Top 6 Emerging Automation Tools for Better SaaS Adoption

Reading time9 minutes
Carl Torrence
Carl Torrence
Content Marketer at Marketing Digest

In the pulsating heart of the digital age, software is more than just a tool. It often becomes a fabric that weaves businesses together, especially with SaaS emerging as a game-changer for many businesses.

Brands look at their product from more than a singular perspective, like subscriptions, cloud storage, or seamless updates. Instead, they should seek ways their users can easily adopt and use their product with the right tools and solutions.

Often, delivering such technology requires leveraging automation that maximizes efficiency, bridges gaps between user needs and product offerings, and ensures consistent user engagement.

Automation isn't merely about task simplification but requires intuitively understanding user behavior, predicting needs, and proactively offering solutions before issues arise.

Let’s explore emerging automation tools that help SaaS adoption guide users toward becoming brand-loyal customers.

Top 6 emerging tools for SaaS product adoption

As a SaaS firm, you can now use tools for B2B marketing automation, sales automation, and even automating product adoption. Over here, we’ll discuss the top six emerging ones that aren't just utilities but game-changers.

These represent the vanguard of SaaS automation, ensuring that your offering isn't just one among many but stands out as a beacon of user-centricity and innovation.

Whether you're new to rolling out SaaS products to make a mark or an established enterprise seeking to elevate your user experience, these emerging tools can help pave the way.

Let’s explore.

1. JivoChat

JivoChat is a live chat software with various integration options for CRM, CMS, analytics, and others. This tool can be powerful for SaaS businesses looking to drive product adoption through automation.

JivoChat software


Use JivoChat to connect with customers through messengers, social media, and phone calls as a way for customers to get help and support with the product.

Leverage its features that can be helpful for SaaS businesses, such as chatbots, which can answer frequently asked questions and allow live operators to focus on more complex issues. Also, you get analytics that help businesses track the performance of their customer support team and identify areas for improvement that contribute to product adoption.

JivoChat is ideal for SaaS product adoption since it —

  • Integrates with numerous platforms including social media, messengers, and websites.
  • Allows chatbots to answer frequently asked questions.
  • Brings all contact channels together into one platform.
  • Provides customer service through chat, phone calls, and video calls.
  • Offers analytics to monitor customer service performance.

Lets explore the features it offers —

Communication features:

  • Live chat for websites and mobile apps
  • Chatbots
  • WhatsApp Business API
  • Social media integrations (Facebook, Instagram, Telegram, Viber, Apple Business Chat)
  • Telephony and video calls
  • Callback feature

Integration features:

  • CRM integration
  • Company's email integration
  • Integrations with various third-party applications
  • API for developers

Why use JivoChat?

JivoChat helps create targeted chat messages and automation rules based on user behavior and demographics. This can help you provide more relevant and helpful support, which can lead to higher user satisfaction and adoption.

2. Churn360

Churn360 is an AI-driven customer success platform that helps SaaS companies predict customer health, reduce churn and accelerate retention and revenue. This powerful tool is designed to provide deep insights into user behaviors that result in churn and offer proactive measures to retain them.

Churn 360 software


Churn360 works like a charm because of its ability to identify and analyze the pain points, bottlenecks, and friction areas in a user's journey that lead to drop-offs. It's not just about reacting to churn after it happens but preemptively addressing potential issues, ensuring users stay engaged, satisfied, and loyal.

Key features

Customer profiling: It helps define your ideal customer based on demographics, interests, behavior, and preferences.

Retention strategies: Get the retention strategies based on customers’ historical data and behavior. Also, avail actionable insights and strategies to retain users and reduce the likelihood of churn.

Behavioral analytics: Take a deep dive into user interactions and journeys to spot patterns that might suggest dissatisfaction which hinders product adoption.

Proactive alerts: Get real-time notifications when users exhibit behaviors that traditionally lead to churn. This helps you identify issues and suggest adoption challenges that can be addressed by offering tailored solutions.

Why opt for Churn360?

Churn360 stands out as a tool that helps understand the reasons behind customer churn and empowers businesses with strategies to proactively address it for seamless adoption. For any SaaS business aiming to increase customer lifetime value and enhance overall user satisfaction, Churn360 is a must-have in its arsenal.

3. UserGuiding

The world of SaaS products presents several product complexities for users. UserGuiding can work like a charm to guide users through unfamiliar terrains. It's not just about showing users where to click but forging a bridge between raw functionality and intuitive usability.

UserGuiding software


At its core, UserGuiding isn’t just about instructions; it’s about immersion. It recognizes that unlocking the true potential of a SaaS product requires users to transition from a state of unfamiliarity to one of proficiency.

Driven with automated modules, it integrates tailored guides, tooltips, and feedback mechanisms that help build a nurturing environment where users feel supported at every juncture.

It goes beyond mere onboarding and offers a holistic journey of discovery, alignment, and empowerment. This ensures that every user feels like an expert from day one.

Key features

Interactive tours: Transform the user's learning curve wherein instead of passive viewing, you engage them with actionable steps. This ensures immediate familiarity with your SaaS interface, simplifying product adoption without investing much of your resources.

Spotlight on updates: Keep users in sync with every enhancement as UserGuiding helps draw attention to new features, ensuring they are not just seen but embraced.

In-app feedback: No need to manually seek customer feedback or rely on assumption-based decisions. UserGuiding helps unlock data-driven strategies with in-app feedback since you get real-time reactions and insights to refine your SaaS offering further based on direct user feedback.

Why should you choose it?

If you focus on enhancing user journeys for the SaaS product, choose UserGuiding, which stands out with its features. Use it to bridge the gap, ensuring users aren’t merely using your product but cherishing every interaction.

4. Pendo

Navigating the digital tapestry of SaaS solutions can be daunting, but Pendo's akin to having a maestro orchestrating every interaction. This ensures harmony between users and software. Therefore, think of it as more than an adoption tool but an experience enhancer that molds the software journey to the user, not the other way around.

Pendo software


Pendo thrives on the philosophy that for users to truly embrace a SaaS product, they need more than instructions; they need context.

Pendo crafts this context, providing a tailored software experience aligning with user behaviors and needs. It goes beyond rudimentary analytics, delving deep into user interactions to reveal patterns, preferences, and potential friction points.

Key features

Insightful analytics: Pendo collects and transforms data into actionable insights. It does so by understanding user behaviors, pinpointing bottlenecks, and crafting solutions that resonate with them.

Guided tours: Get a curated onboarding and product journey with Pendo that offers journeys tailored to user needs. These guides unravel complexities, making adoption seamless.

Segmented messaging: Communicate with users in a context that matters. Pendo allows targeted communication based on user behaviors, ensuring relevance and boosting engagement.

Feature adoption tracking: Often, users need to adopt all the features equally. Here, Pendo sheds light on underutilized features, offering a roadmap for focused improvements and user education.

Why consider using it?

A saturated SaaS market requires a differentiating factor. Here, Pendo offers that edge by ensuring that users aren't just using your platform but are deeply engaged and invested. It has a holistic approach that optimizes user experiences and fosters genuine loyalty, transforming occasional users into brand ambassadors.

5. Chameleon

If you want a tool that automates adoption based on intricate details to elevate user experience, Chameleon is your go-to tool. This one acts as the gentle hand guiding users, ensuring they discover these nuances and master them.

Chameleon software


Chameleon is a product adoption platform that helps companies improve user onboarding, increase feature adoption, and reduce support tickets. It is easy to use, integrates with many other tools, and is trusted by leading SaaS companies.

Also, seamlessly integrating with the user's journey with Chameleon ensures that every interaction remains organic, where every discovery feels rewarding.

Key features

Dynamic tours: With Chameleon, onboarding becomes an evolving narrative, adapting in real-time to user interactions and ensuring a personalized journey.

Microsurveys: Capture insights at the moment of relevance with Chameleon’s microsurveys that offer immediate feedback, allowing you to quickly pivot and refine.

Feature spotlights: Illuminate the hidden treasures of your SaaS as Chameleon showcases every update and new feature, ensuring continuous user education.

Behavioral triggers: Engage users when it matters most, as Chameleon's triggers are designed around user actions, ensuring automated yet timely and impactful interactions.

Why choose this tool?

If you want your SaaS product to shine, then it's time you harness the power of Chameleon in its full spectrum of capabilities. This tool provides automated actions across different points of user journeys to ensure that no feature goes unnoticed by users.

6. Zapier

Zapier is a tool that helps you automate tasks by connecting different apps. It can be used to save time and streamline your workflow.

Zapier software


Zapier is easy to use and offers a variety of features, including:

  • The ability to connect over 4,000 different apps
  • A visual editor for creating automation
  • A variety of pre-built automation to get you started
  • The ability to track your automation and see how they are performing

All these factors can help break silos and foster a cohesive ecosystem where data and tasks flow seamlessly. This allows for enhanced efficiency, reduced manual intervention, and an overall elevated business SaaS experience.

Key features

Cross-platform workflows: Craft automation recipes, or "Zaps", that connect different SaaS tools, turning manual multi-step processes into streamlined workflows.

Trigger-based actions: Define precise conditions under which specific automation is activated, ensuring real-time responsiveness and relevance to user actions.

Multi-step zaps: Go beyond simplistic one-to-one task automation as Zapier helps create complex, multi-step workflows to leverage the power of multiple tools simultaneously.

App directory: With an expansive library of over 3,000 apps, Zapier ensures that almost any tool in your SaaS stack can be integrated and automated, expanding possibilities.

Why opt for Zapier?

In an era where businesses employ many SaaS tools, integration is not a mere convenience but a necessity. Zapier transcends the barriers between applications by automating workflows and ensuring that data flows uninterruptedly, enhancing efficiency and user satisfaction.

Over to you

All the tools mentioned above are just a few of the top emerging ones in the market that provide the best of the best automation. Integrating these tools helps your SaaS business to respond faster to user needs, make more informed decisions, and build stronger customer relationships.

Looking ahead, automation will continue to play a pivotal role in the evolution of SaaS. As SaaS businesses strive for innovation and efficiency, automation is the key to unlocking true potential. For businesses wanting to stay competitive and provide outstanding user experiences, picking up the right automation tool is the way forward.

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