How to Use Customer Feedback for Better Content Marketing

updated January 4, 2024
Reading time6 minutes
Guest Author

What if you could find a way to get into the minds of your customers and know exactly what they want and how they want it? Would you take the chance? Now, in today’s digital marketing landscape filled with special tools that make it easy to collect customer feedback, that’s exactly what you can do.

But there’s more to successful content strategies beyond customer feedback in marketing. How can you use the feedback to create a marketing strategy that drives sales? Today, we will explore proven techniques that experts swear by and what you can do to implement them.

How Important Are Customer Reviews In Marketing?

Think customer reviews are just a numbers thing to make a business look good? Think again. Over 99.9% of customers check out the reviews before they decide to buy, and almost all of them focus on the negative ones.

But what does that have to do with content marketing? Well, these reviews hold the key to the success of your strategy. They serve as social proof that can influence others to buy your product if they are mostly positive.

Also, they provide crucial feedback that lets you know if your content is hitting the right marks and customers can resonate with it.

Sometimes, they can even inspire your next topic or lead you to revamp your entire content marketing strategy, including your digital content distribution tactics. This is why a lot of companies invest in a suitable Adsy package that helps them create the content and publish it where they can get the most engagement.

But all of this depends on how much stock you put in your customer’s opinion. Still, if you are serious about long-term business success, then you have to build a customer-centric approach to your marketing. Customer reviews in marketing can help you unlock the best tactics to improve your service and increase leads.

How to Use Feedback In Marketing To Create Better Content and Boost Conversions

Listening to customer feedback in marketing is essential, but even more important is what you do afterward with the information gained. Depending on what your goals are, this part can be tricky. So, here are a few ideas to help you get started right away.

1. Create Content Replies to the feedback

One of the best ways to use feedback in marketing is to use them to fuel your content plan. To what extent you choose to apply this depends on you. For example, you can create a video that addresses a question left in your TikTok comment section. Still, not everyone is on TikTok it might be a good idea to answer the same question on your blog and social media posts. This has the double benefit of making the customer feel heard while also bridging the communication gap between your brand and your target audience.

2. Put Them Where More Eyes Can See Them

Online reviews have the potential to increase conversion rates by up to 270%, so you want to take every opportunity to display them strategically.

Think of places like the landing pages and product pages on your website, social media posts, marketing emails, case studies, etc. The goal is to make the reviews stand out and grab the attention of people. This builds the confidence of potential customers and boosts your lead generation abilities.

3. Use the Reviews to Create Powerful Case Studies

Report shows that 73% of successful content marketers use case studies, and you can do the same. You can start by scanning your positive reviews for customers who enjoyed using your product or service and collaborating with them.

By showing how your product was able to add value to a customer’s life or how it helped them solve their problem, you can convince more of your target audience to take the plunge and buy from you.

4. Incorporate the Positive Feedback in Your Paid Ads Campaign

What’s even more effective than an emotionally charged ad? An ad with proof or evidence that backs up its claims. By incorporating reviews in your ads, you are showing your target audience what they stand to gain if they take the desired action.

This is a very persuasive tactic that can boost the effectiveness of your ad campaigns. Some people recommend placing the reviews right next to the CTAs for more impact.

5. Track Your Content Performance

Being able to measure and track how well your efforts are paying is a vital part of using feedback in marketing effectively. Naturally, you need a credible data collection tool designed to effortlessly capture and analyze customer insights accurately.

This gives you the data you need to understand what your customers' needs are and how well you are meeting their expectations. The more regular you are and quick to make any needed changes, the better your results will turn out to be.

How to Level Up Your Customer Feedback Strategy

So, you are already using customer feedback to improve your business strategy. Well done! Now, how do you push the envelope further and level up your strategy to increase results? Here are a few ideas to help you.

  • Vary your sources as much as possible. You want to get your feedback data from a wide variety of sources like emails, social media, etc. This will help you really get the pain points of your customers and uncover gaps or issues within your niche that you might be able to fill.
  • Follow-up. You want to ensure that you follow up on any feedback you get, even after taking steps to address or rectify the issues. This feedback loop lets you know if you are implementing the right steps or if your efforts are getting the desired results. Besides, it can save you time and money to know when something is not working and change it quickly rather than wait till the end to find out.
  • Showcase your wins. So you got feedback, changed something, and the customers loved it? That’s the sort of thing you want to brag about or shout it from the metaphorical rooftops. This will boost your credibility and brand loyalty.
  • Create a seamless collection process. Whether it is making it easier for customers to give their feedback or having a team to respond to each one, even if it is negative, you need to have a system or process that makes it all run smoothly. This might mean using software like ZonkaFeedback, etc., for your collection process. Still, the rewards are worth the time and resources invested - you get more accurate data and with less effort.
  • Build connections that last. A good customer feedback strategy should see beyond just data to the actual person or people on the other side of it. And then what? You want to use this research also as a means for creating links and other connections that enhance customer-brand relationships and improve the success of your product launch or performance in the market.
  • Give incentives and rewards. This could be as simple as a discount, a free subscription extension for a week, or some other incentive that would get them to respond. The idea is to encourage and reward those who do give you their valuable feedback and show them that their opinions are valued.
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