Top 10 Email Marketing Campaign Examples

updated October 6, 2023
Reading time15 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Getting to know incredible email marketing campaign examples is the opportunity to get yourself inspired to plan your campaigns. You can promote products, create content to conquer leads and nurture the relationship to gain more loyal customers through them.

However, to achieve your purpose, the email must be well written, have an appealing design, and match your brand's identity. You need to know who you are talking to, and use strategies to drive their attention, to open and read the email. Get inspired with the examples we have curated for you. 

What is An Email Marketing Campaign?

An email marketing campaign consists of a series of emails or a single one that is sent to a list with a specific purpose.  It can be to sell products or services, update followers about the latest pieces of content you have created, links to download exclusive content and much more. 

Some types of emails sent in these campaigns are:

  • Welcome emails;
  • Thank you emails;
  • Informational emails;
  • Promotional emails;
  • Abandoned cart emails.

The main purpose of email marketing campaigns overall is to nurture the relationship with your leads and customers and keep them interested in your brand and products. You can guide them through their consumer journey to buy your products and have a long-lasting relationship with your brand.

8 Email Marketing Campaign Best Practices

1. Do A/B Testing

With A/B testing, you can try different ideas to see what works better with your target audience. You will select a percentage of your list and change one element in the email. For example, insert emojis in the subject area, or use gifs in the message. 

Analyze if the changes had any impact on your metrics, such as open, and click-through rates. It's important to test one element at a time to identify what caused the change in behavior. You will know your prospects better, which can help you think about other strategies, and develop new ideas.  

2. Segment Your Audience

People who subscribe to your email list are in different stages of the buyer's journey. You shouldn't send the same message to someone who has just discovered your brand and another who is about to finish a purchase. You can segment them by using the buyer's funnel and creating specific email sequences for each stage. 

Also, consider what your leads are used to buy, their age range, and other aspects. In the case of current customers, you can create segmented lists according to their purchase, and highlight different products in the message of each list. 

3. Write Irresistible Subject Lines

The subject line must intrigue the reader’s curiosity and instigate them to open the message. 

It can be a question, an invitation, an astonishing surprise fact. It depends on the type of email. The tip is to write the subject line after you write everything else, so you can identify the best approach. The data you collected from A/B testing can help you write the subject line. 

4. Use Your Brand's Visual Identity in The Email Design

When someone receives an email from your company, they must be able to identify where it came from not only because of the address but the email design must be aligned with your brand's visual identity.

5. Send Personalized Emails

Start the email by using the person's first name, and send offers based on their most visited pages on your website. After an item is delivered, ask for your customer's opinion about the service. Study their behavior, this will enable you to build a personal message that actually speaks to each person's interest. 

6. Write Attractive CTAs

Add an appealing call to action (CTA) to the email, this will help to guide the readers to the next step you wish them to take. Write a clear and direct message, and give convincing reasons to show why they should click on the CTA. 

7. Add an Email Signature

To make your email marketing campaign even more personal, add the signature of someone from your team. Depending on the type of email, it can be the head of marketing, or the CEO, for example, it varies. 

But, it's important to have a face attached to it, not just the brand's name. It increases the sensation of having a conversation, instead of receiving a robot message. It also helps to improve credibility.

8. Respect GDPR

The General Data Protection Regulation was created in order to protect EU citizens from having their personal data shared without their permission. If your company is settled in Europe or offers services to EU citizens, you must apply to these norms.

Study the regulation, and make sure you aren't trespassing on any personal right. For example, don't buy an email list, send emails only to the ones who signed up to receive your newsletter. 

People don't see with good eyes when companies send them unauthorized emails. You can lose your credibility because of this, see your open rate falling and risk having your email addresses denied by main ISPs like Gmail and Yahoo.

10 Email Marketing Campaign Examples

Email marketing campaign examples are an excellent source of inspiration, and they help you keep updated with the latest trends in this area. It doesn't mean copying them, though, but an opportunity to learn. 

1. Margin

This is a great email marketing example of how you can use emails to launch a new product. The design is aligned with the product and the brand's visual identity creating a coherent image. Through the message, the reader can know the product and its benefits. To encourage the purchase, Margin offers a shipping discount. 

Margin email


2. West Elm

Another possibility is to send promotional emails, encouraging customers to enjoy special offers in your store, such as in the West Elm case. The headline is very appealing, already offering a discount, and the reader can click on the CTA below, which is clear and direct "Shop now".

As the reader goes through the message, specific products on sale are presented with images and the same CTA. The high-quality images help to make the offer more attractive, and the customer just needs to click to move on with the purchase. 

West Elm email


3. Headspace

As soon as someone subscribes to receive your newsletter, it's interesting to send a welcome email. In this email marketing campaign example, you can notice that Headspace personalizes the message by using the name of the person, and explains the benefits of subscribing to the app. Also, the brand's identity is maintained throughout all the email elements. 

Headspace welcome email


4. Uniqlo

Another way to engage with your customers and increase sales is by sending product offers based on what they have been looking for on your website. Uniqlo uses this strategy and enables the reader to easily follow up with the purchase. It also adds other interesting products to the message to make it even more appealing. 

Uniqlo promotional email


5. PayPal

Informational emails are a good strategy to show your product benefits and how it can solve your customer's demands. PayPal encourages customers to use it to make the checkout and give pertinent reasons for that. 

PayPal newsletter


6. Patagonia

When it comes to email marketing campaign examples, this is a great one to see how to make a welcome email. The whole message is aligned with the brand's identity, including its tone of voice. The reader is presented with the brand's values and mission, and they also explain how their newsletter works. 

Patagonia welcome email


7. Airbnb

You can create newsletters that don't focus only on promoting products, but give valuable information to the readers. It's a way to keep them interested in the conversation and nurture your relationship with them. It's possible to see that in the Airbnb email marketing example. 

Airbnb email


8. Mejuri

Another strategy to keep your subscribers engaged is offering special benefits to them. Mejuri, for example, offered early access to their sale through email. They give one more reason for customers to pay attention to emails from the brand, to avoid losing opportunities like that, and it also makes them feel special. 

Mejuri promotional email


9. Taylor Stitch

You can compel customers to follow the CTA by creating a sense of urgency, such as in this email marketing campaign example. Taylor Stitch launches a new product and emphasizes it's part of a limited edition. It also highlights the product's qualities with a beautiful photo and a catchy slogan. 

Taylor Stitch email


10. Shopify

Newsletters are a great way to drive traffic to your blog and promote the content published on it. You provide interesting articles to your target audience and keep them interested in what you have to say and offer. In Shopify's newsletter, you can see the trending articles, and click on the CTA "Read on the blog". 

Shopify newsletter


Top 10 Email Marketing Platforms

Now that you have seen some amazing email marketing campaign examples, you need a good email marketing platform to plan your campaigns and send everything without any problem. 

1. Brevo

Follow your leads and convert more with Brevo

With Brevo, you can build your email list with landing pages, add sign up forms on websites and enjoy other marketing tools the platform offers. It allows you to design your email with pre-built templates, and customize the visual identity the way it suits you best, which is also important to compel the reader to read your message. 

You also can create segment email address lists to set up who must receive a specific email. It's possible to target contacts based on their interests and behavior. Then. use Brevo analytics tools to track how each email performs. 

Highlighted features:

  • High deliverability level
  • Pre-built email templates
  • Email segmentation
  • Drag-and-drop editor
  • Automate sending emails
  • Track email performance

2. E-goi

E-goi logo

With an easy-to-use editor, E-goi allows you to create newsletters that are aligned with your brand's visual identity. You can add texts, columns, images, and videos, for example. The templates are mobile-friendly, and you are going to find unique options to send on special occasions, such as birthday celebrations or sales. 

You are going to count on advanced features to personalize the email marketing campaigns, by segmenting your email list. Also, the platform prevents your messages from going directly to the spam folder, by giving you analytical features. 

You can create an automatic sequence of emails, make automatic A/B testing, and send transactional emails such as account registration, order status, and abandoned cart recovery. It also sends you regular data reports. 

Highlighted features:

  • Free newsletter templates
  • A simple, professional editor
  • Avoid your emails going to the spam folder
  • Create automated email sequences
  • Automate A/B testing
  • Send campaign reports

3. GetResponse

GetResponse logo

With just a few clicks, you can build an amazing newsletter with GetResponse drag-and-drop email creator. You can select among several layouts, customize everything and have a preview version of how the message is going to appear on mobile devices. It's possible to add gifs and images too. 

To improve your subscribers' experience, the platform offers the option to segment your audience, and use dynamic content. If you already have an email list, you can import it from almost 20 sources.

GetResponse also has tools that make it easier to comply with GDPR, you can insert multiple consent fields, and send targeted emails based on them. Besides, user behavior is easily traceable through the platform, helping you to continuously improve your strategies. 

Highlighted features: 

  • Drag-and-drop email creator
  • Mobile-friendly design
  • Build custom segment
  • Perfect timing tool
  • Track user behavior
  • Receive automated, customized reports

4. Mailify

The image shows the Mailify logo, and it's' written below "Starting with Mailify. How to set up Mailify"

Do you need to create a mass email campaign? Mailify allows you to do that through its bulk mailer tool. This software also enables you to import as many contacts as you need, and it automatically takes care of bounces, opt-out, and complaints. 

The Mailify email builder makes it easy to create customized emails, with text, images, and your brand's logo. Insert everything you need, and check the preview version before sending. The platform ensures, as well, a high level of deliverability, with automatic address cleaning, an integrated anti-spam program, and time optimization. 

Access valuable data by integrating Google Analytics with Mailify, and track your email campaigns. 

Highlighted features: 

  • Bulk mailer tool
  • Import as many contacts as you want
  • High level of deliverability
  • Automatic address cleaning
  • Anti-spam program
  • Integrate with Google Analytics

5. MailerLite

The image shows MailerLite Logo inside a laptop screen, and around it, there are several paper airplanes flying.

At the MailerLite email marketing platform, you can define the type of editor you prefer to use to develop your email: drag-and-drop, rich text, or custom HTML. You will count on pre-designed templates as well. 

The platform includes tools to do A/B testing, segment your contact list, and create surveys. It has email automation resources and can be integrated with several other web services, such as WordPress, Facebook, and PayPal. 

Highlighted features:

  • Use the type of editor you prefer
  • Pre-designed templates
  • Ease management emails
  • Segment subscribers automatically
  • A/B testing
  • 24/7 support

6. Moosend

Moosend logo

Moosend provides an easy-to-use editor where you don't need coding skills to develop your email. You can add images, videos, gifs, and other interactive elements to make your content even more incredible, and appealing. 

You also can create personalized email marketing campaigns, by segmenting your audience, inserting the contact's name at the top, and using your leads and customers’ data to show content according to their profile. 

In each campaign, it’s possible, as well, to set the email to show the most relevant products to each contact. You can do A/B testing, and build more precise strategies by analyzing the reports provided on the platform too. 

Highlighted features:

  • Customizable templates
  • Personalized emails
  • Audience segmentation
  • Analytics reports
  • A/B testing

7. AWeber

AWeber Logo

To start creating your email marketing campaign, on AWeber you are going to find a library with pre-built templates ready to be customized. After building your messages, you can schedule them, and segment your audience to send personalized emails.

Aweber assures high deliverability because they follow your email path from the beginning to each contact, preventing your messages from going to the spam folder. They offer advanced reports, so you can keep improving your content, and make the necessary adjustments. 

Besides, you can use a free plan, adding no costs to your budget. And, if needed, expand to a paid plan in the future. 

Highlighted features: 

  • Pre-built templates
  • Automate email marketing campaigns
  • Segment your subscribers
  • High email deliverability rate
  • Automatically send recent blog posts
  • Advanced analytics reports

8. EmailOctopus

EmailOctopus logo

EmailOctopus allows you to build your own template or use a pre-designed one, personalize the content,  import your list of existing subscribers to the platform, and segment it.

When someone joins your list, you can set a sequence of automated emails, starting with a warm welcome. If you have any doubts, you can count on Email Octopus team support. Also, they follow GDPR compliance and provide data about your email marketing campaigns’ performance. 

Highlighted features:

  • Customizable templates
  • Set campaigns on autopilot
  • Segment your subscribers
  • Keep track of your email marketing campaigns rates
  • Connect with your favorite apps
  • GDPR Compliance

9. Zoho Campaigns

Zoho  logo

To build incredible email marketing strategies at Zoho Campaigns, you can start by customizing everything at your email's message such as the text, images, gifs, and videos. It's possible to add surveys, buttons, and other features that better suit your needs. 

All of this is easily built by using Zoho editor, which provides different types of free email templates. Before pressing send, you can review all the details in the preview version. To send the emails, enjoy the automated features, segment your audience, use the send-time optimization, and track each contact path. 

Highlighted features:

  • Dynamic personalization
  • A/B testing
  • Segment your audience
  • Contact path tracing
  • Autoresponders
  • Send-time optimization

10. Benchmark

Benchmark Logo

Benchmark is an email marketing platform prepared to offer solutions according to each brand's need, whether you are an HTML expert or someone who has no experience in this area. You can choose how you prefer to customize your email, using the drag-and-drop builder, HTML Editor, and also use RSS Emails. 

Besides, you are going to find pre-built templates to guide you with the layout. Do you want to know what functions best for your audience? Benchmark offers many A/B testing options. You will count as well with Litmus, a tool that enables you to check how your email is going to appear on different devices, and email platforms. 

Highlighted features: 

  • Diverse options to build emails
  • A/B testing
  • Inbox checker with Litmus
  • Automate email series
  • Import contacts
  • Segment lists
  • 24/7 support
  • Data reports

Get Inspired With the Email Marketing Campaign Examples

Analyze the email marketing campaign examples to understand what you can apply in your email marketing campaigns. Learning with them will help you identify relevant trends, and get new insights. Also, get to know what types of email campaigns your competitors are investing in, and don't fall behind.

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