Mobile Commerce Growth: How It is Impacting the Market

Mobile commerce growth is a topic that needs attention. If you have an e-commerce, it has become a necessity to create an online store with responsive design, which means customers will enjoy buying on it whether on their desktop computers or using mobile devices.

In 2016, the conversion rate from mobile devices - tablets and cell phones - reached 5.11%, almost 1% more than that of computers, with 4.16%, according to a study developed by Monetate. In 2024, smartphones were responsible for generating 68% of online shopping orders, according to Statista.

In less than 10 years, mobile devices have become the main source of retail site traffic globally. And this needs to be takes into consideration.

Mobile Commerce Growth Statistics#

According to Statista, more than half of the time spent online nowadays comes from intenet usage in mobile devices. The report reveals that in 2023, around 96% of the digital global population used a mobile device to connect to the internet.

Smartphones and tablets have already assumed the highest percentage of internet access for a few years. A study published by the website ZenithMedia showed that mobile internet use registered about 40% increase between the years 2010 to 2015, with a 25% increase in 2016.

In the second quarter of 2024, 96.2% of internet global users accesses it through mobile devices, 94.1% used smartphones, and 62.8% used laptops or desktops.

This change impacted mobile commerce growth significantly. in 2024, 77% traffic from retail websites come from mobile devices. 68% of online shopping orders came from mobile devices.

Shopping by Application vs Mobile Browsers: who wins?#

Now that we've established that sales by mobile devices are higher than on computers, we'll take another important step: show you whether it's best to sell your products on ecommerce mobile through apps or in mobile browsers.

To begin with, sites that have both applications and are available in mobile browsers have recorded that the retention rate - that is, visitors who return within 30 days of the first visit - of applications is twice as fast as access through browsers.

The year 2016 was a turning point for transactions in ecommerce mobile. In the second quarter of 2015, sales by mobile browsers were higher than by apps, with 53% of the sales slice. In the same period in 2016, apps were able to reverse that figure, taking up 54% of transactions made on phones and tablets. In terms of conversion rates, applications also mature, with a rate three times higher than in browsers.

The rate of product viewing, adding products to the shopping cart, and the checkout rate are also higher in the application. That is, it is not enough just to have a responsive website, but it is essential that you create an application to retain your customers and increase your conversion rates.

Trends for the future#

Mobile sales growth aren't likely to stop here, as you can see, responsive store and site apps are drive online sales through phones and tablets fy providing better user experience.

However, they aren't the only options, social media platforms that have enabled shopping features inside them, such as Instagram Shopping or WhatsApp Business, also encourage customers to buy using their mobile devices while they are on their apps. It is worth remembering that your online store can take great advantage of that.

Another great trend to watch for are the AI chabots, which have been implemented in several ecommerce websites and apps. They enable customers to solve their doubts with the help of artificial intelligence, and can simplify the purchase process.

It will become increasingly common for content to be distributed through these artificial intelligence systems. That is, in the same way as the email marketing boosted sales in traditional ecommerce, the bots boost sales in ecommerce mobile.

Install an Online chat in your App and Boost your Mobile Sales!#

As mobile commerce growth indicates, tailoring your virtual store to mobile devices is imperative and may already be considered somewhat late, although it still gives you plenty of time to organize your business so it can sell on mobile devices.

To deliver better results for you, JivoChat has a unique mobile design so everyone who access your website via mobile devices or desktop computers can easily get in contact with your team. You have the option to install both AI chatbot and live chat, giving the customer the power to choose what they prefer.