Facebook Ads in 2018: How to advertise for mobile
Advertising is a crucial matter if you want your business to be found and seen by your target audience, but which are the best ways to advertise your brand? What about advertising on the most used platforms today, mobiles? It is important to be able to answer these questions.
Facebook is ever increasingly one of the most appealing places for you to promote your brand, and its Ads platform provides a wide spectrum of tools for Facebook and Instagram that can ensure you’re going to reach your target audience.
What are Facebook Ads and how to use them?
Facebook Ads are normally targeted ads based on the social actions the user or its contacts on Facebook have taken, such as liking and following a page. These ads can appear in your News Feed on desktop, mobile or in the right column of Facebook on desktop. They are paid messages tailored for each business that can help reaching the desired target audience.
Brands can create advertisement campaigns and use a wide range of ad formats to implement in it, such as texts, images, videos and more. It also allows you to choose what kind of audience you want to reach.
Facebook also provides Advertising Insights on how exactly your brand can stand out when advertising on its platforms. There are also different tools for brands to measure ads results, such as if their ads are generating additional sales, increasing brand awareness or driving conversions across different channels and devices.
Advertise for Mobile with Facebook Ads
More than 50% of the internet traffic happens through a smartphone and, according to Facebook, mobile advertising drives over half of all campaign conversions, also 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram. Being able to advertise on mobile devices and understanding how to do it properly, optimizing ads and tailoring them for mobile audiences is crucial. Mobile advertising has its own trends and it is important to be aware of them to be able to create a compelling advertising strategy that works for your business. Here are some tips for you to adapt your campaigns specifically for Mobile.
Keep it short
Most mobile users are, as the name implies, moving. It is important when creating mobile advertising strategies to understand that your ads should be as straightforward and direct as possible. Facebook ad models are eye-catching and the way they are displayed will ensure that your audience will be going through your ads while browsing. Use eye-catching images with as little text as possible, it is not always easy to read long texts while walking and that is something to keep in mind.
Use Video Advertising
Using videos to advertise your products and brand is one of the biggest trends in 2018, but it’s important to know how to properly make videos tailored for the mobile audience. The first tip above is always valid, it is important to keep it short, while also being able to deliver compelling information.
Videos are a great alternative because they are able to deliver higher engagement than other forms of Ads, being able to provoke emotions while delivering rich and relevant content. According to Facebook, mobile users prefer shorter video ads of 15 seconds or less. These have higher completion rates, meaning users will very likely watch the entire ad, allowing you to deliver the whole message.
Advertise on Messenger
Many people use Facebook’s Messenger App to communicate with friends, family, and even businesses every day, making it a great place for your ads to be displayed. Facebook claims that "over 2 billion messages are exchanged between people and businesses every month". These ads work basically in the same way as others on different Facebook platforms and appear on the home page of the Messenger mobile app. Another of its advantages is that you can use the same ad for Messenger that is already promoted on Facebook or Instagram.
Pay attention to new trends
Being able to research and study your target audience and find the niche for your Ads is an important step when creating your advertising strategy. If you are planning to advertise on Mobile platforms be sure to check what your competitors are doing and look out for different and creative ways to outperform them. Always try to keep up with market trends and changes, observe what makes marketing campaigns and ads go viral and keep your advertising strategy up to date.
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Impact people around you
As we know, advertising is a great way to reach out to your target audience. When done properly, ads contribute to increase trust in your brand and provoke higher engagement with customers. Sharing content and information today is something people can do with ease, and creating compelling and interesting ads for your target audience to share around is a great way to impact not only the targeted user but also people around them. Mobile isn’t just the most used platform to browse the web from anywhere in the world, but also greatly enhances how easily your ads can be seen and shared between people.
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Back your Ads up with Jivochat
When advertising and promoting sales, a business can expect questions about their brand and products, thus it is important to be able to back your ads up with proper customer service. If you own a Restaurant and advertise for delivery, events, and sales, you need to be able to receive reservation requests and orders, for example. What best way to do that if not using a live chat platform on your brand’s own website? Remember, your customers are not always going to want to call you. Being able to deliver fast and responsive customer service is one of the competitive advantages you can easily obtain using Jivochat.
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