15 Best WordPress Ecommerce Plugins (By Use Case) for 2021

Reading time18 minutes
Igor Shekotihin
Igor Shekotihin
Head of International Growth

With over 58,000 plugins in the WordPress repository, choosing the right WordPress ecommerce plugins to fit your needs can be a daunting task.

At the same time, the growth of your store depends on the efficiency of your chosen plugins. They are the building blocks of your store that help you increase and retain customers as well as boost sales.

But how do you choose the best available plugins?

And more importantly, how do you know which are the right ones for your store?

That’s exactly what you’ll discover in this guide. From familiarizing yourself with the best WordPress ecommerce plugins available to understanding how to choose the right ones for your store, you’ll walk away with in-depth knowledge about WordPress ecommerce plugins.

How to Choose the Best WordPress Ecommerce Plugins

When choosing an ecommerce plugin for your WordPress site, you need to evaluate several factors.

Every plugin displays the following information next to it:

1) Last updated

According to a Sucuri report, outdated plugins are one of the leading causes of a security breach. To avoid security issues, always check when a plugin was last updated. A well-maintained and regularly updated plugin also indicates the consistent, active involvement of the developers.

2) Active installs

The number of active installations indicates the popularity of a plugin. High popularity suggests that a plugin is trusted and safe, with a growing community.

3) Review count and rating

Relying solely on the popularity of a plugin is not wise either. Check the reviews and ratings of a plugin to ensure it delivers what it promises. It’s best to avoid plugins that have an average rating of fewer than four stars.

You can find the latest reviews and ratings under the "Reviews" tab:

In this example, you can see that the plugin has received hundreds of 5-star ratings, which means it’s widely recognized and appreciated by the WordPress community.

4) Version compatibility

WordPress is being updated constantly – hence, an out-of-date plugin can create compatibility issues. In such cases, existing plugins on your site can stop functioning. Or even worse, your site can break and expose you to security risks.

So, ensure that the plugin is compatible with the latest version of WordPress or the version you’re currently using.

5) Feature set

The type of plugin you choose depends on the nature of your ecommerce store. For example, if you want to sell physical products, a plugin created for selling digital products would not be a good fit for you. However, there are some essential plugin features to check. For example, make sure you can:

  • Install and use the software easily

  • Integrate with third-party apps like email marketing services

  • Work with existing plugins

  • Customize the look and feel to match your site’s design

  • Integrate with popular payment gateways

  • Purchase at a reasonable price

15 Best WordPress Ecommerce Plugins

WordPress gives you a wide range of plugin options (58,000+) at different price points to fit your budget while also growing your business.

For example:

Many plugins offer free forever plans with all the necessary features to run your store successfully, including WooCommerce, JivoChat, and Easy Digital Downloads.

Other plugins, such as Cart Recovery for WordPress and YITH WooCommerce Wishlist, only include basic features in their free plans.

And some plugins, like MemberPress, only offer paid plans with a limited free trial.

So, let’s take a look at the best plugins for your WordPress ecommerce store.

  1. WooCommerce – All-in-one WordPress ecommerce plugin

  2. JivoChat – Omnichannel business messenger and live chat plugin

  3. Shopify – All-in-one ecommerce platform

  4. MemberPress – Subscription-based ecommerce plugin

  5. Easy Digital Downloads – Ecommerce plugin for digital products

  6. Dokan – Multivendor marketplace ecommerce plugin

  7. WP EasyCart – Shopping cart store plugin

  8. TrustPulse – Social proof notification plugin

  9. Cart Recovery for WordPress – Best cart recovery plugin

  10. Sucuri – Store security plugin

  11. YITH WooCommerce Wishlist – Plugin for wishlist

  12. eCommerce Product Catalog Plugin – Product catalog plugin

  13. Advanced Shipment Tracking for WooCommerce – Ecommerce shipment plugin

  14. Elementor – Page Builder plugin

  15. Yoast SEO – Plugin for ecommerce SEO


Active installations: 5+ million | Average rating: 4.5 out of 5 stars

WooCommerce is the most popular ecommerce plugin for WordPress. With the availability of a wide range of add-ons and themes, you can create and manage your online store easily with WooCommerce.

Why WooCommerce is a top WordPress ecommerce plugin

It allows you to:

  • Customize your store to match your branding with the vast selection of available themes and extensions.

  • Sell both digital and physical products.

  • Add and sell affiliate products easily.

  • Calculate shipping costs and sales taxes at checkout automatically.

  • Receive payments conveniently via different methods, including payment gateways such as PayPal and Stripe.

  • Build custom pages with modular product blocks.

  • Track the key performance indicators of your store with WooCommerce Admin.

  • Integrate with Mailchimp, HubSpot, Google Ads, and Facebook.

  • Manage your store on the go via the WooCommerce mobile app.

  • Set up your shipping options and print DHL and UPS labels directly from your dashboard.

Best for: All-in-one ecommerce plugin for WordPress

Pricing: Free forever with paid add-ons available.


Active installations: 40,000+ | Average Rating: 5 out of 5 stars

JivoChat is an all-in-one omnichannel business messenger that you can use to talk to your customers via live chat, phone, email, and social. With this live chat plugin, you can provide excellent customer support to your buyers and increase sales.

Why JivoChat is a top WordPress ecommerce plugin

It allows you to:

  • Manage all client communications in one place with a single easy-to-use app by integrating it with Facebook Messenger, WhatsApp, Apple Business Chat, Instagram, Telegram, your support email, and phone.

  • Put inquiries on hold in your inbox when you’re offline and contact your customers later through email.

  • Give your visitors the option to request a call.

  • Communicate with your customers from anywhere using the mobile, desktop, and web-based apps of JivoChat.

  • Transfer chats to colleagues or invite them to join open support customer chats.

  • Monitor your visitors in real-time.

  • Start chats proactively by setting up smart triggers like time on page and site, visitor's location, time, page URL, scroll position, and more.

  • Manage your customers with the in-app CRM that lets you track clients’ status, attach comments to them, and funnel them.

  • Connect your preferred CRM with the app.

  • Customize widgets for different locations by changing the language, behavior, or agent set.

  • Automatically translate your live chats with foreign-language speakers in both directions in real-time.

  • Save your time by creating predefined messages and receiving suggestions.

  • See visitors’ messages as they type in real-time before they send their message.

Best for: Omnichannel business messaging, including live chat.

Pricing: Free forever or $19/agent/month ($13/month if billed annually) for the premium version.


Although Shopify is not a plugin for WordPress, it’s worth mentioning for the convenience it provides.

If your WordPress site is already generating traffic and you’re looking for a way to sell your products there, then the Shopify Buy Button can be your savior.

Why Shopify is a top WordPress ecommerce plugin

It allows you to:

  • Sell products on your existing blog or website without migrating to another store, preserving your current traffic and search rankings.

  • Lead your customers to the checkout page directly.

  • Sell as many products as you'd like.

  • Track sales and manage data from your Shopify dashboard.

  • Customize the Shopify buy button to match your branding.

  • Integrate with shipping and 100+ payment gateways.

  • Manage inventory hassle-free with the built-in inventory editor.

Best for: Turning an existing WordPress site into an online store.

Pricing: Free trial of 14 days, then $9/month for the Lite version.


MemberPress is a membership plugin for WordPress that helps you charge for your content by selling subscription-based digital products, courses, and memberships.

Why MemberPress is a top WordPress ecommerce plugin

It allows you to:

  • Sell subscription-based digital products, courses, and membership plans.

  • Control your inventory by giving and revoking access to your digital products to your audience.

  • Build courses with a built-in course builder.

  • Release paid content over a period of time (content dripping).

  • Control content access expiration.

  • Build exclusive members-only password-protected communities and integrate them with BBPress to encourage community interactions.

  • Integrate with email marketing services (Mailchimp, Constant Contact, Drip, AWeber, and more).

  • Create podcasts and manage your episodes with the existing integration with Blubrry PowerPress.

  • Generate coupons and control their expiration dates, number of uses, discount percentage, and even customize the coupon code.

Best for: Subscription-based digital products and memberships

Pricing: MemberPress starts at $149/year.

Easy Digital Downloads

Active installations: 50,000+ | Average Rating: 4.7 out of 5 stars

As the name suggests, Easy Digital Downloads (EDD) helps you sell digital product downloads like photos, videos, graphics, songs, ebooks, or any other media file easily. It’s a lightweight WordPress plugin equipped with all the features you need for selling digital products effortlessly.

Why EDD is a top WordPress ecommerce plugin

It allows you to:

  • Sell digital products smoothly since it’s designed specifically for digital downloads.

  • Choose from the hundreds of extensions available to suit your needs, from payment gateways to marketing services.

  • Access detailed financial reports of your sales, earnings, and refunds.

  • Integrate with existing WordPress themes.

  • Keep a detailed track of customers’ purchase history.

Best for: Digital products

Pricing: Free forever plus premium plans starting at $99/year.


Active installations: 60,000+ | Average Rating: 4.4 out of 5 stars

Dokan lets you transform your single store into a multivendor marketplace similar to Amazon or eBay. With 99% user satisfaction, you can create your own marketplace in less than 30 minutes using Dokan.

Why Dokan is a top WordPress ecommerce plugin

It allows you to:

  • Create a fully functional marketplace without writing any code.

  • Allow every vendor to build their own store from the ground up in minutes.

  • Customize your store easily with Elementor Module for Dokan.

  • Set custom commission rates on vendors’ sales.

  • Keep track of earnings with detailed earning statements.

  • Set up various earning methods like vendor commissions and subscription packs based on product uploads and time.

  • Control all the activities of the vendors, including product publishing, registration, and subscription renewal.

  • Integrate with 60+ plugins, including shipping and payment plugins.

Best for: Building a multi vendor marketplace

Pricing: Free forever with premium plans starting at $149/year.

WP EasyCart

Active Installations: 6,000+ | Average Rating: 4.4 out of 5 stars

WP EasyCart is a free WordPress ecommerce plugin that allows you to create a shopping cart and a store. You can use it to turn your existing website into an ecommerce store or build a new website from scratch.

Why WP EasyCart is a top WordPress ecommerce plugin

It allows you to:

  • Sell both digital and physical products.

  • Collect payments with PayPal, Square, and Stripe with the basic version, and access 30+ payment gateways with Professional and Premium versions.

  • Integrate with popular services like MailChimp and Quickbooks.

  • Access extensive shipping rate tables based on price, weight, and quantity, plus set taxes based on location.

  • Optimize your products, menu, and category with a built-in SEO editing tool to increase visibility.

Best for: Shopping cart

Pricing: Free forever with a $99/year premium plan that gives you access to all extensions.


Active installations: 10,000+ | Average rating: 5 out of 5 stars

TrustPulse is a plugin for social proof notifications. It triggers Fear of Missing Out (FOMO) in your visitors and increases your sales by displaying social proof of sales and signups.

You can choose to display either the recent activities on your website (purchases, membership registrations, email signups) or the number of people interacting with your website.

Why TrustPulse is a top WordPress ecommerce plugin

It allows you to:

  • Set up the TrustPulse plugin in under 5 minutes without any coding.

  • Track visitors' real-time activities to create FOMO.

  • Display notifications of actions taken on your websites like sales, signups, and more.

  • Access advanced targeting features like timing control to send notifications accurately and effectively.

  • Customize design, colors, graphics, and messages that go with your branding to create an effective social proof notification.

Best for: Social proof notifications

Pricing: Free for up to 500 sessions and then subscription plans starting at $5/month.

Cart Recovery for WordPress

Active installations: 300+ | Average rating: 5 out of 5 stars

Cart Recovery for WordPress is an essential WordPress plugin for ecommerce stores using WooCommerce, Easy Digital Downloads, and WP Ecommerce. It lets you track abandoned carts and launch automated email campaigns to recover lost revenue and boost your sales.

Why Cart Recovery for WordPress is a top WordPress ecommerce plugin

It allows you to:

  • Record names and emails of customers as soon as they enter the checkout.

  • Set up automated recovery emails.

  • Integrate with WooCommerce, WP e-Commerce, Easy Digital Downloads, and Restrict Content Pro.

  • Monitor abandoned carts statistics directly from your WordPress dashboard.

  • Integrate with the GDPR compliance tools of WordPress.

  • Generate unique discount codes.

  • Engage new customers by letting them save their cart with the "save your cart" option.

Best for: Abandoned cart recovery

Pricing: Free forever and $39 for premium features.


Active installations: 800,000+ | Average rating: 4.3 out of 5 stars

Sucuri is a WordPress security plugin that protects your ecommerce store by preserving your site traffic and simultaneously increasing your website performance. Sucuri cleans over 700 websites daily and has a reported average increase of 70% in website speed.

Why Sucuri is a top WordPress ecommerce plugin

It allows you to:

  • Protect your website from DDoS attacks, malicious codes, website hacking, and Brute Force attacks.

  • Perform website scans for malware, hacks, and blocklist status.

  • Monitor your site and receive daily updates and immediate alerts when required.

  • Scan spam keywords and link injections before search engines can do so.

  • Take action when your website is down with the help of Website Uptime Monitoring.

  • Remove website malware and restore your site if it gets attacked.

Best for: Store security

Pricing: Free to all WordPress users with premium plans starting at $199.99/year.

YITH WooCommerce Wishlist

Active installations: 800,000+ | Average rating: 3.6 out of 5 stars

YITH WooCommerce Wishlist is the most popular wishlist plugin for WordPress. It lets your customers save their desired items and easily find them later to make a purchase. It increases customer loyalty and brand visibility by allowing your customers to share their wishlists with other shoppers.

Why YITH WooCommerce Wishlist is a top WordPress ecommerce plugin

It allows you to:

  • Identify the interests of your customers based on the products in their wishlists.

  • Send targeted promotional emails and discounts to drive sales.

  • Let your customers share their wishlists and increase your sales.

  • Give your customers the option to ask for an estimate via the "Ask for a quote" button.

  • Let your customers create unlimited wishlists.

  • Select the layout for the wishlist page from several designs available.

Best for: Creating and sharing customer wishlists

Pricing: Free forever plus a premium plan for $94.99/year.

eCommerce Product Catalog Plugin

Active installations: 10,000+ | Average rating: 4.7 out of 5 stars

eCommerce Product Catalog is a free product catalog WordPress plugin that lets you display products on your ecommerce store based on the parameters you set.

Why eCommerce Product Catalog Plugin is a top WordPress ecommerce plugin

It allows you to:

  • Enable or disable product catalog elements like price, shipping options, and images.

  • Add an unlimited number of products using "add new product."

  • Categorize products by creating multiple subcategories.

  • Customize the product catalog design by changing the size and color of product elements.

Best for: Product Catalog

Pricing: Free forever.

Advanced Shipment Tracking for WooCommerce

Active installations: 50,000+ | Average rating: 4.8 out of 5 stars

Advanced Shipment Tracking (AST) offers everything you need for managing and automating your WooCommerce fulfillment process. It allows you to track and fulfill your orders along with keeping your customers updated.

Why Advanced Shipment Tracking for WooCommerce is a top WordPress ecommerce plugin

It allows you to:

  • Optimize the fulfillment process by renaming WooCommerce order status labels.

  • Provide your customers with shipping information and allow them to track their orders.

  • Add tracking information to orders while editing or viewing an order.

Best for: Shipment

Pricing: Free forever with premium plans starting at $129/year per site.

Elementor Website Builder

Active installations: 5+ million | Average rating: 4.7 out of 5 stars

Elementor Website Builder is a WordPress website builder with an easy drag-and-drop editor. An online store with poor UX can make 88% of online shoppers less likely to return to the site. Hence, your store needs to have attractive pages and an improved user experience (UX).

Why Elementor is a top WordPress ecommerce plugin

It allows you to:

  • Build professional landing pages with attention-grabbing designs to drive sales.

  • Choose from 100+ page templates and customize them to suit your needs.

  • Customize your web pages with Elementor exclusive toolset.

  • Select and use 40+ widgets to easily develop your webpage quickly.

Best for: Building landing pages

Pricing: Free forever with premium plans starting at $49/year for one website.

Yoast SEO

Active installations: 5+ million | Average rating: 4.8 out of 5 stars

Yoast SEO is a free WordPress plugin for SEO that’s a must-have for any ecommerce store. While it’s not a niche ecommerce plugin, it helps you optimize your onsite and technical SEO to increase organic traffic and sales to your store.

Why Yoast SEO is a top WordPress ecommerce plugin

It allows you to:

  • Create converting snippets for your products in search results.

  • Get a glimpse of how Google's search results of your products will look like.

  • Create attractive social media cards to showcase your products.

  • Optimize your XML sitemap automatically.

  • Optimize your page for focus keyphrases.

  • Interlink your pages efficiently.

Best for: Optimizing ecommerce stores for search engines

Pricing: Free forever with WooCommerce premium plans starting at $69 for one site.

Which Ecommerce Plugin Are You Going to Add to Your WordPress Website?

Every WordPress ecommerce plugin mentioned above comes with its unique feature set – from creating an online store to optimizing it for organic search, increasing sales, improving the user experience, and generating repeat customers.

But which plugin are you going to add to your online store?

Make sure you test the various plugins to determine which ones fulfill your requirements.

No matter the type of online store you have, a live chat plugin can help you increase customer satisfaction, reduce abandoned carts, and boost revenue.

Get started for free today with JivoChat, the top-rated WordPress live chat plugin.

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