AI tools for message automation are becoming more popular with the expansion of Artificial Intelligence technologies. They can be used to boost your sales and customer service work by interacting with your target audience via chat conversations, emails, social media platforms, SMS, and much more.
There are multiple AI tools available that enable you to automate processes in customer communication without affecting its quality. On the contrary, AI chatbots and AI agents, for example, can deliver highly personalized messages to reach the goals you have defined.
What Is AI Message Automation?
AI message automation can be described as the use of artificial intelligence, including machine learning and natural language processing (NLP), to generate texts and reply automatically to messages sent through multiple platforms, such as website chat, social media direct message, email, and SMS.
The most commonly used tools are AI chatbots and AI agents. Both of them are capable of detecting customer intent, producing high-quality content, offering efficient assistance, scoring leads, and providing insights.
When you use AI message automation, the artificial intelligence accesses the data available, including your company's knowledge base, and looks for the best solution to deliver the best answer to the customers’ questions. It also analyzes the customer's previous interactions to provide personalized assistance.
Benefits of AI Message Automation
1. Enhance Customer Support
With AI message automation tools, you can provide 24/7 effective customer support. The AI capability to analyze data, identify intent, and provide answers that are aligned with the customer's needs allows you to offer high-quality customer support, tailored to each one of your customers' queries.
A Gartner's researchrevealed that 47% of AI-mature companies believe customer service is one of the three business functions most benefiting from AI.
2. Improve Customer Engagement
AI message automation tools are a valuable asset to increase customer engagement. You can trigger proactive messages based on customer behavior and drive their attention to follow the actions you desire.
For example, if the customer is navigating a product page, the AI assistant can offer help to show the product's benefits and functionalities, or suggest similar products. When customers receive personalized and useful information and have their questions answered, they feel more inclined to engage naturally with your brand..
3. Reduce Costs
AI tools for message automation are also used to reduce costs and reallocate resources. Most of the messages received can be answered automatically, which reduces the amount of work for your live agents. This enables them to focus on more challenging tasks, such as creating strategies to attract more customers.
You can also reduce costs by implementing actions based on the data-driven insights given by the AI. Another advantage is that you don't have to make decisions based on guesses, which diminishes the risk of losing investment.
4. Generate and Qualify Leads
Another benefit is the AI's ability to detect and qualify leads. It can identify website visitors' intent based on previous interactions, spot opportunities, and take action at the right time, for example, by sending an email to someone who left an abandoned cart on your ecommerce..
5. Faster Response Time
Your website visitors won't have to wait for an answer when sending a message to you, regardless of the communication channel. The AI will answer them immediately, which helps to improve customer satisfaction.
6. 24-hour Customer Support Availability
You can offer 24-hour customer support since the AI will always be available to interact and solve customer issues. This helps to improve customer experience, encouraging them to become loyal customers.
7. Personalization
AI tools for message automation won't send generic answers for every message received. On the contrary, each reply is tailored considering who they are talking to. The AI analyzes the recipient's previous interactions, browsing history, and identifies behavior patterns, and generates responses considering all of those factors.
According to a Twillo report, more than 70% brands agree that AI will fundamentally change personalization and marketing strategies. 89% of the company leaders believe personalization is essential to their business in the next three years.
Key Features to Look for in AI Tools for Message Automation
1. Easy to Use
Usability is essential. Make sure to choose messaging automation AI software that provides a user-friendly interface, so your team can quickly learn how to navigate through it and enjoy all its features.
2. Advanced AI Model
Check if the tool of your choice is up to date with the latest developments in machine learning and natural language processing. It should be able to analyze customer sentiment, retain content, and generate relevant responses based on the context.
3. Analytics Tools
High-quality AI-driven communication too;s must have analytics features to measure key performance indicators, create customer profiles, and provide reports with insights regarding how to improve customer assistance, engage with them, boost sales, and others.
4. Integration Options
Observe if the AI software for automated messaging of your choice allows you to integrate it with other apps. Ensure it's compatible with your website, CRM system, and other essential software for your business.
5. Security and Data Privacy
It's fundamental to guarantee that your company and customers' data are protected. Check if the AI software complies with data protection regulations and uses encryption protocols. You should also verify the privacy settings
10 Best AI Tools for Message Automation
1. JivoChat AI Agent
AI tools for message automation - AI agent
With the JivoChat AI agent, you can solve up to 80% of conversations automatically, diminishing the response time on your company's communication channels and simultaneously improving customer experience.
Our AI agent analyzes your database and the customer's previous interactions to provide personalized answers with the most effective solution to each case. It learns with every interaction and improves continuously.
You can seamlessly integrate it with any channel, including website chat, messaging apps, social media, and email. Besides, you also have the option to personalize the AI agent by adding a name, image, or logo to it.
Our AI agent is able to process more than 1000 requests at the same time, which helps to reduce the number of abandoned chats since no conversation will go unnoticed anymore.
2. JivoChat AI Chatbot
AI tools for message automation - AI chatbot
JivoChat has an AI chatbot solution for small, medium, and large businesses. It uses natural language understanding (NLU) processes to understand the messages, formulate accurate answers, and respond in a human-like manner. Besides, you can build a bot by yourself or through a contractor.
The AI chatbot is available 24/7; therefore, your clients can solve their doubts at any time. You can also integrate the chatbot with Instagram, WhatsApp, Telegram, and much more.
Key features:
- Sales optimization
- Natural language understanding
- App integrations
- Customized scenarios
- Qualify users
- Automate actions
- Collect data
- Work with clients 24/7
- Human-like responses
3. Brevo
Brevo offers several features to plan, manage, and send your email marketing campaigns. You can use the AI to write subject lines and the message content, and optimize send time for individual recipients.
The platform also allows you to track how each email performs to learn what works best for your audience. Use pre-built templates to create your email designs, and personalize them with the drag-and-drop editor.
Key features:
- AI-generated subject lines
- AI-generated email content
- Predictive sending AI
4. Zendesk
AI tools for message automation - Zendesk
Zendesk AI Agents automatically detect what customers want and respond like a human agent would. They create unique replies fueled by the content in your knowledge base. To improve the interactions even more, you can set the AI's tone of voice to match your brand.
You have control over how AI agents respond by tailoring and customizing the way they should interact.
Key features:
- Offer nonstop service
- Eliminate high-ticket volume
- Detect what customers want
- Match the tone of voice to your brand
- Collect data
5. IBM
AI tools for message automation - IBM
Watson X Assistant is the IBM solution to deliver consistent and intelligent customer care with conversational AI. Powered by large language models (LLM), it has a user-friendly interface and enables you to offer self-service support across multiple channels.
It's a natural language AI chatbot that understands human conversation, and it's designed to provide answers grounded in your company's content. It collects data, provides insights, and can simplify workflows.
Key features:
- Large language models
- User intent recognition
- Auto-learning AI technology
- Personalized chatbots
- Constantly enriched by cutting-edge technology
- App integrations
6. Jasper
AI tools for message automation - Jasper
Jasper AI chatbot has learned from billions of content published on the internet, which enables it to develop conversations about complex subjects. It also has an intuitive interface that aims to simplify its use.
It can follow storylines, pick up from previous interactions, generate unique content, and understand and write in more than 30 languages. You can integrate it with various apps as well, including Webflow, Google Sheets, and Zapier.
Key features:
- Data analysis
- Offer insights
- Expansive base of knowledge
- Familiar design
- Generate unique content
- Understand and write content in more than 30 languages
7. ZenoChat
AI tools for message automation - ZenoChat
You can tailor ZenoChat to your company's needs and style. It allows you to build a personalized AI based on your input and knowledge to prevent generic interactions. You can customize your AI personas, too.
It's possible to create your own AI chatbot and train it on your data. All you need to do is upload your files, define your personas, and set the AI chatbot characteristics. You can use it on more than 30.000 platforms.
Key features:
- Create custom AI chatbots
- Train it with your data
- Define a persona with a specific tone of voice
- Fix grammar and spelling
- Supports over 25 languages
- App integrations
- Personal intelligence
8. Ada
AI tools for message automation - Ada
Ada allows you to have an AI agent ready to answer customer questions on multiple channels, including voice and email messages. You can automate over 70% of customer inquiries by connecting the AI agent company's knowledge database.
Instead of following a script, the Ada AI agent will figure out how to best resolve an inquiry, even the most complex one. It reasons through a problem and identifies the best step to take. Ada has quality checks, which are applied to every response to ensure they are safe, accurate, and relevant.
Key features:
- Perform complex tasks
- Complies with proprietary safety filters
- Retrieve information from thousands of knowledge sources
- Speaks your language and aligns with your brand
- Engage in human-level reasoning
- Automatically measure solutions
- Supports more than 50 languages
9. Mailmodo
AI tools for message automation - Mailmodo
Mailmodo AI enables you to delegate tasks like email copywriting, template design, and personalization to artificial intelligence. You can enjoy the AI features to get insights and reduce creation time by generating multiple campaigns at the same time.
It generates personalized subject lines based on a given prompt and email content to attract readers' curiosity so they will open your messages. The Mailmodo AI also allows you to try different tones of voice and generate multiple options for A/B testing.
Key features:
- Use GPT-4 for email creation
- AI subject line generator
- A/B testing
- AI content generator
- AI template creator
10. WriteSonic
AI tools for message automation - WriteSonic
With Write Sonic, you can offer 24x7 customer support, serve global customers in more than 50 languages, automatically measure resolutions, and integrate the AI chatbot with WhatsApp, SMS, and other channels. The AI chatbot also offers personalized recommendations to customers and can automate the shopping experience.
Write Sonic chatbot has been used in various industry sectors. For example, in universities, as a virtual campus guide. In the real estate sector, it enables agencies to offer instant property details, schedule viewings, and offer personalized buying advice.
Key features:
- AI copilots
- 24x7 customer support
- Automated employee support
- AI-enhanced conversational commerce
- Generate high-quality leads
- App integrations
- Data encryption
