12 Landing Page Builders To Develop Great Pages

Landing pages are often used as a marketing strategy to promote a product or service, a coupon discount, special offers, events, and newsletters, for instance. But, do you know how you can create one? Using landing page builders will simplify this task for you.

They don't require knowing code or design to make amazing landing pages that are going to serve your purpose perfectly and help you create high-quality campaigns, according to what you need.

The landing page builders usually offer customization tools, pre-built templates, and an intuitive editor, enjoy them to boost your company's digital marketing. 

What Is a Landing Page

A landing page can be described as a standalone web page that is created for a specific goal, for a marketing or advertising campaign. The visitor lands on the page, as the name implies, by clicking on a link on an email, an ad, and other places that will redirect to it.

The landing page is built with the focus on a single CTA, call to action, which could be inviting users to subscribe to a newsletter, download an ebook, follow your company's page on social media, buy a product, hire a service, and so on. 

By focusing on promoting one thing, the landing page can be a powerful strategy to help improve conversion rates regarding what your company wants to invest in. There are two most common types of landing pages: lead generation and clickthrough.

The first one has the objective to conquer new leads, so the page will contain a form where the users can fulfill some of their personal information. In the second case, the purpose is to close a sale, so the visitors are redirected to a product or subscription page when clicking on the landing page CTA. 

How to Create a High-Quality Landing Page

To have a landing page that can deliver the expected results, it's important to pay attention to the design and content. The page needs to be aligned with your brand's visual identity and also have an appealing design that grabs the reader's attention, choose the colors, images, font types, and other graphic elements carefully.

The purpose of the design is to highlight the CTA and drive the reader's eyes to it. Avoid adding too much information, which can visually pollute the page, and distract the person. You can use a button in the CTA, making it easier for the person to see where to click.

Write a direct and persuasive call to action, it needs to be short, but also give a convincing reason why the reader should follow the action suggested.  Make A/B tests to analyze how changing different elements of the landing page can improve the result and find the most effective version of it. 

12 Best Landing Page Builders

1. Brevo

Brevo landing page builder allows you to choose premade templates and use the drag-and-drop editor to customize the landing page. Define the goal of your page, then add features to help you achieve it, such as  CTA buttons and form fields, which can be connected to your Brevo account for easy data transfer to your contact database.

If you created a lead generation landing page, you have the option to create a follow-up page.  It can contain more detailed questions to be answered by your leads, or just a thank you and confirmation message, so the person will know you received their subscription through the landing page. 

With just a few steps your landing page is ready to be published, copy the URL and attach it to your emails, advertisements, and social posts to drive traffic to the landing page and drive results. 

Key features:

• Build custom landing pages
• Pre-built templates
• Add form fields
• Add follow-up pages
• Open and click-through reports
• A/B testing
• Real-time statistics
• Plugins

2. Leadpages

Create high-converting landing pages with Leadpages, an easy-to-use platform that provides multiple templates for you to choose and develop your page from it. With the built-in conversion guidance, you will have access to your page's performance prediction and get insights to identify what to improve. 

You can use the leading page builder to develop unlimited pages for each campaign you need, without the worry of exceeding bandwidth. You are also going to count fast load speed, which helps to enhance your results, increasing click-through and conversion rates. 

Enjoy the A/B testing feature to optimize your landing pages. You also will have the option to integrate LeadPages with apps like Google Analytics, Mailchimp, and Salesforce to create unified marketing campaigns, and have proper tools to measure and evaluate KPIs.

For example, you can make a landing page that captures email addresses inside segmented lists, and nurture leads with email marketing. 

Key features: 

• Pre-built landing page templates
• Built-in conversion guidance
• Unlimited lead collection and traffic
• Unlimited page publishing
• Unparalleled page load speed
• Code-free drag and drop customizations
• A/B testing
• Integrations

3. E-goi

If you are looking for a free landing page builder, E-goi offers this option. You can choose among multiple template options to start creating and, then, customize using the design tools provided.

The drag-and-drop editor has an easy-to-use interface. It allows you to add images, videos, texts, change colors and fonts, the way you prefer.

It's possible to add forms at the landing page and automate contact segmentation to organize the lead information you are going to get and develop specific strategies for each segment. You also have the option to insert features like countdown and links on your landing pages. 

After the person followed the action suggested on the landing page, you can put a thank you page and confirm a subscription, for example. To follow-up on leads, enjoy E-goi marketing automation tools that enable you to create several marketing actions, and automate them according to the configurations you set. 

Key features: 

• Pre-built templates
• Drag-and-drop editor
• Unlimited segmentation
• Marketing automation tools

4. Wix

Wix is known as one of the best website builders available and that isn't different when it comes to creating landing pages. You are going to find multiple options for landing page templates divided into different categories, such as "coming soon", "webinar", "product", "app", and much more. 

Use Wix editor to design the landing page as you wish, change colors, add texts, videos, images, and graphic elements, and resize and position all of them. You will also count on built-in tools to guarantee the best performance and security of your landing page, including an SSL certificate and 24/7 website security monitoring.

Another advantage is that Wix also provides multiple marketing tools to create marketing strategies for different channels. You also have the option to create customized email campaigns, integrate with several apps to monitor and enhance them, and use Wix Video Maker to develop amazing video content. 

Key features: 

• Pre-built landing page templates
• Drag-and-drop editor
• 24/7 website security monitoring
• Marketing Tools
• Integrations
• SEO tools

5. SITE123

SITE123 landing page builder allows you to create different types of landing pages with just a few steps. Once you have created your account, on the options of website type to create, click "landing page", then give a name to your landing page, choose a template and start customizing with the edition tools. 

You can use SITE123 free image gallery to insert amazing images to your page, it's also possible to insert forms and redirect the visitor to other web pages.

To optimize the landing page for SEO, customize the URL, include alt text to the images, and write a meta description. After you set everything up, review the page and just click to publish. 

SITE123 enables you to have a mobile-friendly landing page, a custom domain, free hosting, and count SEO tools to rank better at search engines. If you have any doubt, you are going to have 24/7 live support to assist you with what you need.

Key features:

• Pre-built landing page templates
• Website editor
• SEO tools
• Mobile-friendly design
• Free hosting
• 24/7 customer support

6. Webnode

Webnode is a website builder that also gives you the option to create amazing landing pages. It offers multiple template options and an intuitive editor that enables you to customize the page, enhancing the design and adding high-quality content to boost your landing page performance. 

You will have reliable hosting guaranteed by Webnode safe and secure servers. Besides, you can count on fast and smooth loading, so when people visit your landing page they don't have to wait to see it, which helps to improve conversion rates. 

Key features: 

• User-friendly landing page builder
• Predesigned pages
• Reliable hosting
• Fast and smooth loading
• SEO tools
• HTTPS for safe browsing

7. GoDaddy

If you already have a website developed by GoDaddy, creating landing pages will be easy. The process is similar to when you add a new page to your website Login to your account,  go to the "edit website" area, click on "pages", and "add new page". Then, you can select the option to make a landing page.

Insert the page name, use the website editor to customize the design, and insert the content. Remember to write an attractive CTA, and you can add forms to caption leads if that's the purpose. 

You will count on the several benefits that GoDaddy provides. You can manage your website, landing pages, online store, email marketing campaigns,  and social media using a single platform. 

Key features: 

• Pre-built templates
• Intuitive editor
• Mobile-friendly design
• Website hosting
• Search engine optimization
• Marketing tools

8. WordPress

When you have a WordPress built on WordPress, you can use the same platform to develop your landing pages.

There is the option to use a pre-built template that suits the landing page characteristics or choose the black canvas option, so you can create all the details from scratch. But, no worries, the drag-and-drop editor facilitates the task for you.

Define the color scheme, add your brand's logo, images, videos, the call to action text, and other elements, such as contact forms and a call to action button. It's important to focus on creating a design that drives the attention to the main message, which is the CTA.

WordPress has many other features, which will help to boost your website and landing page. Its SEO tools enhance the chances of your pages ranking better at search engines, and you will find thousands of plugins to install to enhance performance and user experience. 

Key features: 

• Easy-to-use website editor
• Customization tools
• Pre-built templates
• Built-in marketing
• Plugins
• Safe and secure
• SEO tools

9. Strikingly

Strikingly has an editor with several tools that will help you to create landing pages without having to know code or design. The platform has several templates available that are completely customizable.

If you have any doubt, Strikingly provides tutorials to guide you through the process, helping you to understand how to use tools, and what you can do to develop a landing page that is suited to your goals. Use the analytics feature to evaluate performance and identify how to improve. 

Key features: 

• Pre-built templates
• Easy-to-use editor
• HTTPS for free
• Analytics
• 24/7 customer support

10. Weebly

Weebly landing page builder will show there is no secret for creating a landing page, it will be easier than you imagine. Once you already have a website built on Weebly, creating the landing page works like adding a new page to the website.

Select one of the templates available at Weebly, then use the website editor to customize the landing page. You can use an image as background to call attention,  create a title, headline, and also insert a call to action button.

There are thousands of possibilities when it comes to landing page content and design, and you will have multiple tools to edit as you wish.With Weebly, you even have the option to manage your landing pages and website using your smartphone.

The platform has an intuitive dashboard to help you manage content, and publish and edit when you need it. Use the statics tools to track performance, and measure valuable KPIs.

Key features:

• Website editor
• Pre-built templates
• Responsive design
• Third-party integrations
• Reliable and free hosting
• SEO tools
• Statistics

11. Webflow

With Webflow, you are going to count on a unique collection of incredible landing page templates, which have a responsive design.

The visitor can have a great experience whether accessing the page on mobile devices or desktop computers. But, if you prefer, you can choose to use a blank screen and make the design from scratch, no coding is required.

You can add images, texts, buttons, and forms to your landing pages, as it fits your goals better. After your landing page is ready and published, you still have the option to update it through the dynamic content feature. Instead of manually editing the content, use Webflow CMS to make the alterations automatically.

Optimize the landing page for search engines by using the tools Webflow provides. You can add meta titles, meta descriptions,  and alt text to images, for instance, which helps to rank better on Google search result pages. 

Key features:

• Pre-built templates
• Responsive design
• Customization tools
• Search engine optimization
• Webflow CMS

12. GetResponse

GetResponse landing page builder allows you to create unlimited landing pages. Choose from more than 200 templates, and customize them. Choose templates according to your goals, which can be to grow your contact list, conquer more leads, sell products and services, or promote your company events, for instance. 

The drag-and-drop editor is easy to use and enables you to move, resize, crop, group, color, and reshape elements. Besides, you can enhance the design by adding videos, gifs, and free stock photos. To improve SEO, GetResponse gives you the option to add page titles and meta descriptions.

You have the choice to use a free GetResponse domain or your own. Enjoy the platform analytics tools to keep track of the number of visits, clicks, and conversions. To enhance performance, integrate it with Google Analytics, Google Tag Manager, and other apps. 

Key features:

• More than 200 landing page templates
• Drag-and-drop editor
• SEO tools
• Analytics tools
• Integrate with other apps

Choose the Best Landing Page Builder for You

As you can see, there are many options of great landing page builders available. It's common to stay in doubt about which one to choose, that's why it's important to evaluate your company's needs, budget, and if the platform offers an easy-to-use interface, to help you and your team's work. 

Make a list of the features that are essential for you in a landing page builder, such as pre-built templates, customization, and analytics tools. After choosing the one for you, take time, with your team, to get to know the tools provided, and make the most of them.