How to Change Background Color on Instagram Story

With more than 1.4 billion users worldwide, Instagram has become one of the main social media platforms and is often part of marketing strategies. Feed posts and stories are published daily to engage with different audiences, and they need to be attractive to catch the viewers' attention. One tactic is learning how to change background color on Instagram story to make it more appealing.

You can create a unique design to be associated with your brand and use the color of your company's logo in the background, for example. Or define a color for each story topic you will approach.

In any case, it's important to get to know the story features Instagram provides so you can make the most of it. Check out the article to learn more about it.

How Instagram Stories Work

Different from the posts you publish on your Instagram feed, stories can be seen within 24 hours. After that, they disappear from your profile unless you save them in the highlights. You can post videos and photos taken directly from the Instagram app, upload them from your camera roll, make polls and quizzes, and much more.

It's possible to use pictures as background for your stories, create specific templates with patterns for that, or put a plain color usually to publish a story where the focus is the text. The background color must have a good contrast with the text color to prevent readability problems.

You can tag people, and places, insert gifs, stickers, add filters, and much more to the stories.

To publish a story, all you need to do is:

1 - Log into your Instagram account;

2- Click on the "plus" icon;

3 - Choose the "Story" option;

4 - Select the type of story you want to create, and use your creativity.

How to Change Background Color on Instagram Story

Learning how to change background color on Instagram story just takes a few clicks, all you have to do is:

1 - Log into your account;

2 - Click on the "Plus" icon;

3 - Select the "Story" option;

4 - Upload a photo or take a random photo using the stories;

5 - Click on the "..." icon on the top of the screen;

6 - Click on "Draw";

7 - Click on the pen icon, and select the color you want to use;

8 - Keep pressing the screen for a few seconds, and the background will be filled with the color of your choice.

How to Change the Background Color on Instagram Story Using a Photo

You can also change the background color to the exact tone of an object on a picture:

1 - Log into your account;

2 - Click on the "Plus" icon;

3 - Select the "Story" option;

4 - Upload the photo you want to choose the color from;

5 - Click on the "..." icon on the top of the screen;

6 - Click on "Draw";

7 - Click on the pen icon, then on the dropper icon, and choose the color you wish;

8 - Keep pressing the screen for a few seconds, and the background will be filled with the color of your choice.

How to Use a Color Gradient as a Story Background

Another option is to use a color gradient in the story background. To do that, you need to:

1 - Log into your account;

2 - Click on the "Plus" icon;

3 - Select the "Story" option;

4 - Click on "Create";

5 - Click on the color icon on the side of the screen;

6 - Choose the color gradient you prefer.

How to Use a Photo as a Story Background

1 - Log into your account;

2 - Click on the "Plus" icon;

3 - Select the "Story" option;

4 - Take a photo using the Instagram app or click on the left corner of the screen to upload one;

5 - Click on the text icon on the top of the screen to add text and on the sticker icon to add other elements.

Enjoy Instagram Story Features

Now you have learned how to change background color on Instagram story, enjoy it to create eye-catching stories and engage with your audience. Get to know your target audience and offer unique high-quality content that will help them solve their demands.