22 Best Ecommerce Website Builders in 2023

Do you think that creating an ecommerce website of your own means having to have design and coding skills? With the best ecommerce website builders, you are going to see that it's possible to make incredible online stores without the need of being an expert in either of them. 

By enjoying the opportunity to create your ecommerce, your business can reach a higher number of customers, you can grow your brand and increase revenue. Online shopping has become the first option for many people, instead of going to physical stores. 

Putting your products or services available to buy on the internet is important to be updated and avoid falling behind your competitors. Besides, that's a growing market, with lots to explore.

According to Statista, retail ecommerce sales worldwide amounted to 4,28 trillion US dollars in 2020. In 2022, it's the revenues are projected to grow to 5.4 trillion US dollars. 

22 Best Ecommerce Website Builders

1. Wix

With just a few steps, you are going to be able to sell all around the world by using the Wix ecommerce website builder. The first step is to create your account, then select the plan that suits your company's needs best. After that, you are going to find more than 500 free online store templates to select from. 

They are divided into categories such as accessories, fashion & clothing, electronics, sports & outdoors, which will help you to find the best structure for your ecommerce. Then, you can customize the design, insert images, buttons, and menus, and select a color scheme, for example. 

With the interface ready, it's time to add the products, connect to a payment provider, set up shipping methods, and choose your custom domain. To make the process even easier, you will count on Wix Logo Maker and Name Generator. 

You can add up to 50,000 products to your online store and implement secure payment through Wix Payments, which has a global network of payment providers and methods. 

Key features:

• More than 500 free templates
• Offer up to 50,000 products
• Wix Logo Maker
• Business Name Generator
• Wix Payments
• Wix Owner app
• Integrated analytics dashboard

2. Bluehost

With Bluehost, you can build an online store using WooCommerce, and choose between two different types of plans. One plan is to sell services and products only on your website, and the other one already enables you to sell on multiple platforms like Etsy, Amazon, and eBay, and manage everything from a single platform.

Install multiple plugins and count on a user-friendly dashboard. To create the website, you have the option to use a pre-built template of your choice and personalize it completely. Enjoy the SEO and analytics tools to increase the number of access to your website.

When it comes to security, you don't need to worry because Bluehost has automated security updates, backup data protection, malware detection, and free SSL. If you need expert help, you can use 24/7 customer support.

Key features:

• Free domain
• Free SSL
• Free CDN
• Pre-built templates
• Insightful analytics
• Automated security updates
• Backup data protection
• 24/7 support
• SEO tools
• Powerful plugins

3. Shopify

Shopify is the platform chosen by more than a million brands to sell, ship, and process payments all over the world.

With its ecommerce website builder, you can select from over 70 professional themes, customize the design, and also edit in HTML and CSS, if you wish, and use your domain name or purchase one from Shopify.

You are going to count on several advantages, such as a Free SSL certificate, automatic carrier shipping rates, and more than 100 payment gateways to include. You also have the option to make the check out available in different languages and translate the store's theme according to your needs. 

Besides, Shopify provides 24/7 support,  gives a comprehensive dashboard, built-in SEO features, and enables you to manage your inventory in one place, since you can synchronize across all your sales channels. 

Key features:

• Drag and drop store builder
• Designed for mobile
• Shopify Payments
• Comprehensive dashboard
• Built-in SEO features
• Free SSL certificate
• Automatic carrier shipping rates

4. SITE123

SITE123 ecommerce website builder is a solution suited for small businesses. With an easy-to-use interface, it's possible to quickly launch your store. Begin by selecting the type of store you want, picking the template that fits better, customizing it, then adding the products, and defining taxes, shipping, and payment methods. 

You can add and edit products to your store whether you are on your desktop computer or your smartphone. Your clients will also have the same experience buying on your store from mobile devices or on their PCs since they will count on a responsive design. 

The platform provides a free SSL certificate too and allows you to include several payment options, such as PayPal, and credit cards. If you need any help, you will count on 24/7 live chat support.

Key features:

• Pre-built ecommerce templates
• Manage your products with ease
• Responsive design
• 24/7 support
• Choose from a selection of currencies

5. Webnode

Webnode provides responsive store templates that are going to enable you to create your ecommerce more easily and offer a good customer experience.

You can choose the local payment options you wish to accept, like wire transfer, PayPal, credit card, Stripe,  and payment upon pick up and the delivery methods, such as DHL and FedEx.

To follow up on your store's performance, you are going to have access to several statistics to be able to identify, for instance, the most popular products and profitable customers. You can also use the product feed to compare prices with competitors. 

Besides, you don't need to add products one by one, it's possible to import them in bulk in the CSV format. If there is any doubt, you are going to have 24-hour support from Webnode, Premium users get priority phone support. 

Key features:

• User-friendly ecommerce website builder
• Predesigned pages
• Edit directly on your browser
• Responsive design
• Store statistics
• Customizable product pages
• Import products in bulk

6. Shoplazza

Shoplazza offers you an ecommerce platform with an intuitive interface that enables you to create an online store that fits your needs, and it doesn't require you to have coding or design skills. It has multiple ecommerce themes and a drag-and-drop editor so you can insert the images, and texts, change the color palette, and much more.

Use the inventory system to manage the stock and keep track of all the orders. You can upload as many products as you want, and add up to 300 product variants. With auto-card type detection and auto-filled address functions, the checkout process becomes even simpler for your customers.

To promote your business, Shoplazza also counts on a suite of marketing tools. The platform is fully integrated with Mailchimp to enable you to easily develop email marketing campaigns. It also helps you to create ads for social media and sell on them too. 

You also have the option to set up your store to accept different currencies and provide multiple payment options too. Another advantage is that Shoplazza has more than 150 shipping partners around the world to facilitate this process.  

Key features:

• Pre-built templates
• Drag-and-drop online store button
• Inventory management system
• Marketing tools
• SEO tools
• Staff accounts
• Multiple payment options
• Shipping partners

7. BigCommerce

With BigCommerce, you have the opportunity to create an online store by developing your pages through the Page Builder Visual Editor, using the drag-and-drop tool to personalize every detail. You can get fully customizable themes as well, with built-in HTML, CSS, and Javascript. 

The platform also enables you to customize the checkout process, and optimize all of your website pages to mobile devices. You can integrate with WordPress and, before launching the ecommerce, test it with the Stencil CLI tool.

It's also possible to integrate BigCommerce with several marketplaces such as Amazon, Facebook, and Instagram, so you can sell your products in different places and manage everything from just one.

BigCommerce provides solutions for making your store international too. You have the option to accept payments from more than 100 currencies and integrate with ShipperHQ to get accurate shipping quotes across countries.  

Key features:

• Page builder visual editor
• Theme customization
• Check out customization
• Mobile optimization
• Preview before publishing
• Cross-channel commerce
• Multi-currency
• Multi-language

8. Ecwid

With Ecwid, you can sell on different platforms and manage everything from just one place. You will count on centralized inventory, order management, and pricing features. You can create a website from scratch in just a few minutes, using the design tools to customize the pages. No coding or software is required.

It's possible to include different payment options as well, in-store and on the go, with PayPal, Stripe, Clover, and Square, for example. Connect your store to sales channels like Instagram, Facebook, WhatsApp, Amazon, and eBay.

You also have the option to create your own app to enhance customer experience on mobile devices. 

Ecwid provides automated marketing tools as well to help you create Google and Facebook Ads, and send messages in case of abandoned carts, for instance. There is also the option to translate your website into 45 different languages.

Key features:

• Create a website in minutes
• Sell on social media
• Set different payment options
• Create your own mobile app
• Automate your marketing
• Language detection
• Display real-time rates

9. WooCommerce

WooCommerce is an open-source ecommerce platform built on WordPress that allows you to sell different types of products, like physical items, digital content, and subscriptions. You are going to find hundreds of free and paid extensions to enhance your store, for example, marketing and management tools. 

You can set your online store to be available in multiple languages, and accept a big variety of currencies, expanding the possibility to do business around the world. WooCommerce is 100% translated into 24 languages, including Danish, Ukrainian, and Persian. 

Adding WooCommerce to a WordPress website is for free. The platform was built to enable you to scale your business, supporting a high number of orders per day without having any problems. 

Key features:

• Built on WordPress
• Open-source
• Offer flexible and secure payments
• Automated tax calculations
• Live shipping rates
• Translated into 24 languages
• Choose multiple currencies

10. Jumpseller

Jumpseller provides professional themes, which are mobile-ready and customizable, to easily start building your ecommerce. You can edit all the pages the way you want, including the checkout, creating a user experience that best suits your target audience.

To sell to people from different countries, translate your website into several languages without the need of installing any additional plugins. You can create your domain name for free as well. To help you manage the store, Jumpseller has partnered with shipping carriers to offer discount rates. 

You also will be able to select multiple currencies and define different shipping and taxes for specific countries and regions. If you sell digital products, the platform allows you to insert the necessary features to put them available and manage them. 

Key features:

• Professional themes
• Customizable
• Multi-language
• Sell in local currency
• Sell digital products
• Partnered with shipping carriers

11. Strikingly

With an easy-to-use interface, Strikingly offers a practical website editor that will help you build a perfect space for your brand online, along with your ecommerce. You can choose the font styles, and color palette, insert images, customize as you wish, and include selling features, such as coupons, and membership log-ins.

If you already have a domain name, it's possible to use it or create a new one, you will find the tools to set shipping and payment options as well. To keep track of your website and ecommerce performance, Strikingly comes with analytics built-in. 

Do you want to integrate your website with social media? You have the option to display your Instagram, Facebook, and Twitter feeds on your page. The platform also allows you to add sign-up and contact forms.  

Key features:

• Easy-to-use website editor
• Customizable
• Analytics built-in
• HTTPS built-in
• Integrate with social media
• 24/7 support

12. Weebly

Weebly gives you the opportunity to build an ecommerce that grows with your business. You can choose a customizable theme and, then, use the drag-and-drop tool to give your brand's face to every page. 

Enjoy the marketing tools such as SEO techniques that are already applied to the website and the analytics features, which enable you to track your website performance. Weebly also provides an app, so you can manage your store wherever you are. 

You also are going to count on tools to manage the inventory, including bulk import and export. Your customers can get real-time shipping rates by carrier, address, weight, and quantity. Insert badges to make products with special discounts stand out, and use the coupon builder to create coupons. 

Key features:

• Customizable themes
• Drag and drop builder
• Website optimized for SEO
• Analytics tools
• Shipping tool
• Bulk import
• Coupon builder

13. Pixpa

Artists and graphic designers who wish to sell their work on demand need to build an incredible portfolio website. This way, people can check the previous projects you have participated in and your art pieces to make sure you are the right person to hire. That's exactly what Pixpa will help you with. 

This website builder allows you to showcase, sell and share your work online. You can use templates made for photographers, creators, and small businesses, then customize them as you see better. The platform is easy to use and provides you with several tools, like built-in SEO, pre-built content blocks, and customizable forms. 

Key features:

• Easy-to-use interface
• Pre-built templates
• Responsive design
• 24/7 customer support
• Built-in SEO tools
• Pre-built content blocks

14. WiziShop

WiziShop enables you to build an ecommerce site that is technically ready for SEO, which helps to get your pages to rank better in search engines like Google. You will have the flexibility to develop your website as you wish, starting by selecting a professionally designed pre-built template that suits your needs. Customize it to align with your brand's identity.

The ecommerce platform has all the tools you need not only to design the pages, but also to promote your online store, and manage it.  To enhance customer experience, you can include banners, customer reviews, abandoned cart follow-ups, and much more. 

You will also count on Wizishop CMS (Content Management System) to create a personalized sales funnel and develop marketing strategies as well. You can choose the payment system that suits your company best, set the delivery methods, create a domain name, and start selling. 

Key features:

• Pre-built templates
• Responsive design
• SEO tools
• CMS
• Website hosting
• Analytical tools
• Email marketing

15. Shift4Shop

Shift4Shop is a free website builder which offers many resources, starting from giving you a big variety of professionally designed, industry-specific, and mobile-friendly templates. They have a web design tool to help you customize everything, but you can edit directly the HTML and CSS too. 

The free plan includes unlimited products, features, and bandwidth. You will also count on migration assistance and fraud protection. Shift4Shop provides marketing tools, as well, like built-in e-mail marketing, and the possibility to include group deals, daily deals, coupons, and discounts, among others.

It also has cart abandonment recovery tools, focused on automatically engaging users, and motivating them to finish their purchase. Another benefit is that each part of your website is pre-optimized for SEO.

Key features:

• Inventory management tools
• Product management software
• Analytical tools
• Cart abandonment recovery tools
• SEO optimization
• Visa CPI Certified Security
• Real-time shipping rates
• Integrated with PayPal
• Centralized inventory to sell in different channels

16. Volusion

Developing your online store without knowing how to code, and being able to set up everything by choosing a pre-built responsive theme: Volusion makes it possible and also provides a 14-day trial.   

After customizing your website design, you can add several tools such as shipping methods, other selling channels, automated email, payment gateways, and stats about your store performance. Besides, the built-in SEO management will help you to gain more visibility.

When adding your products, you have the opportunity to use some tools that will make it even simpler and more effective, like variant pricing, import products via CSV, and rich text product descriptions. 

Key features:

• Responsive themes
• Add site search
• Built-in SEO
• Integration with marketplaces
• Secure checkout
• Comprehensive management system
• Search friendly URLs
• Admin Social Management
• Reporting tools

17. Adobe Commerce

Adobe Commerce is an ecommerce website builder from Adobe, and it's driven to help companies to develop a great shopping experience, with several features. In the page builder, you are going to encounter an intuitive interface and content editor that allow you to customize everything, using the drag-and-drop tool.

The platform was created to help businesses of all sizes, small to big companies according to their needs. You can integrate the store with other selling channels, use B2B solutions, and easily manage your inventory.

Adobe also has a global community where you can find different partners to help you grow and find exactly what you were expecting. For example, you can have technology partners that will give you directions to optimize the way you use Magento. Community insiders, and certified Magento developers, can guide you through creating a better design. 

Key features: 

• B2B ecommerce
• Customer segmentation and personalization
• Integrates with other sales channels
• Cloud-based services
• Mobile-friendly
• Live search
• Instant Purchase
• Connected Enterprise Resource Planning

18. Squarespace

Squarespace is an ecommerce website builder that will enable you to create pages that better suit your business needs. Focusing on growing and expanding, before creating your account, you will choose which template has more to do with your brand visual identity, and customize it, the images, the color palette, and fonts. 

Each online store sector has its specificities, taking that into consideration Square Space includes many tools to add to your choice and also has marketing features. This way, you can implement actions such as email campaigns, through the platform. 

They provide solutions not only to sell physical products, but also digital content, like ebooks and music, subscriptions, or services. Besides, if you sell online or in-person, you can use the Squarespace inventory to keep everything synced. 

Key features: 

• Customizable templates
• Mobile optimized design
• Easy-to-use interface
• Centralized inventory
• Real-time shipping estimates for US customers
• Simple payment and checkout
• 24/7 support
• Automate sales tax filing
• Built-in SEO tools

19. PrestaShop

With PrestaShop, you can count on a highly scalable and flexible option to have an online store that suits your client's needs. You can fully personalize the website pages by choosing a pre-built theme, adding useful features, selecting the color palette, font, inserting images, and much more. 

The platform has an intuitive interface, which means you and your team can easily learn how to navigate through its tools and make the most of it to offer the customer experience. You can manage everything from a single platform, including controlling the inventory, the payment process, and shipping. 

You also can enjoy the marketing tools to launch campaigns and promote your brand. Another advantage is the option to sell internationally, by having a multilingual store and adding multi-currency options.

Key features: 

• Pre-built themes
• Easy-to-use
• All-in-one-platform
• Sell internationally
• Marketing tools
• Analytics tools
• Customer support

20. Sellfy

Sellfy is an easy-to-use ecommerce platform that allows you to create your online store with just a few clicks. It was developed focusing on helping creators to sell their digital products and merchandise online. 

To begin, all you need to do is sign up for the platform, add your products, then customize every page to have your brand's identity. You can also use Sellfy to commercialize your products on social media like Facebook and Instagram and manage everything in one place. Enjoy the built-in marketing features to promote your store and enhance your revenue. 

You can sell a huge variety of digital products, such as ebooks, videos, audio, and other files in multiple formats. It's also possible to create digital subscriptions and charge your customers periodically, another possibility is offering video streaming services on demand. 

Key features: 

• Easy-to-use
• Sell products and subscriptions
• Responsive design
• Customization tools
• Built-in marketing features
• Sell from social media
• Multiple payment options

21. BigCartel

The BigCartel platform is recommended for artists who want to sell their products online. You will find the proper tool to make it easier to run a creative business. To begin building your online store, select one of the pre-built themes, and customize it according to your brand's visual identity.

Then, add the products, and set up important configurations such as the payment and shipping methods. You can count on very useful tools to manage your store, fulfill orders, update products, check stats, and run promotions from any device. 

Key features: 

• Developed for artists by artists
• Easy-to-use
• Pre-built themes
• Personalization tools
• Management tools

22. ShopWired

ShopWired is considered the best ecommerce platform in the United Kingdom. It offers you beautiful and responsive themes, so you can build your online store without having to design it yourself, but still be able to customize the details to be aligned with your brand's visual identity. 

The platform integrates the most important features for managing an online business, so you can centralize all your tasks in a single place. You will be able to keep track of all the orders, update the product catalog, and create promotions. If you already use another platform, you can fully migrate to ShopWired in 7 days or less.

Key features: 

• Responsive design
• Pre-built themes
• Customization tools
• No coding or software installation required
• All-in-one platform
• Sell on social media
• Customer support
• Insightful reports
• Advanced b2b features

How to Choose The Best Ecommerce Website Builder for Your Business

Easy-to-use

One of the main aspects to observe when choosing the best ecommerce website builder is its usability. Does it provide you with an intuitive interface and editor? Can you easily use the edit tools to customize the pages? Pay attention to these characteristics.

If you are looking for an ecommerce website builder that doesn’t require either coding or design skills, it must give you the appropriate tools to create an amazing website, despite it. The drag-and-drop tool can help you with that, allowing you to quickly add, position, and resize page elements. 

Customization

It's important to check if the ecommerce website builder provides customization tools, which are essential to have an ecommerce website that has your company's visual identity.

Your customers must be able to identify your brand's elements when they access every page, creating a coherent image of your brand, and avoiding it from being forgotten. 

Templates Quality

Many of the best ecommerce website builders offer pre-built templates, which makes it much easier to build the pages since you don't need to start from scratch.

However, it's necessary to pay attention to the quality of the templates. Observe if the one you choose is built considering SEO best practices and if it has a user-friendly interface, allowing customers to navigate easily through your ecommerce. 

Budget

Another vital aspect to consider when deciding on which is the best ecommerce website builder for your business is how much you are willing to spend. You are going to see that the platforms have a big variety of plans, some even free.

To set a proper budget, it's essential to create an ecommerce plan. In it, you are going to set how many products you intend to sell, the shipping process, and what is necessary to manage and track the inventory, for example. 

With the plan in mind, you can have an estimate of how much it's going to cost to have an ecommerce and define what part of the budget is going to be dedicated to the ecommerce website builder.

Think of your business needs to set the budget and start looking for enterprises that offer the best prices and services that suit your ecommerce project. 

Tech Support

A good ecommerce website builder has to provide efficient technical support, 24/7. A problem with a page can significantly affect your sales and return on investment (ROI).

Read customers’ reviews about the company you are going to choose to develop your ecommerce and check the support channels that they offer. 

Scalability

Check if the ecommerce website builder is capable of providing you with an online store that can grow along with your business. How many products can you add to the website? Does it support high-traffic peaks?

Many platforms give you the option to start with a free or less expensive plan, and, then, adjust as you feel the need. Choose considering the long-term goals for your ecommerce business. 

Ecommerce Best Practices

Create an Intuitive Interface

When you start developing your ecommerce website, keep in mind how to provide the best user experience. Test the ecommerce, and put yourself in your customer’s shoes, would you feel compelled to explore your website or be discouraged by its interface?

The menu and main buttons must be positioned strategically, facilitating for the user to find them. Avoid adding too many visual elements, it can be confusing, and take the focus away from what really matters on the page.

Pay attention to the colors and fonts you are going to select as well, check for the texts' readability, and don't forget to have a responsive design. 

Use Your Brand's Visual Identity

A brand's visual identity must be aligned in all the communication channels you use, creating a coherent image. To help you insert the brand's elements into the website properly, you can develop brand guidelines, then, if other people from your team edit the ecommerce, they will know what to do as well.

Visual Identity has an important role in how customers perceive and remember your business. It helps, for example, to be able to identify it even without seeing the company's name.

People should be able to detect they are on your online store by the logo, for instance, and other elements that you use in your communication, like on your social media. 

Insert a Search Bar

Having a search bar makes it easier to find pages, products, and services on your website. It's a simple tool that will make the navigation more practical for your customers, enhancing UX and CX. 

Many people feel discouraged to keep on a website when they find it difficult to find what they need. The internet is an environment where users move fast and make decisions in seconds, you should always think of strategies to avoid them leaving your site, and a search bar is one of them. 

Simplify The Checkout Process

Once more, having an easy and quick checkout process is about enhancing the customer experience. Between the seconds that your potential customers find trouble finalizing a purchase, they can give up on buying and don't return.

The best ecommerce website builders enable you to customize the checkout process, so think of what you can do to simplify it, and encourage customers to buy.

Take a look at your competitors and also search for other successful ecommerce website check out examples. This will help you to have ideas and think about your target audience profile.

Show Your Ecommerce Is Trustworthy

If your brand isn't well-known yet, some customers may feel insecure about purchasing on your website. It's important to show why they can trust you, and that their data is secure. You can do that by inserting the following elements into your website: 

• Trust badges
• Customer reviews
• Physical address
• Contact numbers

Apply SEO

SEO (Search Engine Optimization) techniques are very important to help you conquer more visibility, appearing on search result pages from Google and other search engines.

Usually, the ecommerce website builders already use some of those practices, but you can improve it, by, for example, creating a blog, and using strategic keywords in your articles. 

Accept Different Payment Methods

Offering a wide variety of payment methods is a way to simplify the buying process for your customers, and it enhances the chances of providing the method they prefer.

Check if the ecommerce website builder of your choice has partnerships with payment gateways, which can help with rates and facilitate putting more options available.

Write Complete Product Descriptions

When you buy a product on the internet, there isn't the possibility to analyze the item on your hands or try it on, as in a physical store. That's why it's fundamental to provide every information about the product in the description, including the color, size, and functions, for example. 

Using high-quality photos also helps to be able to see the product as close as possible to reality.  This way, you can avoid having a high return rate, and encourage the customer to complete the purchase by writing a description that shows the products’ benefits. 

Don't Take Long to Answer Your Clients and Leads 

Lead response time makes a huge difference in closing sales. When you launch your ecommerce, make sure you already have someone from your team prepared to follow the communication channels closely, and trained to answer properly and quickly. 

Leaving potential customers without answers for a long time presents a high risk to lose revenue, and also can affect your brand's credibility.

Just a few minutes can make a difference, for example, if the person has got in contact with one of your competitors, and they answer first and convince your lead to buy on their website. 

Use the best ecommerce website builder and grow your business online

Choose the best ecommerce website builder that fits your company’s needs and enjoy the opportunity to expand your business activities online. You can increase your revenue considerably with an online store, but it's important to study the market first, understand your target audience’s demands, and prepare to offer the best service.