8 Best Banner Makers for Websites

March 14, 2022
Reading time11 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

When building your website, you can insert banners for different purposes on your pages, monetizing them by using the space to advertise for other companies or highlight your services and products. Banner makers will turn that task into a much simpler one by enabling you to easily create different types of banners.

You can select the images, size, colors, fonts, and other details, and develop the banners without having to be an expert in design or coding. Enjoy the features banner makers have to offer, and make the most of them to create pieces that are attractive to your target audience, and can get a high click-through rate (CTR). 

Think carefully about every detail, and choose the banner maker that provides the best tools and it's easy to use. 

1. Wix

Create a Wix website today

Known worldwide as one of the best website builders available, Wix also offers solutions so you can make your own banners. For example, it's possible to create headers, as a strategy to draw attention to an action you desire the readers to take, since they are placed on the top of the pages it's the first thing that they will see. 

The header should be aligned with the page theme and can be used to reinforce your brand's image as well, inserting the logo on it, for instance. Wix enables you to use a separate document to develop the header and incorporate it into the website after. You can also reuse the banner to post on your social media channels.

If you want to create it directly on the page, though, you should go to settings, then, appearance, and click to unlock the ratio box. After this, you can set the size of the header. Another option to create banners for a Wix website is to use one of its plugins, such as Bannersnack, and Promolayer

Key features:

  • Use plugins to make banners
  • Set timing
  • Add links to the banners
  • Create headers

2. WordPress

WordPress's logo

WordPress counts on several plugins that are banner makers and allow you to quickly develop different types of banners as it suits you better. 

The Custom Banners enables you to add captions and call to actions (CTAs), and specify URLs to your banners, and manage them using the WordPress dashboard. Use the Publish Time feature to set the exact time you wish a banner to appear on your page, for example, if it's about a special announcement or a holiday sale. 

CM Pop-Up Banners lets you create personalized user-friendly banners to your website. You can customize the design, choose where you want to place the banner, and set the timing for it to show up too.

With its Ad Statistics feature, it's possible to track the number of clicks and impressions to measure the performance of the banners. 

Key features:

  • Use plugins to create banners
  • Add CTAs
  • Specify URLs to the banners
  • Customize the design
  • Track clicks and impressions

3. Strikingly

Strikingly's logo

If you build your website using Strikingly, it offers the feature to create a banner image slider. Choose the image that you desire to use as a background for the banner, upload it, then add the text and the call to action button. 

After it, insert the link that the banner is going to redirect to when someone clicks on it. This type of banner functions as slides, so you can add up to 20 slides on each banner, in order to promote different products or ads, for instance. The images will be automatically resized when seen on mobile devices. 

Key features: 

  • Banner image slider
  • Include up to 20 slides
  • Responsive design
  • Add text and CTA

4. Weebly

Weebly's logo

Weebly offers the banner maker feature so you have the opportunity to create multiple types of banners, for example, to collect emails, offer a coupon, verify age, and make an announcement. With just a few steps you can have your banner customized and ready to be displayed.

On your Weebly dashboard, go to the website, click on pop-ups, and select the format you desire to use. Then, you can insert the title and text, define their fonts and colors, add an action button and personalize it as well. Define the color or the image that it's going to be placed as the background. 

You can also adjust when you want the pop-up to appear, and which actions will trigger it, for example, when the person opens the page, passes the mouse over an area, or is leaving the page. 

Set how often the pop-up is going to be shown for returning visitors as well. Review the details, and once everything is ready, just click on publish. It's possible to manage all pop-ups directly on your Weebly dashboard. 

Key features: 

  • Customize banners
  • Select the banner format
  • Add title and text
  • Insert image
  • Set triggering actions 
  • Manage on Weebly dashboard

5. Webflow

Webflow's logo

Webflow enables you to make HTML 5 banners, which are often used for ads and can be defined, basically, as a combination of coding, images, videos or animations, and texts.

It allows you to create banners that adapt perfectly to desktop computers and mobile devices, and it has a small file size not to slow down the loading time of the pages. 

To start, you have to create a Div (Division in an HTML document), selecting the width and height you are going to need. After it, you can customize the banner as you wish, adding animations, images, videos,  and texts. Design it as you think it's going to help you reach your purposes. 

If you don't want to code, it's possible to use the banner maker integration Bannernote, which allows you to develop, manage, and analyze banner campaigns using a single dashboard. 

Key features:

  • Create HTML 5 banners
  • Customize the design
  • Use HTML
  • Bannernote

6. Canva

Canva's logo

Canva is a web design tool that provides several features to help you create different types of pieces,  such as social media posts, business cards, logos, presentations, and, of course, banners. You can choose from pre-built templates to develop your banner, according to the size and style you need. 

Use the Canva Editor to style it by adding images, videos, animations, graphic elements, and text, select the color scheme and fonts you prefer as well. Once you have designed the banner, review if all the details are correct, then save it in the file format you wish. 

Then, go to your CMS software (content management system), edit the page you are going to put the banner on, and position it strategically. You can include a link to the banner, so users will be redirected when clicking on it. 

Key features:

  • Pre-built templates
  • Canva editor
  • Customize the banner
  • Edit videos
  • Text animations
  • Set the size and file format
  • Invite your team to collaborate

7. Envato Placeit

Placeit's logo

Envato Placeit banner maker gives you the option to choose among different banner templates and personalize it using an intuitive editor. After selecting the best template for your needs, change the color palette, fonts, add your text and images to make a design that matches your website's visual identity. 

You can also create banners for social media, such as Facebook and LinkedIn, and other platforms like Discord and Twitch, even banners to be printed. Placeit counts on many design tools, which can help you make your logo as well, and edit videos. Besides, you will find solutions thought for games and streaming. 

Key features:  

  • Pre-built templates
  • Different sizes and formats
  • Customization tools
  • Edit videos
  • Banner maker for social media and to be printed

8. Crello

Image showing Crello's editor

Crello is a design tool that counts on several features, including a banner maker that enables you to easily develop and personalize banners. Begin by choosing a pre-built template, you are going to find them separated into themes like food, business, education, events, and sports.

With the drag-and-drop editor, you have the possibility to insert text, images, and graphic elements, for example, then resize and position them as you desire. You can create a brand kit and use it in your designs as well. The editor is easy to use and enables you to customize the banner without needing to know coding or design. 

Key features:

  • Pre-built templates
  • Drag-and-drop editor
  • Intuitive dashboard
  • Multiple banner formats

When is a Banner Used on Websites?

A banner inserted on a website page has the purpose of calling attention to a message, it can be for an advertisement from a third party, to announce a special discount or sale, or to make an announcement as well. 

Banner ads are often used as a tool to monetize pages, gaining money according to the number of people that click on the banner. But, you can use banners to promote your own business or website content too.

For example, if you have a marketplace, you can make a banner to be placed on your blog articles inviting readers to visit your store,  to sign up for your newsletter, or download your ebook by sending their email addresses. 

Banners have different sizes and formats and can be put in different places in the pages, on the top, on the footer, or appear as a pop-up triggered by an action the user has taken.

You have the option to insert more than one banner on the same page as well, but it's important to analyze it well, so the banners won't disturb the reader when navigating through a page. 

Usually, the banner contains a short text, which needs to be interesting to grab people's attention and with a compelling call to action, which can be put into a button, for example: "Sign up", "Take your coupon", or "Download now". 

Standard Banner Sizes

According to Google AdSense guide, the standard banner sizes are: 

  • 300x250: medium rectangle
  • 336x280: large rectangle
  • 728x90: leaderboard
  • 300x600: hal page
  • 320x100: large mobile banner

How to Make a Banner Standout on Your Website

Know What Attracts Your Customers

Knowing your target audience's behavior and preferences is fundamental to developing effective banners.

If you haven't done it already, it's important to research data about who you aim to talk to with your banner and create a persona profile that is going to help you create a message and design that can catch their attention.

You can use the data from your website to have an even more accurate idea of your audience's behavior. For instance, with the heatmaps, it's possible to know what page areas they spend more time at, and which call to action had the biggest click-through rate. 

Make a powerful CTA

The call to action is an essential part of a banner, as the name implies, it has the goal to drive the visitor to take the action you want them to, so it needs to be a convincing and persuasive message. Give a reason for the person to act, for example, offer a benefit such as a discount or valuable content. 

Use a short and direct CTA, what it's expected to be done must be clear to the reader. To highlight the CTA, you can put it in a button, use the font in a bigger size and different color from the rest of the text. Make A/B tests to know which CTA is more effective. 

Don't Add Too Much Information

When you create a banner, it's important to define what you aim to achieve with it, and write a message that goes directly to the point. It makes it easier for the reader to understand, and avoid creating a confusing message.

Banners don't have a lot of space, if you add too much information, it can pollute the image and you risk losing the reader's attention. 

Select the Right Colors

In design, colors have meaning and each one of them transmits a different message. You should pay attention to the ones you select to put on your banner.

Keep them aligned to your brand's visual identity and match with the web pages' themes. Besides, check if the contrast between the letters' color and the background doesn't make it difficult to read the text. 

Know Where to Place the Banner

The place that you are going to put the banner on the page may also influence the number of people who will see and click on it. Use a web analytics tool to know where on the page is more likely that the banner will grab the visitors' attention. 

Choose the Best Banner Maker and Use Your Creativity

Analyze which banner maker is the best for you, get to know the features it offers, and insert the banner on your pages according to the instructions from the website builder that you use.

If your website was developed without using a website builder or CMS, it's necessary to check the coding requirements as well, to know how to include the banner. Track the banner's performance to measure its effectiveness.

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