How to Create Facebook Messenger Ads

2 minutes

Do you know how to create Facebook Messenger Ads? Small and big companies face challenges in dealing with competition and making their businesses stand out online. This type of ad can help you target the right audience and engage in conversation with them. 

That's where Facebook Messenger ads can help you. Check out how"

What Are Facebook Messenger Ads?

Messenger Ads is a type of ad that appears in people's Facebook inboxes, which is what distinguishes them from others. Between messages from friends, there will also be an ad tailored to catch the person's attention. 

When someone clicks on the ad, a pop-up opens with a call to action to take them to the destination you chose when creating the ad.  

Faceboo Messenger ads example in the DM boxFacebook messenger ads - example 1

Source: Faceboor

Vision of the ad when you click on it:

Messenger Ad exampleFacebook messenger ads - example 2

Source: Faceboor

Another alternative is using Facebook Messenger Stories, in this case, the Ad will appear as the person scrolls through the stories. It's similar to the ads on Instagram and Facebook stories. 

Messenger Stories adFacebook messenger ads - story example

Source: Faceboor

How to Create Facebook Messenger Ads

Follow the below steps to create a Facebook Messenger Ad:

1 - Sign up to your account

2- Click on " Ads Manager"

Facebook menuFacebook Mesenger Ads - menu

3 - Click "Create Ad", then select your goal;

Choose a goal menuFacebook Messenger Ads - goal

3 - In the section  "Placements", choose "Messenger" so your ad will appear there;

Placements sectionFacebook Messenger Ads - placement

4 - Select your target audience;

Audience details menuFacebook messenger ads - audience

5 - Define your budget;

Budget menuFacebook Messenger Ads - budget

6 - Define how you want the ad to appear

Ad creative menuFacebook Messenger Ads

7 - Review and  confirm.

Create Attractive Ads to Conquer Your Target Audience

Now that you understand how to create Facebook Messenger Ads, what about putting it into practice to start attracting more visitors to your website and turning them into customers? To be able to do that, it's essential to know your target audience well, for example, what images and phrases will instigate their curiosity. This way you increase the chances of success.

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