Discover the 16 Best Ecommerce Platforms

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Choosing which is the best ecommerce platform for creating your online store, whether you are beginning a new business or want to expand your sales to the internet, is a fundamental step to be successful. 

There are many aspects of an ecommerce website builder that should be considered, including what are the most necessary tools your store needs. Your priorities must be put on the list when deciding on the platform you will use. 

That’s why it’s important to know their features, understand what each of their plans offers, align with your expectations, and help you reach your company’s short and long-term goals. The ecommerce industry is a growing market and you can learn how to use its advantages for your business.

1. Wix 

Create your own Ecommerce with Wix today

Undoubtedly, one of the best ecommerce platforms available nowadays is Wix. With a user-friendly interface, you are going to see that creating an online store is simpler than you have ever imagined. 

No design or coding skills are required, you will start by creating your account and choosing one of the business plans offered: Basic, Unlimited, or Vip. But, no worries about making the wrong choice, in all of them you will have the 14-day trial, so you can test everything you need. 

Wix offers more than 500 free pre-built templates, divided into categories such as product landing page, accessories store, beauty shop, supermarket, and electronics store. After defining the one you want to use, it’s up to you to customize the entire store, to turn it into your brand’s face. 

Then, you will add the products, choose the payment and shipping methods, create your domain name, and you are ready to launch. To help in this process, the ecommerce platform has some very useful features, for example, Wix Payments where you can set up the payment methods without having to add third parties. 

Wix also has an automated sales tax calculator, making it easier to define the prices. Beyond that, you will have a mobile-friendly ecommerce,  where you can set multi-channels to make your sales, like using social media and manage everything from one dashboard. 

Highlighted features: 

  • More than 500 free templates
  • Wix payments
  • Automated sales tax
  • Free SSL Certificate
  • Currency converter
  • Express Checkout
  • Abandoned cart recovery
  • Multichannel inventory management
  • Built-in SEO tools
  • Wix Owner app

2. Bluehost

Bluehost logo

With Bluehost, you can have the ecommerce website of your dreams. Choose your domain name and the hosting plan that best suits your needs, then select the pre-built template you prefer. You can customize all the pages, change the colors, add pictures, texts, graphic elements, and much more. 

To guarantee the quality of your website, Bluehost offers automated security updates, backup data protection, and 24/7 customer support. If there is any problem, you can count on specialized assistance. 

To enhance user experience and make it easier to manage your online store, you can install multiple plugins to the website too. To help you increase organic traffic, the platform provides SEO tools, and you can check the performance of the pages with the analytics dashboard. 

Highlighted features:

  • Free domain
  • Free SSL
  • Free CDN
  • Pre-built templates
  • Insightful analytics
  • Automated security updates
  • Backup data protection
  • 24/7 support
  • SEO tools
  • Powerful plugins

3. Shopify

The image shows Shopify screen where its written"Everything you need to start an store and sell online"

When the subject is the best ecommerce platform, there is no way not to mention Shopify, one of the most popular shopping solutions online. Creating your store is simple and fast. 

You can choose among more than 70 customizable, responsive themes, and adjust everything according to your business needs with the drag-and-drop builder. To offer the main payment option, such as credit cards, there is no need to add third parties, you can use Shopify Payments. 

Regarding managing your online store, you will have access to a dashboard that is easy to navigate through. You can see valuable data about the sales and your audience, using it to improve your business plan

The management area is accessible by Shopify mobile app too, you can control everything wherever you are. Besides, you will be able to add more than 6 thousand apps to help you grow your business, including marketing and social media tools. 

Highlighted features:

  • Drag-and-drop store builder
  • Shopify Payments system
  • Mobile-friendly design
  • Built-in SEO tools
  • Easy to use dashboard
  • Shopify mobile app
  • Synced inventory across all your sales channels
  • More than 6.000 apps

4. SITE123

The image show Site123 website categories

Site123 offers many features to build a complete online store and facilitate the management process. Focused on small businesses, your ecommerce store will be quickly ready, you choose a template, customize it, establish the type of your store, add your products and define taxes and shipping rates. 

After launching, you can easily manage your online store at the Site123 dashboard that can be accessed on your computer, tablet, or smartphone.  As payment methods, you will be able to add the main credit cards, PayPal, and other majors payment gateways. 

In case of any doubt, you can count on 24/7  live chat support, and, to ensure your customers’ security, you will have SSL certificates.  

Highlighted features:

  • Many types of  payment platforms
  • Manage shipping and tax rates inside the system
  • Automated store inventory
  • Choose the accepted currencies
  • SSL Certificates
  • Sell from any device
  • 24/7 live support

5. Webnode

Webnode logo

To create an online store at Webnode, you can connect to a website that you already have or create a new one. You will find several templates to opt for the one that suits you best and customize it, including choosing the idiom. The system has 24 language versions, offers an unlimited number of pages, and allows you to edit on any device.

You can add new products in a few minutes, just upload the pictures, write the description, set prices and click to publish. Every time there is an order at your store, you receive a notification, you can manage the status order, notify your clients, and archive the fulfilled orders. 

Regardless of the template you choose, all of them are mobile-friendly, improving customer experience. Also, you can set different payment methods, credit cards, wire transfers, Stripe, PayPal, among others. 

Highlighted features: 

  • Responsive store templates
  • Store statistics
  • Quick and simple checkout
  • Import products in bulk
  • Export to price comparison sites
  • GDPR friendly
  • Cookie consent bar
  • Integrates with Google Analytics

6. Shoplazza

Shoplazza's logo

Shoplazza offers you an easy-to-use platform to create your ecommerce. You can choose a pre-built theme, then use the drag-and-drop online store builder to customize the pages as you wish. 

You will count on an inventory management system to make it simpler when it comes to organizing the stock and the orders. It stops sales when the inventory reaches zero, avoiding selling out-of-stock items. You can upload an unlimited number of products and customize up to 300 product variants.

You even have the option to add the buy button on other websites and blogs, which weren’t created by Shoplazza, so you can sell in more places. Improve the checkout process using the ecommerce platform AI (artificial intelligence) suggestions. 

Highlighted features:

  • Pre-built templates
  • Drag-and-drop online store button
  • Inventory management system
  • Marketing tools
  • SEO tools
  • Staff accounts
  • Multiple payment options
  • Shipping partners

7. BigCommerce

BigCommerce Logo

BigCommerce offers solutions from small to big companies who want to develop their online store websites. If you are just starting your business or already have a well-established brand in your market sector, you will find the right features that align with your business objectives. 

BigCommerce Essential is focused on entrepreneurs who are starting their business and allows you to create a website store with no complications. Before launching your ecommerce you can start a trial and develop your website with customizable templates. 

You can set your domain, install plugins to leading page providers, and sell at other platforms by integrating channels, such as Amazon, eBay, and Google, and manage everything from BigCommerce. 

Another feature is the possibility to easily manage your inventory and integrate it with online and offline channels. To help you improve, you can count on 24/7 support, including advice from BigCommerce experts. They also have webinars, tutorials, and guides. 

BigCommerce Enterprise has all those advantages, but also offers tools for companies who desire to design with more freedom, has flexible API, allows you to use any front-end, and has specific tools for companies focused on business-to-business (B2B) sales. 

Highlighted features:

  • Customizable URLs
  • Plugin POS integration to leading providers
  • Channels integration
  • Optimized one-page checkout 
  • Shopping cart recovery
  • Inventory management tools
  • 24/7 support
  • Product filtering for searches
  • Built-in coupons and discounting

8. Ecwid

Ecwid website screen where it shows a men wearing sunglasses, on the left side we can see the same men on a smartpohne screen and the sunglasses below it

Are you looking for a free ecommerce website builder? Ecwid allows you to create your store without having to pay anything and upgrade to a paid plan only if you want it. The free plan allows you to sell in different channels, like Facebook, Instagram, or Amazon, and simply manage everything with a centralized inventory. 

You can develop and control your marketing strategies on the same dashboard, for example, by creating, and following up on Google and Facebook ads performance, send automated messages to your clients and integrate with Mailchimp.

Ecwid enables you to include several payment methods, more than 50 options, in a fast and safe way. Besides, you can choose as many shipping options as you want.

Highlighted features:

  • Create your online store for free
  • Customizable design tools
  • Sell on social media
  • Centralized inventory
  • Manage your marketing actions in one place
  • Integrates with Mailchimp
  • Real-time shipping rates

9. WooCommerce

Woo Commerce logo

Are you looking for an ecommerce builder that works perfectly for WordPress websites? No doubt, WooCommerce is the best ecommerce platform for that, because it was built on WordPress, which means considering all the necessary features to perfectly sync with it.

If you already have a website WordPress, what you are going to do is to add the WooCommerce plugin and customize your store with pre-built templates. But, if you don’t have it, you can start by creating your account, and setting the site along with your online store. 

One of the greatest advantages of WooCommerce is that you can add several extensions such as TaxJar, Google Ads, Mailchimp, ShipStation, Jetpack, and Facebook. They are going to help you manage your strategies in a more centralized way, and also improve the customer experience. 

Built with a REST API, Woo Commerce was thought to be a scalable tool, which means to be able to adapt according to your business needs, as you grow. To enhance your performance and learn from others, you will count on a  huge global community and be able to participate in several meetups. 

Highlighted features:

  • Built on WordPress
  • Customizable, open-source ecommerce platform
  • 140 specific payment gateways
  • Live shipping rates
  • Marketing integrations
  • Support forum
  • Set prices in multiple currencies
  • Create multilingual content
  • Scalable platform 
  • Hundreds of extensions
  • Manage the store from your mobile device
  • Track your stats
  • 30-day money-back guarantee

10. Jumpseller

On the left side we can see a hand showing a smartphone screen with several icons on it, on the right side there is a laptop screen with Jumpseller's logo'

When you create your online store it must have your brand’s visual identity. To do that, having customizable mobile-friendly templates will make that task much easier, and JumpSeller offers it. You can edit all the pages the way you wish, including the checkout, and have your store set up in different languages. 

Jumpseller is partnered with shipping companies, allowing you to save money by using the discounts offered, and other facilities like print labels. Besides, you can expand your business by accepting payments from different currencies and using local payment methods. 

The ecommerce builder has an all-in-one platform where you can manage different sales channels on the same dashboard, and create marketing strategies too.

Highlighted features:

  • Customizable theme
  • Mobile-friendly
  • Translate your store into several languages
  • Create your domain
  • Discounts with partnered shipping carriers
  • Accept various currencies
  • Connect to social media
  • Sell in several channels

11. Strikingly

The image shows strikingly website

Strikingly isn’t only a website builder, but also one of the best ecommerce platforms that enables you to easily create your online store. You will find a big amount of customizable templates, which are easy to edit and all of them have a responsive design. 

The platform offers 4 different plans, Free, Limited, Pro, and VIP, all of them have the possibility to include an online store. You should pay attention, though, to the number of products each plan allows you to add. For example, in the free plan, you can sell only one product.

On the ecommerce management dashboard, you can connect to PayPal or Stripe, easily set shipping methods, and add coupons. Besides, Strikingly has tools to help you create membership logins, forms, set up email marketing, and direct your customers to your social media pages. 

Highlighted features: 

  • Register a new domain or use one you already have
  • Analytics built-in
  • HTTPS built-in
  • Easily customizable templates
  • Add links to your social media pages
  • 24/7 support
  • Create and manage forms
  • Register memberships

12. Weebly

Weebly's logo

Enabling entrepreneurs for developing professional ecommerce websites has become much simpler through Weebly features. With customizable themes, you can edit the one you choose and easily create a unique store by using the drag-and-drop builder. 

Weebly also offers several marketing tools, for example, you can send a welcome email to new customers or a special discount when you see an abandoned cart. You can also analyze your ecommerce performance through SEO tools and install a huge variety of apps to make the customer experience even better. 

You can launch and manage your store from anywhere, using the mobile app on your smartphone or tablet. The inventory is easily tracked, and, in case of needing to add a big number of products at the same time, you can bulk import.

Highlighted features:

  • Customizable themes
  • Marketing tools
  • SEO tools
  • Several apps to install
  • Real-time shipping rates
  • Bulk import
  • Coupon builder
  • Product search
  • Automatic tax calculator

13. Shift4Shop

Shift4Shop's logo

Shift4Shop is a free ecommerce platform builder which offers many resources, starting from giving you a big variety of professionally designed, industry-specific, and mobile-friendly templates. They have a web design tool to help you customize everything, but you can edit directly the HTML and CSS too. 

The free plan includes unlimited products, features, and bandwidth. You will also count on migration assistance and fraud protection. Shift4Shop provides marketing tools, as well, like built-in e-mail marketing, the possibility to include group deals, daily deals, coupons, discounts, among others.

It also has cart abandonment recovery tools, focused on automatically engaging users, and motivating them to finish their purchase. Another benefit is that each part of your website is pre-optimized for SEO.

Highlighted features:

  • Inventory management tools
  • Product management software
  • Analytical tools
  • Cart abandonment recovery tools
  • SEO optimization
  • Visa CPI Certified Security
  • Real-time shipping rates
  • Integrated with PayPal
  • Centralized inventory to sell in different channels

14. Volusion

Volusion's logo

Developing your online store without knowing how to code, being able to set up everything by choosing a pre-built responsive theme: Volusion makes it possible and also provides a 14-day trial.   

After customizing your website design, you can add several tools such as shipping methods, other selling channels, automated email, payment gateways, and stats about your store performance. Besides, the built-in SEO management will help you to gain more visibility.

When adding your products, you have the opportunity to use some tools that will make it even simpler and more effective, like variant pricing, import products via CSV, and rich text product descriptions. 

Highlighted features:

  • Responsive themes
  • Add site search
  • Built-in SEO
  • Integration with marketplaces
  • Secure checkout
  • Comprehensive management system
  • Search friendly URLs
  • Admin Social Management
  • Reporting tools

15. Magento

Magento's logo

Magento is the ecommerce website builder from Adobe, and it’s driven to help companies to develop a great shopping experience, with several features. In the page builder, you are going to encounter an intuitive interface and content editor that allow you to customize everything, using the drag-and-drop tool.

The platform was created to help businesses of all sizes, small to big companies according to their needs. You can integrate the store with other selling channels, use B2B solutions, and easily manage your inventory.

Adobe also has a global community where you can find different partners to help you grow and find exactly what you were expecting. For example, you can have technology partners that will give you directions to optimize the way you use Magento. Community insiders, certified Magento developers, can guide you through creating a better design. 

Highlighted features: 

  • B2B ecommerce
  • Customer segmentation and personalization
  • Integrates with other sales channels
  • Cloud-based services
  • Mobile-friendly
  • Live search
  • Instant purchase
  • Connected Enterprise Resource Planning

16. Squarespace

Squarespace's logo

Squarespace is an ecommerce website builder that will enable you to create pages that better suit your business needs. Focusing on growing and expanding, before creating your account, you will choose which template has more to do with your brand visual identity, and customize it, the images, the color palette, and fonts. 

Each online store sector has its specificities, taking that into consideration Square Space includes many tools to add to your choice, and also has marketing features. This way, you can implement actions such as email campaigns, through the platform. 

They provide solutions not only to sell physical products, but also digital content, like ebooks and music, subscriptions, or services. Besides, if you sell online or in-person, you can use the Squarespace inventory to keep everything synced. 

Highlighted features: 

  • Customizable templates
  • Mobile optimized design
  • Easy-to-use interface
  • Centralized inventory
  • Real-time shipping estimates for US customers
  • Simple payment and checkout
  • 24/7 support
  • Automate sales tax filing
  • Built-in SEO tools

Best ecommerce platform for beginners

If you are starting your company now or giving the first step to expand it to the online world, when choosing the best ecommerce platform for you, it’s important to take into consideration some characteristics. 

Does the platform have the features that your business needs? Does it allow you to expand the sales as your company grows? It’s essential to decide on an ecommerce website builder that is scalable, enabling you to add more products without effort and that won’t interfere with the load speed. 

As a beginner company, which doesn’t have an online presence or authority in your area, SEO and marketing tools are going to make all the difference. You need to build your whole online store and the marketing plan thinking about how to conquer visibility, engage with your target audience and turn them into customers.

Using a platform that syncs with social media, has automated email features, and includes Ads management will make it easier. Reflect upon that when making your decision. Also, evaluate your initial budget to invest in your ecommerce. 

Best ecommerce platform for selling on a large scale

Online stores that have to add a huge number of products to their catalog at the same time need an ecommerce platform that offers an automated tool for it, instead of having to add each product manually. 

Make sure if they offer the option bulk import, also remember that each page speed time can’t be affected by the number of items. The ecommerce platform has to provide inventory management tools that are capable of dealing with heavy files without slowing down.

The best ecommerce platform for you, in this situation, has to give you the possibility to install a huge amount of different tools to deal with all the demands. For example to integrate the warehouse, sync online and in-person sales, and include multiple currencies. 

Important ecommerce platform features

Regardless if you have a big or small company, the best ecommerce platform has to have some features that are essential considering the digital market. They are related to building your online store, developing marketing actions, and managing your business. 

When it comes to creating the store, the ecommerce platform builder must provide a variety of templates, and enables you to customize everything in an easy and fast way. The pre-built theme is just a guide to know where to start, but your store should offer a unique user experience, and it begins by showing your brand’s visual identity. 

If the ecommerce platform doesn’t offer built-in marketing and SEO tools or doesn’t give the means to add them, it’s not useful. The ecommerce industry is a very competitive market where you need to count on features that will not only put you online but give you resources to attract users to your websites and turn them into customers.

Consider features such as automated email marketing, search-friendly URLs, cart abandonment recovery tools, ads and social media management,  and analytical tools, such as integration with Google Analytics.

Having features that will make your management task easier is also primordial. So, focus if the ecommerce platform offers a centralized inventory, has a mobile app, allows you to sync with other sales channels, and choose from several shipping and payment options. 

Choose the best ecommerce platform for you and start selling!

As you can see, some features would be seen as indispensable when we talk about the best ecommerce platform. But, it doesn’t mean there is one ecommerce builder, who suits all.

On the contrary, the options are many, each one of them offers different benefits, beyond the essential tools, and that’s very important to analyze before making your decision. Your store type and size, and budget will affect enormously which ecommerce platform suits you.

Besides, there are other personal aspects to consider, such as the interface you find easier to navigate. Many of the best ecommerce platforms offer a trial period, you can try different ones if you are unsure about it.

After all, we are talking about defining something that is going to be the basis of your online business. Build a plan, choose where you want to create your online store, and begin to sell. One thing is for sure, you are going to find the best ecommerce platform for you, and be surprised with the number of possibilities the internet has to offer.

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