Achieve success in today’s online market isn’t a simple task. Adapting your approach to deliver innovation and keep up with the pace set for online stores requires a lot of research and the use of correct marketing and sales strategies. Learning how to correctly advertise your ecommerce is critical to its success.
It’s now easier than ever to set up and online store, with systems like Shopify, Magento and many others serving as a base for people to build their stores. But getting your ecommerce online doesn’t automatically help you generate sales. Let’s go through the basics of setting up your ecommerce and also see what can be done to get people to buy from it.
How to start growing your Ecommerce
There are so many possibilities when it comes to setting up your online store. Today, we can find people selling their products on Facebook groups and pages, or even creating Instagram ecommerce profiles. Also, as already mentioned, websites such as Shopify, Magento, Wix, BigCommerce, and others can help people to get their stores running in less than 24 hours. While still unquestionably important, web design and coding skills aren’t a requirement to start selling online.
But that’s just the very first step. The hard part comes after you’re already online and people are not buying from you. Let’s talk about some of the most popular strategies you could employ to help your ecommerce grow and define which is the most suitable for your business.
Also, remember that as your ecommerce starts growing you’ll need to employ new strategies to help you scale your sales and meet your customer’s expectations.
1. Online Chats
One of the biggest reasons people withdraw from purchases online is because they have questions about products and services they’re interested in. There is no better platform to help make customers trust your online business and feel secure than an online chat on your website.
Competitive chat solutions allow your company to deliver high-quality customer service and answer your visitor’s questions in a timely manner while also delivering a more personalized and engaging approach than a knowledge base or email support system would. Customer satisfaction is a critical matter when it comes to increasing sales and achieving success in today’s market.
Also, online chats can help in reaching potential customers and retain visitors even when they don’t directly request support. This can be done through the use of well configured automated greetings and messages, such as informing them of special deals and offers before they exit the page.
Another great advantage of online chats is that they let your support representatives gather relevant information from your customers, such as their contact emails and preferences. This provides the possibility of segmenting your contact base for future email marketing campaigns, as well as allowing for a better understanding of your target audience.
Considering the cost-benefit potential of online chats, they are considered one of the best strategies to employ in any ecommerce, small or large.
Search Engine Optimization, mostly referred to as SEO is basically the practice of improving your online content in order to increase its visibility and ranking in organic (unpaid) search engine results.
SEO can be powerful and efficient, but it certainly takes time and demands high investments if you wish to really be a the top of Google searches, for example. Once you start doing it, you can’t stop anymore. A website’s rank will decrease in a fraction of the time taken to reach the desired position.
Also, it is important to keep in mind that industry competitors are already heavily investing in maintaining or increasing their current rankings. This turns SEO in a not-so-viable strategy for new businesses while remaining an important one for larger well-established companies. For this very reason, digital marketers often claim that SEO is dead.
3. Paid Ads
When it comes to advertising online, paid Ads are one of the best ways to truly impact the number of visitors your website gets. You can experiment with Google Ads, Facebook Ads, and many other platforms.
The best Ads systems allow you to receive insights and critical data on how well is your website performing, such as Google Analytics, for example. Experiment with it and use this information to define what works for your type of business.
Remember to back your Ads campaigns up by pairing it with an online chat on your store’s website, for example. This helps to ensure that the incoming wave of visitors is going to feel valued by knowing someone’s ready to help them should they need it. Which also impacts their trust in your brand.
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Affiliate Marketing is a good alternative to generate revenue while increasing your website’s visitors flow. They are basically campaigns that reward digital influencers or other content producers for recommending your page and products.
Creating an affiliate program and seeking out the right people to showcase your product can positively impact your sales. It is important to be aware that picking the wrong influencer could instead damage your company’s reputation. Thus, ensuring the person, blog or company is question matches correctly your company’s values is critical.
When trying to decide whether or not your company should have an affiliate program, start by understanding who uses your products. If you’re selling shirts for a geek audience, you could have live streamers showcase them. That’s a single example amongst so many different opportunities. Take a look at our own affiliate program!
5. Email Marketing
Email Marketing is one of the most traditional strategies online. It facilitates generating engagement with follow up emails to customers, offering special deals to leads and sending catalogs with product updates and prices. Today, it’s considered a fundamental asset for any online business, with many email marketing tools to choose from.
Yet, one of the biggest mistakes ecommerce companies make is to use cold lists for their email marketing campaigns. Segmenting your leads based on their preferences helps ensure efforts are not being wasted, increasing your email opening rates.
As we mentioned before, one of the best ways to understand your target audience, collect their contact information and segment your base is through online chat sessions with your company representatives.
Improve your Mobile presence
Now that we have mentioned 5 of the most popular marketing and sales strategies and highlighted deciding factors for when to use them, let’s talk about one of the most important aspects of today’s online market: mobile ecommerce.
Today, over half of the Internet traffic happens through mobile devices, such as smartphones and tablets. Being unavailable on this platform means losing quite the number of potential customers and visitors.
More importantly, not only your ecommerce page and systems should be mobile-ready, your customer service should be on par as well. And yet again, the most reliable way satisfy and address your visitors questions is through an online chat on your website.
The best online chat solutions are ready to work on mobile devices and provide tools such as callback tools and telephony systems to deliver even more convenience to your visitors.
Read Also: Online Chat For Ecommerce: How to Use
Grow your Ecommerce with JivoChat
Amongst other strategies and systems that businesses can employ to increase their sales and satisfy visitors, online chats come at the top of it. And when it comes to finding the most complete and reliable online chat solution around, JivoChat is the best choice in the market.
Being mobile-ready and providing all the necessary tools to generate greater engagement with your visitors, JivoChat also presents integrations with different platforms, such as Facebook, Viber and more. Leverage our platform to grow your ecommerce. It’s free for up to 5 agents, check it out!