10 Best Copywriting Courses to Write High-Performance Articles

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Being a good writer isn’t enough when it comes to copywriting. The right copywriting course will teach valuable skills to write a text that has the power to deliver results such as selling a product, conquering leads, making potential customers aware of a problem they are facing, conquering visibility for a brand, and so on.

Copywriting includes special techniques aligned with digital marketing strategies necessary to start a career as a copywriter, even if you already are a great writer, which is certainly an advantage that will help you thrive. But, your text also needs to be persuasive to compel the audience to follow the call to action and be aligned with SEO best practices.

In this article, you will discover some of the best copywriting courses available online, which may represent the chance to start pursuing a new career or giving the next step to boost your performance in your current job. 

1. The Complete Copywriting Course

The Complete Copywriting Course aims to enable you to sell like a pro. You will learn the hacks and secrets from the world’s most famous copywriters, and the sales psychology to grow a profitable business.

The course will help you to deal with the “blank page anxiety” too. It also provides you with copywriting tactics, templates that you can overwrite, and interactive copy missions.

It isn’t necessary to have previous knowledge in this area to take the course, it was developed for freelance copywriters, marketing professionals, business owners, and anyone who wants to learn copywriting skills. 

Workload: 3 hours

Certificate: includes a certificate of completion

Main topics:

  • What is copywriting
  • Tools that will make you a better copywriter
  • How to use emotion to motivate your reader
  • Call to action
  • Formulas
  • How to write effective headlines
  • Press releases
  • Case studies
  • How to write effective emails

Access type: full lifetime access

2. Modern Copywriting

With the Modern Copywriting course, you will learn what you need to write texts that deliver the expected results, and how to gain a thorough understanding of your audience, competition, products, and find your brand’s voice. 

The course will teach you copywriting tactics, including structure, persuasion, emotion,  and power words. You will know the specific strategies for different types of texts and platforms, like emails, calls to action, landing pages, articles, and social media. The course also covers how to write headlines to compel the reader to keep reading.

Workload: 7 hours

Certificate: includes a certificate of completion

Main topics:

  • What is copywriting
  • Know your product
  • Competitive copywriting
  • Know your audience
  • Voice and tone
  • The art of persuasion
  • Power words
  • Copywriting styles
  • Copywriting formulas
  • Storytelling
  • Copywriting for B2B vs B2C
  • Creating great headlines
  • Copywriting for landing pages and CTAs
  • Copywriting for email
  • Copywriting for social media

Access type: full lifetime access

3. Build a Lucrative Copywriting Portfolio With Ease

If you are looking to start a career as a copywriter, probably you already have realized the importance of having a portfolio to showcase your skills and get hired. The course Build a Lucrative Copywriting Portfolio With Ease will help you with that.

You will learn how to quickly fill your portfolio even if you still don’t have any job experience in this area. This course explains a free and easy way to present your work and demonstrate your skills, and also gives pro tips to conquer your first job. 

Workload: 1 hour

Certificate: includes a certificate of completion

Main topics:

  • Power up your portfolio
  • How to present your portfolio
  • Build a digital portfolio in 10 minutes
  • Useful copywriting brief
  • Write your portfolio samples
  • Pitch template
  • Guide to getting testimonials

Access type: full lifetime access

4. Copywriting and Content Marketing Course

The Copywriting and Content Marketing Course aims to help you become an expert copywriter, with the ability to convert browsers into buyers. You will learn how to persuade and overcome customer objections, develop creative sales techniques, and create responsive websites on WordPress. 

There is no need to have previous experience in copywriting, the course will teach you the basics. It covers different types of texts, such as blog articles, emails, sales letters, ads, and press releases. It provides you with customizable templates as well.

Workload: 17 hours

Certificate: includes a certificate of completion

Main topics: 

  • Introduction into copywriting
  • Copywriting ideas
  • Ads copywriting
  • Copywriting checklist
  • SEO copywriting
  • Copywriting templates
  • Professional freelancing
  • Blog post marketing
  • Content marketing
  • Press release marketing
  • Website creation
  • SEO
  • Smart content marketing

Access type: full lifetime access

5. Copywriting Secrets

With the Copywriting Secrets course, you will learn how to structure and write compelling sales copy, interview end customers with the confidence to create persuasive case studies, apply the power of emotional drivers, and write effective calls to action. 

You will understand how to use the power of words to get more leads, techniques for writing white papers, and how to write effective press releases. This copywriting course doesn’t require previous experience, all you need is the willingness to learn. 

Workload: 3 hours

Certificate: includes a certificate of completion 

Main topics:

  • Warren Buffet’s copywriting secrets
  • The role of emotion
  • Create a persona
  • Call to action
  • The most powerful way to structure your sales copy
  • B2C sales copywriting
  • B2B sales copywriting
  • How to write a press release and get published
  • Case studies
  • Writing for video
  • White papers

Access type: full lifetime access

6. Copywriting: Fundamentals For Beginners

The course Copywriting: Fundamentals For Beginners is focused on helping you to start a freelance copywriter career. You will learn important writing skills, and how to solidify client relationships. 

It isn’t necessary to have any previous experience since this copywriting course covers the essential concepts of this area.

Workload: 2 hours

Certificate: certificate of completion

Main topics:

  • The fundamentals of copywriting
  • What is copywriting
  • The art of flawless copywriting
  • Redefining your writer’s style
  • Capturing your reader’s attention
  • Sales copy
  • Identifying and understanding your niche market
  • Self-employment opportunities

Access type: full lifetime access

7. Copywriting Masterclass

With the Copywriting Masterclass, you will learn 3 methods to help you avoid the feared blank screen and start writing the first draft of your copy. The course explains step-by-step the process of writing effective headlines as well.

Besides, it will help you to understand who your target audience is, and the importance of focusing on them when writing any type of content.  You don’t need to have any previous knowledge to take the course.

Workload: 6.5 hours

Certificate: includes a certificate of completion

Main topics:

  • The fundamentals of becoming a confident copywriter
  • Listening before you write
  • Focus your message to make your writing concise
  • Power words
  • The difference between features and benefits
  • How to write headlines that get people to read your stuff
  • How to write copy that gets people to take action

Access type: full lifetime access

8. SEO and Copywriting Course as Project and Fun

The SEO and Copywriting Course as Project and Fun will teach you the SEO fundamentals, copywriting techniques, psychology of persuasion, and how to create a website. You will be able to implement the SEO best practices to make your texts rank better, and conquer more visibility.

The course also offers you a guide and templates for different formats, like emails, ecommerce, and social media platforms. You will be able to understand the 3  essential stages of the customer journey, and how to optimize the content according to them. The course doesn’t require previous experience. 

Workload: 37 hours

Certificate: includes a certificate of completion

Main topics:

  • SEO fundamentals
  • Copywriting fundamental
  • Keyword research
  • Competitive research
  • Landing page 
  • Google Analytics
  • Google Search Console
  • Conversion rate optimization
  • Sales letter
  • Press release
  • Ecommerce
  • Careers and freelancing

Access type: full lifetime access

9. Copywriting White Papers

Developed for business owners, copywriters, and every person interested in this area, the Copywriting White Papers course will teach you how to write a white paper from scratch, and show how to structure it as well.

You won’t learn only the theory, but also have the opportunity to put it into practice. A part of the course is dedicated to writing the white paper, and applying the techniques that you were introduced to. 

Workload: 1 hour

Certificate: includes a certificate of completion

Main topics:

  • What is a white paper
  • Freelance copywriters - how much you should charge
  • How to structure your white paper
  • How to write titles
  • Finding clients

Access type: full lifetime access

10. Writing Tools and Hacks: Copywriting/Blogging/Content Writing

With the Writing Tools and Hacking course, you will learn how to write better and more efficiently, capture and organize your content ideas, create viral-ready headlines, and analyze headline options to find the most effective. 

This copywriting course will also help you with persuasive writing techniques, and how to create inspiration feeds to keep new ideas flowing. It doesn’t require any previous experience, the course focuses on assisting different types of professionals to enhance their productivity when it comes to writing. 

Workload: 1.5 hours

Certificate: certificate of completion

Main topics: 

  • Tools for brainstorming killer content ideas
  • Tools for performing robust keyword research
  • Tools for writing persuasive marketing copy
  • Tools for writing killer headlines
  • Tools for Word processing and digital note-taking
  • Tools for organizing your writing workflow
  • Tools for finding the perfect word for anything
  • Tools for polishing and proofing your writing

Access type: full lifetime access

Choose the Best Copywriting Course for Your

Now that you have gotten to know some of the best copywriting courses, it’s time to start learning. Evaluate each one of the courses, and the topics they cover to know the one that is more suitable for you.

Remember, learning copywriting is a skill that helps not only writers but professionals in the most diverse areas, just as entrepreneurs who are looking to promote their businesses. Another important factor is that all of these courses offer practical techniques, which you can put into practice, and not only the theory, for instance, about what copywriting is.

Some of them even include templates and cover other topics like website development. By implementing what you will learn, you will be able to see how a well-written text has the power to enhance the conversion rates, and increase sales.

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