14 Sales Follow-Up Email Templates

Reading time7 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Using the best sales follow-up email templates can help you increase conversion rates, and close more deals. It's the opportunity to convince indecisive buyers to complete their purchases.

However, to do that, you need to know your target audience well, and write personalized follow-up emails. Persuade your customers by giving them attractive reasons to buy from your company, for example by explaining how your product will solve their demand or offering a special discount.

It's fundamental to know what motivates your customers to be able to choose an effective sales follow-up email template and customize it according to your needs. Check out the article to learn more.

What Is a Sales Follow-Up Email?

A sales follow-up email is an email you write to engage with a customer or prospect with whom you have already been in contact. The purpose of the email is to remind them of what you have been talking about and provide new reasons to convince them to complete a purchase.

This type of email can be sent to encourage the customer to move forward in the sales funnel before they buy anything, or after the sale, to ask for feedback, thanks for the purchase, or inform them when your product will be delivered, for instance.

Why Are Sales Follow-Up Emails Important?

Sales follow-up emails are important because they can help you increase sales. A prospect may not be ready to make a purchase the first time you talk to them, but this situation changes, and if you know how to approach them, the follow-up email can be the trigger that convinces them to become your customers.

Also, a sales follow-up email can help nurture your customers' relationship with your brand and conquer loyal customers. For example, you can send an email asking how satisfied the customer was with the product received and offering a coupon discount for the next purchase.

14 Sales Follow-Up Email Templates

1. After The First Meeting

Subject line: Are you ready to take the next steps?

Hi (customer name),

Thanks for your time (mention when you had the meeting). It was a pleasure to chat with you and I would like to know how you want to move the conversation forward.

Please let me know if you are still interested.

I look forward to hearing from you.


2. After a Trigger Event

Subject line: Let's take another look

Hi (customer name),

Last we chatted, you requested I get back in touch in (insert date). I may be a month early, but I imagined it’d be worth checking in.

Have you given any additional thought to my proposal? I’d be happy to answer any pending questions.

What does your calendar look like to schedule a conversation?


3. After a Conference/Networking Event

Subject line: Excited about (insert what was talked in the event)

Hi (customer name),

What a great event. I hope you enjoyed it and learned more about (insert the name of your product or service).

I’m sure improving (insert one of the benefits your product offers) is a top priority for you. I thought this article (article title) would be useful to you. If you'd like any additional information, I’d be more than happy to have a quick chat over the phone.

Just let me know if you have any questions or would like to have a more in-depth conversation. I’m here whenever you need me.


4. After the First Conversation

Subject line: Pleasure chatting earlier, (customer name)

Hi (customer name),

I enjoyed chatting with you earlier today and learning more about how you (role] at [company). I understand the issues you’re encountering (challenges discussed in conversation) and how they make it harder to (impact on team or company).

As mentioned, I’ve attached more information about our resources and how we can help you boost (business objective) and solve (business problem).

Just let me know if you have any questions and I’d be more than happy to chat again.


5. Break Up Email

Subject line: Should I stay or should I go?

Hi (customer name),

I’ve tried to reach you a few times to go over suggestions on (mention the topic of your conversation), but haven’t heard back which tells me one of three things:

1 - You’re all set and I should stop bothering you.

2 - You’re still interested but haven’t had the time to get back to me yet.

3 - You’ve fallen and can’t get up and in that case let me know and I’ll call someone to help you ….

Please let me know which one as I’m starting to worry!


6. Confirming Details

Subject line: Here’s the pricing information you requested

Hi (customer name),

Thanks for chatting with me earlier today. I enjoyed learning more about you and (insert company name). I promised you some more information about our pricing and here it is – please see attached.

Let me know when you’ve had a chance to look at this information. I’d be happy to answer any questions you have. Feel free to drop me an email or give me a call at (insert your phone number) any time.


7. After Leaving a Voicemail

Subject line: I just tried to call you

Hi (customer name),

I tried calling you but it looks like you’re busy – I know how it goes!

I left a voicemail, but it would be great to catch up soon. I’ll try and call again next week, or you can give me a call back on (insert number) whenever it suits you.

I look forward to hearing from you.


8. Following a Follow-Up Email

Subject line: Still hoping to connect with you

Hi (customer name),

I’m sorry we haven’t been able to connect. The last time we spoke, you seemed very interested in (objective of product or service).

I realize you’re incredibly busy, so I’m happy to schedule a call with you at any time – even if it falls outside regular office hours.

I hope to hear from you soon,


9. Offering a Demo

Subject line: A gift for you and your company

Hi (customer name),

I know how busy you must be managing your team and helping them (insert job function). I sent you some information about (mention product or service) a while ago and I thought this might be a good time to give you a practical demonstration.

I’ve (created/attached) a few (guest logins/free samples/vouchers) you can use to (access/sample) our ( name of the product or service). Feel free to share these with your staff and colleagues and let me know what you think!

If you have any questions, let’s hop on a quick call to talk it through.


10. After a Demo

Subject line: Here’s more info on (specific feature)

Hi (customer name),

I enjoyed our conversation earlier! I’m excited about the possibility of working with (Company Name) and assisting with (pain point).

As promised, attached is additional information about (specific feature). Please let me know if you have any questions by replying to this email or giving me a call at (your phone number).



11. Proposal Recap

Subject line: Proposal recap

Hi (customer name),

I’m following up to see if you received my quote outlining the features and pricing of our product? As a reminder, our software package would include:

(insert details)

Do you have any questions?

I look forward to hearing from you!



12. Cold Outreach

Subject Line: Trying to connect

Hi (customer name),

I work with organizations like (company name) to (insert one-sentence pitch).

Could you direct me to the right person at (company name) so we can explore if this would be something valuable for you?


13. Quick Check-in

Subject line: Time to chat?

Hi (customer name),

How is it going? Can we schedule a time to talk this week?


14. Social Media Connection Follow-up

subject line: Our conversation on (social media platform)

Hi (customer name).

Thanks again for connecting with me on (social media platform). I wanted to follow up on our conversation (the topic you discussed) and find a good time to schedule that call.

Here’s a link to my calendar, is there a day/time that works best for you?

I'm looking forward to continuing our conversation.


Enjoy the Templates and Start Converting Leads

Analyze the interaction you have with your potential clients, identify the ones you should get in contact with, and choose the best sales follow-up email template to use. Don't forget to personalize the email, it's important to show you know and value your prospects. This will enhance your chances of closing deals.

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