Emails of the future: exploring AI-driven strategies for brands

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The rise and implementation of artificial intelligence have altered the way we used to carry out certain processes in marketing.  Today, marketers benefit from easily accessible AI tools, saving time while enabling the creation of more imaginative and captivating campaigns.

Just like any other type of marketing, email marketing has changed its traditional approaches. Now anyone can craft an effective email marketing campaign in a snap with hyper-personalized subject lines and email content. 

In this article, we are going to dive deeper into the world of emails and find out the new strategies marketers are using to create great email campaigns with the combination of various AI tools. By adding the mentioned tips and tricks, you can take your email marketing game to the next level, making it easier to achieve your goals.

How AI changes email marketing in 2023

Personalization has become the key in email marketing. Marketers do their best to craft email content that resonates with the recipient's behavior, personal taste, preferences, and needs. This type of content helps companies build connections with the recipient, making them feel valued, respected, and recognized

The main problem with creating a personalized email was that manually crafting a personalized email for each recipient would demand an enormous amount of time and effort, particularly for businesses with a constantly expanding subscriber base.

Even if you are a savvy marketer who knows how to send video through email, AI can come to the rescue, giving you the ability to create personalized emails in a short period of time. Here is what exactly AI offers to help us connect with our recipients and increase conversion rates:

1 - Data-driven insights

Do you know what’s the cornerstone of an effective email? The data! 

AI systems play an important role by sifting through vast amounts of data from various sources - customer interactions, purchase history, online behavior, and social media engagements. These systems decode unique preferences, enabling businesses to segment their audience based on their previous actions.

Once you get access to this valuable data, you can create content that truly resonates with specific segments, thus increasing the likelihood of meaningful interactions and successful outcomes. 

Take, for instance, an online fashion store. With the power of AI, they can send personalized emails suggesting products based on a customer's past purchases and browsing habits, ensuring every interaction feels tailor-made and relevant.

The image shows three people in a work office. One hold a laptop where its written "Content".


2 - Personalized content generation

One of the best applications of AI is the creation of personalized content. Thanks to the tools, such as an AI story generator or AI content writer, anyone can craft a compelling piece of text.

Personalized artificial intelligence is now even being leveraged to create AI apps. From content, to UX to an entire application, there is every reason to start working AI into your content and broader digital marketing strategy.

The role of web design plays a crucial part in a successful digital marketing strategy, as it shapes the user experience, enhances brand identity, and ensures optimal engagement with the audience.

How do these tools create quality content?- You might ask. Well, AI algorithms generate content with the help of predefined templates and variables. 

For instance, if you own an eCommerce website, you can use AI content generators to craft unique product descriptions and messages based on the recipient's specific needs and requirements. 

3 - Competitor analysis

Artificial intelligence has the ability to delve into competitors' email campaigns and propose subject lines that are tailored for maximum impact within the same industry or niche. You won’t have to spend hours on competitor analysis anymore. Just find the right tool and use the right prompt to get what you need.

4 - Responsive email design 

Given the prevalence of mobile device usage, it has become essential for email designs to be responsive. 

Remember that having a responsive email design is no longer just an option; it's a necessity! 

It's crucial to ensure that your email content and design adjust to various screen sizes and devices, guaranteeing an optimal user experience for everyone. AI will help you with this task, too!

5 - Compelling visuals

You can give your design a professional and unique touch with the help of AI-generated visuals. Design tools started incorporating AI to make the process easier and more effective. Adding stunning visual elements created with AI will definitely increase your conversion rates. 

With the help of artificial intelligence-generated images, you can enhance your design with a professional and unique touch. To make this process easier and more efficient, the tools for designing cards have begun to incorporate artificial intelligence so that their design can stand out.

You'll certainly see an increase in conversion rates when you add beautiful elements created by artificial intelligence.

If you’ve recently tried Canva or any other Canva alternative, you probably saw that these tools started incorporating AI in their processes, offering AI image generators, video editors, etc.

The image shows multiple layout options


6 - Translation and grammar checkers

Error-free emails are more engaging. Recipients are more likely to read, understand, and respond positively to emails that are correctly written and translated, leading to better engagement rates.

Besides, if your email campaign targets an international audience, translation tools are essential. They will help you to communicate your message accurately in different languages, making your campaign accessible and relatable to diverse audiences.

How can you achieve the perfect translation and error-free messages? Yes! AI tools now allow anyone to catch and rectify errors before sending out emails, preventing embarrassing mistakes. They can also translate your text into another language, saving you time and resources.

7 - AI-powered email templates

Crafting visually stunning and adaptable email templates is important if you want to capture readers’ attention. A pre-designed email template has the power to convey the essence of a brand – its values, voice, and story – leaving a memorable mark on the readers.

AI-driven tools allow businesses to use pre-designed templates that can be tailored to reflect a brand’s identity, align with brand guidelines, and convey the intended message. Even for small businesses and startups lacking a dedicated design team, these tools enable the creation of polished, professional-looking emails that leave a lasting impression on recipients.

Simply browse the internet, choose the tool you like most, and start customizing the email template you chose.

To sum up

As you can see, AI has transformed the traditional approaches marketers used before to interact with their audience. AI has become a powerful ally in email marketing and customer experience strategy, enabling anyone to add personalization, data-backed tactics, quality, and error-free content in their email marketing campaigns.

Thanks to AI tools, the opportunities of creating personalized email content are endless, improving marketing outcomes and building meaningful connections with the audience!

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