Latest Twitter Changes Implemented in 2023

Reading time4 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Twitter changes have been gradually implemented by Elon Musk since he became its owner. If you are among the 237.8 million daily active users who enjoy this social media network, you should know how these alterations can interfere with your user experience.

Companies and digital influencers that use Twitter as a platform to promote their brand, engage with their audience, and conquer more visibility also must understand how it affects them. It's important to be always up to date, and ready to create new marketing strategies. 

Twitter Changes You Should Know: The Rebranding

In October 2022, Elon Musk acquired Twitter. In the same year, he began experimenting and offering new features in the platform such as the Twitter Blue subscription and the possibility to see how many views a tweet has. 

It was already clear this was just the beginning of Twitter changes, which now, in 2023, has led to a complete rebranding of the platform. Including its name, and the implementation of a completely different visual identity.

Twitter is Now X

One of the main changes that caught the attention of Twitter users is the fact that the social media is now called X. The CEO Linda Yaccarino explained the name Twitter no longer has anything to do with what their purposes for the app, which is creating an app where you can do "everything". 

Regarding this huge change,Elon Musk said in his X profile that:

"The Twitter name made sense when it was just 140-character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world," 

Logo Change

The blue bird, which was Twitter's symbol, has given place to the letter X in white and on a black background. If you browse through X's (formerly Twitter) official communication channels you can notice that the whole visual identity has already been altered.

Twitter old logo:

Twitter logo

X logo:

X logo

The interface no longer has any remains of the old logo, which was removed from the company's office too. 

Twitter office with the X logo on the top of the building.

Source: Elon Musk Official Profile on Twitter

X Premium

The Twitter changes aren't restricted to the name and visual identity, but also the implementation of new services and features, including X premium. It's a paid subscription service where you will have early access to features such as editing posts. 

The subscription price starts at $8/month or $84/year. When you subscribe, you may also have a blue checkmark added to your profile, which was previously only given to verified accounts. But, before getting the blue checkmark, the company analyzes if your account meets the eligibility criteria.

Another benefit is that subscribers will see around 50 fewer ads in their for you and following timelines. And, you will be able to write posts with up to 25,000 characters, you won't be restricted to publishing only short texts. 

Ads Revenue Sharing Program

Also part of the Twitter changes is the Ads Revenue Sharing Program, which enables Creators to earn money with the ads that are displayed in replies to their content. Creators from all around the world will be able to apply to the program, as long as they meet the eligibility criteria. 

To be eligible for the Ads Revenue Sharing Program, you need to:

  • Be subscribed to X Premium or Verified Organizations.
  • Have at least 5M organic impressions on your cumulative posts within the last 3 months.
  • Have at least 500 followers.

Subscription Program

Creators, who meet the eligibility criteria, can also enjoy the subscription program, which allows you to offer exclusive content that will only be available to people who subscribe to it. Users will pay Twitter to subscribe to you, and you may earn a share of this revenue. 

The features available in Subscriptions include:

  • Exclusive tweets
  • Subscriber badge
  • Subscribers tab
  • Subscription links
  • Subscriptions community
  • Subscriber-only space
  • Subscriber-only replies

More Twitter Changes Are Coming

As Elon Musk has been pointing out in his X profile, there are more Twitter changes, or X changes to come. Since the purpose is to provide a social media that no longer focus only on short texts, new features probably will be released during the year. 

Therefore, if you are a creator or a marketing professional, it's important to keep up with the updates. You may spot new opportunities to create innovative marketing campaigns and high-quality content.

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