Have you ever heard of AI in email marketing? Artificial intelligence can help you create and implement even more accurate strategies to send emails that will engage with your target audience and increase conversion rates.
Many email marketing platforms began to provide AI tools for different functions, such as content creation, defining the sending frequency, and getting new insights.
What Is AI in Email Marketing?
AI in email marketing uses artificial intelligence to improve and optimize the processes in email marketing campaigns. It applies machine learning techniques to personalize content, segment audiences, and enhance key performance indicators like open and conversion rates.
You can define a goal for AI. Then, it will collect data available in the environment, such as your company database and previous customer interactions, to plan and execute a strategy. For instance, you can ask AI to analyze when customers usually open their emails and define the best time to send them.
How to Use AI in Email Marketing?
It's possible to use AI to improve several aspects of email marketing. From offering insights to personalizing content, it's important to understand what artificial intelligence can do and how it can help you reach your marketing goals.
1. Email Validation
AI can be used to analyze your email list and the previous interactions from each email to identify invalid email addresses that should be removed from your list. You can also use it to rank your contacts based on how likely they are to respond and become a customer.
2. Sending Frequency
Finding out how often and when you should send emails can be tricky. It can't be too often, so the recipient will feel like you are flooding their mailbox with messages, but it can't be so sparse that they will forget your brand. That's where the AI can help.
Artificial intelligence is able to measure the value generated by each email, analyze key performance indicators, and suggest the best schedule to send the next messages in your email marketing campaign.
3. Content Creation
ChatGPT and other AI tools that use natural language processing can generate texts that seem to be written by a human. You can give them a subject and ask them to write an email about it. It's also possible to set the tone of voice and write the emails using the brand guidelines.
However, it's also important to check the message before sending it. The AI can write the email, and you can edit it to ensure there isn't any wrong information
4. Email Personalization
Marketing emails must be personalized. This improves user experience and increases the chances of convincing the reader to follow your call to action. However, personalizing message by message takes time, while the AI can do it autonomously, for example, by recommending products based on the person's previous interactions with your brand.
The AI can analyze the data available about your target audience and personalize the text for each contact. This is a valuable asset because it helps you to engage with your customers by addressing their interests.
5. Segmentation
Segmenting which emails will be sent to each one of your contacts is essential to create successful email marketing campaigns. It's essential to create different email messages considering the buyer's journeys and the relationship with your brand.
You can provide information about your customers and target audience so the AI can analyze it and divide your contact list into segments based on your email marketing campaign goal. It's capable of making data-driven decisions, enhancing the effectiveness of your strategies.
6. Automation
You can use AI in email marketing to automate multiple processes, including sending and personalizing emails. AI-powered email tools can analyze customer interaction and send emails automatically according to your goals.
Another advantage is that the AI will observe how automated emails perform, and if the results aren't satisfactory, it will adjust future emails and campaigns to enhance performance.
7. Predictive Analysis
If you want to know what to expect before an email marketing campaign is released, you can ask AI email marketing tools to examine past email interactions and predict customer behavior based on that. This helps you improve strategies even before sending the emails.
8. Sentiment Analysis
The AI can analyze email responses and feedback to give you insights into how the recipients feel about your messages. This helps you understand the effectiveness of your message, get to know your target audience even better, and plan future campaigns.
9. Clean Up Your Email List
If your email marketing platform is AI-powered, you may use it to clean your email list and remove not only invalid email addresses but also inactive and low-quality email accounts. The AI can analyze if an email exists on servers and qualify the valid emails, evaluating them based on aspects set by you.
Benefits of AI in Email Marketing
Increase Revenue
You can increase your company's revenue by creating email marketing campaigns using AI. The AI's capabilities of predicting customer behavior and return on investment (ROI), measuring performance in real-time, and adjusting strategies help you to develop more effective campaigns that will have higher conversion rates, leading to more sales.
Scale Email Marketing Campaigns
AI tools for email marketing enable you and your team to develop campaigns at scale and manage multiple ones at the same time. As you can automate several tasks, it's possible to increase and diversify your campaigns without increasing costs.
Save Time and Resources
Your marketing team can focus its efforts on developing new strategies and dealing with more challenging tasks instead of spending time on repetitive ones. They can automate whole email campaigns with AI, which helps to optimize the workflow.
Boost Engagement
As the AI can create highly personalized campaigns, this has a positive impact on the engagement rates. People are more likely to interact with email messages that were written considering their interests and demands.
5 Email Marketing Tools Powered by AI
1. Brevo
Brevo offers several features to plan, manage, and send your e-mail marketing campaigns. You can use the AI to write subject lines and the message content and optimize send time for individual recipients.
The platform also allows you to track how each email performs to learn what works best for your audience. Use pre-built templates to create your email designs, and personalize them with the drag-and-drop editor.
Key features:
- AI-generated subject lines
- AI-generated email content
- Predictive sending AI
2. GetResponse
AI in email marketing - GetResponse
GetResponse has an OpenAI-powered email generator that creates optimized emails with text and images based on keywords, industry, and target audience.
The AI subject line generator will create subject lines tailored to increase open rates, considering your audience's behavior. At the same time, the AI writing assistant will help you to create engaging content.
Key features:
- OpenAI-powered email generator
- AI subject line generator
- AI writing assistant
3. Mailmodo
AI in email marketing - Mailmodo
Mailmodo AI enables you to delegate tasks like email copywriting, template design, and personalization to artificial intelligence. You can enjoy the AI features to get insights and reduce creation time by generating multiple campaigns at the same time.
It generates personalized subject lines based on a given prompt and email content to attract readers' curiosity so they will open your messages. The Mailmodo AI also allows you to try different tones of voice and generate multiple options for A/B testing.
Key features:
- Use GPT-4 for email creation
- AI subject line generator
- A/B testing
- AI content generator
- AI template creator
4. MailerLite
AI in email marketing - MailerLite
MailerLite provides you with an AI writing assistant and a subject line generator. You can instruct the AI to create emails that are aligned with your target audience profile, get new insights, and create a consistent tone of voice, tailored by the AI, to fortify your brand's identity.
You will also count on the smart sending feature. It's an AI-powered email timing that learns each subscriber's habits for optimal open rates. It adapts over time, ensuring your emails always hit the inbox at the perfect moment.
Key features:
- AI writing assistant
- Subject line generator
- Smart sending
- Canva integration
- A/B testing
5. Moosend
AI in email marketing - Moosend
With Moosend's AI writer, you can get ideas, optimize your copy, and generate a first or final draft in just one click. You just need to define the type of email you want the AI to write, set the tone, define the word limit, and generate the copy.
You can get to know more about your target audience with the tool Audience Discovery. Powered by AI, it identifies patterns, understands customer behavior, and creates personalized campaigns.
Key features:
- AI writer
- Audience Discovery
- Targeted suggestions
- Smart segmentation
