6 Email Marketing Courses

February 14, 2023
Reading time6 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

4 billion is the number of e-global mail users, as the Statista Research reveals. Despite the growth of other alternatives to sending messages online, like WhatsApp, email continues to be used, and it's possible to create high-performance marketing campaigns through it. That's where the email marketing courses get in. 

There are several online courses available that aim at how to create campaigns that will help you convert leads into customers by creating attractive and compelling content and design for your emails. They will also help you to discover ways to build mailing lists that focus on your target audience. 

Emails are not only a sales tool but also a means to keep in contact with your customers and leads, providing them with high-quality content. Check out the article to discover how you can master email marketing techniques.

6 Best Email Marketing Courses

1. Copywriting and Growing your Email Lists

The Copywriting and Growing your Email Lists course will enable you to build a simple and easy email system in 2 weeks. It will also update you about the latest marketing trends, so you can develop email marketing campaigns that deliver good results. 

This email marketing course also gives you several resources, such as the most popular headlines, power words, and subject lines. You will learn copywriting as well and get access to multiple templates to sell your products and services. 

Workload: 4.5 hours

Certificate: includes a certificate of completion

Main topics:

  • Biggest mistakes in email marketing
  • The email algorithm
  • Email marketing for social media growth
  • How to grow your email list
  • Lead magnets
  • Email templates
  • Email sequences
  • Running YouTube ads to drive traffic
  • Running Facebook ads

Access type: full lifetime access 

2. Cold Email Marketing Writing

With the Cold Email Marketing Writing course, you learn how to develop high-performing email marketing campaigns for B2B (business to business) and B2C (business to consumer) ecommerce. You will understand how to automate emails as well, to optimize your work and become more productive. 

The course also approaches how to achieve open rates over 50% and boost your clicks and responses too. Besides, it gives you important tips about how to write persuasive emails. You will get to know more about some email marketing platforms and techniques for testing campaigns and developing effective email sequences as well.

Workload: 4.5 hours

Certificate: includes a certificate of completion

Main topics:

  • Writing cold emails
  • PAS formula for email marketing
  • Measuring the success of email marketing
  • Data-driven cold email marketing insights
  • Ecommerce email marketing
  • Cold email marketing list
  • Cold email deliverability
  • Lead generation offers
  • B2B copywriting for lead generation and demand generation

Access type: full lifetime access 

3. The Complete Mailchimp Email Marketing Course

As the name already suggests, the Complete Mailchimp Email Marketing Course focuses on the Mailchimp platform and its features. You will learn how to develop highly optimized and high-quality email marketing campaigns to achieve your goals. 

This course will teach you how to create A/B split test campaigns with MailChimp, build opt-in and sign-up forms, set up MailChimp email lists, and build hype-segmented mailing lists too. You will understand and navigate the MailChimp platform with ease, and know how to analyze email marketing data to improve the results continuously. 

Workload: 3.5 hours

Certificate: includes a certificate of completion

Main topics:

  • Email marketing basics
  • Sign up for Mailchimp and choose a plan
  • Mailchimp audience
  • Groups, segments, and tags in Mailchimp
  • Lead capture forms 
  • Mailchimp integrations
  • Mailchimp campaigns
  • Mailchimp automations
  • How to grow an email list
  • A/B split testing campaigns
  • Best email subject lines
  • Email content
  • Email marketing analytics

Access type: full lifetime access 

4. Increase Sales with Email Marketing

With this email marketing course, you will understand why businesses need email marketing and its importance. You will learn GDPR and  Privacy Policy, along with how to build a customer database and segment it.

You will be able to work with Google Postmaster, and SendPulse too. Besides, the course explains the basic elements of an email, how to measure email marketing performance, and how to avoid emails going into spam. 

Workload: 2 hours

Certificate: includes a certificate of completion

Main topics:

  • Why do businesses need email marketing
  • How to build Customer Database
  • Why you need to comply with GDPR and Privacy Policy
  • How to use different types of emails
  • How to Segment Database
  • What are the basic elements of an email
  • How to send your first email with SendPulse
  • How to design a subscription form with SendPulse
  • How to avoid emails going to spam
  • How to measure email marketing performance
  • How to work with Google Postmaster
  • How to tag links with URL Builder and shorten links with Bit. ly
  • How to create a chatbot message flow with a SendPulse chatbot builder

Access type: full lifetime access 

5. 10 Email Marketing Strategies

The 10 Email Marketing Strategies course will teach you how to rapidly grow your mailing list and the five principles for successful emails. You will understand how to send multiple types of emails such as promotional, retargeting, feedback, welcome, on-demand, and loyalty. 

In this course, you will be presented with the unique and powerful advantages of email marketing that make this a very effective tool for businesses. You will learn how to plan, send, and manage email marketing campaigns to get the best results possible. 

Workload: 2 hours

Certificate: includes a certificate of completion

Main topics:

  • Unleash your email marketing model
  • Apply the five principles for successful emails
  • Rapidly grow your mailing list
  • Send welcome emails
  • Send promotional emails
  • Send retargeting emails
  • Send loyalty emails
  • Send feedback emails
  • Send on-demand emails

Access type: full lifetime access 

6. Email Marketing: Start Growing Your Own Email List Today

This email marketing course will help you to get more people to subscribe to your email list. You will be able to design beautiful and customizable opt-in boxes and drive more high-value traffic to your website so they will subscribe to your list. 

Throughout the lessons, you will see more about creating the perfect lead magnet, and the different types of email marketing services too. The main goal is that, by the end of the course, you will understand how to use email marketing to promote your products and services.  

Workload: 2.5 hours

Certificate: includes a certificate of completion

Main topics:

  • Why list building is so important for your business
  • The most popular list-building and email marketing tools
  • MailPoet
  • The perfect lead magnet formula
  • What is a lead magnet
  • Setting up an automated email
  • Create high-convert opt-in forms
  • How to get more web traffic

Access type: full lifetime access 

Choose the Best Email Marketing Course for You

Now that you have seen some of the best email marketing courses available online, what about choosing the one that suits you best. You can learn from home, and start enhancing your marketing skills whether you are a professional in this field or an entrepreneur who wants to promote your own business.

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