14 Websites to download free newsletter templates

December 9, 2021
Reading time10 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Creating a newsletter is a way to straighten your relationship with leads and customers, keep your brand from being forgotten, and show relevancy by delivering incredible content. With free newsletter templates, it's going to be much easier to start implementing this marketing strategy. 

Several websites provide professional templates, which won't require design or coding skills to structure the emails you are going to send. Choose the layout that has more to do with your brand's visual identity, and customize it, for example, adding your company's logo. 

1. Sendinblue

By creating a free account at Sendinblue, you will have access to over 40 fully responsive email templates to develop your newsletter.

You can choose the one that best suits your needs, and, after it, use the platform drag and drop tool to customize the layout, rearrange the elements, add new ones and change the colors. 

Sendinblue's page showing newsletter templates options

You are going to find newsletter templates divided into categories such as ecommerce, blog and media, SaaS (Software as a Service), schools, charity, and holidays. 

Highlighted features:

  • More than 40 free newsletter templates
  • Mobile-friendly templates
  • Drag and drop tool
  • Layouts for different categories
  • Customizable templates

2. E-goi

E-goi's logo

Hundreds of free newsletter templates are just a few clicks away from you at E-goi. You just need to create your account, which the free plan gives access not only to the professional design templates but also to other email marketing tools.

With your login ready, you can select a layout and edit it, adding images, buttons, personalizing the header and footer, using the drag and drop editor. There is no need to have technical knowledge in coding or design, you will find an intuitive interface to easily build your newsletter.

Highlighted features:

  • Hundreds of free newsletter templates
  • Professional design
  • Drag and drop editor
  • Mobile-friendly newsletters

3. GetResponse

GetResponse's logo

GetResponse provides more than 500 free HTML templates for developing your email newsletter. They are divided into categories, making it easier to select the design that will align better with your content's purpose and brand visual identity. 

For example, you will find templates designed for the sectors fitness and wellness, travel, retail and ecommerce, online publishing, restaurants, real estate, education, automotive, holidays, financial services, art and entertainment, legal services, and high-tech.

GetResponse's page showing different types of templates

In each category there are some tips about what to focus on, considering the type of audience. 

Highlighted features:

  • Over 500 HTML templates
  • Templates designed for different categories
  • Marketing solutions for each category

4. Mailify

In the image it's written "Starting with Mailify. How to set up Mailify."

Web marketing experts from Mailify have developed more than 70 newsletters templates, which are available for free on their website. You can choose your email template to build a newsletter for a special event such as Christmas, Valentine's Day, or Mother's Day. 

Other alternatives are selecting one according to your sector of activity or the newsletter theme, for example, a welcome one. Mailify also offers an intuitive email editor, which allows you to design bespoke email marketing campaigns, using responsive design.

Highlighted features:

  • More than 70 free newsletter templates
  • Responsive design
  • Thematic templates
  • Intuitive email editor

5. Moosend

Moosend's logo

With Moosend you have the option to create a newsletter from scratch or choose a free email template to build your content from it. You are going to see multiple categories of newsletter templates, including clothing, food, and hotel. 

After selecting one, it's up to you to edit the layout, customizing according to what you aim for with your newsletter. To access the templates, it's necessary to create an account on the website,  the free plan will provide you with unlimited emails and reporting and analytics tools. 

Highlighted features:

  • More than 70 free email templates
  • Multiple categories of templates
  • Doesn't require coding skills
  • Reporting and analytics tools

6. AWeber

AWeber's logo

AWeber provides a variety of more than 600 templates for email marketing and newsletters, which were designed to look good on any device and can be customized. You just need to create a free account, select a template, then, personalize it by adding your logo, altering the colors, and inserting your content.

The image shows AWeber featured email templates' page

You are going to find holidays, and event-based templates, along with specific industry themes as well. There is no limit to the number of templates you can use, so it's possible to develop different designs for your newsletter. 

Highlighted features:

  • More than 600 email marketing and newsletter templates
  • Responsive design
  • Customizable
  • Drag and drop tool

7. EmailOctopus

Email Octopus' logo

At EmailOctopus, you are going to count on eleven of the best email templates for free. You aren't going to have to code them in HTML, instead, you can just select the one that fits your newsletter needs. 

There are themes for fashion brands, tech startups, and many other business types. EmailOctopus has put available packs of templates where you can use the same layout to your emails, website, and blog posts, for example, aligning your brand's image. 

Highlighted features:

  • 11 email templates
  • Responsive design
  • Choose a pack of templates 

8. Zoho Campaigns

Zoho's logo

Zoho Campaigns wants to help you to spare time from designing newsletter templates by offering several ones for free. This way, you and your team can focus on producing high-quality content, and, then, just personalize the design. 

All the templates are mobile-friendly, and you can use the email template builder to edit images and customize the layout. Besides, you are going to find a big variety of templates for diverse business needs, occasions, and events.

Highlighted features: 

  • Mobile-friendly templates
  • Customizable
  • Email template builder
  • Variety of themes

9. Canva

The image shows a desktop comuter, in the screen there is Canva's logo

Canva is a widely known website for offering design solutions to create websites, social media posts, cards and invitations, and many other formats, which include email newsletters as well.

When you create an account and sign up for the free plan, you will have access to more than 250.000 templates, and thousands of images and graphic elements too. 

Canva's newsletter template model

To build your newsletter, you can search according to a theme and after choosing one design, it's possible to customize it inside the Canva. Enjoy the pictures and icons available to personalize the template. 

Highlighted features:

  • More than 250.000 templates in different formats
  • Free images and graphic elements
  • Easy to edit
  • Tutorials

10. Crello

The image shows Crello's edit tools

The visual elements of a newsletter can make a huge difference whether the user is going to keep reading or move on to the next email, that's why it's important to choose a template carefully. With a Crello account, you are going to be able to select among several options. 

After defining which one you are going to use, you can customize your template in the VistaCreate Editor. Then, just download your newsletter and use your email marketing platform to send it. 

Highlighted features:

  • Multiple free newsletter templates options
  • Customizable 
  • VistaCreate Editor

11. Freshmail

Freshmail's logo

Freshmail offers a 14-day free trial where you can download their newsletter templates. After creating your account, you can opt for the one you prefer, save it, and do any alteration you desire in the code or graphics.

The templates come in 2 formats: HTML and PSD, so it's possible to modify them in different ways, for example, using Photoshop. But If you don't have code or design skills, you can use the FreshMail Designer to edit it and create your newsletter. 

The image shows 3 different options of newsletter templates from Freshmail

Highlighted features:

  • 14-day free trial
  • Download the templates in HTML and PSD
  • FreshMail Designer

12. Cakemail

Cakemail's logo

At Cakemail you are going to encounter more than 30 free newsletters templates, which can be downloaded without even the need of registering to the website. The designs are separated into the categories business, restaurants, seasonal, special events, transactional, and education. 

You can download as many templates as you want, and use different layouts to vary your newsletter. Each template has its own color scheme and is developed to adjust to different devices, such as tablets and smartphones.

Highlighted features:

  • More than 30 free newsletter templates
  • Different templates categories
  • No need to create an account

13. Stripo

Stripo's logo

Stripo offers more than 850 HTML email templates, which are divided into several themes, like beauty and personal care, business, finance, human resources, and software and technology. 

You can customize and export them to different email marketing platforms, such as AWeber, HubSpot, and Mailchimp to send to your mailing list. The designs are developed to adapt to mobile devices as well. You wiil be able to quickly edit them and have your newsletter ready in a few minutes.

Highlighted features:

  • More than 850 newsletter templates
  • Responsive design
  • Exportable to different email marketing platforms

14. Dyspatch

Dyspatch's logo

Are you looking for free newsletter templates that have open-source HTML? Dyspatch counts on several of them. You can select the one you prefer and edit it with the HTML email builder.

You are going to find static HTML templates, which can be downloaded and used with any email software, and are built with a responsive design. You also can personalize them the way you want.

Highlighted features:

  • Free open-source HTML email templates
  • HTML email builder
  • Responsive design

Items an email newsletter should have

Appealing subject line

The subject line is what your contacts are going to see in their mailbox. It's important to write a line that grabs the attention of all of the emails and compels them to feel curious to open and read the newsletter. 

Preview text

Do you know the text that appears below the subject line in your mailbox? That's the preview text, it's kind of a short presentation of what the newsletter is going to be about, and it has to be written in a way that invites the recipient to want to keep reading. 

Use the same header to send your newsletters, so the recipients can grow familiar with your contact information, and they will know it's your company's email when they receive it. 

Regardless of the free newsletter template you choose, make sure to select one that enables you to edit according to your brand's visual identity. One essential element is having your company's logo in the newsletter, to associate the content with your brand. 

Incredible content

Having an amazing personalized newsletter template is really important, but it will be for nothing if you don't invest in creating engaging content, which speaks to your target audience’s pain points and provides relevant information.

Make a thorough research before deciding the topics of every newsletter, and when developing each one. 

It is the part where you are going to add your company's contacts information, including the address, phone number, and social media links. Don't forget to include the unsubscribe option at the bottom.

People should keep receiving your newsletter because they want to, not because they don't know how to cancel their subscription. 

Select free newsletter templates that align with your goals

As you can see, it's possible to find thousands of free newsletters templates on the internet. With so many options, it can be difficult to define which design will suit your content better.

To help you with that, before selecting the template, it's essential to have the goals of your newsletter well defined and to know your target audience preferences.

Think about who you are creating your newsletter for, what type of design would instigate them to read the email? Also, does the template have a structure that allows you to organize the images, graphic elements, and texts you want to insert? Consider all of those aspects.

It's possible to use more than one free newsletter template, for example, to develop newsletters for holidays or special occasions. But, make sure, you can keep a consistent and coherent brand image through all of them.

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