15 Instagram Post Ideas For Business

updated May 23, 2024
Reading time9 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

We have good news for you if you are looking for Instagram post ideas for business. Regardless of the industry sector you are in, it's possible to explore several different types of posts to promote your brand and engage with your customers.

One of the most critical factors is to know your audience and understand their preferences. This way, you will be able to offer content that drives their attention and will help you to turn leads into sales too. 

Instagram has great potential when it comes to customer relationships, but you need to develop strategies and post regularly, otherwise, your brand may fall into oblivion. Check out the article to discover new ideas for your content.

1. Present your Products

You can use your Instagram feed to display and sell your products. But to do that, it's essential to take beautiful pictures of the products and pay close attention to the details like the background and the other items that are going to compose the photo.

Remember that the product image should be as close as possible to reality, so the customer won't buy anything by mistake.  Describe the item benefits in the caption, and add a tag in the image where the person can click and go directly to your store. 

The image shows a post from Nike Instagram where it shows the LeBron XX sneaker.

Source: Nike Instagram

2. Show the Company Behind the Scenes

Instagram allows you to straighten the relationship with your leads and customers and humanize your brand. A great way to do that is by showing the behind-the-scenes of your company. 

For example, you can record or take pictures of the routine of different sectors of the company, like the sales and marketing teams. Another idea is to choose different employees to make an Instagram takeover where they will show their daily tasks, and present the company from their point of view.

This Instagram post idea for business helps to give a face to your brand. It gives your audience the chance to relate with the employees that compose the company. Besides, it also adds credibility to the brand's image. 

The image shows a post from Lazy Oaf Instagram whre there is a person holding a smartphone and taking a picture of someone.

Source: Lazy Oaf Instagram

3. Repost Content Made By Your Followers

Another Instagram post idea for business is to encourage your followers to produce content related to your brand. For example, you can ask them to record an unboxing showing their reaction when they receive one of your products by mail. 

If you sell clothes, makeup, shoes, or accessories, for example, you can create a campaign motivating customers to tag your profile when they use one of your products. Then, enjoy the content produced by your followers and publish them on your Instagram feed. 

That's a strategy to make your customers feel seen, and as part of your brand. Besides, people who are in the buying decision process can be convinced to buy when seeing those pictures or videos because it shows real customers that like your brand. 

Ivy Park Instagram showing a woman wearing Ivy Park

Source: Ivy Park Instagram

4. Make Polls and Quizzes in the Stories

Instagram stories have several features that enable you to interact directly with your audience, like polls and quizzes. You can make polls to allow your followers to feel part of the brand and help in the decision-making process of, for example, the color of a package or what the next website article should be about. This empowers them and emphasizes how you care about your clients.

On the other hand, you can make quizzes to create knowledge games in the stories. It can be about your brand, for example, asking which are the benefits of a product or service. Or you can make a quiz regarding a topic that is relevant to your audience and is related to your company sector. 

5. Take Part in Challenges

If you take the time to scroll through the Instagram explore page, you will probably see lots of  fun challenges in reels. There are dancing, duet, lip sync challenges, and much more. The Instagram post idea for business in this case is to choose a challenge that is aligned with your brand identity and reproduce it. 

Participating in challenges is a strategy to conquer more visibility and reach people beyond the ones that already follow your profile. When posting the challenge, don't forget to add the hashtags for it, so people who are watching the reels related to the challenge will find your video too. 

6. Cover the Company Events

If your company usually takes part in or produces events, you have the opportunity to make content for Instagram with them. Record parts of it to post on stories, publish a carousel with pictures of the best moments, or make a reel. 

7. Make Seasonal Posts

Special dates like Easter, Mother's Day, Thanksgiving, and Christmas shouldn't be forgotten in your Instagram post schedule. Plan different content to publish on those days, sending best wishes to your audience. 

Besides those main dates, research the ones that are relevant to your sector. For example, if you own a computer store, you can make a post celebrating the day the first personal computer was released and telling a little bit about its history. 

Targe Instagram post showing the picture of a doc wearing easter bunny ears.

Source: Target Instagram

8. Publish Tutorials

Tutorials usually are created in the format of a video or a carousel of photos where you are going to teach your audience how to do something. It can be a tutorial about how to use one of your products, for example, or a theme related to it.

The most important is to provide valuable information to your audience, which they can apply in their everyday lives. Encourage them to share the tutorial and tag other people in the comments so you can gain more visibility. 

9. Launch Products in Lives

Are you planning to launch a new collection, a product, or a service? What about making an online event via Instagram? Define a date, announce it on your social media and show what you will release firsthand via live. 

This way, people can engage by sending questions, and comments, and you will promote your brand too. The live enables you to talk directly with your customers, reading and answering what they say in real-time. They will feel more involved with your company. You can even give the participants a special coupon discount, for instance. 

10. Make Educational Posts with Carousels

Educational content is a great Instagram post idea for business because you can provide the kind of information that your audience is interested in. For example, if you own a hotel, you can make an educational post telling the history of the city where the property is located and presenting historical places that are worth visiting. 

For professionals like doctors, lawyers, teachers, and veterinarians, this kind of post allows them to show their expertise and solve common doubts from their audience. Pick a topic related to your sector, which is trending at the moment, and create a carousel of images explaining it. 

11. Promote Sales and Coupon Discounts

Use your Instagram profile to provide visibility when you make promotional campaigns on your online store. Post the product offers and coupon discounts on the stories and the feed as well. Customers love to enjoy buying products they want for a smaller price, so use Instagram to let them know when your store is on sale. 

Glossier Instagram post showing a picture og the products and where it's written "Sets on sale! Extra 20% off on all sets".

Source: Glossier Instagram

12. Play With Memes

Memes are a success throughout the whole internet. People from all over the world use different images and symbols, usually from pop culture, to make funny content with the intent to be shared on social media.

You can make use of memes too, as a way to communicate with your audience. An idea is to pick a meme that your audience knows and adapt it to the context of your brand. This helps to break the formality and be more casual. Another advantage is that memes have great engagement potential.

13. Publish Inspirational Quotes

Inspirational quotes are also a good Instagram post idea for business. You can publish phrases from famous personalities and books to make people reflect upon different topics or just to cheer them up.

That's a type of content that Instagram users like to repost and tag friends in the comments, so it can also help you to increase visibility. Choose a font type that matches your brand's identity and place the phrase in a beautiful background.

In the image it's written "I am not afraid of storms, for I am learning how to sail my ship".

Source: Penguin UK Books Instagram

14. Make a Game Challenge

What about posting game challenges? You can publish a word search game where people have to find the name of your products, for example, and post the answer in the comments. Or you can make a charade. 

Post the first picture with the question, and tell the users to try to guess, give the answer in the second picture and ask who got it right. There are multiple possibilities for games, use your imagination and align the game with elements of your brand. 

15. Celebrate Milestones with your Followers

Customers are an essential part of a brand, and it's important to emphasize that to them. Therefore, use your Instagram posts to celebrate with them when your company accomplishes a goal. Thank the customers for being with you on this journey and highlighting how their role in building a successful brand is fundamental. 

Research for References to Have Instagram Post Ideas for Business

Beyond these Instagram post ideas for business, to keep an interesting profile that drives your target audience's attention, it's important to continuously research for new inspirations. Update yourself with new trends, get to know what other brands are publishing, and test different types of content to know what works best for you.

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