How to Make Money on TikTok
Are you wondering how to make money on TikTok? With more than 750 monthly million users around the world, according to Insider Intelligence, TikTok has become the fifth most popular social network.
Its impressive growth has generated new opportunities for creators and brands to use the platform as a means to profit with content production, sales, ads, and much more. Check out the article to discover how you can enjoy the possibilities TikTok offers.
Yes, you can earn money with TikTok. If you are already a TikTok user, you must have realized that this platform has a great community of digital creators who grew online through this social media and have become famous in their niches.
Whether it's making challenge dances, get ready with me videos, recipes, and many other types of videos, they are paid by TikTok because of the number of views they get, and the platform is their primary income.
But, that isn't the only alternative when it comes to making money on TikTok, you can use the platform to engage with your audience and sell more, participate in affiliate programs, and so on. In any of those cases, it's essential to get to know how TikTok works, and be updated with its development.
If you want to invest in a career as a digital creator, TikTok is a great place to do that. With the TikTok creator's fund, the platform pays you for the content you produce, but they need to have a high number of views
To be part of TikTok's creator fund it's necessary to:
- Live in the US, UK, France, Germany, Spain, or Italy.
- Have at least 18 years old.
- Have at least 100,000 video views in the last 30 days.
- Have at least 10,000 followers.
- Have an account that is compliant with TikTok Community Guidelines and terms of service.
As you may see by the requirements, it doesn't mean that you will start to get paid by TikTok once you start publishing videos. You will have to develop high-quality engaging content and build a community of followers.
If you already have a significant number of followers, you can partner up with brands and publish content sponsored by them. If a brand finds your profile interesting to advertise their products or services, they may pay you to make one or more videos talking about them.
When you scroll your feed on TikTok, probably you have already seen sponsored content. For example, when TikTokers show clothes from a specific store and link to their online store or promote the launch of a TV series.
Companies are realizing the potential of reaching a different audience with TikTok, and many of them are starting to make ads on the platform, and looking for creators who are aligned with their brand's identity to partner with them.
To enjoy these opportunities, it's important to be professional, and create a media kit to present your work, including the numbers of views, comments, and followers to show your relevance.
You don't need to have millions of followers, micro-influencers are also valued in this market because they allow targeting a very specific audience. Numbers aren't the only thing that matter, but also how engaged your audience is.
Lip sync and dance videos are a huge success on TikTok, when songs go viral on the platform, the number of music downloads, concert tickets and merch sales increase as well. Musicians and record labels have realized the power of it, and pay creators to make videos with a specific song.
On the other hand, if you are a musician, you can put your songs available on TikTok, and get more people to know your song as they use it to record videos.
Another way to make money on TikTok is to use it as part of your brand's marketing strategy and create a profile for your company. You can create videos presenting your products and service, and about other topics that are interesting to your target audience, and drive traffic to your ecommerce site, turning leads into customers.
With TikTok Shopping, it's possible to sell the products directly in the platform through lives and in-feed videos.
In an affiliate program, you gain a percentage of the sales that are made through the product or service link that you published on your website or social media, like TikTok.
Choose an affiliate program from a company that has to do with the type of content you produce and include the link on your TikTok bio. Then, make videos to promote the link, for example, showing the benefits of the product.
People who like your content may be willing to pay a fee for having access to exclusive content. Considering that, many creators now give their followers the option to become a Patreon, which is a way to support their work, and unlock access to different types of benefits, such as:
- Public shoutouts
- Exclusive content
- Community access, such as being part of a WhatsApp or Telegram group with you
- Live chats and hangouts with you
- Receive exclusive merch
In a platform where thousands of videos are published every day, it's necessary to think about how you can produce a type of content that will stand out among others, right? Visibility is one of the main factors in how to make money on TikTok.
It certainly is a big challenge, and it takes dedication to build a career on TikTok as a creator. You need to plan the videos, research your audience, and have the patience to get results. Although there are cases of creators that go viral with one video, that isn't always the case. Don't give up if your first videos don't perform well.
This advice may be a cliche, but it's true. To captivate viewers they need to see some originality in your content, so be authentic. You may reproduce a challenge that was made by thousands of other people but put your personality on it.
The users don't want to watch a video that was made only to get viewers, they are looking for interesting, funny, original content, not a copy. If you search for some of the most popular TikTokers in the world, you will see that they work on having their own identity.
It doesn't mean that you have to reinvent the wheel but think of ways, details, to distinguish your videos from others. It may be a catchy phrase you like to use, the way to edit the videos, or how you talk, for example.
To know how to make money on TikTok, you have to understand the platform, and how content is consumed on it. The first step is to become a user, start following different profiles, search for the most relevant ones in the niche you wish to aim at and analyze the videos that are the most successful.
Keep up with the latest trends that arise in TikTok, and follow the news about this social media to know when they release a new feature, or if there is a change in the algorithm. Remember the digital world is in constant evolution, and that applies to TikTok as well, you must update yourself constantly.
To keep your audience interested, and conquer new followers, it's important to maintain regularity in posting videos. Plan them in advance, and try to post one video per day, don't forget to add the main hashtags that are aligned with the subject of the content.
When it comes to conquering followers and an engaging audience, it helps to aim at a niche. Instead of producing content that's too varied, the tip is to focus on one area, for example, talking about k-pop, fashion, games, or tv shows.
The possibilities are endless, and by defining a niche, it becomes easier to identify who you are talking to and produce content that satisfies the demands of a specific group. Besides, you can invest in partnerships with brands from the sector.
For example, a TikToker that comments on basketball games can partner up with Nike because the brand knows it's likely their followers are interested in sneakers, and sportswear. You may build a qualified audience, which is a valuable asset for advertisement.
With 144 million followers, Charli D'Amelio earns around $17.5 millions per year. She posts lots of lip sync videos, and has released her own line of beauty products.
Addison Rae has more than 88 million followers, and an estimated annual earnings of $8.5 millions. She publishes videos about makeup, fashion, and lifestyle, and has her own makeup brand.
Khabane Lame has gone viral with his videos making fun of items that are supposed to make some daily tasks more practical, like cutting vegetables or opening a can, but just complicate them. He has more than 146 million followers and earns around $ 5 million annually.
Now that you have discovered how to make money on TikTok, what about starting to use this platform to profit from the content you create? Choose the strategy you prefer for your company or to work as a digital creator, and enjoy the possibilities this social media offers.
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