How to Automate Instagram Replies

5 minutes

When it comes to how to automate Instagram replies, there are multiple options. Automatic replies can help you diminish response time and solve simple questions that users send you via direct messages or in the comments section.

You can use Instagram's feature to define frequently asked questions and the answers to be sent when they are requested. However, it's possible to use artificial intelligence tools, such as AI chatbots and AI agents, to reply to any message personally and with accuracy. 

Why Automate Instagram Replies

Reduce Response Time

With automated Instagram replies, you can diminish response time to zero. People who contact you don't have to wait until someone is available to check the messages and reply. Instead, they can be answered by a chatbot or AI agent.

Improve Customer Experience

The use of auto replies on Instagram can enhance customer experience because it allows you to offer efficient and personalized assistance immediately. 

People don't have to wait for hours, not even minutes, for an answer. Besides, AI solutions are able to analyze previous customer interactions on multiple platforms and tailor responses that suit each person better.

Conquer Leads

You can also enjoy automated replies to gain more leads. When someone who isn't a customer sends you a message, it may be a sign they are interested in your product. You can set up the AI to gather more information about the contact, and identify qualified leads.

Provide 24/7 Customer Support

Another reason to use automated response tools on Instagram is that you will be able to offer 24/7 support. Customers can contact you whenever they need, during the day or in the middle of the night, and receive the assistance they require. If it's an issue that demands a live agent's assistance, then the AI  will transfer the conversation to one.

How to Set Up Frequently Asked Questions on Chat Using Instagram's Feature

1 - Create a business or creator's account on Instagram.

2 - Access your account,  and click on the "Messenger" icon.

3 - Click on the three dots icon "...".

4 - Select the option "tools".

 Instagram menu showing "Select chats" and "Tools," with "Tools" highlighted in red.How to automate Instagram replies - tools

5 - Click on "Frequently asked questions".

 Instagram Tools screen displaying "Saved reply," "Frequently asked questions" (highlighted), and "Message controls."How to automate Instagram replies - frequently asked questions

6 - You will see that Instagram already has suggested questions based on your business.

Frequently Asked Questions screen showing two listed questions and an option to add a new one.How to automate Instagram replies - frequently asked questions suggestions

You can keep them, or delete them by clicking on "delete question".

Edit question screen with an option to delete the question highlighted in red.How to automate Instagram replies - delete question

7 - You can add up to 4 questions to be answered automatically. To do that, click on "Add question".

Frequently Asked Questions screen showing two existing questions and the "Add question" option highlighted in red.How to automate Instagram replies - add question

8 - Fill in the question and the automated response, and click on "save.

Add a question form with the question "What are your hours?" and an automated response "We’re open 10am–4pm PT."How to automate Instagram replies - Add a question

How to Turn AI Auto Replies on Instagram

The AI auto replies feature hasn't been completely introduced yet, and it is only available for the Instagram mobile app and professional and creator accounts. You need to build a creator AI for Instagram, which can be done with Meta AI Studio, to be able to use this functionality. 

Once you have built a creator AI, what you need to do to turn AI auto replies on Instagram is:

1 - Access your account in your Instagram mobile app.

2 - Go to your profile.

3 - Click on "professional dashboard".

4 - Select the option "Your AIs."

Instagram Professional Dashboard with various tools listed; "Your AIs" is highlighted in red.How to automate Instagram replies - Your AIs

5 - Click on the "settings" icon.

6 - Select the audiences you want to turn on auto replies to finalize the process. 

How to Automate Instagram Replies with JivoChat

JivoChat Chatbot for Instagram

You can enjoy JivoChat to integrate a chatbot to Instagram, so you won't miss any message. The chatbot can automatically handle the most repetitive questions like product qualities or checking order status.

Example of an automated Instagram conversation for a cake order, where the bot collects the user’s phone number and email.How to automate Instagram replies - JivoChat chatbot

You will be able to manage your DMs from Instagram using the JivoChat app, along with the other communication channels you have. This way, your customers can choose how to contact you, but you don't have to use multiple platforms; you can centralize everything using our software. 

Use keyword search, filters, and put tags in the JivoChat app to find specific conversations. If necessary, you can assign interactions to a live agent using our app, without the need to share the password from your company's Instagram account.

Another advantage is that JivoChat gets access to Instagram messages through the official Messenger API for Instagram. This ensures stable work of integration with no risks to your Instagram account.

JivoChat AI Agent

With the JivoChat AI agent, you don't need to worry about building a creator AI for Instagram, as you can use it to have AI auto replies. It enables you to solve up to 80% of conversations automatically.

Our AI agent analyzes your database and the customer's previous interactions to provide personalized answers with the most effective solution to each case. It learns with every interaction and improves continuously.

Besides Instagram, you can seamlessly integrate it with any channel, including website chat, messaging apps, and email. Another advantage is the JivoChat AI agent's ability to process more than 1000 requests at the same time, which helps to reduce the number of abandoned chats since no conversation will go unnoticed anymore.

Join our blog and learn how successful
entrepreneurs are growing online sales.
Become one of them today!
Subscribe