Top 21 Best Ecommerce Platform in 2023

updated April 8, 2024
Reading time28 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Choosing which is the best ecommerce platform for creating your online store, whether you are beginning a new business or want to expand your sales to the internet, is a fundamental step to being successful. 

There are many aspects of an ecommerce website builder that should be considered, including what are the most necessary tools your store needs. Your priorities must be put on the list when deciding on the platform you will use. 

That's why it's important to know their features, understand what each of their plans offers, align with your expectations, and help you reach your company’s short and long-term goals. The ecommerce industry is a growing market and you can learn how to use its advantages for your business.

Top 21 Best Ecommerce Platforms

1. Wix 

Create your own Ecommerce with Wix today

Undoubtedly, one of the best ecommerce platforms available nowadays is Wix. With a user-friendly interface, you are going to see that creating an online store is simpler than you have ever imagined. 

No design or coding skills are required, you will start by creating your account and choosing one of the business plans offered: Basic, Unlimited, or Vip. But, no worries about making the wrong choice, in all of them you will have the 14-day trial, so you can test everything you need. 

Wix offers more than 500 free pre-built templates, divided into categories such as product landing pages, accessories stores, beauty shops, supermarkets, and electronics stores. After defining the one you want to use, it's up to you to customize the entire store, to turn it into your brand's face. 

Then, you will add the products, choose the payment and shipping methods, create your domain name, and you are ready to launch. To help in this process, the ecommerce platform has some very useful features, for example, Wix Payments where you can set up the payment methods without having to add third parties. 

Wix also has an automated sales tax calculator, making it easier to define the prices. Beyond that, you will have a mobile-friendly ecommerce,  where you can set multi-channels to make your sales, like using social media, and manage everything from one dashboard. 

Highlighted features: 

  • More than 500 free templates
  • Wix payments
  • Automated sales tax
  • Free SSL Certificate
  • Currency converter
  • Express Checkout
  • Abandoned cart recovery
  • Multichannel inventory management
  • Built-in SEO tools
  • Wix Owner app

2. Bluehost

Bluehost logo

With Bluehost, you can have the ecommerce website of your dreams. Choose your domain name and the hosting plan that best suits your needs, then select the pre-built template you prefer. You can customize all the pages, change the colors, add pictures, texts, graphic elements, and much more. 

To guarantee the quality of your website, Bluehost offers automated security updates, backup data protection, and 24/7 customer support. If there is any problem, you can count on specialized assistance. 

To enhance user experience and make it easier to manage your online store, you can install multiple plugins to the website too. To help you increase organic traffic, the platform provides SEO tools, and you can check the performance of the pages with the analytics dashboard. 

Highlighted features:

  • Free domain
  • Free SSL
  • Free CDN
  • Pre-built templates
  • Insightful analytics
  • Automated security updates
  • Backup data protection
  • 24/7 support
  • SEO tools
  • Powerful plugins

3. Shopify

The image shows Shopify screen where its written"Everything you need to start an store and sell online"

When the subject is the best ecommerce platform, there is no way not to mention Shopify, one of the most popular shopping solutions online. Creating your store is simple and fast. 

You can choose among more than 70 customizable, responsive themes, and adjust everything according to your business needs with the drag-and-drop builder. To offer the main payment option, such as credit cards, there is no need to add third parties, you can use Shopify Payments. 

Regarding managing your online store, you will have access to a dashboard that is easy to navigate through. You can see valuable data about the sales and your audience, using it to improve your business plan

The management area is accessible by Shopify mobile app too, you can control everything wherever you are. Besides, you will be able to add more than 6 thousand apps to help you grow your business, including marketing and social media tools. 

Highlighted features:

  • Drag-and-drop store builder
  • Shopify Payments system
  • Mobile-friendly design
  • Built-in SEO tools
  • Easy-to-use dashboard
  • Shopify mobile app
  • Synced inventory across all your sales channels
  • More than 6.000 apps

4. SITE123

The image show Site123 website categories

Site123 offers many features to build a complete online store and facilitate the management process. Focused on small businesses, your ecommerce store will be quickly ready, you choose a template, customize it, establish the type of your store, add your products and define taxes and shipping rates. 

After launching, you can easily manage your online store at the Site123 dashboard, which can be accessed on your computer, tablet, or smartphone.  As payment methods, you will be able to add the main credit cards, PayPal, and other majors payment gateways. 

In case of any doubt, you can count on 24/7  live chat support, and, to ensure your customers’ security, you will have SSL certificates.  

Highlighted features:

  • Many types of  payment platforms
  • Manage shipping and tax rates inside the system
  • Automated store inventory
  • Choose the accepted currencies
  • SSL Certificates
  • Sell from any device
  • 24/7 live support

5. Webnode

Webnode logo

To create an online store at Webnode, you can connect to a website that you already have or create a new one. You will find several templates to opt for the one that suits you best and customize it, including choosing the idiom. The system has 24 language versions, offers an unlimited number of pages, and allows you to edit on any device.

You can add new products in a few minutes, just upload the pictures, write the description, set prices, and click to publish. Every time there is an order at your store, you receive a notification, you can manage the status order, notify your clients, and archive the fulfilled orders. 

Regardless of the template you choose, all of them are mobile-friendly, improving customer experience. Also, you can set different payment methods, credit cards, wire transfers, Stripe, and PayPal, among others. 

Highlighted features: 

  • Responsive store templates
  • Store statistics
  • Quick and simple checkout
  • Import products in bulk
  • Export to price comparison sites
  • GDPR friendly
  • Cookie consent bar
  • Integrates with Google Analytics

6. Shoplazza

Shoplazza's logo

Shoplazza offers you an easy-to-use platform to create your ecommerce. You can choose a pre-built theme, then use the drag-and-drop online store builder to customize the pages as you wish. 

You will count on an inventory management system to make it simpler when it comes to organizing the stock and the orders. It stops sales when the inventory reaches zero, avoiding selling out-of-stock items. You can upload an unlimited number of products and customize up to 300 product variants.

You even have the option to add the buy button on other websites and blogs, which weren't created by Shoplazza, so you can sell in more places. Improve the checkout process using the ecommerce platform AI (artificial intelligence) suggestions. 

Highlighted features:

  • Pre-built templates
  • Drag-and-drop online store button
  • Inventory management system
  • Marketing tools
  • SEO tools
  • Staff accounts
  • Multiple payment options
  • Shipping partners

7. BigCommerce

BigCommerce Logo

BigCommerce offers solutions from small to big companies who want to develop their online store websites. If you are just starting your business or already have a well-established brand in your market sector, you will find the right features that align with your business objectives. 

BigCommerce Essential is focused on entrepreneurs who are starting their businesses and allows you to create a website store with no complications. Before launching your ecommerce you can start a trial and develop your website with customizable templates. 

You can set your domain, install plugins to leading page providers, and sell at other platforms by integrating channels, such as Amazon, eBay, and Google, and manage everything from BigCommerce. 

Another feature is the possibility to easily manage your inventory and integrate it with online and offline channels. To help you improve, you can count on 24/7 support, including advice from BigCommerce experts. They also have webinars, tutorials, and guides. 

BigCommerce Enterprise has all those advantages, but also offers tools for companies who desire to design with more freedom, has flexible API, allows you to use any front-end, and has specific tools for companies focused on business-to-business (B2B) sales. 

Highlighted features:

  • Customizable URLs
  • Plugin POS integration to leading providers
  • Channels integration
  • Optimized one-page checkout 
  • Shopping cart recovery
  • Inventory management tools
  • 24/7 support
  • Product filtering for searches
  • Built-in coupons and discounting

8. WordPress Ecommerce

WordPress Ecommerce home page

WordPress Ecommerce allows you to have a completely personalized online store and still offers the best management tools. You can start taking payments in seconds by enabling the PayPal button, and easily setup debit and credit card payments.

You will be able to publish content and sell products using the same platform. WordPress also provides multiple plugins to enhance user experience, increase sales, and guarantee your website is safe. You will have the option to sell not only physical products but digital items as well.

Highlighted features:

  • WordPress themes
  • Different types of plugins
  • Google apps
  • Sell physical and digital products
  • Enable subscriptions
  • Customization tools
  • Easy-to-use website editor

9. Ecwid

Ecwid website screen where it shows a men wearing sunglasses, on the left side we can see the same men on a smartpohne screen and the sunglasses below it

Are you looking for a free ecommerce website builder? Ecwid allows you to create your store without having to pay anything and upgrade to a paid plan only if you want it. The free plan allows you to sell on different channels, like Facebook, Instagram, or Amazon, and simply manage everything with a centralized inventory. 

You can develop and control your marketing strategies on the same dashboard, for example, by creating and following up on Google and Facebook ads performance, sending automated messages to your clients, and integrating with Mailchimp.

Ecwid enables you to include several payment methods, more than 50 options, in a fast and safe way. Besides, you can choose as many shipping options as you want.

Highlighted features:

  • Create your online store for free
  • Customizable design tools
  • Sell on social media
  • Centralized inventory
  • Manage your marketing actions in one place
  • Integrates with Mailchimp
  • Real-time shipping rates

10. WooCommerce

Woo Commerce logo

Are you looking for an ecommerce builder that works perfectly for WordPress websites? No doubt, WooCommerce is the best ecommerce platform for that, because it was built on WordPress, which means considering all the necessary features to perfectly sync with it.

If you already have a website WordPress, what you are going to do is to add the WooCommerce plugin and customize your store with pre-built templates. But, if you don't have it, you can start by creating your account and setting up the site along with your online store. 

One of the greatest advantages of WooCommerce is that you can add several extensions such as TaxJar, Google Ads, Mailchimp, ShipStation, Jetpack, and Facebook. They are going to help you manage your strategies in a more centralized way, and also improve the customer experience. 

Built with a REST API, Woo Commerce was thought to be a scalable tool, which means it is able to adapt according to your business needs, as you grow. To enhance your performance and learn from others, you will count on a  huge global community and be able to participate in several meetups. 

Highlighted features:

  • Built on WordPress
  • Customizable, open-source ecommerce platform
  • 140 specific payment gateways
  • Live shipping rates
  • Marketing integrations
  • Support forum
  • Set prices in multiple currencies
  • Create multilingual content
  • Scalable platform 
  • Hundreds of extensions
  • Manage the store from your mobile device
  • Track your stats
  • 30-day money-back guarantee

11. Jumpseller

On the left side we can see a hand showing a smartphone screen with several icons on it, on the right side there is a laptop screen with Jumpseller's logo'

When you create your online store it must have your brand’s visual identity. To do that, having customizable mobile-friendly templates will make that task much easier, and JumpSeller offers it. You can edit all the pages the way you wish, including the checkout, and have your store set up in different languages. 

Jumpseller is partnered with shipping companies, allowing you to save money by using the discounts offered, and other facilities like print labels. Besides, you can expand your business by accepting payments from different currencies and using local payment methods. 

The ecommerce builder has an all-in-one platform where you can manage different sales channels on the same dashboard, and create marketing strategies too.

Highlighted features:

  • Customizable theme
  • Mobile-friendly
  • Translate your store into several languages
  • Create your domain
  • Discounts with partnered shipping carriers
  • Accept various currencies
  • Connect to social media
  • Sell in several channels

12. Strikingly

The image shows strikingly website

Strikingly isn't only a website builder, but also one of the best ecommerce platforms that enables you to easily create your online store. You will find a big amount of customizable templates, which are easy to edit and all of them have a responsive design. 

The platform offers 4 different plans, Free, Limited, Pro, and VIP, all of which have the possibility to include an online store. You should pay attention, though, to the number of products each plan allows you to add. For example, in the free plan, you can sell only one product.

On the ecommerce management dashboard, you can connect to PayPal or Stripe, easily set shipping methods, and add coupons. Besides, Strikingly has tools to help you create membership logins, and forms, set up email marketing, and direct your customers to your social media pages. 

Highlighted features: 

  • Register a new domain or use one you already have
  • Analytics built-in
  • HTTPS built-in
  • Easily customizable templates
  • Add links to your social media pages
  • 24/7 support
  • Create and manage forms
  • Register memberships

13. Weebly

Weebly's logo

Enabling entrepreneurs for developing professional ecommerce websites has become much simpler through Weebly features. With customizable themes, you can edit the one you choose and easily create a unique store by using the drag-and-drop builder. 

Weebly also offers several marketing tools, for example, you can send a welcome email to new customers or a special discount when you see an abandoned cart. You can also analyze your ecommerce performance through SEO tools and install a huge variety of apps to make the customer experience even better. 

You can launch and manage your store from anywhere, using the mobile app on your smartphone or tablet. The inventory is easily tracked, and, in case of needing to add a big number of products at the same time, you can bulk import.

Highlighted features:

  • Customizable themes
  • Marketing tools
  • SEO tools
  • Several apps to install
  • Real-time shipping rates
  • Bulk import
  • Coupon builder
  • Product search
  • Automatic tax calculator

14. Shift4Shop

Shift4Shop's logo

Shift4Shop is a free ecommerce platform builder which offers many resources, starting from giving you a big variety of professionally designed, industry-specific, and mobile-friendly templates. They have a web design tool to help you customize everything, but you can edit directly the HTML and CSS too. 

The free plan includes unlimited products, features, and bandwidth. You will also count on migration assistance and fraud protection. Shift4Shop provides marketing tools, as well, like built-in e-mail marketing, the possibility to include group deals, daily deals, coupons, and discounts, among others.

It also has cart abandonment recovery tools, focused on automatically engaging users, and motivating them to finish their purchase. Another benefit is that each part of your website is pre-optimized for SEO.

Highlighted features:

  • Inventory management tools
  • Product management software
  • Analytical tools
  • Cart abandonment recovery tools
  • SEO optimization
  • Visa CPI Certified Security
  • Real-time shipping rates
  • Integrated with PayPal
  • Centralized inventory to sell in different channels

15. Volusion

Volusion's logo

Developing your online store without knowing how to code, and being able to set up everything by choosing a pre-built responsive theme: Volusion makes it possible and also provides a 14-day trial.   

After customizing your website design, you can add several tools such as shipping methods, other selling channels, automated email, payment gateways, and stats about your store performance. Besides, the built-in SEO management will help you to gain more visibility.

When adding your products, you have the opportunity to use some tools that will make it even simpler and more effective, like variant pricing, import products via CSV, and rich text product descriptions. 

Highlighted features:

  • Responsive themes
  • Add site search
  • Built-in SEO
  • Integration with marketplaces
  • Secure checkout
  • Comprehensive management system
  • Search friendly URLs
  • Admin Social Management
  • Reporting tools

16. Magento

Magento's logo

Magento is the ecommerce website builder from Adobe, and it's driven to help companies to develop a great shopping experience, with several features. In the page builder, you are going to encounter an intuitive interface and content editor that allow you to customize everything, using the drag-and-drop tool.

The platform was created to help businesses of all sizes, small to big companies according to their needs. You can integrate the store with other selling channels, use B2B solutions, and easily manage your inventory.

Adobe also has a global community where you can find different partners to help you grow and find exactly what you were expecting. For example, you can have technology partners that will give you directions to optimize the way you use Magento. Community insiders, and certified Magento developers, can guide you through creating a better design. 

Highlighted features: 

  • B2B ecommerce
  • Customer segmentation and personalization
  • Integrates with other sales channels
  • Cloud-based services
  • Mobile-friendly
  • Live search
  • Instant purchase
  • Connected Enterprise Resource Planning

17. Squarespace

Squarespace's logo

Squarespace is an ecommerce website builder that will enable you to create pages that better suit your business needs. Focusing on growing and expanding, before creating your account, you will choose which template has more to do with your brand visual identity, and customize it, the images, the color palette, and fonts. 

Each online store sector has its specificities, taking that into consideration Square Space includes many tools to add to your choice and also has marketing features. This way, you can implement actions such as email campaigns, through the platform. 

They provide solutions not only to sell physical products, but also digital content, like ebooks and music, subscriptions, or services. Besides, if you sell online or in-person, you can use the Squarespace inventory to keep everything synced. 

Highlighted features: 

  • Customizable templates
  • Mobile optimized design
  • Easy-to-use interface
  • Centralized inventory
  • Real-time shipping estimates for US customers
  • Simple payment and checkout
  • 24/7 support
  • Automate sales tax filing
  • Built-in SEO tools

18. PrestaShop

PrestaShop logo

With PrestaShop, you can count on a highly scalable and flexible ecommerce platform to have an online store that suits your client's needs. You can fully personalize the website pages by choosing a pre-built theme, adding useful features, selecting the color palette, font, inserting images, and much more. 

The platform has an intuitive interface, which means you and your team can easily learn how to navigate through its tools and make the most of it to offer the customer experience. You can manage everything from a single platform, including controlling the inventory, the payment process, and shipping. 

You also can enjoy the marketing tools to launch campaigns and promote your brand. Another advantage is the option to sell internationally, by having a multilingual store and adding multicurrency options.

Highlighted features: 

  • Pre-built themes
  • Easy-to-use
  • All-in-one-platform
  • Sell internationally
  • Marketing tools
  • Analytics tools
  • Customer support

19. Sellfy

Sellfy logo

Sellfy is an easy-to-use ecommerce platform that allows you to create your online store with just a few clicks. It was developed focusing on helping creators to sell their digital products and merchandise online. 

To begin, all you need to do is sign up for the platform, add your products, then customize every page to have your brand's identity. You can also use Sellfy to commercialize your products on social media like Facebook and Instagram and manage everything in one place. Enjoy the built-in marketing features to promote your store and enhance your revenue. 

You can sell a huge variety of digital products, such as ebooks, videos, audio, and other files in multiple formats. It's also possible to create digital subscriptions and charge your customers periodically, another possibility is offering video streaming services on demand. 

Highlighted features: 

  • Easy-to-use
  • Sell products and subscriptions
  • Responsive design
  • Customization tools
  • Built-in marketing features
  • Sell from social media
  • Multiple payment options

20. BigCartel

BigCartel logo

The BigCartel platform is recommended for artists who want to sell their products online. You will find the proper tool to make it easier to run a creative business. To begin building your online store, select one of the pre-built themes, and customize it according to your brand's visual identity.

Then, add the products, and set up important configurations such as the payment and shipping methods. You can count on very useful tools to manage your store, fulfill orders, update products, check stats, and run promotions from any device. 

Highlighted features: 

  • Developed for artists by artists
  • Easy-to-use
  • Pre-built themes
  • Personalization tools
  • Management tools

21. ShopWired

ShopWired logo

ShopWired is considered the best ecommerce platform in the United Kingdom. It offers you beautiful and responsive themes, so you can build your online store without having to design it yourself, but still be able to customize the details to be aligned with your brand's visual identity. 

The platform integrates the most important features for managing an online business, so you can centralize all your tasks in a single place. You will be able to keep track of all the orders, update the product catalog, and create promotions. If you already use another ecommerce platform, you can fully migrate to ShopWired in 7 days or less.

Highlighted features: 

  • Responsive design
  • Pre-built themes
  • Customization tools
  • No coding or software installation required
  • All-in-one platform
  • Sell on social media
  • Customer support
  • Insightful reports
  • Advanced b2b features

Self-Hosted vs Cloud-Based Ecommerce Platform

A common doubt among the ones who are going to open an online store for the first time is choosing between a self-hosted or cloud-based model. Both of them have their disadvantages and benefits. 

If you choose the first option, you will have more freedom to create your ecommerce exactly the way you want from the backend to the front face. However, it requires coding and design skills because you will need to code the website from scratch and host the website for yourself. 

In the second case, which is when you opt to use an ecommerce platform such as the ones listed above, your website will be hosted by the platform provider. This means that you don't have to worry about this aspect, and the website builder doesn't require coding or design expertise since it offers pre-built themes and templates but still has customization tools.

Best ecommerce platform for beginners

If you are starting your company now or giving the first step to expand it to the online world, when choosing the best ecommerce platform for you, it's important to take into consideration some characteristics. 

Does the platform have the features that your business needs? Does it allow you to expand the sales as your company grows? It's essential to decide on an ecommerce website builder that is scalable, enabling you to add more products without effort and that won't interfere with the load speed. 

As a beginner company, which doesn't have an online presence or authority in your area, SEO and marketing tools are going to make all the difference. You need to build your whole online store and the marketing plan thinking about how to conquer visibility, engage with your target audience and turn them into customers.

Using a platform that syncs with social media, has automated email features, and includes Ads management will make it easier. Reflect upon that when making your decision. Also, evaluate your initial budget to invest in your ecommerce. 

Best ecommerce platform for selling on a large scale

Online stores that have to add a huge number of products to their catalog at the same time need an ecommerce platform that offers an automated tool for it, instead of having to add each product manually. 

Make sure they offer the option of bulk import, also remember that each page speed time can't be affected by the number of items. The ecommerce platform has to provide inventory management tools that are capable of dealing with heavy files without slowing down.

The best ecommerce platform for you, in this situation, has to give you the possibility to install a huge amount of different tools to deal with all the demands. For example to integrate the warehouse, sync online and in-person sales, and include multiple currencies. 

Important ecommerce platform features

Regardless if you have a big or small company, the best ecommerce platform has to have some features that are essential considering the digital market. They are related to building your online store, developing marketing actions, and managing your business. 

When it comes to creating the store, the ecommerce platform builder must provide a variety of templates and enables you to customize everything in an easy and fast way. The pre-built theme is just a guide to know where to start, but your store should offer a unique user experience, and it begins by showing your brand's visual identity. 

If the ecommerce platform doesn't offer built-in marketing and SEO tools or doesn't give the means to add them, it's not useful. The ecommerce industry is a very competitive market where you need to count on features that will not only put you online but give you resources to attract users to your websites and turn them into customers.

Consider features such as automated email marketing, search-friendly URLs, cart abandonment recovery tools, ads and social media management,  and analytical tools, such as integration with Google Analytics.

Having features that will make your management task easier is also primordial. So, focus if the ecommerce platform offers a centralized inventory, has a mobile app, allows you to sync with other sales channels, and choose from several shipping and payment options. 

Aspects to Consider When Choosing the Best Ecommerce Platform


When selecting which is the best ecommerce platform for your business, analyze its usability. It needs to have an intuitive interface that enables you and your team to quickly understand how to navigate through every feature, so you won't waste time having to figure it out how to use them. Check for customer reviews, and enjoy the free-trial period that most servers offer. 

 Customer Support

Imagine that you are running a successful marketing campaign that increased the number of accesses and purchases on your website, but the pages stop functioning. You may lose a lot of money because of that, it's fundamental to count on a prepared support team to fix the problems as quickly as possible.

Therefore, check if the ecommerce platform of your choice provides 24/7 customer support, and analyze how they deal with situations that need to be solved fast.

Payment Gateways Availability

How many payment options can you put available on your website? Offering different payment methods is very important to enhance customer experience because clients want to pay the way that suits their needs. Check if the ecommerce platform is partnered with payment gateways.

Plugins and Extensions

There are many situations where it's necessary to install specific plugins or extensions to enable a new feature on your website. So, before choosing the platform you will use, check if they allow you to install them. 

Inventory Management

One of the most critical parts of managing an online store is keeping control of the inventory to avoid problems like selling more items than you have in stock, or shipping products after the estimated delivery time. It's important to count on a platform that provides effective inventory management tools, which will even update it automatically, and integrate the ecommerce inventory with the ones from other sales channels. 

Customization Features

A good website needs to be well-designed, where every item is positioned in the right place to make it easier for users to navigate through the pages and find what they are looking for. To be able to do that, it's essential to use an ecommerce platform that allows you to personalize all of your pages as you wish. 

Analytics Tools

After you have built your online store, you need to monitor its performance and check for problems that may prevent you from closing sales. Analytics tools are the right ones to help you with that because they provide you with information like the number of access, the most accessed page, the average time spent on each page, what is the principal exit page, and more. Check which analytics tools are already integrated into the platform of your choice.  

Marketing Tools

Counting on a platform that offers marketing tools helps you to save time and keep control of your social media campaigns in a single place. A good ecommerce platform should offer those tools. 

Responsive Design

According to Statista, mobile devices (excluding tablets) were responsible for 58.33% of global internet traffic. It's more than half of the total traffic, if you don't have a mobile-friendly website you are losing opportunities. The best ecommerce platforms must allow you to create websites that function perfectly on smartphones.


Private data safety is one of the main concerns when people buy online. You must make sure that the ecommerce platform follows all the top security protocols and won't allow any data leaking. 

It's fundamental to be up to date with the changes in the ecommerce industry and understand how you can adapt your business to stand out from the competition. Keep studying the market and the technologies that are created, and try to learn how they can influence your brand. 

Sales Increase in Mobile Devices

As we have mentioned before, internet traffic from mobile devices has continued to grow in the last few years, and this remains in 2023. Therefore, it's important to pay close attention to how you can make purchases via mobile devices simpler and faster for your customers. 

Many companies are investing in creating apps, for instance. Having a mobile-friendly website is no longer something to differentiate you from others, but a must. Analyze your own data to see how much of your website traffic comes from smartphones. 

To increase your revenue it's crucial to start understanding the younger generations' consumption habits and how it affects your business. Millennials and Generation Z represent the majority of people who buys online. 

Besides, it's important to notice that millennials, also called Generation X, are becoming a huge part of the workforce and growing in their careers as they grow old. This means many of them have gained spending power, and they like to buy online.

While Gen Z is younger, they grew up with the internet and social media, which have a strong influence on what they decide to buy. 

Invest in Social Media Marketing

A report made by HubSpot showed 

that social media, YouTube, and internet search are the top ways Millennials and Gen Z discover new products. Besides being less expensive than investing in ads on TV or in magazines, creating marketing campaigns online can bring more attention to your brand, convert leads into buyers, and increase engagement with your brand, enjoy that. 

Conscious Consumption

Millennials and Gen Z are worried about where their products come from and what values the brands they are using stand for. It's important to invest in actions that focus on sustainable growth.


What is the best ecommerce platform?

There isn't a single answer to this question. The best ecommerce platform varies from each company. It depends on several factors such as the business model and size, budget, and target audience. It's necessary to analyze each case individually.

How much does it cost to have an ecommerce?

The cost to have an ecommerce will vary depending on the size of your business, the type of products you will sell, and many other factors. There isn't a number that fits all. The tip is to write a list of every process that is included from making the products to selling and delivering them. 

What is B2B ecommerce?

B2B means business to business. This type of online store is focused on selling products to other businesses. 

What is an open-source ecommerce platform? 

Open-source ecommerce platforms allow you to modify the website code, so you have more flexibility to make changes to the pages. 

Can you start an ecommerce for free?

Yes, it's possible to launch an online store for free. There are ecommerce platforms that offer free plans, however, they have some limitations like the number of products that you can add to your store. Also, you need to consider the other expenses to open an ecommerce store that goes beyond the website creation and maintenance.  

Choose the best ecommerce platform for you and start selling!

As you can see, some features would be seen as indispensable when we talk about the best ecommerce platform. But, it doesn't mean there is one ecommerce builder, who suits all.

On the contrary, the options are many, each one of them offers different benefits, beyond the essential tools, and that's very important to analyze before making your decision. Your store type and size, and budget will affect enormously which ecommerce platform suits you.

Besides, there are other personal aspects to consider, such as the interface you find easier to navigate. Many of the best ecommerce platforms offer a trial period, you can try different ones if you are unsure about it.

After all, we are talking about defining something that is going to be the basis of your online business. Build a plan, choose where you want to create your online store, and begin to sell. One thing is for sure, you are going to find the best ecommerce platform for you and be surprised by the number of possibilities the internet has to offer.

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