There are around 922 different types of CMS (content management systems) available, yet we can see from the graph below that over 62% of users are still choosing WordPress.
WordPress continues to be a clear leader in the CMS landscape, but what exactly is it that draws UX designers back time after time?
The versatile nature of the platform is making it more accessible to a wider audience, avoiding the need for timely and costly development work. In fact, since 2011, the number of hand-coded websites has dropped from 76% to just over 30%.
In this article, we discuss some of the main reasons why WordPress is still the number one solution for UX designers who are looking to scale their business in 2025.
The Importance of Having a Good CMS
A CMS is used to create and manage web content. This is essential for UX designers who are not able to create custom code as they can maintain a successful website without barriers.
Choosing the best CMS for the job can make or break a project – by streamlining processes and offering modern features, a business is able to maintain a strong online presence. Having a CMS that keeps up with the ever-changing demands of users and offers innovative features to improve the user experience helps a business maintain long-term success.
With thousands of CMS options out there, choosing the right one can be intimidating. Each makes different promises and has different features, so knowing where to start, especially for newer UX designers, can feel impossible.
What Makes WordPress the Top Choice?
Choosing the right CMS can transform a project for UX designers. With so many available, why does WordPress remain the most popular after all these years? Let’s explore some of the main features that set it apart from other CMS options.
Wide range of plugins to choose from
The number one area where WordPress is unrivaled is its plugin library. With thousands of additional software packages that can be installed to offer new features, UX designers are able to add advanced features to their sites without the need to write custom code.
Some popular examples of plugins include contact forms, ecommerce functions, security, social media integration, and payment processing. By being able to add necessary plugins that suit the needs of the business, UX designers can create effective web pages with ease.
The below image shows how the WordPress plugin library looks – users can search for the type of plugin they are looking for or, alternatively, browse through the collections based on category.
Designed with SEO in mind
A WordPress site has built-in SEO (search engine optimization) features to boost its chances of ranking well in search engines.
The clean code structure is very favorable to search engines, improving crawlability and indexability. This will be picked up by algorithms and rank above websites which include cluttered code or errors.
Every page on a WordPress site also contains meta titles and descriptions – these are automatically generated but can be easily updated by users. This tells the search engine what exactly the webpage is about and enhances visibility when a user searches for a relevant term.
In addition to this, WordPress is compatible with leading SEO plugins such as Yoast and Rank Math. These plugins can be used to optimize a site with keyword-rich content and best practices.
Wider Selection of Hosting Solutions
Many leading hosting providers can effectively host a WordPress website, opening up the options available for businesses. The considerations of a host vary depending on factors such as site speed, scalability, security, and support, so being able to choose the most suitable option makes life much easier for UX designers.
There are different types of WordPress hosting available, each with different features:
- Shared hosting is the most affordable option, as server space is shared and maintenance is managed centrally.
- Managed hosting is an option used by those who want their web hosting to be fully handled by the provider themselves. Hostinger builder for WordPress is a popular example in 2025, providing a comprehensive hosting service for those who lack the technical expertise or time.
- Dedicated hosting enables a business to lease an entire server, often used by larger websites that require maximum performance.
Scalable to suit growing businesses
Many businesses that find themselves expanding at a fast rate realize their current CMS is no longer cut out to meet the growing demand.
This makes WordPress a good choice as it is highly scalable and means the business doesn’t have to start from scratch elsewhere. New pages, features, and plugins can be added to introduce new features and handle the increase in needs.
For UX designers, expanding an existing site is a much more manageable process than creating a new system from scratch. Being able to utilize the WordPress features when needed makes the growth process much smoother, causing less disruption to the business so they can focus their efforts where it matters the most.
It can be integrated with marketing tools
Integrating marketing tools with a CMS can help a business enhance its campaigns, leading to a higher return.
A key example of this is data being automatically transferred from the CMS to a business’s email marketing tool. Once a new lead is gained, a welcome email or offer can instantly be sent out to the recipient to grab their attention.
Using data to inform content delivery will mean users are seeing personalized content that is tailored to their personal preferences. This is likely to result in a higher engagement, boosting the chance of conversion.
As seen below, WordPress has a whole category of plugins designed to integrate marketing tools. From allowing social shares on the website to sending out automated campaigns, merging marketing tools with the CMS will provide a better experience for marketers and users alike.
A beginner-friendly interface
Although WordPress is capable of producing highly technical outputs, it still maintains a very usable interface. It is accessible to users of all abilities, ranging from experienced UX designers to small business owners looking to create an online presence.
The dashboard contains a huge range of themes which can be broken down by industry. These themes can then be edited by the user, utilizing drag-and-drop features and fully customizable panels. This means the themes can be edited to suit the branding of a business, combining the professionally created template with the aesthetic choices of the user.
The below image shows an example theme; the scrollable visual shows users the different elements they can include, and there is a description of the design available to read.
Free to use!
Considering the endless possibilities that WordPress offers, it still remains free to use. Anybody is able to create a WordPress account and there is even a collection of free themes that are ideal for smaller businesses on restricted budgets. Many of the plugins are also free, or at least have free versions.
This is a huge benefit that sets WordPress apart from many of its competitors, opening up the accessibility of the platform to a much greater audience.
There are, of course, additional fees that are likely to be incurred throughout the process. A private domain will come at a cost, and a hosting service will be needed to store a site on a server. Depending on the aesthetics and features the business is looking for, many of the themes and plugins also need to be purchased.
