How to See Who Viewed Your TikTok

December 29, 2022
Reading time4 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

If you are new to using TikTok and want to discover how to see who viewed your TikTok, we have good news for you. The platform interface is very intuitive and it just takes a few steps to check who is visiting your profile

Having access to how many people are interested in your TikTok content is important data, mainly if your profile is focused on promoting a brand. It is a key indicator of how effectively the short videos you are publishing are reaching users. Check out the article to discover more about it.

How to See Who Viewed Your TikTok Videos 

Unfortunately, it isn't possible to check who viewed your TikTok videos. However, when you open your TikTok profile, it's possible to see, on your feed, how many people have seen each one of your videos. 

That's a significant key performance indicator (KPI) when it comes to developing marketing strategies on TikTok together with the number of likes and comments. To see who liked your TikTok video, just open the video, and on the right side of the screen, there are going to be the number of likes and comments. 

Click on the comment icon to check what people are talking about in your video. Try to check it regularly and answer the comments as well, that's very important to encourage TikTok users to keep engaging with your videos.

On the left side of the screen, you will see the profile pictures of the users who liked your content. And, on the left bottom, there is the number of views. 

How to See Who Viewed Your TikTok Profile

When the subject is how to see who viewed your TikTok profile, first you will have to activate the profile view history. Just follow the steps:

1 - Open your TikTok profile;

2 -  Click on the three-line icon;

TikTok profile

3 - Click on "Settings and privacy"; 

TikTok menu

4 - Click on "Privacy";

TikTok settings and privacy menu

5 -  Turn on the activity status.

TikTok privacy menu

Now, you will know who visited your profile. It's important to notice though that other people will also know when you visit their profiles. Once this feature is activated, you will have access to your view history, which shows people who have seen your profile in the last 30 days. Notice that, the users who turned off the activity status won't appear in the history view. 

After you have done that, every time you wish to check the history view, all you need to do is open your profile and click on the footsteps icon at the top of the screen. 

Use TikTok Creator Tools to Measure Performance

TikTok offers a very valuable feature to help creators and marketing professionals to measure how the content is performing on the platform with the Creator Tools. To access it, open your profile, click on the three-line icon, then tap on "Creator Tools". 

Click on "Analytics" to check the key metrics like video views, profile views, likes, and comments. In the content section, you can see your trending videos, while the followers section shows a graphic of the number of followers you have conquered through the last seven days or lost. If you also live broadcast on TikTok, you can enjoy the live section to analyze the performance as well. 

Keep Track of KPIs on TikTok

Beyond understanding how to see who viewed your TikTok videos and profile, it's essential to evaluate all the key performance indicators together regularly. This will enable you to see the type of content that your target audience likes and the ones that don't perform well. This way you will be able to improve constantly and have better results.

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