How to choose the best sales web page templates for your e-commerce website

updated December 23, 2022
Reading time7 minutes
Emma Longridge
Emma Longridge
Content Manager

As you already know, the way your website looks is everything. Starting from the branding, organization, calls to action, graphic design, and ending with your contact information. These are all factors that website viewers will take into consideration while establishing opinions about your brand.

With that said, you definitely don’t want to leave a bad first impression and lose potential customers all because you don’t have an appealing website design.

But, don’t worry - it’s not as hard as it seems. We’re here to give you some tips and examples on how to choose a sales web page template that’s bound to help you improve from where you are now.

In this article we’ll cover:

  1. Why website template design investment is important
  2. How to find easy-to-customize point of sale html templates
  3. How to use SEO- friendly Wordpress website templates
  4. Why you want your website to be mobile-ready
  5. And finally, where to find free e-commerce website templates to download

1. Don’t cut costs where you shouldn’t

Your e-commerce website is, literally, your storefront. With that in mind, it’s important to avoid page templates that look cheap and unprofessional and invest in your website layout.

Don’t know where to start? No need to worry! There’s a bunch of free ecommerce website templates to download that look as reputable and professional as you need them to - we’ll show you 5 different options at the end of this article. (So read on! ;) )

The online e-commerce market is highly competitive, and, if your business isn’t ready to surpass what’s already available from your competitors, your opportunity for sales will be heavily affected. Online shoppers are familiar with the fact that they can find alternatives with just a couple of clicks and a Google search, that’s why your website’s design is extremely important.

In order to stand out from your competitors, show up with superior customer service. Check out’s business messenger technology. With JivoChat’s live chat communication platform, you can diversify yourself and stand out with excellent live chat and voice service communications.

2. Look for easy-to-customize templates

Whether you’re looking for WordPress website templates or planning on hiring web designers to help you build your own e-commerce website, be sure that you can customize your template whenever you want to.

As time goes on and your e-commerce business grows, you might find the need to expand and scale your point of sale HTML templates accordingly. Thus, choosing highly customizable templates will help you change your design as you see fit.

According to Ironistic, you should be redesigning your website layout every two to three years. When it comes to design, it’s important to understand that what we think looks good today will probably seem outdated in a couple of years, especially as customers’ demands and expectations change.

Don’t forget to make sure your website supports custom widgets and external plugins such as the JivoChat customer service widget.

3. Use SEO-friendly templates

Search engine optimization (SEO) is, essentially, the process of increasing your website’s quality in order to rank higher on search engine result pages (SERP’s), such as on Google searches.

If you want potential customers to find your product pages naturally, you need to understand how to use keywords and create friendly URLs in order to hack Google Search and make sure you are discoverable by the average website viewer. SEO is extremely important to help you generate organic (not paid) traffic.

Aspects such as mobile availability, fast load speed, and even how many external pages link to your domain are relevant to improve your SEO. Click here for a resource to help you be discoverable via SEO search:

If you want to become an authority in your field, invest in content marketing strategies, leverage social media, and optimize your sales web page template with SEO.

4. You want your website to be mobile-ready

When looking for a point of sale HTML templates or WordPress website templates, one of the first things you need to look into is whether or not these templates can be optimized for mobile users.

According to Statista, since 2018 over 52% of traffic happens through mobile devices. And, as you can see in the graph below, that is a number that should continue to rise as new mobile upgrades are launched.

Your website must be mobile-ready

So, if your ecommerce website isn’t mobile-ready, you’re essentially turning your head away from a huge share of potential customers, and nobody wants that, right?

Pro tip:

Always look for responsive designs. Responsive web design is the approach to web layouts that allows web pages to render on a variety of screens and adjust for different devices, such as smartphones, tablets, desktop computers, etc.

5. Free ecommerce website templates to download

Now that you have an idea of the most crucial aspects when crafting your website layout, as well as how important it is to generate good first impressions when it comes to selling online, we’ll show you a couple of sales web page templates you can choose from.

These are free WordPress website templates and ready-to-use e-commerce templates that are easy to customize, have intuitive page builders, and support product pages as well as customizable widgets and external plugins.

1. Ustora


Ustora is a flat design e-commerce HTML template that gives you a modern, well structured, and responsive solution for your digital store. It’s based off of HTML 5, and it provides additional information blocks where you can include details about things such as free shipping, secure payments, contact information, etc.

2. Yolk


With Yolk, you also have access to a mobile-ready HTML 5 template. It allows you to display up to five featured products at the top of the page and it looks quite modern. Also, it provides custom Facebook, Twitter, and LinkedIn buttons for people to be able to quickly find your social media pages and get in touch.

3. New Store

New Store

New Store is another free sales web page template available at W3Layouts. It’s mobile-ready, based on HTML 5, and compatible with Google Chrome, Firefox, Safari, Opera, and other popular internet browsers. With it, you’ll have a good-looking storefront to attract and conquer new customers.

4. Elixir Fashion

Elixir Fashion

If you’re looking for a modern template to highlight your fashion products, Elixir Fashion might be one of your best choices. Its focus is on the main page instead of specific product pages, which allows visitors to be able to recognize and associate themselves with your brand as soon as they land on your e-commerce main landing page. It’s responsive and mobile-ready.

5. Electro Store

Electro Store

As the name implies, for those looking to build their own electronics store, Electro Store is one of the best free templates out there. It’s highly customizable, responsive, and it allows you to add plugins such as shopping carts, search forms, well-designed product pages, and more. Take a look at the theme demo and check out if you like it!

Ready to boost your sales with a good website template?

We hope this article was useful to help you find out what to be aware of when choosing the best point of sale HTML templates ] for your company to use and that you enjoyed learning about:

  • Investing in website template designs
  • The importance of easy-to-customize-templates
  • How to use SEO-friendly templates
  • The importance of mobile optimization
  • Free e-commerce website templates to download

The examples above are just a few available amongst thousands of options - we’re certain you’ll find a theme that is a perfect fit for your business.

Once you’re done customizing your e-commerce website, don’t forget to add a live chat solution to provide customer service in real-time to your visitors. Installing JivoChat for your store is easy and FREE. Accompany your new website design with a customizable chat widget to house the opportunity to offer customer service right on the homepage of your website. Until then, make use of our tips. We wish you success!

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