300 Best Instagram Hashtags for Followers

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Do you want to know which are the best Instagram hashtags for followers? If you have just created your business profile on Instagram, or you already had it but are starting to invest in creating high-quality content to gain more visibility now, the use of the right hashtags can be very helpful.

Do you know when you click on the search icon on your Instagram and it appears various post suggestions that may be of your interest?  Using the proper hashtags may direct your posts to be discovered by your target audience on this page or appear to them if they follow the hashtag, or search for them on Instagram. Check out the article to know more about it/

What Are Instagram Hashtags?

An Instagram hashtag is a word or a phrase (written without any space between the words) used on Instagram post captions, stories and comments preceded with the symbol “#”. It has the purpose to categorize the content and show what it’s about. 

Instagram enables users to follow hashtags they are interested in, so if your post uses a hashtag someone follows it’s likely they will see it. Besides, it’s possible to search for specific hashtags too. 

Why Are Instagram Hashtags Important?

Instagram hashtags are important for several reasons: 

  • Expand your audience: when you use a hashtag that’s appropriate for your content, you increase the chances to be seen by people that belong to your target audience but still don’t follow you.
  • Promote engagement: you can create unique hashtags for your brand, and develop marketing campaigns to encourage your customers and followers to use them on their own posts. You can promote brand awareness, strengthen your brand’s image, and create a close relationship with your followers through that. One way to stimulate them to use the hashtag is by selecting the best posts, and publishing them on your feed. 

Types of Instagram Hashtags

Instagram categorizes hashtags into 9 types for businesses. 

  • Hashtags that indicate your product or services, for example, #pizza #coffeeshop.
  • Hashtags indicating your niche, for example, #travelphotographer.
  • Hashtags for Instagram communities in your industry, for example, #bakersofinstagram.
  • Hashtags for special events or seasons, for example, #nationaldonutday.
  • Hashtags using location, for example, #nychotdog, #brazilianfood
  • Daily hashtags, for example, #mondaymotivation, #wellnesswednesday
  • Hashtags with phrases relevant to what you do, for example, #bakerylove #fashionisart
  • Hashtags with acronyms, for example, #ootd (outfit of the day), #grwm (get ready with me) #tbt (throwback Thursday).
  • Hashtags with emojis, for example, #shoes👠.

How Many Hashtags Include on Your Post?

According to Instagram Guidelines, you can insert up to 30 hashtags in one post, whether it’s a photo or video. What matters the most isn’t how many hashtags you use, but choosing the right ones that are related to the content published and to your target audience’s interests.

Be careful not to include hashtags only because they are trending, while they have nothing to do with your content. In fact, using 30 hashtags may be too much. Evaluate the ones that make sense to use in each post, and test the number of hashtags you should put by analyzing the posts that perform better.  

How to Find Trending Instagram Hashtags?

To discover trending hashtags, all you have to do is search for words and phrases related to your content using the Instagram search tool.  After typing the term you are looking for, select “tags”, and, below the hashtags that match your search, you will see the number of times each one has been used. 

If you are making the search on a mobile device, it isn’t necessary to type “#” before the word. 

The image shows Instagram app search results for the word business.

But, if you are using Instagram on a desktop computer, you need to insert the “#”, such as #business, and #digitalmarketing. 

Instagram search results page of the word business on a desktop computer

How to Define the Best Hashtags for Each of Your Posts?

To use the best Instagram hashtags for followers on your post you need to be strategic. When it comes to what hashtags are going to help you achieve more visibility, and gain more followers, likes, and comments, there isn’t a formula that fits all. But, some actions can help you.

Analyze Your Competitors

 What hashtags are your direct competitors using on their Instagram? Are they performing well? If yes, you may use the same or search for similar ones. This may also help you with content ideas. 

It doesn’t mean that you need to use all the hashtags that your competitors use, but it gives you an expanded understanding of what is trending in your business sector. It helps you to develop your own strategies. 

Check the Hashtags Your Target Audience Is Using

Get to know your audience better by analyzing your current followers’ preferences. Visit their profiles and check which hashtags they follow, and which ones they use on their posts as well. It will help you to identify topics that they are already interested in, and it’s highly likely that your target audience, which doesn’t know or follow your brand yet, has similar interests. 

When you search for a hashtag using a mobile device, Instagram shows the people that follow you who follow the same hashtag as well. Making this type of research is very important to find Instagram communities and reach users who have a high potential to find your content pertinent to them. 

Use Hashtags Focused on a Niche

If you search for #business on Instagram, for example, there are going to appear thousands of posts from multiple industry sectors. The chances for your post to appear on the first results are smaller than if you use niche hashtags focused on a very specific public. 

If you are going to make a post giving tips about how to manage a business, you can include the #business, but you could also put #businessmanagementsolutions. The first one has 102 million posts while the second has a little bit more than one thousand posts. 

Your content will be competing with fewer publications, so you have more chances to be seen by the users who search for those specific words. The advantage is that you can make both approaches, and apply general and niche hashtags in the same post, as long as they have to do with the content.

Create Unique Hashtags for Your Brand

Creating a hashtag with the name of your brand or your slogan is a strategy to stimulate users to engage more with your company. Besides, it gives you more visibility when they use their hashtags on their own profile, and more people become curious about the hashtag and search for your profile. 

But, for a marketing activity like that to be effective, it’s necessary to have a close relationship with your customers, where your brand isn’t seen only as the products or services it offers, but it’s connected with values and has a strong identity. 

You can encourage followers to use the hashtag you create by sharing their stories and posts on your Instagram profile, which makes them feel seen and valued by you. Foment your relationship with them by thanking them when they use the hashtag, and by liking and commenting on their posts, for example. 

Don’t Use the Same Hashtags in Every Post

Copying and pasting the same Instagram hashtags may seem easy, but it can harm your post reach, so don’t do that. The algorithm may penalize your content, besides, it’s much more effective to use hashtags that suit each post according to its subject.

Check What the Hashtag Really Means

Before selecting a hashtag to insert on your Instagram feed post or stories, check the publications that are using it as well. Mainly with acronyms, it’s common to think a hashtag refers to a subject when it’s actually about another completely different topic.

It’s essential to analyze the hashtags you are going to use and know exactly what they mean, and how people are using them on Instagram. 

Best Instagram hashtags for Followers

Top Instagram hashtags

These are the most used hashtags on Instagram:

1 - #love (2,1b posts)

2 - #instagood (1, b posts)

3 - #fashion (1,1b posts)

4 - #photooftheday (1b posts)

5 -  #art (946m posts)

6 - #photography (933m posts)

7 - #instagram (928m posts)

8 -  #beautiful (820m posts)

9 - #nature (739m posts)

10 - #follow (709m posts)

11 - #picoftheday (714m posts)

12 - #happy (691m posts)

13 - #cute (676m posts)

14 - #travel (650m posts)

15 -  #style (630m posts)

16 - #instadaily (605m posts)

17 - #followme (599m posts)

18 - #tbt (595m posts)

19 - #repost (568m posts)

20 - #summer (547m posts)

21 - #like4like (543m posts)

22 - #beauty (514m posts)

23 -  #fitness (508m posts)

24 - #food (494m posts)

25 - #instalike (479m posts

26 -  #selfie (470m posts)

27 -  #me (470m posts)

28 - #photo (463m posts)

29 -  #girl (449m posts)

30 - #friends (440m posts)

31- #fun (438m posts)

32 - #smile (437m posts)

33 - #family (424m posts)

34 - #life (423m posts)

35 - #music (418m posts)

36 -  #ootd (416m posts)

37 - #makeup (384m posts)

38 - #likeforlikes (374m posts)

39 - #dog (352m posts)

40 -  #model (352m posts)

41 - #motivation (324m posts)

42 - #sunset (312m posts)

43 - #amazing (302m posts)

44 - #follow4follow (297m posts)

45 - #igers (294m posts)

46 - #beach (292m posts)

47 - #foodporn (291m posts)

48 - #nofilter (289m posts)

49 - #instamood (275m posts)

50 - #followforfollowback (259m posts)

Instagram Hashtags for Followers and Likes

51 - #instadaily

52 - #likesforlikes

53 - #fashion

54 - #followme

55 - #like

56 - #instalike

57 - #comment

58 - #likes

59 - #picoftheday

60 - #followback

Instagram Hashtags for Reels

61 - #ReelsInstagram

62 - #VideoOfTheDay

63 - #ForYouPage

64 - #InstagramReels

65 - #instareels

66 - #reelsinsta

67 - #fyp

68 - #ReelsOfInstagram

69 - #reels

70 - #ReelsVideo

71 - #instareel

72 - #holareels

Instagram Hashtags for Food and Drinks

73 - #instafood

74 - #FoodBlogger

75 - #lunch

76 - #FoodPhotography

77 - #food

78 - #healthy

79 - #foodie

80 - #FoodLover

81 - #tasty

82 - #delicious

83 - #foodstagram

84 - #homemade

85 - #cooking

86 - #FoodPorn

87 - #foodgasm

88 - #foodies

89 - #HealthyFood

90 - #dinner

91 - #yummy

92 - #restaurant

93 - #healthyfood

94 - #coffeetime

95 - #coffeeshop

Instagram Hashtags for Pet Lovers

96 - #CatLover

97 - #DogLovers

98 - #cats

99 - #dogstagram

100 - #puppy

101 - #catstagram

102 - #dogs

103 - #animal

104 - #animals

105 - #DogLife

106 -#DogOfTheDay

107 - #pets

108 - #petstagram

109 - #PetLovers

110 - #DogsOfInstagram

111 - #dog

112 - #doglover

113 - #instapet

114 - #PetsOfInstagram

115 - #CatsOfInstagram

116 - #pet

117 - #cat

118 - #instadog

119 - #cachorro

120 - #dogsandpals

Instagram Hashtags for Travels

121 - #travelphotography

122 - #naturephotography

123 - #travelblogger

124 - #landscape

125 - #adventure

126 - #explore

127 - #instatravel

128 - #trip

129 - #travelgram

130 - #travel

131 - #wanderlust

132 - #nature

133 - #traveler

134 - #travelingram

135 - #traveltheworld

Instagram Hashtags for Fashion

136 - #outfitoftheDay

137 - #fashionphotography

138 - #ootd

139 - #fashionblogger

140 - #whatiwore

141 - #fashionista

142 - #styleinspo

143 - #instastyle

144 - #currentlywearing

145 - #fashionblog

146 - #fashionaddict

147 - #fashionstyle

148 - #beautydoesnthavetobepain

149 - #style

150 - #fashion

151 - #fashionable

152 - #fashiongram 

153 - #getreadywithme

154 - #grwm

155 - #fashionweek

156 - fashiondiaries

Instagram Hashtags for Makeup 

157 - #makeup

158 - #makeupartist

159 - #makeupaddict

160 - #makeuplover

161 - #makeuptutorial

162 - #makeupforever

163 - #makeupbyme

164 - #makeupoftheday

165 - #makeuplook

Instagram Hashtags for Fitness Sector

166 - #exercise

167 - #bodybuilding

168 - #gymlife

169 - #healthy

170 - #lifestyle

171 - #health

172 - #gym

173 - #sport

174 - #training

175 - #workout

176 - #healthylifestyle

177 - #muscle

178 - #fit

179 - #crossfit

180 - #fitness

181 - #fitfam

182 - #goals

183 - #personaltrainer

184 - #fitnessmotivation

Instagram Hashtags for Tech and Gadgets

185 - #tech

186 - #instatech

187 - #ilovemygadgets

188 - #makinglifeeasier

190 - #wearabletech

191 - #latesttech

192 - #techie

193 - #apple

194 - #mobile

195 - #software

196 - #techgadgets

197 - #technology

198 - #app

199 - #softwaredeveloper

200 - #softwareengineer

201 - #android

202 - #vr

203 - #technews

204 - #innovation

Instagram Hashtags for Business

205 - #business

206 - #businessman

207 - #businesswoman

208 - #businessowner

209 - #businessowners

210 - #businesscoach

211 - #businesswomen

212 - #businesslife

213 - #businesstips

214 - #businessminded

215 - #businessideas

216 - #businessgrowth

217 - #smallbusiness

218 - #businessadvice

219 - #businessstrategy

220 - #womeninbusiness

221 - #localbusiness 

Instagram Hashtags for Contests and Giveaways

222 - #giveaway

223 - #freebie

224 - #contestalert

225 - #instacontest

226 - #instagiveaway

227 - #contest

228 - #giveawayalert

229 - #winitwednesday

230 - #prize

Instagram Hashtags for Weddings

231 - #wedding 

232 - #bride

233 - #weddingdress 

234 - #weddingphotography 

235 - #weddingday 

236 - #weddinginspiration

237 - #weddingplanner 

238 - #prewedding 

239 - #bridal 

240 - #bridetobe 

241 - #weddingphotographer 

242 - #weddings

243 - #groom 

244 - #engagement 

245 - #party 

246 - #weddingideas 

Instagram Hashtags for Love

247 - #love

248 - #lovely

249 - #loveit

250 - #loveyourself

251 - #lovelife

252 - #lovemyjob

253 - #lovequotes

254 - #loveyou

255 - #lover

256 - #loveher

257 - #lovehim

258 - #loveislove

259 - #lovestory

260 - #selflove

261 - #instalove

262 - #lovethem

263 - #loveislove🌈

Instagram Hashtags for Holidays

264 - #stockingstuffers

265 - #christmasdecor

266 - #spookyhalloween

267 - #happyhalloween

268 - #thanksgivingtable

269 - #valentineformyvalentine

270 - #happyfourth

271 - #newyearseve

272 - #newyearsresolution

273 - #holidaycrazy

274 - #holidayspirit

275 - #kwanza

276 - #hanukkahgift

277 - #underthetree

Instagram Hashtags for Art

278 - #art

279 - #artist

280 - #artwork

281 - #artoftheday

282 - #artistic

283 - #artsy

284 - #artofvisuals

285 - #artistsoninstagram

289 - #arts

290 - #music

291 - #musician

292 - #musicvideo

293 - #musical

294 - #musicislife

295 - #musicians

296 - #musicproducer

297 - #musiclife

298 - #movie

299 - #moviemaking

300 - #theater

Choose the Best Instagram Hashtags With Attention

Before selecting the best Instagram hashtags for followers to insert on your  Instagram reels, photos, and stories, analyze the post related to them to make sure the hashtags are the most appropriate for your content. Don’t use a hashtag just because it’s trending, remember it has to be aligned with the post topic, and also with your brand.

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