12 Best Website Builders For Photographers in 2023

July 10, 2023
Reading time14 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Using one of the best website builders for photographers can make a real difference in having an incredible online portfolio to showcase your work. As a photographer, the center of your work is the images, and they must be highlighted in a space where you can show potential customers all your talent. 

With the proper website builder, it becomes much easier to do that. It's possible to create an attractive website with just a few clicks. You have the flexibility to choose the pages you want to add to your website and personalize them. Check out the article to know more about it. 

Why Have a Photographer Website

1. Promote Your Work

If you are looking for more opportunities to grow up in your career and become a known photographer in your sector, a well-built website can be a step towards that.  You will have a space to build an online gallery where people can appreciate your work. 

It's possible to add the online address to your card, so customers will be able to access the website and get to know more about your projects. Instead of just hearing about your photographs, they can see them when you have a website. 

You can create a gallery for each one of your projects, an about me section, a blog to give photography tips, add a form for people to get in contact with you, and link to your social media pages too. 

2. Be Easier to Find

When you have a website full of high-quality content and well-structured, it becomes much easier for customers to find you. You won't have to make the first move to reach them out, they may find you online and require your services.

 Imagine someone is looking for "wedding photographers in New York" on Google, and that's exactly your area of expertise. If you have an SEO-optimized website showing the photos you took at New York weddings, there is a high chance your page will appear in the results and you can be hired. Without a website, this wouldn't be possible. 

3. Gain Credibility

Another advantage of having your own website is it gives you credibility. Customers have an online space to check your work and know you better. You may even add a page with customer testimonials, which makes you more trustworthy. 

4. Increase Your Revenue

As a consequence of making it easier for potential customers to find you, and showcase your work, you can get to the final goal, which is enhancing your profits. You will be able to close more deals. But, keep in mind that to achieve this it's indispensable to know how to distinguish yourself from your competitors, and show why people should hire you. 

Tips to Build an Incredible Photographer Website

1. Choose an Attractive Template

After deciding which one of the website builders for photographers you will use, you can select a pre-built template to develop your pages. There are website templates made for photographer websites, it's advisable to choose one of them because they were structured considering the specific needs of this profession.

Pay attention if the template is customizable, so you can add your brand's identity to it. Also, check for the loading time, the template can't be too heavy and slow down the time to open your website pages. Mind the readability and if it's a template that makes your website easy to navigate through. User experience is essential to attract traffic to your pages. 

2. Use a Responsive Template

According to Statista, around 58% of the internet global traffic comes from mobile devices. It's important to have a website that functions properly on desktop computers, smartphones, and tablets. Therefore, choose a template that is mobile-friendly. 

3. Implement SEO Best Practices

SEO, search engine optimization, means a combination of factors that makes your pages stand out when search engine websites, like Google, crawl them to analyze if they are pertinent to appear on search results for specific keywords. So your pages may be displayed on the first search result pages for example when someone searches for photographers in their city. 

Some SEO best practices you can implement are:

  • Customize the URLs
  • Define a keyword focus for each page and 
  • Use the keyword in the page content
  • Write meta descriptions
  • Write alt text to images
  • Add internal links
  • Provide a good user experience

4 Add Unique Content

To make your website and your work stand out from the competition, it's important to create unique content that shows your skills and why you are a good photographer. Talk to your audience, and develop strategies to engage with them. One possibility is to have a blog on your website where you share some of your experiences, for example.

5. Add Your Brand Visual Identity

To stand out as a professional and make people remember you, it's interesting to work on creating your personal brand. Your website should have a visual identity that is aligned with it. This way, when people see your pages, they can relate them to your brand. It makes your website more cohesive. 

Aspects to Look For in Website Builders for Photographers

Easy-to-Use Interface

A good website builder for photographers must be easy to use. This means being able to quickly learn how to navigate through it and enjoy all the tools offered since the platform is meant to simplify the process of creating and customizing pages. Use the free-trial periods to test the website builders for photographers, and make sure you and your team won't have a hard time with it. 

Customization Tools

Adding your brand's identity to your business website is fundamental to having successful pages that convey credibility to your company. The visitors must be able to associate your brand with the page they are accessing right away, for instance, by visualizing the logo, and other elements that represent your company. The website builder must provide tools that allow you to add those elements. 

Hosting and Domain Services

To make it easier to create and manage your photographer's website, it's recommended to look for a website builder where you can create or transfer your domain and host your website too. This way you don't need to use other platforms, and can keep control of everything in a single place.

SEO Tools

Check out if the website builder offers the options to customize URLs, add meta descriptions, write alt text to images, and other SEO tools. This way you can optimize your website to increase organic traffic.

Third-Party App Integration

Pay attention if the website builder for photographers of your choice allows you to integrate it with software that you like to use to manage your website. For example, it's interesting to have the option to integrate the website with SEO and ecommerce plugins. 

Best Website Builders for Photographers

1. Wix

Create a Wix website today

With Wix, you can create your website, manage and develop content to keep enhancing it. You will find hundreds of pre-built templates to choose from, which can be customized using the drag-and-drop editor. 

You can resize, rotate, align, and add new graphic elements. It's possible to have a website with different sections, like a blog, online store, portfolio, and online scheduling. Wix also helps you to make sure your website looks great on desktop and mobile devices by using responsive design. 

To keep your website protected, the website builder offers a free SSL certificate, 2-step verification, and 24/7 website security monitoring. As your website grows, if you feel the need to have more storage and bandwidth, you can easily opt for one of the premium plans. Then, you will have the opportunity to enjoy other features, including marketing integrations and email marketing. 

Key features: 

  • Pre-built website templates
  • Drag-and-drop editor
  • SSL certificate
  • SEO tools
  • Analytics
  • Responsive design
  • Online ordering system
  • 24-hour reservation system

2. SITE123

Site123 home page

SITE123 is one of the best website builders for photographers that offers multiple features such as responsive design, an intuitive website editor, SEO tools, and free hosting. You can also create an online store and sell globally. 

With just a few steps, it's possible to have your website running smoothly. Select a pre-built template, edit it to fit your brand, upload the content, review, and publish. If you have any questions or problems, you can count on the 24/7 customer support offered by the platform. 

You will also have the advantage to use a website builder that creates SEO- friendly pages, so they can be visible and indexed by search engines. 

Key features:

  • Intuitive website editor
  • Responsive web design
  • Free hosting
  • SEO tools
  • Sell online
  • 24/7 customer support

3. HostGator

HostGator website builder home page

With a 45-day free trial, HostGator provides solutions not only to create your website as you wish but also allows you to choose the shared hosting plan that suits your company better. It also offers a much more practical way to develop your website's design.

Instead of using a drag-and-drop editor, you will just need to answer some questions and Gator Builder will automatically make your pages using an optimized layout and industry-specific design. 

HostGator has analytics features as well, which enable you to measure and keep track of important metrics, and better your audience's behavior. Enjoy the SEO tools too, so you can enhance your pages to rank better on search engines. 

Key features: 

  • Intelligent builder
  • Easy analytics
  • Image Library
  • Mobile responsiveness
  • LogoMaker
  • Search optimized
  • 24/7 customer support

4. Webnode

Webnode home page

Webnode has a user-friendly website builder, which will turn the task of developing a website and managing it into a much simpler one. Use the predesigned pages and customize them by adding images and videos, changing colors and fonts, and inserting your brand's identity into them.

It's not necessary to download Webnode to your computer, it's possible to set everything up online and edit content using your smartphone. You have the option to create a new domain or use an existing one, as you prefer, the Webnode subdomain is for free. 

You will also rely on safe and stable hosting servers, which enable you to get more space and higher bandwidth as your website traffic grows. Use the backup feature to make regular backups of your website and keep your data safe. 

Key features:

  • User-friendly website builder
  • Reliable hosting
  • SEO tools
  • HTTPS for safe browsing
  • Edit on any device
  • Pre-built templates
  • Responsive design

5. GoDaddy

GoDaddy home page

GoDaddy is a  website builder that allows you to develop your pages by selecting a pre-built template, editing it, then adding your content, in just a few minutes your website is ready to be published. Once it's online, you can manage everything using GoDaddy, including your ecommerce.

You can even integrate your online store with marketplaces like Amazon and eBay, and control it all in a single platform. GoDaddy also provides marketing and SEO tools to help you boost your website traffic and sales. 

To prevent any unforeseen problems, you can enjoy the backup feature, so you always have a backup of your site. Monitor your website performance by using GoDaddy web analytics features, you can track your search ranking, email campaigns, and orders, for instance. 

Key features: 

  • Customizable themes
  • Backup and restore
  • SEO tools
  • Web analytics
  • Marketing tools

6. Pixpa

Pixpa home page

Pixpa is an easy-to-use website builder that enables you to create your own portfolio website. If you work in the creative industry, as a designer or a photographer, for instance, it's important to have a website where people can see your previous work. 

Pixpa offers pre-built templates and several features so you can develop every page of your website without having to know how to code. It's possible to add videos, galleries, and forms, and customize the website as you prefer.

If you need any help, count on Pixpa's 24/7 customer support to guarantee your website will always run smoothly. To know if that's the right website builder for you, enjoy the 15-day free trial. 

Key features: 

  • Made for creators
  • Pre-built templates
  • 24/7 customer support
  • 15-day free trial
  • Responsive design
  • Fully customizable
  • SEO tools

7. WordPress

WordPress home page

WordPress is one of the most popular website builders around the world and it also offers a free plan. To start, you can choose among thousands of customizable themes, and have different types of pages, a blog, portfolio, and an ecommerce, for example. It's very easy to publish content, and you can count on a fast and intuitive editor, which saves your work every few seconds. 

Use the drag-and-drop tool to add images and other graphic elements on each page. You can create photo galleries, and upload audio and videos too, using your desktop computer or mobile devices. Share your blog posts on social media by automatically sending them to Facebook, and Twitter, so your followers can check them out when there is new content.

WordPress also helps you to have a search-engine-optimized website, by providing many SEO tools. Use the analytics features to keep track of your website performance, and get to know more about your customers' behavior. 

Key Features: 

  • Customizable themes
  • Mobile-friendly design
  • 24/7 customer support
  • Search engine optimized
  • SEO tools
  • In-depth stats

8. Strikingly

Strikingly home page

Strikingly is a famous website builder, which provides an easy-to-use editor that allows you to have your website ready in less than 30 minutes. You can create an online store, and insert tools to cultivate your audience, such as a live chat and sign-up form to register membership.

It's also possible to show your feeds from Facebook, Instagram, and Twitter directly on your web pages. To enhance security all websites created by Strikingly get HTTPS automatically for free, and you can also count on SEO and analytics tools. If you have any doubts, 24/7 customer support is at your disposal to help. 

Key features:

  • Easy-to-use website editor
  • Ecommerce built-in
  • Analytics
  • HTTPS built-in
  • 24/7 customer support

9. Weebly

Weebly home page

Customizable web page design and useful tools that enable you to create and maintain your website: Weebly offers this and much more. It has an intuitive interface, you will just need to create your account, choose the template that has more to do with your brand, edit it, and post your content.

You will count on a step-by-step guide to know how to launch your website, which can include ecommerce as well. It's also possible to integrate your website with other apps to enhance its performance, for example, CRM, live chat, and others.

Your website will be search engine optimized, with a responsive design, and the option to customize URLs, add alt text to images, and write page titles and meta descriptions too. Get to know how you may improve the pages by analyzing real-time stats.

Key features:

  • Customizable web page designs
  • Responsive themes
  • SEO tools
  • Reliable and free hosting
  • Marketing tools

10. Webflow

Webflow home page

With Webflow, you have the opportunity to create and manage your website without having coding skills and using a free plan. It offers a web design editor where you can style your website pages the way you wish, and publish them directly from the web. 

Through the Content Management System (CMS), it's easy to manage your pages, publish, edit content, and keep track of performance to know how to improve to make your website grow on organic traffic. Enjoy the SEO tools to conquer more visibility.

Key features:

  • Website editor
  • SEO tools
  • CMS
  • Fast and reliable hosting
  • Create and manage an ecommerce

11. SquareSpace

SquareSpace home page

With SquareSpace, you are going to see how easy it can be to have an outstanding website. You can start by choosing among their industry-leading templates, then choose the color palette, and fonts to make each page aligned to your brand's visual identity.

If you intend to have an online store, you can count on SquareSpace made for that and also add third-party plugins. Besides, the platform offers tools to create email campaigns and use social media to promote your website. You may create different types of pages, such as a blog, portfolio, curriculum vitae, and online store.

Key features:

  • Wide range of templates
  • Marketing tools
  • Ecommerce tools
  • Logo maker
  • 24/7 customer support
  • Free trial

12. Jimdo

Jimdo home page

With Jimdo, you can have your own website for free. Use the built-in design features to personalize every detail of your site web pages. Add the images, logo, and text, and position every element to make it easy for users to navigate through. You can choose your domain name through the platform too.

All the websites are developed with a responsive design, so the user can enjoy them whether they are on their mobile devices or desktop computer. Count on Jimdo's free image bank to use high-quality photos that will make your website more appealing. 

Key features:

  • Built-in design features
  • Responsive design
  • Copyright-free photos
  • Connect with social media
  • SEO tools

Create Your Website

Now that you have known some of the best website builders for photographers available, it's an opportunity to take your plans out of the paper. Choose the one that fits your needs, and start creating your website. Remember to pay attention to the details and keep your pages always updated.

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