25 Best Digital Marketing Tools to Boost Your Brand in 2024

January 15, 2024
Reading time20 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Using the best digital marketing tools available can help implement the best strategies to nurture engagement and brand awareness in your business. Several platforms and apps were developed to simplify essential processes in digital marketing such as building a high-quality website, publishing articles, scheduling posts, and keeping track of leads and customer interactions.

You can automatize repetitive tasks to enhance productivity and allow you and your team to focus on planning. With the right tools, you can also make data-driven decisions by monitoring your target audience's response. Check out the article to discover more.

25 Best Digital Marketing Tools in 2024

Website Builder

A website builder is a service offered by many software-as-a-service (SaaS) companies that enables people to create their pages online without having code or design skills. It's a valuable digital marketing tool because you can create a website to promote your brand and connect with your customers.

1. Wix

Create a Wix website today

With Wix, you can create your website, and manage and develop content to keep enhancing it. You will find hundreds of pre-built templates to choose from, which can be customized using the drag-and-drop editor.

You can resize, rotate, align, and add new graphic elements. It's possible to have a website with different sections, like a blog, online store, portfolio, and online scheduling. Wix also helps you to make sure your website looks great on desktop and mobile devices by using responsive design.

Key features:

  • Pre-built website templates
  • Drag-and-drop editor
  • SSL certificate
  • SEO tools
  • Analytics
  • Responsive design
  • Online ordering system
  • 24-hour reservation system

2. SITE123

SITE123 home page

SITE123 is one of the best website builders that offers multiple features such as responsive design, an intuitive website editor, SEO tools, and free hosting. You can also create an online store and sell globally.

With just a few steps, it's possible to have your website running smoothly. Select a pre-built template, edit it to fit your brand, upload the content, review, and publish. If you have any questions or problems, you can count on the 24/7 customer support offered by the platform.

Key features:

  • Intuitive website editor
  • Responsive web design
  • Free hosting
  • SEO tools
  • Sell online
  • 24/7 customer support

3. Hostgator

Hostgator home page

With a 45-day free trial, HostGator provides solutions not only to create your website as you wish but also allows you to choose the shared hosting plan that suits your company better. It also offers a much more practical way to develop your website's design.

Instead of using a drag-and-drop editor, you will just need to answer some questions and Gator Builder will automatically make your pages using an optimized layout and industry-specific design.

HostGator has analytics features as well, which enable you to measure and keep track of important metrics, and better your audience's behavior. Enjoy the SEO tools too, so you can enhance your pages to rank better on search engines.

Key features:

  • Intelligent builder
  • Easy analytics
  • Image Library
  • Mobile responsiveness
  • LogoMaker
  • Search optimized
  • 24/7 customer support

4. Webnode

Webnode home page

Webnode has a user-friendly website builder, which will turn the task of developing a website and managing it into a much simpler one. Use the predesigned pages and customize them by adding images and videos, changing colors and fonts, and inserting your brand's identity into them.

It's not necessary to download Webnode to your computer, it's possible to set everything up online and edit content using your smartphone. You have the option to create a new domain or use an existing one, as you prefer, the Webnode subdomain is for free.

You will also rely on safe and stable hosting servers, which enable you to get more space and higher bandwidth as your website traffic grows. Use the backup feature to make regular backups of your website and keep your data safe.

Key features:

  • User-friendly website builder
  • Reliable hosting
  • SEO tools
  • HTTPS for safe browsing
  • Edit on any device
  • Pre-built templates
  • Responsive design

5. GoDaddy

GoDaddy page

GoDaddy is a website builder that allows you to develop your pages by selecting a pre-built template, editing it, and then adding your content, in just a few minutes your website is ready to be published. Once it's online, you can manage everything using GoDaddy, including your ecommerce.

You can even integrate your online store with marketplaces like Amazon and eBay, and control it all in a single platform. GoDaddy also provides marketing and SEO tools to help you boost your website traffic and sales.

To prevent any unforeseen problems, you can enjoy the backup feature, so you always have a backup of your site. Monitor your website performance by using GoDaddy web analytics features, you can track your search ranking, email campaigns, and orders, for instance.

Key features:

  • Customizable themes
  • Backup and restore
  • Image library
  • SEO tools
  • Web analytics
  • Marketing tools
  • Sell on Facebook and Instagram

Email Marketing

Email marketing is a subfield of marketing where email is the main means of communication to reach your audience. You can create campaigns with different purposes like selling products or driving traffic to your website.

6. Brevo

Follow your leads and convert more with Brevo

Brevo email marketing platform was developed to help you promote and grow your brand, by offering several useful resources from creating to following up each email campaign. You can customize every detail with the drag-and-drop builder, and personalize the email to enhance customer experience.

For example, adding your recipient’s name, and even creating rules to display sections of content according to your contact database attributes, which means everyone can get an email built based on their preferences.

To send your email with perfect timing, Brevo offers the "Send at the Best Time" algorithm, which has a machine learning model. The behavior from previous campaigns is analyzed, along with profiling information, to set the hour each contact is most likely to open the email and automatically send it.

Key features:

  • Professional templates
  • Personalize the content
  • Segment your email list according to your criteria
  • A/B testing
  • Unlimited space for contacts and attributes
  • "Send at the Best Time" feature

7. E-goi

e-goi logo

With an easy-to-use editor, E-goi allows you to create newsletters that are aligned with your brand's visual identity. You can add texts, columns, images, and videos, for example. The templates are mobile-friendly, and you are going to find unique options to send on special occasions, such as birthday celebrations or sales.

You are going to count on advanced features to personalize the email marketing campaigns, by segmenting your email list. Also, the platform prevents your messages from going directly to the spam folder, by giving you analytical features.

You can create an automatic sequence of emails, make automatic A/B testing, and send transactional emails such as account registration, order status, and abandoned cart recovery. It also sends you regular data reports.

Key features:

  • Free newsletter templates
  • A simple, professional editor
  • Avoid your emails going to the spam folder
  • Create automated email sequences
  • Automate A/B testing
  • Send campaign reports

8. Mailify

Mailify logo

Do you need to create a mass email campaign? Mailify allows you to do that through its bulk mailer tool. This software also enables you to import as many contacts as you need, and it automatically takes care of bounces, opt-out, and complaints.

The Mailify email builder makes it easy to create customized emails, with text, images, and your brand's logo. Insert everything you need, and check the preview version before sending. The platform ensures, as well, a high level of deliverability, with automatic address cleaning, an integrated anti-spam program, and time optimization.

Access valuable data by integrating Google Analytics with Mailify, and track your email campaigns.

Key features:

  • Bulk mailer tool
  • Import as many contacts as you want
  • High level of deliverability
  • Automatic address cleaning
  • Anti-spam program
  • Integrate with Google Analytics

9. GetResponse

GetResponse website

With just a few clicks, you can build an amazing newsletter with the GetResponse drag-and-drop email creator. You can select among several layouts, customize everything, and have a preview version of how the message is going to appear on mobile devices. It's possible to add gifs and images too.

To improve your subscribers' experience, the platform offers the option to segment your audience and use dynamic content. If you already have an email list, you can import it from almost 20 sources.

GetResponse also has tools that make it easier to comply with GDPR, you can insert multiple consent fields, and send targeted emails based on them. Besides, user behavior is easily traceable through the platform, helping you to continuously improve your strategies.

Key features:

  • Drag-and-drop email creator
  • Mobile-friendly design
  • Build custom segment
  • Perfect timing tool
  • Track user behavior
  • Receive automated, customized reports

10. MailerLite

MailerLite page

At the MailerLite email marketing platform, you can define the type of editor you prefer to use to develop your email: drag-and-drop, rich text, or custom HTML. You will count on pre-designed templates as well.

The platform includes tools to do A/B testing, segment your contact list, and create surveys. It has email automation resources and can be integrated with several other web services, such as WordPress, Facebook, and PayPal.

Key features:

  • Use the type of editor you prefer
  • Pre-designed templates
  • Ease manage emails
  • Segment subscribers automatically
  • A/B testing
  • 24/7 support

Web Design

Web design is an essential part of digital marketing since the content layout highly influences its performance. A well-designed page or post can grab the reader's attention with the visuals and enhance customer experience. You can find many digital marketing tools that enable you to create beautiful design pieces without being an expert in this area.

11. Canva

Canva page

Canva provides several web design tools for people who need to develop a website layout, social media posts, infographics, videos, and presentations, among others and don't have design skills.

Select the type of design you need to build, for example, a post to the Instagram feed, choose an image from the photo library, and edit it. Canva offers a size guide for timeline posts, stories, and ads, and also has story sets tutorials, and post ideas.

Key features:

Extensive media library

Customizable website templates

Design for social media

Easy-to-use editor

Designing tutorials

12. Shutterstock Creative

Shutterstock Creative page

Shutterstock has become known worldwide for its vast image bank, but it also offers graphic design software. You have the opportunity to create professional design pieces for free using the tools provided by the platform.

You can remove the image background, resize pictures, include text, change colors, and more. Choose the image format according to where you want to publish it. Shutterstock enables you to create different types of designs for Facebook, Instagram, Pinterest, YouTube, and Twitter, for example.

You also have the option to make folders, logos, presentations, posters, and invitations. Another advantage is that you can save everything inside the platform, and allow your team to have access and edit your design too. Enjoy the planning tools to create a schedule and enhance productivity.

Key features:

  • Enjoy all the tools for free for 1 month
  • Remove image background
  • Resize images
  • Apply special effects
  • Personalized insights
  • Pre-built templates

13. Envato Placeit

Envato Placeit logo

Placeit provides thousands of templates for different design needs. To develop digital marketing strategies for your company, it's necessary to create design pieces in many formats, for example, Instagram and Facebook posts, Twitter, Facebook and podcast covers, Pinterest, and even Discord themes.

You will also find tools for making videos, including animated logos, Twitch screens, YouTube thumbnails, intros, and slideshows. Also, if you don't have a logo for your brand, you can create one using pre-designed options, divided into categories, like Education & Arts, Healthcare, and Services.

If you want to do merchandising products of your brand, you can use Placeit mockup to see how your brand's logo is going to look on different products, t-shirts, hats, and stationery, for example.

Key features:

  • More than 50 thousand templates for different platforms
  • Video editing tools
  • Mockups for web and physical products
  • Logo maker

14. Logaster

Logaster home page

Your brand's visual identity has an essential impact on how people perceive your business. Each element needs to be aligned to create a cohesive image that can transmit your company's values and vision. Logaster allows you to develop your brand's logo and corporate style.

To develop the logo, you just need to add your company's name and press the button "create'', then you are going to see different design options, just choose the one that suits your business identity best, and customize it.

After doing it, you can get a full branding package with high-resolution files, layout options, and your logo in a transparent background and applied in colored ones.

Key features:

  • Create a high-quality logo
  • Ready-to-use logo
  • Thousands of icons and fonts
  • Change the design whenever you need
  • Develop a brand kit

15. Fotor

Fotor logo

With Fotor you can edit images to add to your website and social media pages without having to install any software on your computer. It's possible to crop and resize images, remove the background, enhance colors, reduce blur, and add several photo effects.

You just need to upload the image, make the adjustments you wish, check the preview, and download it. Besides, you can also create designs for different formats, such as YouTube thumbnails, Instagram stories, Zoom backgrounds, email headers, and many others.

Key features:

  • Crop and resize images
  • Background remover
  • Photo effects
  • Free templates
  • Logo maker

CRM

CRM stands for Customer Relationship Management, it is a software system that enables you to store all your contacts, deals, and sales data in one place. It helps with organizing processes, automating tasks, and creating reports, optimizes your time, and prevents you from losing valuable information

16. JivoChat

JivoChat page

JivoChat provides you with a set of digital marketing tools. You can connect it directly with WhatsApp to sell products and services and enjoy Jivo Marketing to manage your traffic and get more targeted leads.

The AI assistant will help you and your team to write faster and more diversely. You will be able to generate sales using a chatbot and integrate JivoChat with Instagram and Facebook to avoid losing customer messages.

Key features:

  • Live chat for websites
  • Chatbot
  • Ai-assistant
  • Jivo Marketing
  • Instagram Direct
  • Google Analytics Integration
  • Translator for 90+ languages

17. Pipedrive

PipeDrive website

"Control the actions that drive deals towards completion", that's part of Pipedrive's motto. Its CRM software enables small businesses to automate repetitive administrative tasks, allowing you to focus on what matters.

Through Pipedrive you can track the communications history of each contact, such as emails, and calls, use artificial intelligence to learn where you can improve, and direct your leads into your sales pipelines, as well.

Besides, the platform provides customized metrics, so you can analyze according to your company's short and long-term goals. Also, it's possible to integrate Pipedrive with sales apps, making it even simpler to manage everything.

Key features:

  • Track communications
  • Automate tasks
  • Receive customize reports
  • Integrate with other apps
  • Set activities reminders
  • Centralized dashboard

18. Freshsales

Freshsales page

Freshsales is a CRM software that enables you to have a 360º view of your customers' steps, which will help you to deliver completely personalized experiences. On a centralized dashboard, you can manage the whole sales process, and automate time-consuming tasks.

Through the activity timeline tool, you can understand your customer's behavior, identify opportunities, and the best strategies to sell more. Freshsales AI will assist you by providing deal insights, based on data analysis.

To make it even simpler to manage your small business sales process, Freshsales allows you to customize the sales activities and the contact lifecycle stages, in a way that fits your company’s characteristics. You can integrate CRM with other important tools, such as PayPal, DocuSign, and Gmail as well.

Key features:

  • 360º view of your customers
  • Custom sales activities
  • Create contact lifecycle stages
  • Automate tasks
  • Integrate with several tools
  • Activity timeline
  • AI-based deal insights

19. RD Station

RD Station page

RD Station is an all-in-one tool where you can manage your customer experience through different communication channels, control marketing campaigns, develop personalized journeys for them, automate tasks, and identify the best deal opportunities.

The platform offers specialized assistance to help you take the most advantage of its system. You will have access to educational content, and technical customer success specialists’ support.

You can include to-do lists on the platform, share them with your team, assign each member tasks, and set deadlines. Besides, it's possible to define your goals, so you can compare the results and understand what needs to be changed.

Key features:

  • All-in-one tool
  • Create personalized journeys
  • Develop marketing campaigns
  • Specialized assistance
  • Access to data about your customers and actions
  • Create projects and to-do lists

20. Zoho CRM

Zoho home page

Zoho CRM allows you to reach out to your customers through multiple channels, email, social media, or telephone, for instance. You will be notified when there is any interaction between customers and prospects. Besides, you can measure the effectiveness of each communication strategy by analyzing their data.

To optimize tasks and save time, Zoho provides several automation tools, you can set customers' follow-up actions, such as sending a welcome email when they subscribe to your newsletter.

Another advantage offered by the platform is the AI-powered sales assistant, Zia. It was designed to help you find the information you need in the CRM and also sends you reminders and suggestions about the best time to contact your leads.

Key features:

  • Fast implementation
  • Reach customers across multiple communication channels
  • Real-time notifications from customers’ interactions
  • Automate tasks
  • Trigger instant actions
  • Real-time reports and insights
  • AI-powered sales assistant

Analytics

Analytics apps are valuable digital marketing tools. They enable you to analyze the behavior of your website visitors and customers with more accuracy. You can gather information about different aspects of your digital marketing strategies, and analyze performance better.

21. VisitorAnalytics

Visitor Analytics logo

Website traffic stats, visitor session recordings, heatmaps, and funnels: those are some of the data you are going to have access to when installing Visitor Analytics. With an easy-to-use interface, you can have an overview of the main metrics from your website on the dashboard, organized in colors and graphics.

Compliant with GDPR and CCPA, Visitor Analytics respects its customers’ privacy and doesn’t use the data to any other third party. The website owner is the only one who is going to have access to the stats and insights to improve website performance.

Another advantage of Visitor Analytics is that you can count on a free version, and it's compatible with the main website builder platforms, such as Wix, WordPress, and Shopify. You can quickly integrate the app with your website.

Key features:

  • Check top-performing channels
  • See the average number of pages per visit
  • Each channel's bounce rate
  • Map of your visitors
  • Traffic charts
  • Conversions
  • Page visits
  • Operating systems usage

22. Google Analytics

Google Analytics logo

Google Analytics provides several features to help you analyze and optimize your website. You can have an overview of the users' behavior to evaluate the content, marketing campaigns, and product performance. You also will have access to Google's Insights based on your data.

You can connect Google Analytics with CRM software, and also use it along with other Google apps, such as Display & Video 360, Google Ads, AdSense, and AdMannager. Besides, the platform has an intuitive interface and enables you to easily share reports.

Google Analytics allows you to insert everybody from your team to have access to the data, and they can ask questions about the metrics inside the platform. You will count on several report tools to develop different ones, for example, focused on the target audience, ads, or conversions.

Key features:

  • Google Analytics insights
  • Intuitive interface
  • User explorer
  • Conversion rates
  • Real-time reports
  • Integrate with CRM software
  • Understand user behavior

23. Crazy Egg

CrazyEgg home page

With Crazy Egg, you are going to have access to snapshot visual reports, which show you where your traffic is coming from. You can check what the visitors are seeing and using, where they are getting stuck, and discover ways to fix it.

Crazy Egg recordings allow you to analyze individual user behavior experiences by tracking visitors anonymously, understanding their path through your site. You will be able to see in real-time how people interact with your products and landing pages, study data by audience segments, and identify areas of customer frustration.

To improve website performance, you have the opportunity to use Crazy Egg Editor, which enables you to create A/B tests. Set a goal, map the desired website action, and, then, watch the results.

Key Features:

  • Heatmaps
  • Scroll maps
  • Website recordings
  • A/B testing
  • Easy-to-use
  • Fast split testing setup

24. Kissmetrics

Kissmetrics page

Kissmetrics provides web analytics tools focused on SaaS (Software as a Service) companies. You can analyze, in a single dashboard, metrics such as new trial starts, new subscriptions, monthly recurring revenue, and time to sign up.

It allows you to understand your customers better, for example, see the feature they use most, track active users, and see how you acquired the most valuable users. You are also going to have data about your revenue, including the lifetime value of customers by plan, and churn rate of customers by segment.

Kissmetrics has solutions targeted to ecommerce websites too, where you can check various data like total sales, average revenue per person, the visitor-to-purchase conversion rate, and site searches. It gives you detailed customer activity reports as well.

Key features:

  • Kissmetrics for SaaS
  • Kissmetrics for ecommerce
  • See your key metrics at a glance
  • Detailed customer activity reports
  • Know your revenue
  • See the full funnel

25. Adobe Analytics

Adobe Analytics logo

Customer path, traffic sources, content engagement, video effectiveness: Adobe Analytics allows you to measure all of that and much more. The platform uses artificial intelligence and other modern data analysis to give you accurate insights. It also counts on an intuitive interface where you can easily access the visual reports of your website data.

Adobe Analytics will help you to analyze the metrics more integrated, connecting mobile, web, and CRM, so you can have a complete view of your customers. You are going to have multiple ways to capture data from different communication channels, such as email, apps, and websites.

You can create real-time segmentation to organize data, manage tags, and count on extended storage. Use the analysis workspace feature to build custom analysis projects, and drag and drop any number of data tables you desire.

Key features:

  • Multichannel data collection
  • Custom variables
  • Unique processing rules
  • Advanced calculated metrics
  • Cross-device analytics
  • Anomaly detection
  • Real-time data
  • Third-party integrations

Choose the Best Digital Marketing Tools For Your Business

Now that you have seen some of the best digital marketing tools available on the internet, assess what you need to do to improve your business marketing results. After that, you will be able to identify the most effective tools to achieve your goals.

Then, set a budget and make a list of the indispensable features you are looking for in digital marketing tools. This will help you narrow down your choices and guide you in the right direction. Keep up to date with the marketing changes, and always prompt to test new ideas.

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