48 Best Shopify Apps for 2021 (By Use Case)

updated January 11, 2022
Reading time22 minutes
Igor Shekotihin
Igor Shekotihin
Head of International Growth

One of the reasons Shopify is so popular is that it can be customized in a variety of ways, thanks to the availability of more than 4,200 apps. Many of those apps are free, or at least budget-friendly, and the majority of them have some type of trial offer.

B2B and B2C users can use apps to improve their Shopify store experience, integrate Shopify with other tools they’re using, and streamline the online shopping experience. For teams that don’t have a deep developer staff — or any developers — apps are the best way to improve the overall Shopify experience.

Wondering which Shopify apps might help you do more with your e-commerce site? You’re in luck! We’ve rounded up the 47 best Shopify apps by use case.

Best Shopify Apps For Customizing Your Website

If you want to customize the look and feel of your e-commerce site, you might not need the help of a developer. Shopify’s website customization apps offer a simple user interface that helps marketers update stores, landing pages, and product descriptions with little effort.

Let’s take a look at how these apps can help you improve engagement with your Shopify store.


Used for: Page design

Shogun is an app for building landing pages, blog posts, product pages, and other types of website content. Drag-and-drop page elements for headings, sidebars, tables, media, and more make designing a Shopify storefront easy, and image overlays and hover effects add visual appeal. Form functionality assists with lead-capture, so you can gather emails for marketing campaigns.

Pricing | Install on your Shopify store:

Begins at $39/monthly. 10-day trial.

PageFly Landing Page Builder

Used for: Page optimization

PageFly helps users easily modify pages for search relevance and engagement. It provides parameters for metadata, alt text, blog optimization, and you can use this app’s analytics to improve conversion rate optimization and evaluate the strength of your calls to action. Motivate customers to buy with FOMO features: a countdown timer, low stock alerts, and more.

Pricing | Install on your Shopify store:

$19 to $99/monthly. Free plan available.

Epic Product Descriptions

Used for: Generating product descriptions

Epic Product Descriptions is an app that — no surprise here — helps users create product descriptions. It’s a gig-based platform where more than 300+ SEO writers pick up assignments for product descriptions and return them within 48 business hours. You can specify the tone of your product descriptions and request unlimited revisions.

Pricing | Install on your Shopify store:

The platform is free to install, with product descriptions starting at $0.10 per word.


Used for: Migrating store content from other platforms

LitExtension is a tool that lets users move their entire store — categories, customers, orders, product descriptions, and blog posts — from other e-commerce platforms to Shopify. LitExtension automatically creates 301 redirects from your old store to your new store and strips HTML tags from categories and product names so they display properly in Shopify.

Pricing | Install on your Shopify store:

The platform is free to install, with migration costs based on the total number of orders, products, customers, and blog posts.

Best Shopify Apps to Increase Sales

With Shopify’s upsell and cross-selling apps, you don’t need a live customer service rep to boost your sales. The top apps in this category can help you display relevant products for returning customers and help you upsell to new customers..

Frequently Bought Together

Used for: Suggesting complementary products

Frequently Bought Together uses an algorithm to search your product database and suggest complementary products when a customer is about to make a purchase. Another algorithm suggests random products, if the database doesn’t have enough information about previous purchasing behavior — a helpful feature for newly added products. Suggestions can also be set manually.

Pricing | Install on your Shopify store:

Free forever, for stores created in the last three months; otherwise $9.99/monthly, with a 30-day free trial available.


Used for: Post-purchase upsells

ReConvert lets you create different thank you pages that promote additional relevant products based on a customer’s details, purchase, or order details. With ReConvert’s analytics, you can evaluate the performance of your thank you pages and determine where to adjust your strategy. You can also collect actionable feedback with post-purchase surveys and display reviews from the best review platforms.

Pricing | Install on your Shopify store:

$7.99-$29.99/monthly, with a free version available.

Pre-Order Manager

Used for: Retaining customers when items are not in stock

With the supply chain and shipping disruptions that began in 2020 and continued into 2021, Pre-Order Manager is the app many e-commerce retailers have been searching for. It automatically notifies customers during the checkout process if an item or variant is out of stock, and it allows customers to pre-order items, too. When an item is out of stock, the "Add to Cart" button converts to "Sold Out," or "Coming Soon."

Pricing | Install on your Shopify store:

$24.95-$33.95/monthly, with a free plan available for a single product.

JivoChat Live Chat

Used for: Omnichannel sales and support

JivoChat Live Chat lets companies offer outstanding customer service, even when live agents are unavailable. Rules-based or AI chatbots can assist customers in a real-time chat as they search for products, suggest complementary products, and answer common questions. When live agents are available, the JivoChat chatbot can transfer a chat to an agent, should a customer need a greater degree of assistance.

JivoChat can also be used as an omnichannel business messenger, allowing sales and support teams to engage visitors across different online channels - live chat, social media, email, and phone - from a single dashboard that integrates with most CRMs.

Pricing | Install on your Shopify store:

$19/monthly, with a free plan available for up to five users.


Used for: Creating and managing partnerships

Impact is an app for establishing partnerships that lets you set business goals for those partnerships, and track and reward partners that are meeting those goals. Impact also automates payouts, which reduces internal administrative costs. Identify suspicious payments with a fraud-scoring feature that’s powered by machine learning.

Pricing | Install on your Shopify store:

Free to install, but external charges may apply.

Bold Discounts

Used for: Managing multiple promotions

Bold Discounts lets you establish parameters for storewide sales, daily deals, flash sales, and product promotions. Once you’ve created the start and end dates and set up other automations, Bold Discounts will manage your promotions for you. Add sales icons, images, custom text, or HTML to highlight products when they’re on sale.

Pricing | Install on your Shopify store:

$19.99/monthly, with a 14-day free trial.

Prisync - Dynamic Pricing

Used for: Tracking competitor performance

Prisync is a competitive pricing analysis app that automatically scrapes prices and reports them four times daily. Set your pricing rules in advance, and Prisync will automatically adjust your pricing to remain competitive. You can also track products by variant, and view a pie chart that shows how your prices compare to your competitors’ prices.

Pricing | Install on your Shopify store:

$129-$229/monthly, with a 14-day free trial.


Used for: Simplifying subscription management and renewals

ReCharge gives your customers the power to manage their own subscriptions — they can swap out products, change their payment schedule, and skip or reschedule deliveries. Your team can use ReCharge to promote one-time offers and analyze how customers are using your products. Customize subscriptions with ReCharge’s powerful APIs.

Pricing | Install on your Shopify store:

Free to install, plus 1% to 10 cents per transaction for the standard plan. The pro plan is $300/monthly, plus 1% to 19 cents per transaction.

Free Shipping Bar

Used for: Upselling by offering free shipping

Free Shipping Bar is a simple tool that displays across the top of a shopping cart page with the total order amount required for free shipping. You can choose to display different offers based on the customer’s country, device, pages visited, and other factors. Set rules for where the bar displays and where it’s not visible, and automatically detect a website visitor’s currency to convert the free shipping amount with real-time exchange rates.

Pricing | Install on your Shopify store:

$9.99/monthly; free plan available.

Candy Rack

Used for: Upsells on mobile

Candy Rack is an upsell app for any device, but its strength is in its simple mobile interface. With a clean page design and prominent CTAs, shoppers can upgrade product selections and add complementary products with just a few clicks. Offer a free gift or service via a pop-up using one of Candy Rack’s templates.

Pricing | Install on your Shopify store:


Product Reviews

Used for: Customizing reviews

This simple native app from Shopify lets you add themed reviews to your store, and publish, hide, filter, and edit reviews easily. You can also import reviews in a CSV file and format reviews in a simple text editor (no coding required). Reply to reviews from inside the app to increase engagement.

Pricing | Install on your Shopify store:



Used for: Reengagement campaigns

PushEngage lets you set rules that notify customers of price drops and low inventory and measure the engagement of your push notifications. The premium version of this app offers A/B testing and dynamic segmentation. The native language feature enables PushEngage to send user notification in a customer’s native language, for a more personalized experience.

Pricing | Install on your Shopify store:

$29-$79/monthly, with a free plan available for up to 2,500 subscribers/1,200 notifications/monthly.

Shopify POS

Used for: Managing loyalty programs

This app helps businesses reward loyal customers for both online and in-store purchases. The pro version includes features such as territory management, sales by associate, and a buy online, pick up in store (BOPIS) option. You can use this app to accept payments anywhere via iPhone or iPad, to sell and accept gift cards, and to send receipts via email or SMS.

Pricing | Install on your Shopify store:

The lite (free) version is included with Shopify. The pro version is $89/monthly.


Used for: Soliciting reviews

Yotpo helps businesses solicit reviews with a simple, mobile-friendly thank you page that lets customers instantly choose a star rating. You can publish reviews to Facebook, showcase customer product-use photos next to star ratings, and get automatic alerts for negative reviews, so you can respond right away. Add user-generated photos to product listings and social posts to build social proof.

Pricing | Install on your Shopify store:

$19-$29/monthly, with a free version available.

Discount Spin Wheel

Used for: Exit-intent offers

This is one of the top Shopify apps for keeping visitors engaged — as soon as exit intent is detected, or when visitors land on or scroll down a page, the pop-up spin wheel invites visitors to spin (click) the wheel for a special discount. Visitors must enter their email address to spin the wheel, so this app is also effective for capturing emails.

Pricing | Install on your Shopify store:

$6.99-$27.99/monthly, with a free version available.


Used for: Social-proof selling

Nudgify lets you create custom nudges that encourage site visitors to make a purchase. You can set nudges for low inventory, product popularity, free delivery, "selling fast," and more. Once you’ve created the nudges, they’ll work automatically based on the rules you established. Then you can review the in-app analytics to determine which nudges are effectively driving conversions.

Pricing | Install on your Shopify store:

$9-$89/monthly, with a free version for up to 1,000 nudges/monthly.

Easy Google Shopping Feed

Used for: Optimizing listings for Google Shopping

The Google Shopping Feed app helps you create product metadata and define product attributes that make your products stand out in Google Shopping searches. You can also blacklist collections and product types. An in-app scoring system shows you which parts of your product descriptions need improvement. This feature takes into account the keyword search volume of words in the title and product description; image quality and size; promotions and sale price; and the use of recommended fields for certain Google product categories.

Pricing | Install on your Shopify store:

$19-$299/monthly, with a free version available for a single product listing.

Shopify Ship, Rate, and Track for FedEx

Shopify Ship, Rate, and Track for FedEx allows you to automate FedEx Domestic and International Shipping Rates. It's also possible to negotiate rates immediately on the checkout page. 

It also helps in printing FedEx shipping labels right from your Shopify store with a single click, as well as automatically updating FedEx tracking numbers for each purchase and providing shipment tracking data to your customers through email. 

Besides, it enables you to request FedEx Pickup from the Shopify dashboard and print a manifest with all of your orders' package specifics.

Pricing: Install on your Shopify store

Shopify Ship, Rate, and Track app is available free of cost all across the Asia Pacific, Middle East, India, and the Africa Region. Regions beyond this will need to pay $19/mo to use this app.

Best Shopify Apps to Improve Customer Experience

The customer experience is more important than ever. Frustrating navigation, a poor search function, or a cumbersome checkout process can drive customers away.

You don’t need to be a developer to create a better Shopify experience for your site visitors. The following apps can help you easily streamline the customer experience and win repeat customers.

Used for: Improving search functionality

Smart Product Filter & Search helps your site visitors drill-down to find exactly what they’re looking for and filter by color, price, vendor, size, and other features. The ability to search by SKU can help your internal team quickly find products when attempting to upsell or cross-sell. Autocomplete and search suggestions save time for visitors and help move them toward the checkout process.

Pricing | Install on your Shopify store:



Used for: Internal site search

Doofinder’s AI algorithm learns from visitors’ searches and modifies search results to improve their relevancy. Doofinder also detects and corrects typos and spelling mistakes, ensuring your customers can find the right product. Best of all, this app installs in just 5 minutes.

Pricing | Install on your Shopify store:

$41-$140/monthly, with a free version available for up to 1,000 searches/monthly.

Return Magic

Used for: Improving product returns

Return Magic offers a simple interface for customer returns, as well as the option to receive store credit or to exchange a purchase for a new product. In-app analytics show you returns by SKUs and return reasons, which can help you detect deficiencies in products or product listings. The return portal is automatically branded to match your store and lives on your domain without impacting store performance.

Pricing | Install on your Shopify store:

Pricing is either variable (20 cents per return/monthly) or fixed (pricing available upon request). A basic fixed plan is $10/monthly for up to 10 returns, and a 30-day trial is available.

Kiwi Size Chart

Used for: Accurate sizing

Kiwi Sizing helps reduce returns and exchanges by letting customers tell you how they want a garment to fit. Customers can look at size charts and also specify fit — loose or tight, for example — and the Kiwi Sizing algorithm will recommend the appropriate size. You can review in-app analytics to see how products are performing, and Kiwi Sizing integrates fully with Google Analytics, for deeper insights.

Pricing | Install on your Shopify store:

$6.99-$12.99/monthly, with a free version available for two size charts.

Back In Stock: Custom Alerts

Used for: Email captures and product notifications

When a product is not in stock, Custom Alerts launches a short form that visitors can fill out to get a notification when the product is back in stock. Visitors can specify either email or SMS notifications, to make this feature even more convenient. The app only notifies customers when the product that’s back in stock matches all of their requirements (color, size, etc.) to ensure the messages are highly relevant.

Pricing | Install on your Shopify store:

$19-$59/monthly, with a free version available for up to 5 notifications/monthly.

Best Social Media Apps for Shopify

Looking to integrate your Shopify store with your social platforms? Take a look at these top social media apps for Shopify that help you connect with your customers wherever they are.

Facebook channel

Used for: Promoting products on Facebook

Easily integrate Shopify and Facebook with this app, and any updates in your Shopify store will automatically sync with Facebook. Set up Facebook pixel to learn more about your customers’ behavior and track them between Facebook and Instagram. Brands approved to sell on Instagram can use this app to sync catalog updates on that platform, too. Once you install this app, customers can buy products and checkout via the Facebook platform.

Pricing | Install on your Shopify store:

Free to install; additional campaign ad spend may be required.


Used for: Promoting products on Instagram

Instafeed is ideal for fashion retailers wanting to promote products on Instagram. The simple and sleek interface works well on a visual platform and brands can incorporate user-generated content to broaden their reach.

Pricing | Install on your Shopify store:

$3.99-$19.99/monthly, with a free version available.


Used for: Promotional videos

When you want to show a product demo or what your product looks like in motion, Promo.com is the perfect solution. This app lets you generate product videos with just a few clicks. In addition to sharing videos on your Shopify site, you can share them on YouTube, Twitter, Facebook, and Instagram.

Pricing | Install on your Shopify store:


Auto Post Products

Used for: Automating product updates

Auto Post lets you schedule product posts and sales for Facebook, Instagram, Twitter, and LinkedIn. You can share the same products repeatedly with a new caption and set an end date for such promotions.

Pricing | Install on your Shopify store:

$9.99-$19.99/monthly, with a free version available for up to 15 posts/daily.

AdRoll Advertising & Marketing

Used for: Retargeting

This app uses machine learning about user behavior to generate retargeted ads across multiple channels. A carousel builder lets you define which products to display, or the app can populate the carousel for you. AdRoll creates your dynamic ads for you and publishes them on Google, Facebook, Instagram, and more than 500 other platforms.

Pricing | Install on your Shopify store:

$25/monthly. Additional email sends are $19-$949/monthly. A free version is available for up to 5,000 email sends. External charges may apply.

Best Shopify Apps for SEO

Getting your store in order and improving the user experience can help you increase conversions, but you’ll still need to drive traffic to your store. Following are some of the must-have Shopify apps for improving your store’s SEO and increasing your rankings.

SEO Optimizer

Used for: Finding performance issues

SEO isn’t just about using the right keywords — it’s also about making sure your page structure, speed, and metadata are all working well together. SEO optimizer lets you quickly scan your site and see what areas need improvement. You can also use the AutoPilot feature to remedy SEO problems based on customizable rules. Improve site speed and preserve image quality with this app’s image compression engine.

Pricing | Install on your Shopify store:

$29.88/monthly, with a free version available (meta tag optimization not included).

Smart SEO

Used for: Technical and on-page SEO

This app lets you easily create JSON-LD structured data that helps search engines understand the content in your Shopify store. It also generates meta tags and alt tags for you, so you don’t have to spend time writing or optimizing these yourself. Smart SEO solves the problem of managing your sitemap (not possible with Shopify alone) — just specify which pages to include, and Smart SEO will generate your sitemap.

Pricing | Install on your Shopify store:

$4.99/monthly, with a free version available (JSON-LD data structuring not included).

Bulk Product Edit

Used for: Bulk product editing

If your Shopify store contains hundreds or thousands of products, you’ll appreciate the simplicity of this app. With support for both Excel and CSV files, you can upload your existing inventory sheets to generate product listings, set up recurring inventory tasks, and update prices by product category, or across your entire store.

Pricing | Install on your Shopify store:

$9.99-$49.99/monthly, with a free version available for up to 10 products per task.

Best Shopify Apps for Email Marketing


Used for: Shopping cart abandonment emails

Recapture is one of the top Shopify apps for bringing shoppers back to your site after they’ve abandoned their shopping cart. You can send automated, targeted offers beginning 30 minutes after a shopper leaves your site. Retargeting emails automatically stop once the customer makes a purchase. Segment your campaigns by customer value and present highly personalized offers that convert.

Pricing | Install on your Shopify store:

$29/monthly, with a free version available for up to $500 in sales.


Used for: Creating site pop-ups

Automizely is an email marketing app that also offers a variety of customizable pop-ups. Use pop-ups to grab visitors’ attention and help support your conversion goals. You can create pop-ups triggered by exit intent, upsell opportunities, email sign-ups, discount offers, and more. In-app data helps you see how your pop-ups are performing, and you can add conversion features — shipping bars, coupons, and countdown timers — that help you increase sales.

Pricing | Install on your Shopify store:


Email Marketing by CM Commerce

Used for: Creating marketing workflows

This app contains "recipes" that you can select to make new marketing workflows. Sort recipes by factors that include first-time buyers, product review requests, customer birthdays, and more. With the demographic data in this app, you can create highly relevant email campaigns that convert, and the automation features reduce administrative tasks in your campaigns.

Pricing | Install on your Shopify store:

Free to install, with paid plans starting at $9/monthly/user.


Used for: Driving coupon sales

This is one of the best free apps for Shopify, if you want to drive traffic to your store with discount offers. This app lets you integrate your Shopify store with the online discount marketplace RebateKey, so people browsing the site can click on your offer to complete a sale via your store. You can pause and resume campaigns, and edit your coupons at any time.

Pricing | Install on your Shopify store:


Best Shopify Apps for Customer Loyalty and Referrals

Retain your customers and build brand loyalty by rewarding them with perks and special offers. Following are some must-have Shopify apps for turning happy customers into brand evangelists and for getting new customers to your site.

Gameball: Loyalty & Rewards

Used for: Engaging and entertaining customers

This fun app gamifies customer loyalty, with badges, points, and level-ups. Invite users browsing your site to sign up immediately for a reward, and give your customers the ability to easily refer a friend from your Shopify store.

Pricing | Install on your Shopify store:

$29-$499/monthly, with a free version available for up to 500 customers.

Loyalty Lion

Used for: Customer retention and brand awareness

This app offers a different spin on loyalty programs, rewarding customers not just for purchases, but for site visits and off-site activities like social follows and hashtag use. You can also create custom rewards with this app.

Pricing | Install on your Shopify store:

$159-$699/monthly, with a free version available for up to 800 orders/monthly.


Used for: Optimizing loyalty programs

Smile.io offers detailed analytics about points earned, points spent, customer referrals, and other metrics that can help you evaluate and improve your loyalty program. You can also send nudges and emails to customers from within this app.

Pricing | Install on your Shopify store:

$49-$599/monthly, with a free version available for small stores.

Best Shopify Apps for Inventory and Fulfillment

Shoppers are accustomed to the Amazon experience: buying a product, knowing when it will arrive, and tracking it every step of the way. Businesses need to provide customers with the best experience possible in order to compete with Amazon. If a product is out of stock, or the shopping options are confusing, a customer can probably find what they’re looking for on Amazon or elsewhere.

With that in mind, let’s take a look at some Shopify apps that enhance inventory management and fulfillment.


Used for: Dropshipping

Oberlo is the dropshipping app for businesses new to dropshipping. A "Dropshipping 101" virtual class is included, and the interface is user-friendly.

Pricing | Install on your Shopify store:

$29.99/monthly, with a free "explorer" plan available that’s a primer for the paid version.


Used for: Providing transparent shipping costs

Easyship provides pricing for a variety of shipping methods around the world, with no input from you — once you preset your preferred solution based on destination, product type, or weight, this app will serve up the best results for your customers.

Pricing | Install on your Shopify store:

Free to install; shipping costs not included.


Used for: Stock management

Stocky lets you easily see when stock is running low, transfer and replenish stock, and review analytics to identify stock trends. Brick-and-mortar locations can conduct stocktakes using the app to ensure inventory numbers are accurate.

Pricing | Install on your Shopify store:

Free to install (with Shopify POS Pro subscription).

Shopify Local Delivery

Used for: Planning local deliveries

This app can automatically recommend the best routes, based on where your customer deliveries are, or you can manually organize stops in the order you prefer. Customers and your internal team can see when items are out for delivery and delivered.

Pricing | Install on your Shopify store:



Used for: Fulfilling dropship printed orders

This is one of the top Shopify apps for businesses that sell printed merchandise and apparel. Customers can select a product, and Printful will create and ship the product. Printful also manages your warehoused items and inventory, so you don’t have to worry about stock running low.

Pricing | Install on your Shopify store:


Multi Carrier Shipping Label

Used for: International shipping

This app displays real-time shipping information for carriers around the world and lets customers generate shipping labels with a single click. Live-tracking lets customers keep up with delivery status, which means fewer customer service inquiries for you.

Pricing | Install on your Shopify store:


Order Printer Templates

Used for: Invoicing

Quickly create branded, professional-looking invoices, packing slips, return forms, and gift receipts with this Shopify app.

Pricing | Install on your Shopify store:

One-time fee of $29 per template, with a 50% discount for additional templates.

Which Shopify Apps Are You Going To Try?

So, which of these 47 Shopify apps are you going to try? One of the benefits of Shopify is that you can use a variety of apps to enhance your store, so you don’t have to pick just one app. But we do recommend maximizing your ROI in each app you choose — look for an app that has broad applications.

JivoChat Live Chat lets you deliver real-time customer service 24/7 across multiple platforms — Shopify, Facebook, WhatsApp, and more. You can use JivoChat to help customers find products, to upsell and cross-sell, and to resolve any customer concerns before they become problems.

Give your customers the experience they expect. Try JivoChat for free today!

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