21 Best Website Builders in 2023

June 1, 2023
updated August 22, 2023
Reading time22 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Using one of the best website builders available on the internet may be the solution you were looking for to have your own website without spending much. If you thought creating a website was only possible for people who know how to code and have design experience, website builders are here to show you the contrary. 

With easy-to-use interfaces, drag-and-drop editors, and customization tools, those platforms have simplified how to make pages. They offer an opportunity for businesses from different sectors and sizes to have their domain, promote themselves, and sell online. Besides, having a website adds credibility to a company, and makes it easier for customers to find you online. 

What Is a Website Builder?

A website builder is a service offered by many software-as-a-service (SaaS) companies that enable people to create their own pages online without having code or design skills. It usually offers multiple tools in a single platform, where the website will be hosted and you can have access to a page editor to customize every sentient of your website and, and update it regularly.

Many website builders provide pre-made templates with different themes, for example, for online stores, restaurants, hotels, businesses, portfolios, and blogs. You choose the template that suits you better and personalize the page according to your needs by adding text, choosing the color palette, placing and sizing images, and much more.  

To start using a website builder, you need to access the platform of your choice, create an account, and choose the plan that fits your needs, then you will have access to the necessary tools to start making your pages.  If you don't have a budget to enjoy a paid plan, the good news is that it's possible to create websites for free, as many of those platforms offer free plan options. 

How Does a Website Builder Work?

A website builder functions as an online platform where you have the tools to create pages with intuitive editors, often using pre-built templates. Instead of having to use computer codes to make a website from scratch, all you need to worry about is the content and how you wish your pages to look. 

Most website builders take care of the coding part that is required to make a website available, however, some of them allow you to customize this part as well. Those platforms often allow you to not only create pages but also manage and monitor them, so you can update them when you find necessary, add more sections to your website at any time, and check the performance through analytics reports. 

Key Features to Look For in Website Builders

There are many website builders for you to choose from, which may bring doubts about how to figure out which is the best one. To facilitate the selection process, start by analyzing which platform offers the essential features that are listed below.  

Easy-to-Use Interface

A good website builder must be easy to use. This means being able to quickly learn how to navigate through it and enjoy all the tools offered since the platform is meant to simplify the process of creating and customizing pages. Use the free-trial periods to test the website builders, and make sure you and your team won't have a hard time with it. 

Customization Tools

Adding your brand's identity to your business website is fundamental to having successful pages that convey credibility to your company. The visitors must be able to associate your brand with the page they are accessing right away, for instance, by visualizing the logo, and other elements that represent your company. The website builder must provide tools that allow you to add those elements. 

Hosting and Domain Services

To make it easier to create and manage your website, it's recommended to look for a website builder where you can create or transfer your domain and host your website too. This way you don't need to use other platforms, and can keep control of everything in a single place.

SEO Tools

Counting with SEO tools is a great asset for getting more organic traffic because they increase the chances of having your pages appear on Google's first search result pages. This means when someone looks for a keyword related to the topics you approach, one of your pages can be shown on the results, leading more visitors to your website, which enhances your visibility as a consequence. 

Third-Party App Integration

Pay attention if the website builder of your choice allows you to integrate it with software that you like to use to manage your website. For example, it's interesting to have the option to integrate the website with SEO and ecommerce plugins. 


Choose a website builder that can meet your needs as your company grows. For instance, imagine you intend to receive around 1.000 visitors a month at the beginning of your website.

If you intend to make marketing campaigns and other actions that will promote your brand and boost its growth, this number will increase with time. Therefore the platform needs to offer scalable tools to support bigger traffic and avoid problems such as page errors.  

Responsive Design

The number of people who access websites through their mobile devices is huge, and it keeps increasing. Certainly, you want them to access your pages and have a good user experience, and this requires having a website that works properly on smartphones and desktops, without having its interface misconfigured. 

To do that, it's fundamental that the website builders provide a responsive design, which means the templates are mobile-friendly, and the interface is automatically adapted to mobile devices. You won't need to take any extra action to ensure that.  

Customer Support

Unforeseen problems such as a long time to load a page, or broken links can affect your website performance considerably, therefore they need to be fixed as fast as possible. To do that, you must count on effective customer support from the website builder company. Pay attention if they offer 24/7 support, and read the customer reviews to check if they provide good assistance.  

21 Best Website Builders

1. Wix

Create a Wix website today

With Wix, you can create your website, manage and develop content to keep enhancing it. You will find hundreds of pre-built templates to choose from, which can be customized using the drag-and-drop editor. 

You can resize, rotate, align, and add new graphic elements. It's possible to have a website with different sections, like a blog, online store, portfolio, and online scheduling. Wix also helps you to make sure your website looks great on desktop and mobile devices by using responsive design. 

To keep your website protected, the website builder offers a free SSL certificate, 2-step verification, and 24/7 website security monitoring. As your website grows, if you feel the need to have more storage and bandwidth, you can easily opt for one of the premium plans. Then, you will have the opportunity to enjoy other features, including marketing integrations and email marketing. 

Key features: 

  • Pre-built website templates
  • Drag-and-drop editor
  • SSL certificate
  • SEO tools
  • Analytics
  • Responsive design

2. SITE123

Site123 home page

SITE123 is one of the best website builders that offers multiple features such as responsive design, an intuitive website editor, SEO tools, and free hosting. You can also create an online store and sell globally. 

With just a few steps, it's possible to have your website running smoothly. Select a pre-built template, edit it to fit your brand, upload the content, review, and publish. If you have any questions or problems, you can count on the 24/7 customer support offered by the platform. 

You will also have the advantage to use a website builder that creates SEO- friendly pages, so they can be visible and indexed by search engines. 

Key features:

  • Intuitive website editor
  • Responsive web design
  • Free hosting
  • SEO tools
  • Sell online
  • 24/7 customer support

3. HostGator

HostGator home page

With a 45-day free trial, HostGator provides solutions not only to create your website as you wish but also allows you to choose the shared hosting plan that suits your company better. It also offers a much more practical way to develop your website's design.

Instead of using a drag-and-drop editor, you will just need to answer some questions and Gator Builder will automatically make your pages using an optimized layout and industry-specific design. To have your ecommerce all set up, you can count on management tools for inventory, shipping, and taxes. 

HostGator has analytics features as well, which enable you to measure and keep track of important metrics, and better your audience's behavior. Enjoy the SEO tools too, so you can enhance your pages to rank better on search engines. 

Key features: 

  • Intelligent builder
  • Easy analytics
  • Image Library
  • Mobile responsiveness
  • LogoMaker
  • Search optimized
  • 24/7 customer support

4. Webnode

Webnode home page

Webnode has a user-friendly website builder, which will turn the task of developing a website and managing it into a much simpler one. Use the predesigned pages and customize them by adding images and videos, changing colors and fonts, and inserting your brand's identity into them.

It's not necessary to download Webnode to your computer, it's possible to set everything up online and edit content using your smartphone. You have the option to create a new domain or use an existing one, as you prefer, the Webnode subdomain is for free. 

You will also rely on safe and stable hosting servers, which enable you to get more space and higher bandwidth as your website traffic grows. Use the backup feature to make regular backups of your website and keep your data safe. 

Key features:

  • User-friendly website builder
  • Reliable hosting
  • SEO tools
  • HTTPS for safe browsing
  • Edit on any device
  • Pre-built templates
  • Responsive design

5. GoDaddy

GoDaddy home page

GoDaddy is a  website builder that allows you to develop your pages by selecting a pre-built template, editing it, then adding your content, in just a few minutes your website is ready to be published. Once it's online, you can manage everything using GoDaddy, including your ecommerce.

You can even integrate your online store with marketplaces like Amazon and eBay, and control it all in a single platform. GoDaddy also provides marketing and SEO tools to help you boost your website traffic and sales. 

To prevent any unforeseen problems, you can enjoy the backup feature, so you always have a backup of your site. Monitor your website performance by using GoDaddy web analytics features, you can track your search ranking, email campaigns, and orders, for instance. 

Key features: 

  • Customizable themes
  • Backup and restore
  • Image library
  • SEO tools
  • Web analytics
  • Marketing tools
  • Sell on Facebook and Instagram

6. WordPress

WordPress home page

WordPress is one of the most popular website builders around the world and it also offers a free plan. To start, you can choose among thousands of customizable themes, and have different types of pages, a blog, portfolio, and an ecommerce, for example. It's very easy to publish content, and you can count on a fast and intuitive editor, which saves your work every few seconds. 

Use the drag-and-drop tool to add images and other graphic elements on each page. You can create photo galleries, and upload audio and videos too, using your desktop computer or mobile devices. Share your blog posts on social media by automatically sending them to Facebook, and Twitter, so your followers can check them out when there is new content.

WordPress also helps you to have a search-engine-optimized website, by providing many SEO tools. Use the analytics features to keep track of your website performance, and get to know more about your customers' behavior. 

Key Features: 

  • Customizable themes
  • Mobile-friendly design
  • 24/7 customer support
  • Search engine optimized
  • SEO tools
  • In-depth stats

7. Strikingly

Strikingly home page

Strikingly is a famous website builder, which provides an easy-to-use editor that allows you to have your website ready in less than 30 minutes. You can create an online store, and insert tools to cultivate your audience, such as a live chat and sign-up form to register membership.

It's also possible to show your feeds from Facebook, Instagram, and Twitter directly on your web pages. To enhance security all websites created by Strikingly get HTTPS automatically for free, and you can also count on SEO and analytics tools. If you have any doubts, 24/7 customer support is at your disposal to help. 

Key features:

  • Easy-to-use website editor
  • Ecommerce built-in
  • Analytics
  • HTTPS built-in
  • 24/7 customer support

8. Weebly

Weebly home page

Customizable web page design and useful tools that enable you to create and maintain your website: Weebly offers this and much more. It has an intuitive interface, you will just need to create your account, choose the template that has more to do with your brand, edit it, and post your content.

You will count on a step-by-step guide to know how to launch your website, which can include ecommerce as well. It's also possible to integrate your website with other apps to enhance its performance, for example, CRM, live chat, and others.

Your website will be search engine optimized, with a responsive design, and the option to customize URLs, add alt text to images, and write page titles and meta descriptions too. Get to know how you may improve the pages by analyzing real-time stats.

Key features:

  • Customizable web page designs
  • Responsive themes
  • SEO tools
  • Reliable and free hosting
  • Marketing tools

9. Webflow

Webflow home page

With Webflow, you have the opportunity to create and manage your website without having coding skills and using a free plan. It offers a web design editor where you can style your website pages the way you wish, and publish them directly from the web. 

Through the Content Management System (CMS), it's easy to manage your pages, publish, edit content, and keep track of performance to know how to improve to make your website grow on organic traffic. Enjoy the SEO tools to conquer more visibility.

Key features:

  • Website editor
  • SEO tools
  • CMS
  • Fast and reliable hosting
  • Create and manage an ecommerce

10. Shopify

Shopify home page

No doubt, Shopify is one of the best website builders for online stores since it was developed focusing on offering the best ecommerce solutions for entrepreneurs. 

With its drag-and-drop store builder, you will easily customize your pages by choosing one template, then inserting images and other graphic elements, such as the brand's logo, to align with your company's visual identity. 

All themes provided are fully responsive, meaning your customers can enjoy a great user experience on your online store whether it's accessed on their desktop computers or mobile devices.  

To facilitate the payment process, Shopify payments enable you to accept credit cards without the need for any third-party account. The system supports over 100 external payment gateways. Besides, the platform offers multiple other benefits, including a comprehensive dashboard where you are going to get a detailed view of your business. 

You can check the number of sales, growth rate, track orders, and have a better understanding of your audience to create more effective sales and marketing campaigns. Sell in different marketplaces and have all your inventory connected to Shopify. 

Key features: 

  • Drag-and-drop store builder
  • Designed for mobile
  • Shopify payments
  • Comprehensive dashboard
  • Shopify mobile app
  • Built-in SEO features
  • Inventory management

11. BigCommerce

BigCommerce home page

With BigCommerce website builder for online stores, you can design with freedom, operate with no worry, and enjoy its features to innovate. You will get fully customizable themes with built-in HTML, CSS, and JavaScript, and be able to edit them using the drag-and-drop editor. 

The platform also allows you to customize the checkout process to make it simpler for your customers, encouraging them to finalize purchases, also you can make your website mobile-friendly. To make sure all the sections are configured properly, use the Stencil CLL tool to test the website. It can be integrated with WordPress as well. 

To boost sales, BigCommerce enables you to provide multiple payment methods and create more than 70 native discounts and promotions, without requiring scripting. The SEO tools, such as creating customizable URLs, enable you to optimize your online store to be found easily on search engines. 

You can also make your products available on multiple sales channels, in marketplaces, and on social media. If you have a B2B company, BigCommerce has specific solutions for that too, including quote management, bulk pricing, and customer groups. 

Key features: 

  • Page builder visual editor
  • Theme customization
  • Checkout customization
  • Preview before publishing
  • WordPress integration
  • SEO tools
  • B2B tools 

12. Hostinger

Hostinger website builder page

Hostinger Website Builder is a powerful, user-friendly tool that allows you to build your own website with ease. Its intuitive interface and comprehensive customization tools make website building a breeze. It also ensures responsive design, optimizing your website for mobile devices.

With drag-and-drop functionality, you can easily add and arrange elements on your website without any coding knowledge. Begin by selecting from various templates, and then customize colors, fonts, and layouts to craft a website that reflects your unique style and vision.

The builder also comes with SEO tools. You can optimize meta tags, titles, and descriptions to improve search engine rankings and attract more organic traffic. 

Additionally, integrate third-party apps effortlessly to add social media feeds, eCommerce functionality, and marketing tools.

Key features:

  • Intuitive drag-and-drop interface
  • Comprehensive customization tools
  • Reliable hosting and domain services
  • Built-in SEO tools

13. SquareSpace

SquareSpace home page

With SquareSpace, you are going to see how easy it can be to have an outstanding website. You can start by choosing among their industry-leading templates, then choose the color palette, and fonts to make each page aligned to your brand's visual identity.

If you intend to have an online store, you can count on SquareSpace made for that and also add third-party plugins. Besides, the platform offers tools to create email campaigns and use social media to promote your website. You may create different types of pages, such as a blog, portfolio, curriculum vitae, and online store.

Key features:

  • Wide range of templates
  • Marketing tools
  • Ecommerce tools
  • Logo maker
  • 24/7 customer support
  • Free trial

14.  Duda

Duda home page

Duda is a website builder focused on the creation of digital marketing agency websites. There is no need to know how to code to use this platform. Enjoy the drag-and-drop tool to customize each page of your website and leave it with your brand's identity. 

You can choose among the pre-designed templates, so you don't have to design everything from scratch. All the websites built through the Duda platform have a responsive design, which means they will perform well on desktop computers and mobile devices. 

Key features:

  • Drag-and-drop tool
  • Dudaflex editor
  • Responsive design
  • Pre-designed templates
  • Showcase your portfolio

15. Jimdo

Jimdo home page

With Jimdo, you can have your own website for free. Use the built-in design features to personalize every detail of your site web pages. Add the images, logo, and text, and position every element to make it easy for users to navigate through. You can choose your domain name through the platform too.

All the websites are developed with a responsive design, so the user can enjoy them whether they are on their mobile devices or desktop computer. Count on Jimdo's free image bank to use high-quality photos that will make your website more appealing. 

Key features:

  • Built-in design features
  • Responsive design
  • Copyright-free photos
  • Connect with social media
  • SEO tools

16. Dorik

Dorik home page

"Build beautiful websites in minutes, without code", that's what Dorik proposes to its users. You will have a single platform to not only build your pages but also maintain them always up to date. For example, by inserting new articles and features as you see necessary.

The platform offers more than 60 professional templates and over 250 UI blocks. You will have a free SSL certificate, and the website will be hosted on AWS and Digital Ocean. If you plan to build an ecommerce, there is the option to integrate PayPal, Stripe, and Gumroad. You also can add subscription forms to your website.

Key features:

  • More than 60 templates
  • Over 250 blocks
  • Free SSL
  • Payment integration
  • Custom domain
  • Export code

17. Simvoly

Simvoly home page

Simvoly allows you to create your own customized website using the drag-and-drop tool. It offers several assets to become even simpler to design the pages the way you wish, which includes more than 200 templates, custom blocks, and elements. Choose the fonts, color palette, add images, and make A/B tests too. The design is fully responsive.

If you intend to make an ecommerce, tools like sales funnels and custom checkout will be very useful. You have the option to customize the buyer journey. Besides, you will have access to detailed analytics to get to know your target audience better and understand how to improve the website.

Key features:

  • Page builder
  • Drag-and-drop tool
  • More than 200 templates
  • A/B test
  • Responsive design
  • Sales funnels
  • Custom checkouts
  • AI assistant

18. Volusion

Volusion home page

Volusion is a platform focused on enabling you to create your own ecommerce website. You will find beautiful themes for different types of stores. All you have to do is choose the one that suits you best and start customizing it. 

To help you make your website stand out, you can count on a team of experts, including SEO experts, web designers, and marketing professionals. To enhance the user experience when browsing through your website, Volusion offers several options to personalize the layout, you have different types of displays to showcase your products. 

Key features:

  • Ecommerce website themes
  • Responsive design
  • Customize layout
  • Product display options
  • Home page slideshow
  • SEO tools
  • Fast loading

19. HubSpot Website Builder

HubSpot website builder page

With HubSpot, you count on a free drag-and-drop website builder. You can create your website without any coding or technical skills.  The editor is easy-to-use and enables you to personalize all the pages. 

To facilitate this task, you can choose a pre-built template. As you build every page, enjoy the preview tool to make sure the website is exactly as you want it to be. HubSpot also provides you with a free SSL certificate.

Key features: 

  • Drag-and-drop website builder
  • Intuitive editor
  • Pre-built themes
  • SSL certificate
  • Free blog maker

20. Ionos

Ionos home page

With Ionos, you can build your website the way you want. It's possible to make one with just three steps, first choose a design, then add your content, and just click publish. In each one of those steps, you are going to count on several tools to help you customize every page, and get a high-performance website. 

Ionos provides multiple industry-specific templates, for example, to online stores, restaurants, real estate businesses, travel agencies, and much more. You also can edit the images and texts as you prefer, and enjoy the free image bank that contains more than 17,000 photos. 

Key features:

  • Professional templates
  • Customization tools
  • SEO tools
  • Free SSL certificate
  • Responsive design
  • Easy analytics
  • Built-in privacy tools

21. Web.Com

Web.com home page

Web.Com has an intuitive interface, so it becomes easy to build different types of websites the way you wish. Use the drag-and-drop tool to customize every detail of your pages, including the text, photos, and where you will put every button. 

If you have any doubts, you can even count on one free hour of web design support. Web.Com provides you with more than 150 professionally designed templates,  and ready-made content blocks too. They have multiple website plans, so you can choose the one that fits your needs and budget. 

Key features:

  • Customizable templates
  • Easy drag-and-drop technology
  • Built-in web hosting
  • SSL certificate
  • Expert support 
  • User-friendly marketing tools

Website Builders: FAQ 

How much does it cost to create a website?

It depends on several factors, therefore it isn't possible to define a price for every website. There are different needs and priorities depending on the type of website, the domain, and hosting options too. It's also possible to create a website for free.

What is the best website builder?

There isn't one best website builder for everyone, but different best website builders according to your criteria and necessities. It depends on what you value most about a website builder. It's important to analyze each case to determine the best website builder according to it. 

Are website builders secure?

Yes, they are. The best website builders follow security measures and offer tools to assure user data is stored securely, and that people can browse through your website and provide personal information without risks. 

How long does it take to build a website?

It depends on the website builder you choose, and what you intend to insert on your website if you wish for a more personalized design or have the need to install several plugins before launching. But, in some website builders, following their step-by-step guide, it's possible to have a website in 30 minutes. 

Is it worth it to use a free website builder?

Using a free website builder may be worth depending on your needs or if you want to just make the website to test and then invest in a paid plan as it grows. The free plans have some limitations, such as having the CMS name as your domain name. Check all the resources the free website builders offer and what is essential for you, in the beginning, before making the decision.

Choose The Best Website Builder For You

Now that you have met some of the best website builders available on the internet, it's common to feel indecisive about which one to choose. To help you with that, make a list of what you are looking for in this type of platform, and set a budget. 

Then, filter the options and select the top choices according to your priorities. It's also important to define the domain name, the type of website you will have, and how you wish to host it. All of those characteristics will help you to decide among the best website builders. Remember that it's essential to provide a great user experience.

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