Today, Twitter is one of the most used social media by businesses and marketers. Founded in 2006, it has grown to be a massive platform to share content in the form of status updates, which is significantly different in comparison to other social media such as Facebook. Twitter is super simple to use, all you need to do is create your account, set your profile up and start sending tweets.
However, growing your Twitter account into a true hub of news and actually getting people to follow you, retweet (share) your status updates and start in fact to generate leads from it is not an easy task. Here’s a list of 7 easily implemented strategies for Twitter to boost your sales and help your brand to stand out.
Creating Your Twitter Marketing Strategy
The first thing before simply sharing every single update from your company such as new products or services is to set your goals. The main things a company wants to achieve through Twitter are: generate leads, improve brand awareness and boost customer loyalty. Considering that, it is important to understand what are your current company goals. Are you trying to advertise a new product and service? Or maybe you’re looking to increase the flow of visitors on your company’s blog? It is important to have an answer to these questions in order to create an effective marketing strategy.
Focus on identifying your target audience, research what your competitors are doing by following their Twitter accounts and be sure that you’re keeping track of your performance by using Twitter Analytics.
1. Create a Good Profile
That may sound like a very basic task, but it’s one of the most important ones when it comes to Twitter. You don’t have a lot of places to input information about your company and brand, so be sure to use the Bio section to describe in short what your company is. You can also insert short links in your Bio, aside from the default website field.
When creating your Twitter handle, be sure to make something easily recognizable while trying to keep it short. Your handle is how people will search for your company and tag you on tweets.
Consider using your company’s logo as your profile picture, this will help to increase brand awareness and whenever you comment on a tweet people will start to get familiar with your logo. Be sure that your header image synergizes well with your profile picture and use it to further enhance your brand consistency.
Also, set a goal to follow all steps to have your account become verified.
Besides that, you can use tools such as Rebrandly’s LinkGallery to easily create a short link bio or branded short URLs (Ex.: virg.in/mybio).
2. Use Hashtags
Hashtags are Twitter’s way to classify content and group it up with other relevant content about the same topic. It is important to know how to utilize hashtags properly to reach the desired target audience, do some research on the field and look for already common hashtags used to classify your content. You are free to create your own hashtags as well to enhance your marketing campaigns, such as Coca-Cola’s #ShareaCoke, for example.
Keep your hashtags short and smart so you don’t end up goofing and looking out of tune when tweeting. Also, it is important to keep in mind that not everything needs its own hashtag, sometimes when tweeting content that is not going to fit into any bigger and more relevant category, it may be best not to use hashtags.
Try using Hashtagify to identify trending hashtags and how popular they are at the moment.
3. Tweet During Peak Hours
This is one of the most important things when looking to reach as many people as possible with your tweets. Sometimes, no matter how interesting and well-thought is the content you’re sharing, tweeting at the wrong time will result in a serious underperform.
Buffer conducted a research on how to post tweets at the best time and have found that tweets sent on Friday, Saturday, and Sunday have much higher CTR than those posted during different times of the week.
Take into consideration your target audience and the nature of your business before tweeting and sharing your content, this will help to ensure maximizing your reach.
4. Use Video and Images on Your Tweets
Your tweets are going to look much better and will deliver richer content if you include images, GIFs, and videos on them. Most of the time you will be able to use the same pictures applied in marketing campaigns for other social media, such as Facebook or Instagram.
Videos are a proven way to deliver rich content and generate a higher level of engagement with your followers. It is also great if you want to deliver more information than what could fit in Twitter’s 180 character limit.
5. Get in Touch With Influencers
Today, social media influencers are a great way to advertise and increase the reach of your content. Identify influencers with a good follower base in your field of work and try to get in touch with them to promote your brand.
When researching influencers, be sure that they are the right person for your company, choosing wrong influencers to carry your brand’s logo even if just for one tweet can end up damaging your company’s reputation.
Read More: Influencer Marketing Research by Reech
6. Tweet Smart and Be Consistent
Always look out for different techniques and ways to make your tweets sound good and catch your follower’s attention. Be sure to invite people to follow your page, access your website, and retweet your content. When posting original content, consider including a question to incite conversation about that topic. If you’re sharing something, add your own company presence with a line of thought on that subject.
When it comes to building a follower base, being consistent is a critical factor. Tweet at the right times and keep track of new trends in order to quickly adapt your Twitter marketing strategy. Using Twitter Analytics, find the sweet spot for how many status updates should be posted daily and consider sharing or re-tweeting compelling information in your field of work on a weekly basis. Don’t let your followers forget your brand.
7. Use Twitter Ads
Twitter Ads is a very robust and complete advertisement tool that will ensure you’re reaching the desired target audience on this social media. It is especially recommended if you’re just starting out and looking to build your follower base.
There are different forms of Twitter Ads and you should look for the one that best fits your company’s goal, Luckily, as soon as you start creating your Twitter Ads campaign you’ll have a very intuitive and complete framework to help you decide what to purchase for your specific objectives. Twitter allows you to inform your goals, such as having more people download your app or increase the number of people that will see your tweets.
JivoChat Partnership: our affiliates program pays 30% in recurring comissions!
Boost Your Sales Even Further With JivoChat
Using Twitter to redirect people to your website is absolutely great. It boosts your sales and brand awareness. You can improve your customer experience even further by having JivoChat on your website. Your company will be ready to address the increased flow of visitors to your website and deliver the best customer service. Don’t miss on the opportunity to impress your visitors even more and generate leads with JivoChat.