After launching a website, the vast majority of people don’t give it another thought. After all, what’s the point? It’s not like it needs its oil changed or anything. Right?
Wrong. Maintaining a website is similar to taking care of a car; both require regular attention to avoid major problems. Neglecting your website can have serious consequences, including decreased traffic, lower search engine rankings, and even lost sales. For that reason, you need to keep improving the end-user experience and make sure your website is in its best shape.
How often, then, must change be made to the website? Moreover, how do you guarantee that everything is current? Read on to find out.
How Often Should You Update Your Content?
When it comes to website upkeep, one of the most crucial factors is regularly updating the site’s content. In this regard, adding new content isn’t required (though it can help) but is encouraged. However, even simply changing up the wording on your existing pages or adding new images can make a big difference.
How often you need to update your content depends on a number of factors, including the type of site you have and how rapidly your industry changes. For example, if you have a news site, you’ll need to update your content much more frequently than if you have an e-commerce site.
A good rule of thumb is to check your analytics and see how often people are visiting your site and how long they’re staying. If people are quickly leaving after they arrive, that’s a good indication that your content is stale and needs to be refreshed.
Take a look at your competitors
If you want to make sure your website is always up to date, you should also keep an eye on your industry as a whole. If there are any major changes or trends occurring, make sure to address them on your site so that people know you’re keeping up with the times. Monitoring industry news can also help you identify potential opportunities for content marketing or product promotion.
Updating Your Plugins and Software
Keeping your website’s plugins and software up-to-date is also crucial. WordPress sites, for example, need to have their plugins updated regularly in order to stay secure from hackers. Failure to do so can result in serious security breaches that could jeopardize both your website and your business as a whole.
But, how do you know which plugins or tools need to be updated? You can either check everything manually every once in a while, or you can use the Website Checker by IONOS to analyze a webpage. This tool will quickly identify any outdated plugins, software, or files and provide you with a detailed report.
It is also crucial that you regularly update all of the website’s underlying software. This includes things like contact forms, shopping carts, social media integration, and so on. Not only will this help improve the overall performance of your site, but it will also ensure that any bugs or security vulnerabilities are quickly patched before they can cause any damage.
Performing Regular Backups
Last but not least, one of the most important aspects of website maintenance is performing regular backups. This is important for two reasons:
- First, it helps ensure that you won’t lose any important data if something happens to your server.
- Second, it gives you a quick way to restore your site if it’s hacked or otherwise compromised.
How do you create a backup of your site? Well, it varies depending on the type of site you have. For WordPress sites, there are plugins available that can automate the process for you. If you’re using a different platform, then check with your hosting provider to see what options they offer for backing up your data.
As you can see, there are a number of things that need to be done on a regular basis in order to keep a website up and running smoothly. One missed task can have a devastating effect, so be sure to incorporate website maintenance into your overall strategy.
By following the tips outlined above, you can rest assured that your website will stay safe, secure, and accessible for years to come. Once you’ve got the hang of it, it’s actually not too complicated of a procedure. So, what are you waiting for? Get started on your website maintenance today!