12 Best video editing apps for Instagram

updated July 12, 2023
Reading time10 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

IGTV, reels, and stories: video content is conquering a significant space on Instagram. To keep your profile updated with the latest trends, it’s essential to count on the best video editing apps for Instagram.

They will help you to find the right tools to develop videos that speak to your audience and increase engagement rates.

With intuitive interfaces, you will see that it isn't necessary to be a specialist in the audiovisual area to learn how to edit. But, first, it's important to plan the video, and make a script, which is going to make the recording easier, and, then, structure how you want the final content to be.

1. BeeCut

Apowersoft's logo

Through BeeCut, Apowersoft provides a complete video editing app for Instagram, which counts on a variety of tools to help you easily create amazing video content. You can cut,  split, merge, rotate, mix video clips, accelerate or slow down the video speed, and insert video effects. 

The app allows you to transfer videos from your camera, and smartphone to your PC, and the other way around as well. You will be able to create text animations, apply color and motion filters, among many other possibilities, and when you finish editing, you can export the video in the format you want. 

Key features:

  • Create professional videos
  • Insert visual and audio effects
  • Apply color and motion filters
  • Save videos in different formats

2. Movavi Video Suite

Movavi's logo

Movavi is a multimedia software that allows you to edit your Instagram videos on the desktop or directly on your smartphone, you can choose what you prefer.

It's possible to add special effects, stickers, music, titles, and fades, use the slideshow creator mode, improve video quality, and save the project in different formats.

If you want to do a video by recording your screen, for, example, a tutorial about how to install an app, Movavi has a special feature for that. It enables you to capture your desktop activity in Full HD or 4K.

Key features:

  • Add special effects
  • Convert between more than 180 media formats
  • Slideshow maker
  • Screen recorder
  • Work with Full HD and 4K
  • Presets for more than 200 devices

3. InVideo

Invideo's logo

InVideo is an online video editor, which offers more than 5000 templates, iStock Media, music library, filters, and more. You can trim, crop, make transitions, add texts, stickers, edit audio, and even develop a brand kit to be applied to every video with just one click. 

Do you want your team members to help to edit the video? InVideo enables you to add them to the project, so they can also edit and insert comments. The platform also provides AI-powered themes to convert texts to video. 

Key features:

  • More than 5000 templates
  • iStock Media
  • Music library
  • Special effects
  • Add team members
  • Convert texts to video

4. VideoShow

VideoShow's logo

VideoShow is an app for Android and IOS where you can edit your videos for Instagram directly on your smartphone. You will find ready-made templates, stickers, and emojis to insert into your videos, and you can export them in 4K quality,

The app also counts on an audio extractor, which means you can turn your Instagram video into a podcast, for example. Besides, it's also possible to make voice-overs, a very popular video feature for reels. 

Key features: 

  • Edit videos from your phone
  • Pre-built templates
  • Export in 4K
  • Add stickers, emojis, and texts
  • Audio extractor

5. InShot 

InShot's logo

Trim, split, adjust speed, remove the middle part, merge clips, adjust videos: InShot gives you the option to do this and much more. You will also be able to add special effects, filters, texts, stickers, music, voice-overs, and sound effects.

InShot is one of the best video editing apps for Instagram not only because of its features but also for providing an easy-to-use interface. You can download it directly from your smartphone, whether the operating system is IOS or Android, and make different video formats. 

Key features:

  • Trim video
  • Split video
  • Merge clips
  • Adjust speed
  • Add filters and special effects
  • Edit audio
  • Easily sync stickers and texts with the video

6. Adobe Premiere Rush 

Adobe Premiere Rush's logo

Adobe Premiere Rush is a free video editing app that can be used on mobile devices and your PC and will help you to easily creates amazing video content. You will be able to tailor transitions, enhance your videos with preset and manual color correction, add texts, adjust speed and import, and adjust audio. 

With an intuitive interface, you will quickly discover how to make high-quality videos to be posted on Instagram. The software is available for macOS, Windows, IOS, and Android. Its free version offers unlimited exports and free soundtracks from the Premiere Rush library. 

Key features:

  • Free version available
  • Edit and share high-quality videos
  • Tailor transitions
  • Customize texts
  • Use color correction
  • Adjust speed
  • Add and edit audio

7. Magisto 

Magisto's logo

Magisto counts on an A.I. video maker which will enable you to easily create amazing videos for Instagram online, whether you are using your desktop computer or a mobile device.

You just need to upload the files, and the artificial intelligence engines will analyze the footage in 3 levels, visual, audio, and storytelling, 

Then, through this complete analysis, Magisto will point out which are the most share-worthy moments from the footage, and suggest the most effective way to edit it. You can also choose the editing style you prefer, and add music. 

Key features:

  • Automatic video editing
  • A.I analyze your footage
  • Editions suggestions 
  • Choose editing style
  • Add music

8. VSCO 

VSCO's logo

VSCO has become known as an image editor, popularly used before Instagram even had inserted IGTV and reels, now it's also one of the best video editing apps for Instagram. You will be able to trim, adjust the video perspective and the volume of the audio. 

Besides, you are going to count on a library with more than 200 presets, advanced features like HSL, where you can control hue, saturation, and light. 

You can upload 4k videos up to 30 frames per second, and 60 frames per second up to 1080. Another advantage of VSCO is that you are going to have access to several tutorials to make the most of the app tools.

Key features:

  • More than 200 presets
  • Upload 4k and 1080 videos
  • Tutorials
  • VSCO Community
  • Control hue, saturation, and light 

9. FilmoraGo 

FilmoraGo's logo

FilmoraGo is an easy-to-use video editor with several features such as slicing your footage into two or more separated clips, trimming, creating transitions, adding canvas, and adjusting the video speed. 

It allows you to insert special effects, texts, filters, stickers, music, and sound effects as well. You can do all of this from your smartphone, downloading the app version for IOS or Android.

Key features:

  • Shorten your clips
  • Split videos
  • Create transitions
  • Adjust speed
  • Add special effects

10. Quik 

Quik's logo

Do you like to record vlogs for Instagram using a GoPro? Quik app is certainly one of the best video editing apps for Instagram to create this type of content since it's created by GoPro.You can upload your videos, and count on unlimited backup to keep the files saved, and, then, enjoy all the editing tools. 

You will be able to adjust the color, trim, crop, sync music to the video, choose from different filters to apply,  and change video speed. Another advantage is the possibility to turn your smartphone into a GoPro remote control with Quik, making it easier to record the videos. 

Key features:

  • Add filters
  • Change video speed
  • Auto-sync edits to the music
  • Use as a remote control to GoPro

11. Animoto

Animoto's logo

Animoto is a video maker where you can edit your videos by using a drag and drop tool, cropping, trimming, and customizing them by adding filters, creating transitions, and including a soundtrack. The app counts on a music library with thousands of licensed tracks to make your video even more amazing.

As one of the best video editing apps for Instagram, it allows you to optimize the file for the social media, you can resize it in just a few clicks. It's also possible to add your brand's logo, and upload fonts.

Key features:

  • Time-saving templates
  • Crop and trim
  • Upload fonts
  • Optimize videos by platform
  • Add logo watermark
  • Music library

12. Clipomatic 

Clipomatic's logo

Accessibility is very important in every content, adding captions to your videos on Instagram will make them more accessible to much more people. Clipomatic allows you to do that automatically, as you record with the app, the words you say will appear on the screen. 

It's an interesting feature to save time from creating the captions manually, and you can choose among a variety of captions styles to customize your video. Besides, the app gives you the option to add filters too and record in Square or Full mode. 

Key features:

  • Create captions automatically
  • Choose from a variety of caption styles
  • Add filters
  • Record in Square of Full mode

Making videos for Instagram

Instagram counts on multiple types of video formats IGTV, reels, live, and stories. Video content is one of Instagram trends for 2022, which can help you to gain more visibility on the platform. 

The first step to creating amazing video content is to include them in your social media marketing strategies, and plan them according to your goals, brand's image, and target audience profile. This will help you to think of themes, and also to identify the best formats.

Dancing reels are very popular, but does it have to do with your brand? Or you could create another type of reel that will resonate better with your followers? Being consistent with all your content is important. 

Develop a schedule to insert the days that the videos are going to be published on your Instagram account, don't forget to consider the time to produce and edit them. To help you with the production, it's advisable to have a script, but it doesn't mean that the video has to be rigid, without space for improvisation.

On the contrary, it's important to be natural. Users on Instagram value videos that they can relate to, instead of high-produced ones. Be fun, encourage a conversation among your public.

Through videos, you have the opportunity to humanize your brand even more and straighten your relationships with your clients. 

Create for mobile

When you develop videos for Instagram, keep in mind that most of the viewers are going to watch the content from a mobile device, so the format has to adapt to it. It's best to shoot in vertical, mainly if the content is for reels or for the Instagram stories.

Give reasons to keep watching

The first seconds of your videos are fundamental to grabbing the users’ attention and preventing them from keep scrolling. Use this first moment to show them why they should keep watching until the end. You can do that by using eye-catching visual elements or presenting what is to come, for example.

Provide interesting content

Creating content that speaks to your audience’s pain points or that can just make them laugh or relax is important. The subject of your video needs to be interesting enough to make users want to watch.

It's indispensable to know your target public profile to be able to select the themes that they want to see, and after it, to produce the content to provoke positive emotions. 

Enjoy the best video editing apps for Instagram to promote engagement

Posting high-quality video content is an effective strategy to promote engagement on Instagram, and the edition will make a huge difference to deliver what you desire.

Get to know the best video editing apps for Instagram, explore its features, create unique videos that grab the users’ attention, and add your brand's identity to them.

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