Creating a high-converting landing page shouldn’t require a designer, developer, or weeks of work. Whether you’re launching a product, capturing leads, or promoting a campaign, the right landing page builder can help you create beautiful, optimized pages in minutes—no code needed.
But with so many tools on the market, which one is actually the best for your goals, budget, and skill level?
In this guide, we compare the 6 best landing page builders, highlight their key features, pricing, pros and cons, and reveal who each platform is perfect for. You’ll also learn what makes a landing page truly effective and how to choose the right builder for higher conversions.
Let’s find the perfect tool to turn more visitors into customers.
What Is a Landing Page?
A landing page can be described as a standalone web page that is created for a specific goal, for a marketing or advertising campaign. The visitor lands on the page, as the name implies, by clicking on a link on an email, an ad, and other places that will redirect to it.
The landing page is built with the focus on a single CTA, call to action, which could be inviting users to subscribe to a newsletter, download an ebook, follow your company's page on social media, buy a product, hire a service, and so on.
By focusing on promoting one thing, the landing page can be a powerful strategy to help improve conversion rates regarding what your company wants to invest in. There are two most common types of landing pages: lead generation and clickthrough.
The first one has the objective to conquer new leads, so the page will contain a form where the users can fulfill some of their personal information. In the second case, the purpose is to close a sale, so the visitors are redirected to a product or subscription page when clicking on the landing page CTA.
How to Create a High-Quality Landing Page
To have a landing page that can deliver the expected results, it's important to pay attention to the design and content. The page needs to be aligned with your brand's visual identity and also have an appealing design that grabs the reader's attention, choose the colors, images, font types, and other graphic elements carefully.
The purpose of the design is to highlight the CTA and drive the reader's eyes to it. Avoid adding too much information, which can visually pollute the page, and distract the person. You can use a button in the CTA, making it easier for the person to see where to click.
Write a direct and persuasive call to action, it needs to be short, but also give a convincing reason why the reader should follow the action suggested. Make A/B tests to analyze how changing different elements of the landing page can improve the result and find the most effective version of it.
6 Best Landing Page Builders
1. Wix
Wix landing page builder, like other tools provided by this platform, focuses on user experience and enables inexperienced users to quickly create high-quality pages that will help them increase conversion.
You can start by picking a landing page template based on your landing page goals. For example, you are going to use it to launch an app, highlight a specific product or service from your company, or invite people to subscribe to your newsletter. Then, customize the page using the Wix editor.
We found the Wix editor one of the simplest to design pages, as you just need to drag and drop elements to make the changes you wish. You can use free Wix images and videos to make the landing page more appealing to your audience, and integrate with multiple apps like CRM, social ads, email marketing, and the JivoChat app to enhance your performance.
With over 260 million users, Wix also has a set of AI tools, which can be used to generate and edit text, create website sections, and redesign your site theme. All you have to do is describe what you want to the AI, and it will come up with suggestions.
The SEO features provided by Wix are very useful to help you reach the desired results with your landing page. There is an SEO checklist that shows the main issues with your pages and offers recommendations on how to solve them.
Key features:
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Pre-built landing page templates
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Drag-and-drop editor
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24/7 website security monitoring
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Marketing Tools
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Integrations
SEO tools
2. Brevo
Brevo is an all-in-one platform that includes CRM, an AI assistant, tools to enhance communication with your customers via multiple channels, and a landing page builder. This last one was developed to enable you to create a page with no complications. Without requiring expertise in design or coding.
The pre-built templates facilitate all the work, as you will have a base to start working from, and then you can personalize it to add your brand's visual identity and attract your target audience.
With the Brevo drag-and-drop editor, you can add images, texts, buttons, forms, and resize and align each element as you prefer.
It's also possible to choose the color palette, font styles of your titles, subtitles, headings, and text, sizes, and colors. You have the option to edit each page element individually without affecting the whole layout, which allows you to pay attention to the details.
We like that Brevo allows you to include additional pages. For instance, you can insert a thank-you page that will appear after someone fills out the form available on your landing page. You also have the option to divide the landing page into multiple sections to organize the content. Brevo has pre-made sections like "benefits", "social proof", and "FAQ" that you can use.
To keep track of how many people are visiting your landing page, you can insert a tracking script in certain parts of the page from Google Analytics or Facebook Pixel, for example.
After you finish editing your page, it's possible to check the preview to ensure everything is as you expected before publishing. The landing page is hosted on a Brevo subdomain by default, but you can create a custom one.
Key features:
- Build custom landing pages
- Pre-built templates
- Add form fields
- Add follow-up pages
- Open and click-through reports
- A/B testing
- Real-time statistics
- Plugins
3. Leadpages
Landing page builders - Leadpages
Used by over 466,000 businesses to build their landing pages, LeadPages states that they help reduce bounce rates with pages that load 2.3 times faster than the competition, and that they generate more than 9 million leads per month.
To start designing your landing page, you can choose among up to 250 pre-built templates that are divided into multiple categories, like consultation and demo, events, offers, and sales.
Once you have chosen the template that suits you best, you can use the drag-and-drop editor to customize it. You have the option to launch different versions of the same landing page to make A/B tests and find the one that delivers the best results.
One tool that caught our attention is the "Leadmeter". It scores your page in real-time and shows how you can improve it with direct and simple recommendations, such as "reduce the number of characters in the headline".
We also loved that LeadPages allows you to add members to your account, so you and your team can build landing pages together, and get feedback and approval within the app. Besides, the platform is developed with SEO features that aim to improve your search rankings.
Another advantage is that you can sell digital products and services directly from your landing page. Powered by Stripe, LeadPages comes with built-in checkout and payment tools. You can also enjoy the platform AI tools to generate images and texts for your page.
Key features:
- Pre-built landing page templates
- Built-in conversion guidance
- Unlimited lead collection and traffic
- Unlimited page publishing
- Unparalleled page load speed
- Code-free drag and drop customizations
- A/B testing
- Integrations
4. E-goi
Landing page builders - E-goi
If you are looking for a free landing page builder, E-goi offers this option. You can choose among multiple template options to start creating and, then, customize using the design tools provided.
The drag-and-drop editor has an easy-to-use interface. It allows you to add images, videos, texts, change colors and fonts, the way you prefer.
It's possible to add forms at the landing page and automate contact segmentation to organize the lead information you are going to get and develop specific strategies for each segment. You also have the option to insert features like countdown and links on your landing pages.
After the person followed the action suggested on the landing page, you can put a thank you page and confirm a subscription, for example. To follow-up on leads, enjoy E-goi marketing automation tools that enable you to create several marketing actions, and automate them according to the configurations you set.
Key features:
- Pre-built templates
- Drag-and-drop editor
- Unlimited segmentation
- Marketing automation tools
5. SITE123
Landing page builders - SITE123
SITE123 landing page builder allows you to create different types of landing pages with just a few steps. Once you have created your account, on the options of website type to create, click "landing page", then give a name to your landing page, choose a template and start customizing with the edition tools.
You can use SITE123 free image gallery to insert amazing images to your page, it's also possible to insert forms and redirect the visitor to other web pages.
To optimize the landing page for SEO, customize the URL, include alt text to the images, and write a meta description. After you set everything up, review the page and just click to publish.
SITE123 enables you to have a mobile-friendly landing page, a custom domain, free hosting, and count SEO tools to rank better at search engines. If you have any doubt, you are going to have 24/7 live support to assist you with what you need.
Key features:
- Pre-built landing page templates
- Website editor
- SEO tools
- Mobile-friendly design
- Free hosting
- 24/7 customer support
6. Webnode
Landing page builders - Webnode
Webnode is a website builder that also gives you the option to create amazing landing pages. It offers multiple template options and an intuitive editor that enables you to customize the page, enhancing the design and adding high-quality content to boost your landing page performance.
You will have reliable hosting guaranteed by Webnode safe and secure servers. Besides, you can count on fast and smooth loading, so when people visit your landing page they don't have to wait to see it, which helps to improve conversion rates.
Key features:
- User-friendly landing page builder
- Predesigned pages
- Reliable hosting
- Fast and smooth loading
- SEO tools
- HTTPS for safe browsing
