How to Choose the Best Website Templates for Ecommerce

How to choose the best website templates for ecommerce? That's an important question to consider when you are building your online store. The first impression someone has from your website has a strong impact whether they will make a purchase or not. The template you will use will influence that perception.

There are some aspects that needs to be considered when choosing a template for a sales website. It includes your brand identity, the type of products your sell, who your target audience is, responsive design, and much more. Check out the tips we have separated for you, to help on decision.

4 Tips to Choose the Best Website Template for Ecommerce#

1. Don’t Cut Costs Where You Shouldn’t#

Your ecommerce website is your storefront. With that in mind, it’s important to avoid page templates that look cheap and unprofessional and invest in your website layout. Don’t know where to start? No need to worry! There’s a bunch of free ecommerce website templates to download that look as reputable and professional as you need them to.

The ecommerce market is highly competitive, and, if your business isn’t ready to surpass what’s already available from your competitors, your opportunity for sales will be heavily affected.

Online shoppers are familiar with the fact that they can find alternatives with just a few clicks and a Google search, that’s why your website’s design is extremely important.

To complement your layout, it's also important to provide useful features that will draw your website visitor's attention, including a live chat tool, like JivoChat. It allows you to engage with customers, and prevent them from leaving your website without knowing what you have to offer.

2. Look for Easy-to-Customize Templates#

Whether you’re looking for WordPress website templates or planning on hiring web designers to help you build your online store layout, be sure that you can customize your template whenever you want to.

When it comes to design, it’s important to understand that what we think looks good today will probably seem outdated in a couple of years, especially as customers’ demands and expectations change.

Don’t forget to make sure your website supports custom widgets and external plugins such as the JivoChat customer service widget.

3. Use SEO-Friendly Templates#

Search engine optimization (SEO) is, essentially, the process of increasing your website’s quality in order to rank higher on search engine result pages (SERP’s), such as on Google searches.

If you want potential customers to find your product pages organically, you need to understand how to use keywords and create friendly URLs in order show your pages are relevant to Google and other search engines, ensuring you are discoverable by the average website viewer. Affordable SEO is extremely important to help you generate organic (not paid) traffic.

Aspects such as mobile-friendly design, fast load speed, and even how many external pages link to your domain are relevant to improve your SEO.

4. Use a Mobile-Friendly Template#

A Statista report revealed that 96.2% of global users accessed the internet via mobile devices in the second quarter of 2024. Using a template with a responsive design has become a necessity.

Look for templates that allow uses to enjoy your online store and have good user experience whether they access a website on a desktop computer, smartphone, or tablet. This will even help you to rank better on search engines like Google.

Ready to Boost your Sales With a Good website template?#

We hope this article was useful to find out how to choose the best website template for your ecommerce. Once you’re done customizing your e-commerce website, don’t forget to add a live chat solution to provide customer service in real-time to your visitors. Installing JivoChat for your store is easy and you can enjoy our free trial to test everything our app has to offer,