Do you know how to create Facebook Messenger Ads? Small and big companies face challenges in dealing with competition and making their businesses stand out online. This type of ad can help you target the right audience and engage in conversation with them.
That's where Facebook Messenger ads can help you. Check out how"
What Are Facebook Messenger Ads?
Messenger Ads is a type of ad that appears in people's Facebook inboxes, which is what distinguishes them from others. Between messages from friends, there will also be an ad tailored to catch the person's attention.
When someone clicks on the ad, a pop-up opens with a call to action to take them to the destination you chose when creating the ad.
Facebook messenger ads - example 1
Source: Faceboor
Vision of the ad when you click on it:
Facebook messenger ads - example 2
Source: Faceboor
Another alternative is using Facebook Messenger Stories, in this case, the Ad will appear as the person scrolls through the stories. It's similar to the ads on Instagram and Facebook stories.
Facebook messenger ads - story example
Source: Faceboor
How to Create Facebook Messenger Ads
Follow the below steps to create a Facebook Messenger Ad:
1 - Sign up to your account
2- Click on " Ads Manager"
Facebook Mesenger Ads - menu
3 - Click "Create Ad", then select your goal;
Facebook Messenger Ads - goal
3 - In the section "Placements", choose "Messenger" so your ad will appear there;
Facebook Messenger Ads - placement
4 - Select your target audience;
Facebook messenger ads - audience
5 - Define your budget;
Facebook Messenger Ads - budget
6 - Define how you want the ad to appear
Facebook Messenger Ads
7 - Review and confirm.
Create Attractive Ads to Conquer Your Target Audience
Now that you understand how to create Facebook Messenger Ads, what about putting it into practice to start attracting more visitors to your website and turning them into customers? To be able to do that, it's essential to know your target audience well, for example, what images and phrases will instigate their curiosity. This way you increase the chances of success.