12 best Wix apps to improve your website

November 17, 2021
Reading time10 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Nowadays, having a website is essential for companies of different sectors, and Wix is one of the most popular website builders. To enhance user experience, you can install several Wix apps to create pages that are attractive and easy to navigate.

You are going to find tools for your ecommerce, features to add a blog to your website, forms, comments, a search bar, links to your social media, and much more. After all, creating a site isn't only publishing it, you need to think about useful features aligned with the development of amazing content. 

Put yourself in your customers’ shoes, and think about what would make your pages' interface more intuitive, and make them want to keep navigating, then choose the Wix apps that are going to help you on that. 

1. JivoChat

JivoChat's logo

Did you know that live chat is the customer service channel with the highest level of satisfaction? 73%, according to Econsultancy. It allows you to answer your lead in real-time, offering a fast solution for their demands. 

By installing the JivoChat app for Wix, you count on a live chat that can be translated into 20 languages, and that works on any device. It will fit perfectly on the side panel of your website. To draw your leads' attraction, you can add a proactive invitation message, like a greeting, for when the user opens the page. 

The live chat won't interfere with the page load speed, quickly opening with it. To manage multiple chats, you are going to count on the JivoChat widget, besides you can access data about the visitors you are talking to by integrating with your CRM. 

Highlighted features:

  • Perfectly designed
  • Works on any device
  • Translated into 20 languages
  • Handle multiple chats with ease
  • Optimized for all mobile browsers
  • Scores your chat service

2. Wix Stores 

Create your own Ecommerce with Wix today

If you are planning to put an ecommerce site on your website, the Wix Stores app is a must-have. It will enable you to develop a professional online store, add products, and create pages for each one of them.

Wix Stores also allows you to manage orders, insert shipping and payment options, control the finances and the inventory, just in one place. Through it, you can also sell in marketplaces such as Facebook and Instagram.

Highlighted features:

  • Create an online store
  • Personalize every page
  • Sell in multiple marketplaces
  • Manage orders
  • Optimized checkout
  • 24/7 customer support

3. Wix FAQ

The image shows a speech balloon with a question mark inside it

Do your leads and customers usually get in contact with you to ask the same questions? You can optimize your work, and also make it easier for them by adding a FAQ section to your website. The Wix FAQ app allows you to do that in a simple way.

With just a few clicks, you can choose the layout, create categories, insert the most common questions regarding your company and services, and the answers. The app is available in multiple languages and is mobile-friendly. 

Highlighted features:

  • Customizable design
  • Personalize the colors, and font
  • Available in multiple languages
  • Mobile friendly

4. Wix Blog

Create a blog with Wix today

Wix Blog is the app for the ones who are using Wix to build their website and, as the name suggests, want to have a blog on it. That is a useful tool to provide relevant content to your leads and customers.

It can help you to conquer visibility by implementing SEO techniques, conquer trust and straighten the relationship with your target audience. 

With Wix Blog you can personalize your page, choosing from pre-built templates, selecting the color scheme, the fonts, adding images and videos, as well. With the mobile version, you can publish your content from any device, and keep your blog always updated. 

Highlighted features:

  • Customizable design
  • Available in more than 30 languages
  • Wix mobile app
  • Responsive design
  • Add images and videos

5. Wix Multilingual

The image shows two squares with letters in them

Do you want to make your website accessible in different languages? That's why Wix Multilingual was developed. By enabling it on your pages, they will automatically be shown on the user browser's idiom. 

You will need to select the main language, and then the secondary ones. You can translate the content manually or use Google Translate to do it.  On the superior corner of the website, the language options will be available, so the users can choose what they prefer.

Highlighted features:

  • Set the website in different languages
  • Reach your international audience
  • Translate the content manually or automatically
  • Free version


The imagem shows a speech balloon

With the Wix app, Comments, you can have evaluations and, as the name implies, comments on your blog and online store. The users can leave anonymous opinions by making the login with their Facebook, Twitter, Google, or email account.

It's possible to moderate and approve the comments before they are posted, and also add a filter for bad language. You will count on a mobile app to manage the comments wherever you are, and you will be notified by email when there is a new evaluation.

Highlighted features: 

  • Enable comments and evaluations
  • Integrates with Wix Blog and Wix Stores
  • Receive new comments alerts
  • Bad language filter
  • Mobile app

7. VisitorAnalytics

Visitor Analytics's logo

Following the metrics to your website is fundamental to understanding what you can change to increase the number of visitors, the time spent on your website,  and turn leads into customers. Visitor Analytics is one of the Wix Apps that can help you with that task.

By installing it, you will be able to track and analyze pages and campaign performances, such as the number of returning visitors, amount of page visits, average pages per session, and bounce rate. You can also get hardware information like visitors’ device type, screen resolution, and operating systems. 

Highlighted features:

  • Website statistics
  • Pages and campaigns performance
  • Hardware information
  • Heatmaps
  • Easily integrated with Wix

The image shows a magnifying glass

Having the search toolbar makes a huge difference for user experience, it becomes easier and faster to find content, encouraging the user to keep navigating on your website. Wix Site Search allows you to add that feature on every page, 

The users will be able to look for products, blog posts, services, events, and other things. You can customize the search bar by choosing the color and font, and putting it on the footer or the header. 

Highlighted features:

  • Free app
  • Allow searching on every page
  • Personalize the search toolbar
  • Add automatic search suggestions

9. 123 Form Builder

123 Form Builder's logo

The 123 Form Builder app was developed to allow you to easily create forms according to your needs and add them to your website. You can choose among more than 1900 templates, then customize with the drag-and-drop tool. 

There is no need to know how to code to do that and, besides connecting with Wix, you can integrate with other software as well, such as email marketing platform, CRM, and cloud storage. It's possible to build forms for job applications, surveys, or event registrations, for example. 

Highlighted features:

  • More than 1900 templates
  • Drag-and-drop tool
  • Multi-language forms
  • More than 80 integrations with other apps
  • Easy-to-use

10. Mailmunch

The image shows Mailmunch's website, where it's written "Grow your audience and boost your sales. Collect more email and convert more site visitors into customers."

Mailmunch is an app that enables you to create attractive popups and forms to grab your visitor's attention. There are several options for you to choose the one that works best for your needs and which is going to be more appealing, for example, an exit popup, an embedded form, or a sidebar widget. 

You will find a big amount of themes, which are fully customizable and mobile-friendly. Think of what call to action you want to insert and just create the popup. It can be a signup form, a discount offer, or an event notification, for example. 

Highlighted features: 

  • Create popups and forms
  • Choose from several themes
  • Customizable templates
  • Mobile friendly

11. Poptin

Poptin's logo

Engaging and converting visitors into leads, then into customers is one of the main goals when developing a company website, right? Poptin is a Wix app that focuses on helping you to achieve that purpose by allowing you to develop customized pop-ups, embedded forms, and autoresponders. 

Poptin provides different types of popups for you to explore, such as lightbox, floating bar, full screen, and slide-in. You just need to choose the one that will call more attention. Then, you can customize it with the drag-and-drop tool, implement A/B testing, and add filters to display the pop-ups according to the user behavior. 

Highlighted features: 

  • Create popups, embedded forms, and autoresponders
  • Choose from different  forms and popups formats
  • Drag-and-drop tool
  • A/B testing
  • Display rules

12. Social Media Stream

The image shows a person holding a  smartphone, above it there is a funnel where several social media icons are going out. On the top of the image there are the Facebook, Twitter, Youtube, Tumblr, Instagram and Pinterest icons.

Having a website integrated with your social media pages is very important to keep your communication channels connected, allowing users to navigate from one to another, and share your content.

With Social Media Stream you can connect to Twitter, Facebook, Instagram, Youtube, Pinterest, and Tumblr.  It's possible to stream your content from social media directly at your website, for example, your latest tweets, or a piece of your Instagram feed. 

Highlighted features

  • Connect your social media with your website
  • Supports all major social networks
  • Quick refresh rates
  • Supports all media types
  • Mobile-friendly

Why use Wix

Create a Wix website today

Wix is one of the most popular website builders nowadays, and there are many reasons for that. The platform provides an easy-to-use interface that enables you to create your website from scratch, without needing to have any coding or design skill.

You can select from pre-built templates the one that suits your needs better and use the drag-and-drop tool to edit everything, giving your brand's visual identity to it. Another advantage is the Wix apps, which enhance even more the experience and enrich your pages with several features. 

Having a website is no longer what distinguishes you from other companies, but the quality of your website does. Wix gives you the tools to invest in offering content and an interface that is appealing to your audience.

How to add Wix apps to your website

Adding a Wix app to your website is very simple, you just need to go to the Wix app market, search for the app you desire, click to learn more about it, then click "Add to site", and, finally, press " Allow and add" to confirm. 

After you have completed the installation, you will need to set the app. For example, adjust where you are going to add the search toolbar, create your ecommerce with the Wix Store, or develop the popups you intend to insert. 

Choose the Wix apps according to your needs

At the Wix app market, you are going to encounter thousands of apps, but be cautious about what you are going to use. A page with too much information, containing lots of actions, and buttons, can be overwhelming to the reader.

Instead, you should focus on what is the main purpose for each page and, then, select the Wix apps that are going to help you to guide the visitor through completing the action you desire.

For example, too many popups can be very upsetting, while a well-positioned one, which appears at the right time, with the perfect message, can lead to more conversions. Pay attention to that.

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