If you are considering expanding your business by creating an online store, or you already have one and wish to improve its performance, you can do it by using one of the best CMS for ecommerce.
A CMS (Content Management System) is a very useful tool to create, manage and edit web pages of different types, and this includes ecommerce pages. In a single platform, you can control what is going to be published on the different sections of your website, such as store categories, product pages, blog, and home page.
It will help optimize your and your team’s work. But to do that, it’s important to select the best CMS for ecommerce according to your company needs, analyze the top ones in this area, and discover which suits you best.
What is a CMS?
CMS stands for Content Management System and consists of software, usually web-based, which, as the name already suggests, enables you to create a website, develop, edit, publish, and manage the content posted on it.
One of the main advantages of CMS software is, it doesn’t require knowing design or coding to perform those tasks.The best CMS for ecommerce provides an easy-to-use interface that helps to save time and, with just a few steps, you can have your website running perfectly.
Most of them allow you to add more than one person to a project, so you can assign different roles to your team and control access according to each one’s responsibilities.
Some ecommerce platforms such as Shopify, which enable you to manage inventory, orders, and other online store necessities, also work as a CMS, facilitating to keep control of everything on a single dashboard.
Best CMS for Ecommerce
Wix provides an Industry-leading ecommerce website builder, which has several features that are going to allow you to have a completely personalized store to offer a great customer experience. You can choose a pre-built template and customize the design to add your brand’s visual identity.
If you don’t have a logo or name for your company yet, you can count on Wix logo maker and name generator tools to help you with that. It’s possible to have an online store with up to 50.000 products using Wix.
The CMS for ecommerce also has its own payment gateway, Wix Payments, but it’s possible to choose from a network of payment providers and methods as well. To facilitate your work, use the tax automation feature and custom shipping rules.
If you wish to sell on marketplaces like Amazon and eBay, Wix gives you the option to connect your account to them and manage everything using a single dashboard.
To create loyalty programs, you can offer store subscriptions. Use the analytics tools to get business insights, and invest in improving your ecommerce performance continuously.
- More the 500 free online store templates
- Website editor
- Logo maker
- Name generator
- Wix Payments
- Tax automation
- Sell on marketplaces
- Store subscriptions
Shopify is a complete CMS for ecommerce that allows you to create an online store and customize it as you wish, and even build your brand with the business name generator, and free logo maker. If you are starting now, you are going to find very useful tools to guide you through this process.
You can get a custom web address, choose a pre-made responsive designer theme and develop your website from it. Use the drag-and-drop store builder to insert images, videos, icons, text, graphic elements, then resize and position them to facilitate navigation.
You have the option to sell in different places, including your physical store, social media, and marketplaces like Amazon and eBay, and manage everything using a unified inventory at your Shopify account.
You will just need to add the products, set shipping methods and you can use Shopify Payments to start accepting credit card payments instantaneously, and without needing to make third-party accounts.
Shopify’s dashboard is easy to use and gives you a detailed view of your business to understand sales, orders, and get to know better your audience behavior.
At the Shopify App Store, you are going to encounter multiple apps with different functionalities, which you can integrate into your ecommerce to enhance the website performance.
- Drag-and-drop store builder
- Responsive design
- Over 70 professional free store themes
- Comprehensive dashboard
- Built-in SEO features
- Unified inventory
- Shopify Payments
- Shopify app store
- Sell anywhere
Beautiful website templates to choose from, responsive design, intuitive website editor, and features developed to enable you to sell online worldwide: those are just a few of the benefits SITE 123 offers.
To make it easier for your clients to find your online store, you can create a custom domain, and also use SEO tools to rank better at search engines like Google. The CMS for ecommerce will handle everything from structure to design, so you can focus on content development, and managing your business.
You will have your store all set and running with just a few steps. Upload products, set taxes, shipping, and payment methods, and you are ready to start.
Your ecommerce site will be stored on a content distribution network (CDN) with servers spread around the world, which helps to have fast load time to your pages.
At the SITE123 dashboard, you can manage orders, using an automated or manual inventory, select the currencies accepted, and create coupons to offer special discounts for your clients. To ensure your website is secure, you are also going to count on SSL certificates.
- Website editor
- Pre-built templates
- SEO tools
- SSL certificate
- Inventory management tools
- Mobile-friendly design
- Custom domain
- 24/7 customer support
If you think it’s necessary to be an expert at coding and design to develop an incredible ecommerce site, Webnode will show you that it isn’t necessary. Use its website editor to develop each page of your website from a pre-built template, and customize your online store as you need.
It isn’t necessary to install any software to manage your website and online store, it’s possible to do everything at Webnode dashboard, and even edit or create content on your tablet or mobile phone.
Get a new domain or use an existing one, and count on reliable hosting that allows you to expand the bandwidth and get more space as your ecommerce site grows.
The backup feature makes your website even safer since it gives you the opportunity to save previous versions of it, and restore it in case of any problem. The built-in SEO tools provided help to optimize your pages for search engines and conquer more visibility.
Setting up the store is simple, you can add products and make them available within a few minutes. It’s important to create complete product descriptions, add high-quality images from the item, so the customer can have enough information to make a purchase.
You will be notified about every order made, and it’s possible to offer different payment and shipping options.
- User-friendly website builder
- Predesigned pages
- Reliable hosting
- Website backup
- SEO tools
- Edit on any device
- HTTPS for safe browsing
- Intuitive store management
- Store statistics
- Import products in bulk
Figuring as one of the best CMS for ecommerce, BigCommerce offers versatile solutions to help you create an online store that fits your business and customers’ needs.
To improve the experience at your store, you can create more than 70 native discounts and promotions, no scripting required, use Google Cloud Platform to have blazing-fast speed, custom product recommendations, and implement digital wallets.
It’s also possible to insert a search bar and enable refined search, so customers can quickly find what they want. Enjoy the SEO tools, such as customizable URLs, to improve your website visibility and rank better at search engines.
If you have a WordPress site, you can connect it to BigCommerce. Another advantage is that you have the option to sell in multiple marketplaces and integrate them with your BigCommerce account to manage everything in a single dashboard.
If you have a B2B ecommerce, the platform has specific solutions to help you, such as segmenting your customers for pricing, bulk pricing, quote management, advanced search, and b2b payment.
- Page builder visual editor
- Theme customization
- WordPress integration
- SEO tools
- Refined searching
- Cross-channel commerce
- B2B solutions
- Global CDN
6 . Ecwid
With Ecwid CMS for ecommerce, you can set your online store for free in just a few clicks, using its design tools. Once you have customized the details, you can add products, define taxes, shipping, and payment methods, and manage the inventory online.
If you want to expand your reach by selling on marketplaces and social media channels, such as Facebook and Instagram, Ecwid gives you the opportunity to integrate your account and manage everything from a centralized inventory.
You can also enjoy the platform feature on your physical point of sales, optimizing multiple tasks. Ecwid offers marketing tools as well, being able to integrate with Facebook ads, Google Ads, and Mailchimp, for instance, Develop marketing strategies and control them on a single dashboard.
- Free online store
- Website editor
- Sell anywhere
- Marketing tools
- Centralized inventory management
- Live Support
WooCommerce is a customizable ecommerce platform built on WordPress. If you already use WordPress to manage your website, you can easily integrate WooCommerce with it and enjoy its CMS for ecommerce features.
To develop the pages, use WordPress website editor, choose from its extensive options of professional templates and customize it to add your brand’s visual identity. You can have a website with multiple sections, including the online store and a blog, for instance.
After setting up your website, it’s time to configure the ecommerce. Install the WooCommerce plugin, and, after it, add the products, define shipping and payment options.
You can use the mobile app to manage your online store from anywhere. Enhance the website performance by installing other extensions such as MailChimp, Google Ad, and PayPal.
- Integrated with WordPress
- Customizable themes
- Install extensions
- Secure payments
- Configurable shipping options
- Run your store from anywhere
Jumpseller CMS for ecommerce will help you to create your store and manage it with an easy-to-use platform. Choose a pre-built template, with a mobile-friendly design, and enjoy the customization features to have an online store that matches your business needs and brand visual identity.
It’s possible to have versions of your website in multiple languages, so you can sell worldwide. To enhance customer experience, you can add the product filtering feature, which allows customers to insert filters when searching for a product, being able to quickly find what they want.
You also have the option to sell on Facebook, Instagram by integrating your Jumpseller account to the social media platforms and managing the inventory in a single dashboard.
Increase traffic and boost sales by syncing your Jumpseller catalog with Google Merchant Center, helping Google’s machine learning to show your products on relevant searches.
- All-in-one ecommerce platform
- Pre-built templates
- Sync with social media
- Global shipping options
- Sell in multiple languages
- Create special promotions
- Refine product searches
Choose the best pre-built template for your store, edit it, add products, set shipping and payment options: with Strikingly you will see how it can be easy to build your own website and have an online store. The CMS for ecommerce gives you multiple tools to create and manage it.
You can create a new domain or use an existing one, develop a blog to provide valuable content for your target audience and promote sales by creating coupon discounts.
Strikingly gives you the option to add live chat, sign up forms, and turn visitors into superfans to promote engagement, and encourage your clients to become loyal customers.
To help with security, all websites developed at Strikingly get HTTPS automatically, for free. Enjoy the analytics built-in to analyze your website metrics, know your customer behavior more deeply and identify how you can improve your pages.
- Pre-built templates
- Custom domain
- Sign up and contact forms
- Analytics built-in
- HTTPS built-in
- 24/7 customer support
Weebly allows you to have a professional website with an online store that fits your needs. It provides several customizable themes to choose from, and edit with the drag-and-drop builder.
You can define the best way to showcase your product, separate them into categories, enable product search, offer coupons and gift cards, and include customer reviews.
Use Weebly mobile app to manage your store from everywhere, edit and publish new content. Use tools like bulk import and export to control the inventory.
To facilitate the shipping process, customers will get real-time rates by carrier, address, weight, and quantity. Simplify the checkout process by integrating with PayPal, Square, or Stripe.
To enhance visibility on searches made at Google and other search engines, Weebly optimizes your website for SEO and has analytics tools that help to track site performance and measure valuable data.
- Pre-built templates
- Drag-and-drop builder
- Weebly mobile app
- Product search
- Manage inventory
- Real-time shipping rates
Aspects to Look for in The Best CMS for Ecommerce
Easy to Use
When choosing the best CMS for ecommerce, it’s important to attempt if it has an intuitive dashboard, which enables you and your team to enjoy its features without knowing coding or design skills. Use the free trial period to test if the software is easy to navigate.
The onboarding process should be a simple one, and the CMS has to facilitate and work to optimize tasks, such as editing a page and publishing content. Pay attention to how it allows you to improve user experience to get better results.
When it comes to conquering visibility online, creating brand awareness, and selling more, it’s fundamental to develop strategies focused to enhance SEO. The best CMS for ecommerce must provide you with a website that is created from scratch according to search engine optimization best practices.
Check if the CMS allows you to have custom URLs, write page titles and meta descriptions, add alt text to images, and create a sitemap. All of these can help you rank better and appear on the first search result pages, increasing organic traffic.
Having the flexibility to customize each page of your website as you wish is important to be able to create a unique experience, which suits your customer preferences and needs.
The best CMS for ecommerce should empower you to offer an amazing user experience, which helps to increase time spent on pages and sales and reduce bounce rates.
What plugins and extensions does the CMS for ecommerce of your choice allow you to connect to your website?
Integrating with multiple apps can help you improve your website, by, for example, adding new features to it, simplifying the payment process, having the possibility to create marketing strategies e to measure website performance.
Pay attention if the CMS has an app store, for instance, and if it can be easily connected to plugins. Then, you will count on even more tools to invest in user experience, advertising, data analysis, to continuously implement solutions to enhance results.
Analyze if the CMS for ecommerce cost fits your budget. Make a list of your priority needs, and make sure that the plan you choose includes them.
You will see that there are CMS that offer free plans, but it’s necessary to make sure if it is worth more than investing in a paid one, which would give you more possibilities. Calculate the expected return on investment (ROI) to select the CMS.
The CMS platform is used to perform fundamental tasks on a website, from creating it to managing the content. So, it’s also essential to count on 24/7 efficient customer support to help you in case of any doubt or unforeseen problems.
Server instability, hosting issues, and page errors, for instance, can significantly affect your website performance and even reduce profit by losing sales. Problems happen, but you should have a team of experts ready to solve any issue as fast as possible to avoid a crisis.
Check the customer channels that the CMS has available and look for customer reviews to know if customer support has been a problem for other companies that have chosen the same service as you.
The Best CMS for Ecommerce Will Help Your Grow
Choosing the best CMS for ecommerce and implementing it properly has the power to make your business reach new levels of success. Keep track of the key performance indicators, focus on enhancing content, and also find the best ways to meet your customer needs, and provide support to them when buying at your store.
Besides counting on the best CMS for ecommerce, which can optimize and save time from content and sales management tasks, it’s also necessary to pay attention to customer satisfaction. Take their feedback into consideration, and invest in offering a good experience from the buying process to the after-sale.