Investing in a specialized inventory management software can help you manage your inventory more efficiently. Such software enables you to track stock levels and identify demand patterns, as well as monitor cost changes, product expiration dates and other relevant details.

Q: What is Logistics 4.0? 

Logistics 4.0 is a new era of supply chain and logistics that leverages digital technologies, such as artificial intelligence (AI), machine learning (ML), Internet of Things (IoT) and blockchain, to create an integrated network connecting manufacturers, suppliers, customers, and other stakeholders in the ecosystem. It seeks to automate processes, improve efficiencies and reduce costs while enhancing customer experience across the entire logistics value chain. 

Q: How can I optimize my ecommerce logistics? 

A: Optimizing your ecommerce logistics involves making strategic decisions about your supply chain such as selecting appropriate warehouses, carriers, and software solutions. Additionally, you should consider utilizing specialized services such as same day or next day shipping options. Lastly, be sure to keep up with trends in technology and automation in order to stay competitive in the marketplace. 

We hope this FAQ guide has provided you with a comprehensive overview of ecommerce logistics and the various aspects involved in it. 


We hope this guide helps you understand the fundamental elements behind successful ecommerce logistics strategies. If you found it useful, please share it with your friends in the ecommerce space.

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